WNBA Live ASG Fan Fest: Exclusive Merch, Marketing, Player Meet-And-Greets
Monday, July 14, 2025 at 12:22PM By Barry Janoff
July 14, 2025: Ally, American Express, CarMax, Delloite, Dick’s, Kia, Michelob Ultra and the NCAA Women’s Final Four are part of a record 25 WNBA partners and licensees that will participate in WNBA Live presented by Panini as part of AT&T WNBA All-Star in Indianapolis.
WNBA Live presented by Panini is scheduled for July 18-19 in the Indiana Convention Center.
The AT&T WNBA All-Star Game is scheduled for July 19 in Gainsbridge Fieldhouse, home for the Fever (ABC 8:30 PM ET).
According to the league, “The two-day fan festival celebrates the WNBA’s intersection with fashion, music and culture, while spotlighting creativity and innovation.”
(Tickets are $25 for adults. Kids 12 and under are free, but are required to have a ticket.)
WNBA Live and other events will blanket the city and region to support the All-Star game.
Upward of 100,000 visitors will hit Indianapolis, which is projected to realize a $400 million-plus economic impact boost from the 2025 All-Star game, according to industry analysts.
Among WNBA Live activation:
• Ally Financial, the WNBA’s newest Changemaker and official banking partner, will have the Ally Bank Savings Bucket Challenge, an interactive, arcade-style basketball experience offering WNBA-branded merchandise. Ally’s three WNBA ambassadors — Breanna Stewart, Sydney Colson and Paige Bueckers — are scheduled to make appearances.
• American Express, the official card partner of the WNBA, will offer card members and their guests access to a fast lane to WNBA Live, which includes an Amex pop-up location.
• AT&T, a WNBA Changemaker, will host an immersive experience with A’ja Wilson and Sabrina Ionescu featuring e “futuristic beauty moment highlighted by the popular robotic manicure technology and colorful custom nail designs inspired by Wilson and Ionescu.” People can also take part in a four-point play challenge offering such exclusive perks as sneaker charms, merchandise drops and VIP pedicab rides.
• Bumble will be located on the Orange Carpet interviewing players and fans.
• CarMax, the WNBA’s official auto retailer and a WNBA Changemaker will have appearances in the CarMax All-Star Garage with players scheduled to include Aliyah Boston, Aneesah Morrow, Kiki Iriafen, Sabrina Ionescu and Arike Ogunbowale. The All-Star Garage will also feature a live DJ and exclusive giveaways.
In addition, CarMax will host a panel discussion moderated by LaChina Robinson about “respecting the past and redefining the future of the league” scheduled to include Arike Ogunbowale, Kiki Iriafen, Aneesah Morrow and Allisha Gray.
• Coach will have exclusive giveaways.
• Deloitte, a WNBA Changemaker, is the presenting sponsor of the first Unstoppable Women’s Sports Business Summit, an invite-only event, with women’s sports executives and league partners.
• Dick’s Sporting Goods, the WNBA's official sporting goods retailer, will display some of the latest products from top brands. In Ballers Park, people can test their skills with WNBA player-inspired drills and challenges. Dick’s will also host special appearances with WNBA stars during the weekend.
• DoorDash/Round21 will recreate a city block complete with custom artwork, a Round21 store and other unique programming. DashPass members can enjoy elevated experiences, including a sneaker cleaning station, meet-and-greets with WNBA players, 10% off Round21 purchases and the chance to collect a llimited-edition Paige Bueckers bobblehead.
• Google, a WNBA Changemaker, will host interactive experiences that give people the “tools and technology needed to unlock new ways to experience the game they love” and immerse themselves in the Google activation station for exclusive programming, various WNBA player appearances and unique experiences.
• ION’s fit-check tunnel, will enable visitors to capture their look on photo or video, and share it on social media for the chance to win WNBA ticket vouchers.
• Kia’s WNBA Skills Challenge provides fans with the chance to test their passing, dribbling, and shooting skills; all participants will walk away with free Kia swag.
• La Crema invites wine lovers and basketball fans of legal drinking age to an interactive wine tasting experience. Visiotrs can enjoy live panels, exclusive photo opportunities and music.
• Anheuser-Busch brand Michelob Ultra, the WNBA’s official beer partner, will being the Ultra Courtside Pod offering people of legal drinking age an ice-cold beer and offering all visitors photo opps in a courtside-inspired setting.
• Mielle, an associate partner of WNBA Live presented by Panini, will have an immersive fan experience that “celebrates beauty, sports, and culture through the evolution of personal style and identity” via product sampling, appearances, giveaways, and interactive touchpoints.
Mielle will also debut the league’s HBCU-focused social impact program, an internship initiative offering HBCU athletes and students behind-the-scenes access and career development opportunities within the WNBA.
• The NCAA Women’s Final Four will honor 43 years of the Women’s Final Four by giving people the opportunity to enter to win a 2026 Women’s Final Four prize pack — including two all-session tickets, accommodations (four-night hotel stay) and a $500 gift card — at National Championship weekend in Phoenix, Arizona (April 3 and 5, 2026).
Visitors can take a selfie with the NCAA Championship Trophy and walk down “Women’s Final Four memory lane,” an activation highlighting game footage, a timeline of winners and key milestones in Final Four history.
• New Era will display its WNBA headwear collection, featuring designs for both the 2025 WNBA season and AT&T WNBA All-Star.
• Outerstuff will have a dedicated shop-in-shop designed for the league’s infant, youth and toddler fans.
• Panini, the exclusive trading card partner of the WNBA, offers a collector experience at the event. People can customize Panini WNBA digital trading card, open exclusive card packs and share in player meet-and-greets.
• Playa Society is bringing visitors into founder Esther Wallace’s design space/studio for a shopping experience with product customization and exclusive gear.
• Rank & Rally is the official WNBA All-Star Store for All-Star Weekend, including exclusive AT&T WNBA All-Star merchandise, at multiple locations: the WNBA Store at W Live presented by Panini, Gainbridge Fieldhouse and the merchandise truck on Georgia Street.
• SLAM will feature WSLAM, an immersive experience celebrating women’s basketball, including a showroom with limited-edition merchandise, magazine covers and storytelling.
• PepsiCo’s Starry will have Starry AR3NA, designed to mirror the WNBA Starry 3-Point Contest. People can compete for the chance to win WNBA regular season tickets, Nike A’ja Wilson A’One sneakers, NBA Store Gift Cards and a daily prize of $5,000.
• State Farm will present The Assist space, where people can walk the W-inspired tunnel runway and take on the “From the Logo Challenge” for a chance to win an exclusive State Farm x Playa Society T-shirt. Players and Jake from State Farm are scheduled to appear.
• Wilson, The official Basketball of the WNBA, will celebrate stars via the Wilson Player Icon Collection, which includes Caitlin Clark, Napheesa Collier, A’ja Wilson, Breanna Stewart and Sabrina Ionescu, Kahleah Copper andAngel Reese basketballs in both size six and mini will also be available. The collection will be exclusively sold in the Wilson activation inside W Live presented by Panini.
• WNBA Championship Trophy: Throughout the weekend, people can take photos with the WNBA championship trophy on display at WNBA Live presented by Panini.
Separately, Unrivaled, the 3x3 league founded by WNBA stars Breanna Stewart and Napheesa Collier, which earlier this year had a successful premiere season, will host “Unrivaled HQ Presented by Sephora” — an interactive activation including an immersive game-day experience, player appearances, fan contests and limited-edition merchandise.
It is scheduled to be hosted in the 416 Wabash Event Space in Indianapolis July 18-19.
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