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NEWS REAL

• For the 15th consecutive year, ESPN will present the NCAA Division I Men’s Ice Hockey Championship in its entirety, with the 15-game, 16-team tournament beginning with regional action March 29-31 and concluding with the Frozen Four on April 11 and 13. The Frozen Four will be in Buffalo, NY, with all three games on ESPN2.

• The NFL's 100th season will begin with the Chicago Bears hosting the Green Bay Packers in Soldier Field on Thursday, Sept. 5 (NBC, 8:20 PM ET). This will be the 199th meeting between the Bears and Packers, including regular- and post-season. Super Bowl champion New England Patriots will begin their season on NBC Sunday Night Football Sept. 8. Their opponent will be named when the full 2019 regular season schedule is released later this spring.

• Kraft Heinz, in partnership with the NHL and NHLPlayers’ Association (NHLPA) has unveiled the top four finalist communities competing for the coveted title of Kraft Hockeyville USA 2019. Voting begins March 30.

• NBA Experience, the new destination coming to Disney Springs at Walt Disney World Resort (Orlando) will officially open Aug. 12, 2019. In collaboration with the NBA, Disney is developing NBA Experience with 13 interactive elements and hands-on activities across 44,000 square feet and two floors, also including a NBA-themed retail store.

• D.G. Yuengling & Son brewery has signed a deal with Philadelphia Phillies' pitcher Aaron Nola, making him one of the first active, MLB players to have a partnership with a beer brand. Yuengling has been a sponsor of the Phillies since 2017,

• MLB and the MLB Players’ Assn. have unveiled numerous changes to the game to be installed over the next two seasons that will impact game length, marketing broadcast partners, the All-Star Game and the Home Run Derby. Full story here.

POLL POSITION

Top Ten Most In-Demand MLB Tickets (based on total ticket sales on StubHub thru March 14):
1. New York Yankees
2. Boston Red Sox
3. San Francisco Giants
4. Chicago Cubs
5. St. Louis Cardinals
6. Los Angeles Dodgers
7. Philadelphia Phillies
8. Texas Rangers
9. New York Mets
10. Houston Astros

SOURCE: STUBHUB

KEEPING SCORE

The Most-In-Demand MLB Home Openers
(based on total ticket sales on StubHub thru March 14, all on March 28):

• Arizona Diamondbacks at the Dodgers (average ticket price $229.
• Baltimore Orioles at New York Yankees (average ticket price $202)
• Atlanta Braves at Philadelphia Phillies (average ticket price $84)
• Chicago Cubs at Texas Rangers (average ticket price $254)
• Pittsburgh Pirates at Cincinnati Reds (average ticket price $122)

BUY SELL

Weekend Box Office March 22-24
1. Us $70.2M
2. Captain Marvel $35M
3. Wonder Park $9M
4. Five Feet Apart $8.8M
5. How To Train Your Dragon 3 $6.5M
6. A Madea Family Funeral $4.5M
7. Gloria Bell $1.8M
8. No Manches Frida 2 $1.8M
9. Lego Movie 2 $1.1M
10. Alita: Battle Angel $1M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Gatorade: 'Keep Moving' See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Thursday
Apr052012

New Era Lets Windy City White Sox-Cubs MLB Rivalry Go To Its Head

By Barry Janoff

April 5, 2012: New Era is ushering in the 2012 MLB season with some heated trash talk between "serious Chicago White Sox fan" Craig Robinson from NBC's The Office and "passionate Chicago Cubs fan" Nick Offerman of Parks and Recreation.

The multi-media "Rivalry" campaign, which supports New Era's MLB Authentic Collection, follows last season's debate between New York Yankees fan Alec Baldwin and John Krazinski supporting the Boston Red Sox.

The campaign will be anchored by three spots, which will run during the season on such cable channels as ESPN, ESPN2, ESPNews, Comedy Central, G4, FX, Spike, Speed, Nick At Nite, Adult Swim, NBC Sports and MLB Network.

The spots also will air in-stadium during White Sox/Cubs interleague games. Support includes POP and Internet, with New Era encouraging fans to continue the trash talk at Facebook and Twitter.

In addition, New Era said the campaign would have takeovers of sports Web sites including MLB.com, ESPN.com, SI.com, Yahoo! Sports, Yardbarker.com and Deadspin.com.

"Rivalries are the most direct and obvious forms of self-expression in sports and this year's campaign echoes that fanatical sentiment," Christopher Koch, CEO for Buffalo, NY-based New Era, said in a statement. This baseball season we continue to show how fans express their passion for their favorite team and city."

In the first commercial, "Slices," Robinson and Offerman are in a pub called The Dividing Line discussing baseball.

"How old is Wrigley [Field] anyway?" Robinson asks sarcastically. "Do you even have electricity?"

"It's powered by tradition . . . something you wouldn't know about at Modaphone Park," replies Offerman, renaming the White Sox U.S. Celluar Park with a telecom rival.

"Someone should trim those weeds on the outfield walls," retorts Robinson.

"It's called 'ivy,'" says Offerman. "As in Ivy League."

"Or bush, as in Bush League," Robinson replies. "I've heard for the White Sox, DH [designated hitter] stands for 'Don't have talent.'

" 'Have-talent' is one word?" asks Offerman. "Yes, it is," Robinson claims.

Then comes a series of one-liners:

"The last Cubs [pitcher] to throw a no-hitter was your pitching machine."

"The last time your leadoff hitter got to second base was at his high school prom."

Ultimately, they get to the New Era caps. "See this 'C'," Robinson says, pointing to his Cubs cap. "That stands for Chicago. All you have on your head is a stocking," referring to the White Sox logo.

New Era continues its umbrella tag line, "Fly your own flag." The spots were written and produced by Gifted Youth, a new commercial production company formed by Funny Or Die.

See the full spot here.

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