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Sports Marketer Of The Year 2018

 

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NEWS REAL

• Manchester United has signed a multi-year deal with Marriott International, with multi-platform marketing including access to on-field & player experiences for 120M members of the Marriott BonVoy travel program.

• PepsiCo is acquiring the CytoSport supplements brand from Hormel, which includes the Muscle Milk line.

• MLS Los Angeles Galaxy has signed a deal naming Mescal El Silencio, a specially crafted mezcal label based in Los Angeles, as an official partner for the team and its venue, Dignity Health Sports Park. The alliance, being called the first mescal deal for a pro sports team, includes a Mezcaleria El Silencio bar on the main concourse.

• MLS FC Dallas has signed a pact naming Heineken as the official import beer for the club and Toyota Stadium. The alliance also make Heineken USA a founding partner for the National Soccer Hall of Fame, which recently opened in Toyota Stadium.

• Lisa Borders, who in October resigned from her position as president for the WNBA to become president and CEO for Time’s Up, has now resigned from that position, citing family situations.

KEEPING SCORE

Finalists For The Naismith Memorial Basketball Hall of Fame Class of 2019
Unveiled at NBA All-Star Weekend as finalists from the North American and Women’s committees to be considered for election in 2019:

Players
• Marques Johnson
• Bobby Jones
• Sidney Moncrief
• Jack Sikma
• Ben Wallace
• Chris Webber
• Paul Westphal
Coaches
• Bill Fitch
• Eddie Sutton
Referee
• Hugh Evans

Finalists from the Women’s Screening Committee
Player
• Theresa Weatherspoon
Coaches
• Leta Andrews
• Barbara Stevens

The Class of 2019 will be unveiled during a press conference in Minneapolis at the NCAA Men’s Final Four.

BUY SELL

Weekend Box Office Feb. 15-17
1. Alita: Battle Angel $27.8M
2. The Lego Movie 2: The Second Part $21.2M
3. Isn’t It Romantic $14.2M
4. What Men Want $10.9M
5. Happy Death Day 2U $9.8M
6. Cold Pursuit $6M
7. The Upside $5.6M
8. Glass $3.8M
9. The Prodigy $3.1M
10. Green Book $2.7M
Source: Box Office Mojo

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Bud Reserve: 'Charlize' See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Tuesday
Feb072017

Russell Westbrook Thinks Highly Of His Stats, Until He’s Schooled By Bill Russell

By Barry Janoff

February 7, 2017: Russell Westbrook is averaging a triple-double this season (30.9 pig, 10.5 rebounds, 10.2 assists to date), but according to the All-Star guard for the Oklahoma City Thunder, “It’s not about the triple-doubles, it’s about getting wins.”

But when it comes to creating a legend, Russell Westbrook quickly finds out that the all-time top Russell in the NBA is still Bill.

In a new spot for Foot Locker, "Stats," Westbrook temporarily distances himself from what could be a record-setting NBA season to focus on selling Air Jordan XXXI kicks and other Nike Jordan Brand gear from the retailer.

The multi-media campaign, including TV scheduled to break this week during NBA games on TNT and continue through NBA All-Star weekend Feb. 17-19, Internet, social media and POP, supports Foot Locker’s "February Brings the Best" effort.

But it doesn’t take much to get Westbrook back on track to toot his own stat horn.

"For me, it’s all about getting wins," he says to a fan who compliments Westbrook’s new shoes as well as all of his triple-doubles (25 to date and counting). "But if you want to focus on the stats, you should know that I crash into 1.7 cameramen per night."

"I didn’t know there was a stat for that," the guy responds.

Undaunted, Westbrook continues. "And I’ve created two times more parental neglect than any other player (as we see a little kid on a elevator, the door closing, his dad distracted while watching Westbrook in a game on his mobile device).

"And I lead the league in talking to myself intensely." Taking to his reflection in a mirror, Westbrook chides, "You better show up tonight." "Oh, I’ll show up, just worry about yourself,” he reflection says as the conversation escaltes. "You worry about yourself." "You worry about yourself."

Westbrook has more numbers to share. "My highlights kept Vine alive for another seven months. And I appear in 72% of opposing coaches nightmares."

He then crosses a line into NBA legend. "Plus, I’m the all-time greatest Russell in league history."

With that, we cut to a shot of Hall of Famer, 11-time NBA champ and five-time MVP Bill Russell. "Oh, really," says Russell.

Cut back to Westbrook. "Okay. Second greatest Russell in league history." (See the full spot here.)

"February truly does bring the best at Foot Locker, and who better to celebrate that with than one of the brightest stars in the NBA," Stacy Cunningham, vp-marketing for Foot Locker, said in a statement. "As Russell continues to be a leader on the court, we knew he was the perfect addition to help us launch this year's campaign."

According to Westbrook, ”I was honored to be a part of Foot Locker's new spot, particularly because it included being featured alongside the legendary, Bill Russell.

“I’ve been focused on being the best player that I can be to help my team this season, so it was fun to take a step back, shoot this commercial and have some fun with my 'Stats.'"

Lead agency is BBDO.

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