Top
POLL POSITION
Sports Marketer of the Year
 
pollcode.com free polls
QUICK HITS

• Naismith Memorial Basketball Hall of Fame Finalists Class of 2018: Ray Allen, Maurice Cheeks, Charles “Lefty” Driesell, Hugh Evans, Grant Hill, Jason Kidd, Steve Nash, Rudy Tomjanovich, Chris Webber, Kim Mulkey, Katie Smith, Tina Thompson, Wayland Baptist University. Class of 2018 will be named during the NCAA Men’s Final Four weekend in San Antonio March 31-April 2.

• Serena Williams, who said her first auto purchase was a while Lincoln Navigator SUV she named “Ginger,” has signed to become an official spokesperson for the brand. A social media-based marketing campaign includes videos of Williams talking about and driving the 2018 Navigator, with ongoing videos to follow. “Partnering with a brand like Navigator comes from a genuine place,” she said in the first video. “Let’s just be honest: Serena Williams needs to be in the new Navigator.”

• The Smashing Pumpkins unveil 'Shiny And Oh So Bright' 36-city tour, their first tour in nearly 20 years, with founding members Billy Corgan, Jimmy Chamberlin, James Iha. Produced by Live Nation.

KEEPING SCORE

Most Exciting Sports Worldwide
1. Athletics (i.e. Olympics) 47% Very/Quite Exciting
2. Tennis 43%
3. Football (soccer) 43%
4. Rugby 41%
5. Gymnastics 36%
6. Boxing 32%
7. Formula 1 32%
8. Swimming 26%
9. Horse Racing 25%
10. Cycling 25%

Most Boring Sports Worldwide
1. Golf 70% Very/Quite Boring
2. U.S. Football 59%
3. Cricket 58%
4. Darts 58%
5. Snooker 57%
6. Basketball 52%
7. Horse Racing 52%
8. Cycling 50%
9. Formula 1 49%
10. Boxing 46%

Poll from YouGov.com

BUY SELL

Most-Watched Winter Olympics in U.S. TV History
1. Lillehammer, 1994* 204 million
2. Vancouver, 2010 190 million
3. Salt Lake City, 2002 187 million
T4. Torino, 2006 184 million
T4. Albertville, 1992 184 million
T4. Nagano, 1998 184 million
* Nancy Kerrigan/Tonya Harding incident

Source NBC Sports

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Kellogg's: Chloe Kim Winter Games Ads Below

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Feb062013

David Gets His Beckham On, Shirt Off, Tattoos Sweaty In New H&M Campaign

By Barry Janoff

February 6, 2013: Soccer icon David Beckham may be out of sight, leaving the U.S. and Major League Soccer to play in France, but he will not be out of mind.

A new marketing campaign for H&M's 2013 Spring Beckham Bodywear line lets Beckham flash his toned body, tattoos and athletic prowess to sell underwear designed by Team Beckham.

The campaign is anchored by a TV spot, breaking on network and Internet today, in which Beckham races through backyards, across tennis courts and into swimming pools in an attempt to catch a Range Rover that has snagged his bathrobe.

The spot, billed as "A Short Film directed by Guy Ritchie" (Sherlock Holmes), was filmed on location in Beverly Hills, according to H&M.

Support includes print, in-store, Internet and social media such as Twitter, Facebook and YouTube. Beckham recently signed a five-month deal with to play with the Paris St Germain club, so the campaign will follow him overseas. The campaign was handled in-house in conjunction with Beckham's creative team.

The commercial begins with Beckham seeing his wife and kids (unseen and not the real Victoria Beckham and offspring) off in the family Range Rover. One of the doors closes on the corner of Beckham's bathrobe, which gets pulled away as the vehicle leaves.

Simultaneously, the front door to Beckham's estate closes shut, leaving him in a tank top and underwear and with seemingly no other choice but to chase after the Range Rover.

That sends the 37-year-old Beckham scampering down the road, through backyards, across tennis courts, doing a lap in a swimming pool, interrupting kids playing soccer, over the hood of a car in which two paparazzi are sitting and past gardeners (one of whom is wearing a Beckham jersey) and watch dogs.

Ultimately stopping to catch his breath, Beckham encounters a van filled with camera-clicking tourists seeking celebrities and their homes. Which sends him racing downhill again toward his quest.

Beckham scores points for actually appearing to run at full speed, not an easy task considering he's wearing adidas slip-on sandals and not soccer, jogging or basketball shoes. (See the full spot here).

The action is played out to "Don't Stop" by Foster The People.

The campaign comes about a year after Beckham's premier outing for H&M and the launch of the Beckham Bodywear line via marketing that broke in 2012 during Super Bowl XLVI.

Beckham

Back to Home Page