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NEWS REAL

• Serena Williams has withdrawn from the Miami Open (March 23) due to knee issues.

• Picking up the mantle of National Women’s Month, and anticipating what next year will be its 70th anniversary, the LPGA has unveiled “Drive On,” a multi-platform refined brand position. According to the LPGA, “Drive On is clearly rooted in golf, but it's a bigger idea. It captures the power and potential in each of us and celebrates the hard work, focus and tenacity that it takes to achieve our goals.” Full story here.

• The NBA said that the Chinese and Croatian National Teams would join all 30 NBA teams to compete at MGM Resorts NBA Summer League 2019 in Las Vegas, marking the first time that the league will feature two international teams, with 83 games over 11 days (July 5-15).

• The 2019 Alliance of American Football Championship, originalluy scheduled for April 27 in Las Vegas, will be played in Ford Center at The Star in Frisco, Texas., which is owned and operated by Jerry Jones and the Dallas Cowboys.

• MLB and the MLB Players’ Assn. have unveiled numerous changes to the game to be installed over the next two seasons that will impact game length, marketing broadcast partners, the All-Star Game and the Home Run Derby. Full story here.

POLL POSITION

Top Ten Most In-Demand MLB Tickets (based on total ticket sales on StubHub thru March 14):
1. New York Yankees
2. Boston Red Sox
3. San Francisco Giants
4. Chicago Cubs
5. St. Louis Cardinals
6. Los Angeles Dodgers
7. Philadelphia Phillies
8. Texas Rangers
9. New York Mets
10. Houston Astros

SOURCE: STUBHUB

KEEPING SCORE

The Most-In-Demand MLB Home Openers
(based on total ticket sales on StubHub thru March 14, all on March 28):

• Arizona Diamondbacks at the Dodgers (average ticket price $229.
• Baltimore Orioles at New York Yankees (average ticket price $202)
• Atlanta Braves at Philadelphia Phillies (average ticket price $84)
• Chicago Cubs at Texas Rangers (average ticket price $254)
• Pittsburgh Pirates at Cincinnati Reds (average ticket price $122)

BUY SELL

Weekend Box Office March 15-17
1. Captain Marvel $69.3M
2. Wonder Park $16M
3. Five Feet Apart $13.2M
4. How To Train Your Dragon: Hidden World $9.4M
5. Madea Family Funeral $8M
6. No Manches Frida 2 $3.9M
7. Captive State $3.2M
8. Lego Movie 2 $2.1M
9. Alita: Battle Angel $1.9M
10. Green Book $1.3M
Source: Box Office Mojo

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COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Friday
Oct262012

Bauer Hockey Seeks To Help Young Athletes 'Own The Moment' With New Ad Campaign

By Barry Janoff

October 26, 2012: Bauer Hockey, a leading manufacturer of ice hockey equipment with deep roots in the NHL, has unveiled what the company is calling its first campaign in more than 15 years to focus solely on the brand itself.

According to Bauer, "Own the Moment" is a fully integrated global initiative "showing special moments between players and hockey that make the sport truly unique and special."

The effort will initially focus on youth and amateur hockey, but will then expand to include such NHL players and Bauer Hockey endorsers as Steven Stamkos, Alex Ovechkin, Claude Giroux, Henrik Lundqvist, Patrick Kane and Jonathan Toews.

The first phase of the campaign will be anchored by print and Internet, including dedicated social media destinations at Facebook, Twitter and YouTube. The campaign will also ask consumers to submit videos of their hockey moments for a chance to be featured in an upcoming Bauer Hockey TV spot.

Bauer said that Stamkos, Giroux and Kane would be among those judging the entries. (Full details here.)

Bauer said the commercial would debut during the IIHF Ice Hockey World Junior Championship in late December and is also scheduled to run nationally during the 2013 NHL Winter Classic in both the U.S. and Canada.

Due to the current NHL lockout, however, the Winter Classic is in jeopardy of being postponed or called off. It currently is scheduled for Jan. 1, 2013 at the University of Michigan between the Detroit Red Wings and the Toronto Maple Leafs. Some 135 games of the 2012-13 NHL season through Nov. 1 have already been cancelled due to the lockout.

In an introductory trailer to the campaign, we see shots of young hockey players in the locker room and on the ice. A voiceover relates, "Hockey is defined by moments and players are defined by what they do with them. Moments to better themselves. Moments to come together as a team. Moments to shine."

“The ‘Own the Moment’ campaign connects to our consumers on a personal level because those special moments in hockey are universal to players around the world, regardless of age,” Kevin Davis, president and CEO for Bauer Performance Sports, said in a statement. “By focusing the launch of the campaign solely on the youth players, we have definitely struck a chord because those kids live these moments each day and can envision themselves in each and every moment.”

“This campaign connects to our consumers on a personal level because special moments in hockey are universal to players around the world, regardless of age."

Bauer was founded in 1927, and in 1995 its then-parent company, Canstar, was acquired by Nike. Nike in 2008 sold Bauer Hockey to Quebec-based Roustan Inc. and Kohlberg & Co., a U.S.-based private equity firm.

According to Steve Jones, director of global marketing and brand strategy for Bauer Hockey.“[This] is much more than an advertising campaign, it is a culmination of nearly two years of brand refinement and consumer research to develop a campaign that not only connects to players of all ages but also clearly defines what Bauer Hockey stands for as a brand. This campaign . . . will be an important element of our overall marketing mix for years to come.”

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