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IndyCar Series 2017 Schedule
• Firestone Grand Prix St. Petersburg March 12
• Toyota Grand Prix Long Beach April 9
• Honda Indy Grand Prix Alabama April 23
• Phoenix Grand Oriux May 13
• IndyCar Grand Prix May 13
Indy 500 May 28
• Chevrolet Detroit Grand Prix 1 June 3
• Chevrolet Detroit Grand Prix 2 June 4
• Rainguard Water Sealers 600 June 10
• Kohler Grand Prix Elkhart Lake WI June 25
• Iowa Corn 300 Newton July 9
• Honda Indy Toronto July 16
• Honda Indy 200 Mid-Ohio Lexington July 30
• ABC Supply 500 Long Pond PA Aug. 20
• Bommarito Automotive Group 500 Madison IL Aug. 26
Grand Prix At The Glen NY Sept. 3
• GoPro Grand Prix Sonoma CA Sept. 17

Source INDYCAR

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iSpot Top Ten Spenders Past Week (March 13-19/Lead Spot)

*NCAA Official Partner
• Geico ($27.2M) Hail Caesar Salad
• AT&T Wireless* ($19M) Unbelievable
• Verizon ($17.5M) Drop the Metrics
• NCAA* ($16.5M) Opportunity
• Coca-Cola* ($15.5M) Love Story
• Allstate* ($15.4M) Sarah, I Love You
• Progressive ($15M) Get Their Attention
• Capital One* ($14.4M) Clapper
• State Farm ($14M) Following
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Coaches Make ACS Call
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Cancer Drives Home
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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Apr052012

New Era Lets Windy City White Sox-Cubs MLB Rivalry Go To Its Head

By Barry Janoff

April 5, 2012: New Era is ushering in the 2012 MLB season with some heated trash talk between "serious Chicago White Sox fan" Craig Robinson from NBC's The Office and "passionate Chicago Cubs fan" Nick Offerman of Parks and Recreation.

The multi-media "Rivalry" campaign, which supports New Era's MLB Authentic Collection, follows last season's debate between New York Yankees fan Alec Baldwin and John Krazinski supporting the Boston Red Sox.

The campaign will be anchored by three spots, which will run during the season on such cable channels as ESPN, ESPN2, ESPNews, Comedy Central, G4, FX, Spike, Speed, Nick At Nite, Adult Swim, NBC Sports and MLB Network.

The spots also will air in-stadium during White Sox/Cubs interleague games. Support includes POP and Internet, with New Era encouraging fans to continue the trash talk at Facebook and Twitter.

In addition, New Era said the campaign would have takeovers of sports Web sites including MLB.com, ESPN.com, SI.com, Yahoo! Sports, Yardbarker.com and Deadspin.com.

"Rivalries are the most direct and obvious forms of self-expression in sports and this year's campaign echoes that fanatical sentiment," Christopher Koch, CEO for Buffalo, NY-based New Era, said in a statement. This baseball season we continue to show how fans express their passion for their favorite team and city."

In the first commercial, "Slices," Robinson and Offerman are in a pub called The Dividing Line discussing baseball.

"How old is Wrigley [Field] anyway?" Robinson asks sarcastically. "Do you even have electricity?"

"It's powered by tradition . . . something you wouldn't know about at Modaphone Park," replies Offerman, renaming the White Sox U.S. Celluar Park with a telecom rival.

"Someone should trim those weeds on the outfield walls," retorts Robinson.

"It's called 'ivy,'" says Offerman. "As in Ivy League."

"Or bush, as in Bush League," Robinson replies. "I've heard for the White Sox, DH [designated hitter] stands for 'Don't have talent.'

" 'Have-talent' is one word?" asks Offerman. "Yes, it is," Robinson claims.

Then comes a series of one-liners:

"The last Cubs [pitcher] to throw a no-hitter was your pitching machine."

"The last time your leadoff hitter got to second base was at his high school prom."

Ultimately, they get to the New Era caps. "See this 'C'," Robinson says, pointing to his Cubs cap. "That stands for Chicago. All you have on your head is a stocking," referring to the White Sox logo.

New Era continues its umbrella tag line, "Fly your own flag." The spots were written and produced by Gifted Youth, a new commercial production company formed by Funny Or Die.

See the full spot here.

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