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Bahamas Red Cross donation site. #HelpUsHelp

• Fenway Sports Management, ESPN Events and the City of Boston have unveiled “The Fenway Bowl,” an annual college football bowl game beginning in 2020 at Fenway Park teams from the American Athletic Conference and Atlantic Coast Conference .Fenway Park has hosted other college football games but this will be the first bowl game in the home of the Boston Red Sox.

• The next NFL100 Experience of a Lifetime contest: Join ESPN's Adam Schefter as his sidekick on the set of Monday Night Countdown for an NFL game day experience. Details here. https://www.nfl.com/100/experiences/

• SoFi Stadium, which will be the new $6 billion home venue for the NFL’s Los Angeles Rams and Chargers beginning in 2020, will open July 25-26 with two Taylor Swift concerts.

• CBD edible company Bhang, Miami, has acquired Red Ace, a leading organic beverage company. Bhang plans to launch a Red Ace-branded line of CBD/terpene-style beverages and products, including functional sparkling beverages.

“This strategic acquisition not only strengthens Bhang’s position as one of today’s most expansive and diverse global cannabis house of brands, it opens an incredibly valuable pipeline to some of the biggest retailers in the world,” Scott Van Rixel, CEO for Bhang, said via the company.

Athlete ambassadors include Christian Ramirez, Russell Canouse and Kelyn Rowe (MLS) and Spencer Keiboom (Washington Nationals). Red Ace products are currently sold at more than 1,400 locations, including Whole Foods and Amazon.

• The future of WWE’s Superstars will be determined during a two-night draft taking place live on Friday Night SmackDown on Oct. 11 on Fos in T-Mobile Arena, Las Vegas; and Monday Night Raw on Oct. 14 on USA Network, Pepsi Center, Denver. The draft will determine the Superstars that compete for Raw and SmackDown, which feature distinct casts, unique storylines and dedicated writing teams

• The Paley Center for Media, NY, will honor the 100th season of the NFL with a new exhibit: "A Century of Football: Celebrating the NFL’s 100th Season," free and open to the public (Sept. 14-Oct. 27), which includes the first public screening of the only known complete broadcast of Super Bowl I (then known as the AFL-NFL World Championship Game) in January 1967 between the Green Bay Packers and the Kansas City Chiefs

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.”

POLL POSITION

 Pro Football Hall of Fame First-Time Candidates Class of 2020
• DE John Abraham
• LB Lance Briggs
• WR/Special Teams Josh Cribbs
• RB Maurice Jones-Drew
• S Troy Polamalu
• DE Justin Smith
• WR Reggie Wayne
• LB Patrick Willis

The full list includes 122 players eligible to be selected to next year's class. Full story here.

KEEPING SCORE

Top Brands in 2019 Brand Keys “Consumer Loyalty Index”
• Airline: JetBlue
• Athletic Footwear:Nike
* Automotive: Hyundai
• Banks: Chase
• Beer: Corona Extra (regular), Miller Lite (Lite)
• Bottled Water: Dasani
• Casual Dining: Panera
• Coffee (OOH): Dunkin’
• Energy Drinks: Red Bull
• Headphones: Bose
• Ice Cream: Ben & Jerry’s
• Major League Sports: MLB
• Online Music: Slacker
* Online Retailer: Amazon
• Online Travel Booking: Booking.com
• Pizza: Domino’s
• QSR: Chick-fil-A
• Retail Sporting Goods: Dick’s
• Social Networking Sites: Instagram
• Soft Drinks: Coca-Cola (regular), Diet Coke
• Tequila: Jose Cuervo
• Ticketing Services: StubHub
• Vodka: Zubrowka
• Whiskey: Jack Daniel’s

FULL LIST HERE

BUY SELL

Weekend Box Office Sept. 13-15
1. It 2 $40.7M
2. Hustlers $33.2M
3. Angel Has Fallen $4.4M
4. Good Boys $4.3M
5. Lion King $3.6M
6. Hobbs & Shaw $2.8M
7. Overcomer $2.7M
8. The Goldfinch $2.6M
9. Peanut Butter Falcon $1.9M
10. Dora and the City of Lost Bold $1.9M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Roberto Clemente Award See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Tuesday
Mar182014

Mark Cuban Helps AT&T Play Name Game During March Madness, Final Four

By Barry Janoff

March 18, 2014: AT&T is all in for the 2014 Div. I Men's Basketball Tournament, and not just because the telecommunications firm is an official corporate champion of the NCAA and the exclusive wireless partner of the NCAA and Final Four.

