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NEWS REAL

• For the 15th consecutive year, ESPN will present the NCAA Division I Men’s Ice Hockey Championship in its entirety, with the 15-game, 16-team tournament beginning with regional action March 29-31 and concluding with the Frozen Four on April 11 and 13. The Frozen Four will be in Buffalo, NY, with all three games on ESPN2.

• The NFL's 100th season will begin with the Chicago Bears hosting the Green Bay Packers in Soldier Field on Thursday, Sept. 5 (NBC, 8:20 PM ET). This will be the 199th meeting between the Bears and Packers, including regular- and post-season. Super Bowl champion New England Patriots will begin their season on NBC Sunday Night Football Sept. 8. Their opponent will be named when the full 2019 regular season schedule is released later this spring.

• Kraft Heinz, in partnership with the NHL and NHLPlayers’ Association (NHLPA) has unveiled the top four finalist communities competing for the coveted title of Kraft Hockeyville USA 2019. Voting begins March 30.

• NBA Experience, the new destination coming to Disney Springs at Walt Disney World Resort (Orlando) will officially open Aug. 12, 2019. In collaboration with the NBA, Disney is developing NBA Experience with 13 interactive elements and hands-on activities across 44,000 square feet and two floors, also including a NBA-themed retail store.

• D.G. Yuengling & Son brewery has signed a deal with Philadelphia Phillies' pitcher Aaron Nola, making him one of the first active, MLB players to have a partnership with a beer brand. Yuengling has been a sponsor of the Phillies since 2017,

• MLB and the MLB Players’ Assn. have unveiled numerous changes to the game to be installed over the next two seasons that will impact game length, marketing broadcast partners, the All-Star Game and the Home Run Derby. Full story here.

POLL POSITION

Top Ten Most In-Demand MLB Tickets (based on total ticket sales on StubHub thru March 14):
1. New York Yankees
2. Boston Red Sox
3. San Francisco Giants
4. Chicago Cubs
5. St. Louis Cardinals
6. Los Angeles Dodgers
7. Philadelphia Phillies
8. Texas Rangers
9. New York Mets
10. Houston Astros

SOURCE: STUBHUB

KEEPING SCORE

The Most-In-Demand MLB Home Openers
(based on total ticket sales on StubHub thru March 14, all on March 28):

• Arizona Diamondbacks at the Dodgers (average ticket price $229.
• Baltimore Orioles at New York Yankees (average ticket price $202)
• Atlanta Braves at Philadelphia Phillies (average ticket price $84)
• Chicago Cubs at Texas Rangers (average ticket price $254)
• Pittsburgh Pirates at Cincinnati Reds (average ticket price $122)

BUY SELL

Weekend Box Office March 22-24
1. Us $70.2M
2. Captain Marvel $35M
3. Wonder Park $9M
4. Five Feet Apart $8.8M
5. How To Train Your Dragon 3 $6.5M
6. A Madea Family Funeral $4.5M
7. Gloria Bell $1.8M
8. No Manches Frida 2 $1.8M
9. Lego Movie 2 $1.1M
10. Alita: Battle Angel $1M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Gatorade: 'Keep Moving' See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Wednesday
Feb062013

David Gets His Beckham On, Shirt Off, Tattoos Sweaty In New H&M Campaign

By Barry Janoff

February 6, 2013: Soccer icon David Beckham may be out of sight, leaving the U.S. and Major League Soccer to play in France, but he will not be out of mind.

A new marketing campaign for H&M's 2013 Spring Beckham Bodywear line lets Beckham flash his toned body, tattoos and athletic prowess to sell underwear designed by Team Beckham.

The campaign is anchored by a TV spot, breaking on network and Internet today, in which Beckham races through backyards, across tennis courts and into swimming pools in an attempt to catch a Range Rover that has snagged his bathrobe.

The spot, billed as "A Short Film directed by Guy Ritchie" (Sherlock Holmes), was filmed on location in Beverly Hills, according to H&M.

Support includes print, in-store, Internet and social media such as Twitter, Facebook and YouTube. Beckham recently signed a five-month deal with to play with the Paris St Germain club, so the campaign will follow him overseas. The campaign was handled in-house in conjunction with Beckham's creative team.

The commercial begins with Beckham seeing his wife and kids (unseen and not the real Victoria Beckham and offspring) off in the family Range Rover. One of the doors closes on the corner of Beckham's bathrobe, which gets pulled away as the vehicle leaves.

Simultaneously, the front door to Beckham's estate closes shut, leaving him in a tank top and underwear and with seemingly no other choice but to chase after the Range Rover.

That sends the 37-year-old Beckham scampering down the road, through backyards, across tennis courts, doing a lap in a swimming pool, interrupting kids playing soccer, over the hood of a car in which two paparazzi are sitting and past gardeners (one of whom is wearing a Beckham jersey) and watch dogs.

Ultimately stopping to catch his breath, Beckham encounters a van filled with camera-clicking tourists seeking celebrities and their homes. Which sends him racing downhill again toward his quest.

Beckham scores points for actually appearing to run at full speed, not an easy task considering he's wearing adidas slip-on sandals and not soccer, jogging or basketball shoes. (See the full spot here).

The action is played out to "Don't Stop" by Foster The People.

The campaign comes about a year after Beckham's premier outing for H&M and the launch of the Beckham Bodywear line via marketing that broke in 2012 during Super Bowl XLVI.

Beckham

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