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NEWS REAL

• Kraft Heinz division Devour Food has joined with the American Cornhole League to uncover from among its ranks the "Devour Man of the Year," with the winner earning $10,000 and free Devour Pizza for a year. Details here.

• Maria Sharapova has withdrawn from the Grand Slam at French Open, citing her shoulder injury and recovery.

• Earvin “Magic” Johnson and Larry Bird will be the co-recipients of the NBA Lifetime Achievement Award, to be honored during the NBA Awards on June 24 (TNT).

• The American Gaming Assn. has released a new set of self-regulations on advertising and marketing legal sports betting, the “Responsible Marketing Code for Sports Wagering. The code, developed in coordination with its members, “extends commitments made by individual companies through their own responsible marketing activities and those adhered to by all association members through the Responsible Gaming Code of Conduct. “The new code includes self-imposed restrictions on target audiences, outlets and materials branding, while mandating responsible gaming inclusion.” Full story here.

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.” 

POLL POSITION

U.S. Women’s National Team head coach Jill Ellis has named the 23 players who will represent the U.S. in France and seek to defend their FIFA Women’s World Cup crown (July 7-Aug.7).

GOALKEEPERS

Adrianna Franch* (Portland Thorns FC), Ashlyn Harris** (Orlando Pride), Alyssa Naeher** (Chicago Red Stars)
DEFENDERS
Abby Dahlkemper* (NC Courage), Tierna Davidson* (Chicago Red Stars), Crystal Dunn* (NC Courage), Ali Krieger*** (Orlando Pride), Kelley O’Hara*** (Utah Royals FC), Becky Sauerbrunn*** (Utah Royals FC), Emily Sonnett* (Portland Thorns FC)
MIDFIELDERS
Morgan Brian** (Chicago Red Stars), Julie Ertz** (Chicago Red Stars), Lindsey Horan* (Portland Thorns FC), Rose Lavelle* (Washington Spirit), Allie Long* (Reign FC), Samantha Mewis* (NC Courage)
FORWARDS
Tobin Heath*** (Portland Thorns FC), Carli Lloyd**** (Sky Blue FC), Jessica McDonald* (NC Courage), Alex Morgan*** (Orlando Pride), Christen Press** (Utah Royals FC), Mallory Pugh* (Washington Spirit), Megan Rapinoe*** (Reign FC)
* First Women’s World Cup
** Second Women’s World Cup
*** Third Women’s World Cup
**** Fourth Women’s World Cup

KEEPING SCORE

Results from NBA Draft Lottery 2019 presented by State Farm — aka the Zion Williamson Lottery:
1. New Orleans  
2. Memphis        
3. New York        
4.Los Angeles Lakers     
5. Cleveland
6. Phoenix          
7. Chicago
8. Atlanta
 9. Washington
10. Atlanta (from Dallas)
11. Minnesota
12. Charlotte        
13.  Miami
14.  Boston (from Sacramento via Philadelphia)

BUY SELL

Weekend Box Office May 3-5
1. Avengers: Endgame $145.8M
2. The Intruder $11M
3. Long Shot $10M
4. Uglydolls $8.5M
5. Captain Marvel $4.3M
6. Breakthrough $3.9M
7. Curse of La Llorona $3.5M
8. Shazam! $2.4M
9. Little $1.5M
10. Dumbo $1.4M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Fox: Kevin Durant 'Q Ball' See More Ads Below

 

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Tuesday
Mar182014

Mark Cuban Helps AT&T Play Name Game During March Madness, Final Four

By Barry Janoff

March 18, 2014: AT&T is all in for the 2014 Div. I Men's Basketball Tournament, and not just because the telecommunications firm is an official corporate champion of the NCAA and the exclusive wireless partner of the NCAA and Final Four.

For the first time, a corporate partner will also have its name on the marquee of the venue where the Final Four will be played. The two semi-final games and the championship game are in AT&T Stadium in Arlington, North Texas, home of the NFL's Dallas Cowboys.

That certainly has gotten the attention of Mark Cuban, owner of the NBA's Dallas Mavericks, who will be one of the stars of AT&T's March Madness campaign activities.

Cuban is featured in one of the TV spots that AT&T will air throughout the month, "Cuban & Legends," which also stars former NCAA and NBA players David Robinson, Dikembe Mutombo and Michael Finley. It supports U-Verse, which enables customers to watch live TV on their mobile devices from anywhere in their home.

The spot will run concurrently with commercials under the theme "Nothing But Network," with the AT&T "network guys" Frank and Charlie. In "Office," the pair fine-tune the AT&T network "so it's ready when and where employees need it." In "Rock Band," Frank and Charlie are at a concert enhancing the AT&T network so so that fans  can post and upload when show starts.

AT&T's platform also includes print and digital; NCAA Courtside presented by AT&T, which provides behind-the-scenes images and video in real time via Twitter and other social platforms; and as co-presenting sponsor of the NCAA March Madness Live app, giving people portable access to more than 150 hours of live streaming on Windows and Android.

Last year, AT&T spent some $70 million to activate in and around March Madness, second only to the $80.7 million spent by General Motors, according to marketing and research firm Kantar Media, NY.

AT&T plans to have a multitude of activations on the ground in and around Dallas, where the company is headquartered, leading to and then during Final Four Weekend, April 5-7.

AT&T received more than $16 million in media value via on-air branding and its related platforms during the 2013 tournament, according to Kantar.

That figure will go up this year via the built-in mega-marketing device of AT&T Stadium, for which the firm acquired naming rights last July in a deal with Cowboys and stadium majority owner Jerry Jones, The value of the pact was put at upward of $19 million annually over the next ten years by industry analysts.

Among AT&T's plans are experiential outdoor ads such as interactive store fronts, building projections and a “3D spectacular"; the AT&T Block Party as part of the NCAA March Madness Music Festival; an AT&T Mobile Lounge and AT&T Fan Zone at Bracket Town, where fans will have the opportunity to meet current NCAA coaches and other basketball legends.

AT&T will also sponsor a 360-degree camera during the Late Night with Conan O’Brien show, which airs on March Madness network TBS, being broadcast from Dallas March 31-April 3. According to AT&T, the “Team Coco” app allows people to “get in the director’s chair” to choose what camera angles they want to view from their wireless devices during the show’s Dallas stay.

In "NCAA Cuban & Legends," Cuban hosts a bevy of former players who come to his house to watch March Madness. Robinson arrives first, followed by Mutombo and Finley.

Fortunately for Cuban, he has AT&T's U-Verse, which enables him to continue to watch hoops action on his mobile device as he continually runs from the living room to the front door to let people in. (See the full spot here.)

According to AT&T, the "It's Not Complicated" campaign featuring kids who appear to answer questions off-the-cuff, and which had new creative during March Madness last year, is on hiatus but still in play.

NCAA corporate champions are AT&T, Capital One and Coca-Cola. NCAA marketing partners include Allstate, Buffalo Wild Wings, Buick, Burger King, Enterprise, Infiniti, LG, Lowe's, Nabisco, Northwest Mutual, Reese's, Unilever and UPS.

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