For the first time, a corporate partner will also have its name on the marquee of the venue where the Final Four will be played. The two semi-final games and the championship game are in AT&T Stadium in Arlington, North Texas, home of the NFL's Dallas Cowboys.

That certainly has gotten the attention of Mark Cuban, owner of the NBA's Dallas Mavericks, who will be one of the stars of AT&T's March Madness campaign activities.

Cuban is featured in one of the TV spots that AT&T will air throughout the month, "Cuban & Legends," which also stars former NCAA and NBA players David Robinson, Dikembe Mutombo and Michael Finley. It supports U-Verse, which enables customers to watch live TV on their mobile devices from anywhere in their home.

The spot will run concurrently with commercials under the theme "Nothing But Network," with the AT&T "network guys" Frank and Charlie. In "Office," the pair fine-tune the AT&T network "so it's ready when and where employees need it." In "Rock Band," Frank and Charlie are at a concert enhancing the AT&T network so so that fans  can post and upload when show starts.

AT&T's platform also includes print and digital; NCAA Courtside presented by AT&T, which provides behind-the-scenes images and video in real time via Twitter and other social platforms; and as co-presenting sponsor of the NCAA March Madness Live app, giving people portable access to more than 150 hours of live streaming on Windows and Android.

Last year, AT&T spent some $70 million to activate in and around March Madness, second only to the $80.7 million spent by General Motors, according to marketing and research firm Kantar Media, NY.

AT&T plans to have a multitude of activations on the ground in and around Dallas, where the company is headquartered, leading to and then during Final Four Weekend, April 5-7.

AT&T received more than $16 million in media value via on-air branding and its related platforms during the 2013 tournament, according to Kantar.

That figure will go up this year via the built-in mega-marketing device of AT&T Stadium, for which the firm acquired naming rights last July in a deal with Cowboys and stadium majority owner Jerry Jones, The value of the pact was put at upward of $19 million annually over the next ten years by industry analysts.

Among AT&T's plans are experiential outdoor ads such as interactive store fronts, building projections and a “3D spectacular"; the AT&T Block Party as part of the NCAA March Madness Music Festival; an AT&T Mobile Lounge and AT&T Fan Zone at Bracket Town, where fans will have the opportunity to meet current NCAA coaches and other basketball legends.

AT&T will also sponsor a 360-degree camera during the Late Night with Conan O’Brien show, which airs on March Madness network TBS, being broadcast from Dallas March 31-April 3. According to AT&T, the “Team Coco” app allows people to “get in the director’s chair” to choose what camera angles they want to view from their wireless devices during the show’s Dallas stay.

In "NCAA Cuban & Legends," Cuban hosts a bevy of former players who come to his house to watch March Madness. Robinson arrives first, followed by Mutombo and Finley.

Fortunately for Cuban, he has AT&T's U-Verse, which enables him to continue to watch hoops action on his mobile device as he continually runs from the living room to the front door to let people in. (See the full spot here.)

According to AT&T, the "It's Not Complicated" campaign featuring kids who appear to answer questions off-the-cuff, and which had new creative during March Madness last year, is on hiatus but still in play.

NCAA corporate champions are AT&T, Capital One and Coca-Cola. NCAA marketing partners include Allstate, Buffalo Wild Wings, Buick, Burger King, Enterprise, Infiniti, LG, Lowe's, Nabisco, Northwest Mutual, Reese's, Unilever and UPS.

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