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NEWS REAL

Bahamas Red Cross donation site. #HelpUsHelp

• Tony Wyllie has been named regional president and managing director for Special Olympics North America. Wyllie most recently was svp-communications for the NFL’s Washington Redskins since 2010. His three-decade career also includes PR/communications with the St. Louis (now Los Angeles) Rams, Tennessee Titans and Houston Texans.

• The Los Angeles Clippers have signed a deal with Los Angeles-based tech firm Honey, which includes naming rights to team's renovated Honey Training Center: Home of the L.A. Clippers and its logo on team practice jerseys. According to Honey, "10 million-plus members worldwide use Honey's suite of free tools daily to save time and money when shopping online.”

• Washington Mystics forward-guard Elena Delle Donne has been named 2019 WNBA MVP.  It is the second MVP award for seven-year player, making her the first player in WNBA history to earn the honor with two different teams (2015 Chicago Sky).

• BMW Group Russia has signed a deal with tennis star Daniil Medvedev, currently ranked No. 4 in the world, who fell in five sets to Rafael Nadal in the recent U.S. Open Grand Slam finals. Medvedev, who will represent Russia in the inaugural ATP Cup tournament in Australia this January, will participate in various brand activities, including a BMW patch on his shirt, in Russia and worldwide .

• SoFi Stadium, which will be the new $6 billion home venue for the NFL’s Los Angeles Rams and Chargers beginning in 2020, will open July 25-26 with two Taylor Swift concerts.

• CBD edible company Bhang, Miami, has acquired Red Ace, a leading organic beverage company. Bhang plans to launch a Red Ace-branded line of CBD/terpene-style beverages and products, including functional sparkling beverages. Athlete ambassadors include Christian Ramirez, Russell Canouse and Kelyn Rowe (MLS) and Spencer Keiboom (Washington Nationals).

• The Paley Center for Media, NY, will honor the 100th season of the NFL with a new exhibit: "A Century of Football: Celebrating the NFL’s 100th Season," free and open to the public (Sept. 14-Oct. 27), which includes the first public screening of the only known complete broadcast of Super Bowl I (then known as the AFL-NFL World Championship Game) in January 1967 between the Green Bay Packers and the Kansas City Chiefs

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.”

POLL POSITION

 Pro Football Hall of Fame First-Time Candidates Class of 2020
• DE John Abraham
• LB Lance Briggs
• WR/Special Teams Josh Cribbs
• RB Maurice Jones-Drew
• S Troy Polamalu
• DE Justin Smith
• WR Reggie Wayne
• LB Patrick Willis

The full list includes 122 players eligible to be selected to next year's class. Full story here.

KEEPING SCORE

Top Brands in 2019 Brand Keys “Consumer Loyalty Index”
• Airline: JetBlue
• Athletic Footwear:Nike
* Automotive: Hyundai
• Banks: Chase
• Beer: Corona Extra (regular), Miller Lite (Lite)
• Bottled Water: Dasani
• Casual Dining: Panera
• Coffee (OOH): Dunkin’
• Energy Drinks: Red Bull
• Headphones: Bose
• Ice Cream: Ben & Jerry’s
• Major League Sports: MLB
• Online Music: Slacker
* Online Retailer: Amazon
• Online Travel Booking: Booking.com
• Pizza: Domino’s
• QSR: Chick-fil-A
• Retail Sporting Goods: Dick’s
• Social Networking Sites: Instagram
• Soft Drinks: Coca-Cola (regular), Diet Coke
• Tequila: Jose Cuervo
• Ticketing Services: StubHub
• Vodka: Zubrowka
• Whiskey: Jack Daniel’s

FULL LIST HERE

BUY SELL

Weekend Box Office Sept. 13-15
1. It 2 $40.7M
2. Hustlers $33.2M
3. Angel Has Fallen $4.4M
4. Good Boys $4.3M
5. Lion King $3.6M
6. Hobbs & Shaw $2.8M
7. Overcomer $2.7M
8. The Goldfinch $2.6M
9. Peanut Butter Falcon $1.9M
10. Dora and the City of Lost Bold $1.9M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

ESPN SportsCenter: Hold See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Tuesday
Jun282016

Gatorade's 'Incredible Is Inevitable' Effort Puts Additional Focus On Youth Sports

By Barry Janoff

June 28, 2016: Gatorade's roster of endorsers includes the likes of Serena Williams, Peyton Manning, Leo Messi, Dwyane Wade, J.J. Watt, Cam Newton, Bryce Harper, Usain Bolt, London Donovan, Karl-Anthony Towns and Michael Jordan.

But it is youth sports that are the focus of a new multi-media effort from Gatorade, which has unveiled a series of spots that look at football, basketball and soccer from the perspective of players who may someday join the brand's lineup of iconic pro athletes.

"Incredible Is Inevitable" takes an up-close and personal look at the three sports virtually from ground-level on the field, during practice and in the training rooms, showing how hard work and dedication tends to win out on the field, if not always in victories, certainly in personal gains and development.

The effort is part of Gatorade's platform to support youth sports, efforts that include The High School Athletes of the Year program; and alliances with such youth tournaments, camps and programs as U.S. Soccer Development Academy, Little League Baseball, Pop Warner, Five Star Basketball and ECNL Youth Women’s Soccer.

In "The Return," we follow youth and prep football teams from various parts of the country. As a marching band plays in the background, we see intense game and training shots.

A voiceover offers, "You say crazy. I say crafted. You say savage. I say practiced. Crazy. Crafted. Savage. Practiced.

"Let’s run the whole thing back," the voiceover says as the action continues. "You say unbelievable. I say achievable. You say incredible. I say inevitable. Unbelievable. Achievable. Incredible. Inevitable. Let’s run the whole thing back. The athletes who put in the work know that incredible is inevitable."

"Coast To Coast" follows the preparation and games of youth and prep hoops players. "You say insane. I say I trained. You say freakish. I say frequent. Insane. I trained. Freakish. Frequent. Let’s run the whole thing back. You say ridiculous. I say meticulous. You say incredible. I say inevitable. Ridiculous. Meticulous. Incredible. Inevitable.

"Let’s run the whole thing back. The athletes who put in the work know that incredible is inevitable."

"Counter Attack" takes viewers onto the youth soccer pitch. "You say brilliant. I say resilient. You say magician. I say repetition. Brilliant. Resilient. Magician. Repetition. Let’s run the whole thing back. You say phenomenal. I say methodical. You say incredible. I say inevitable. Phenomenal. Methodical. Incredible. Inevitable.

"Let’s run the whole thing back. The athletes who put in the work know that incredible is inevitable."

All three spots also feature various flavors of the product, which in some cases get trashed as athletes continue their intense play out of bounds.

According to Gatorade, The Gatorade Player of the Year award was "established in 1985 to recognize and celebrate the nation's most outstanding high school talents for their athletic achievement, academic excellence and exemplary character."

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