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NEWS REAL

• Serena Williams has withdrawn from the Miami Open (March 23) due to knee issues.

• Picking up the mantle of National Women’s Month, and anticipating what next year will be its 70th anniversary, the LPGA has unveiled “Drive On,” a multi-platform refined brand position. According to the LPGA, “Drive On is clearly rooted in golf, but it's a bigger idea. It captures the power and potential in each of us and celebrates the hard work, focus and tenacity that it takes to achieve our goals.” Full story here.

• The NBA said that the Chinese and Croatian National Teams would join all 30 NBA teams to compete at MGM Resorts NBA Summer League 2019 in Las Vegas, marking the first time that the league will feature two international teams, with 83 games over 11 days (July 5-15).

• The 2019 Alliance of American Football Championship, originalluy scheduled for April 27 in Las Vegas, will be played in Ford Center at The Star in Frisco, Texas., which is owned and operated by Jerry Jones and the Dallas Cowboys.

• MLB and the MLB Players’ Assn. have unveiled numerous changes to the game to be installed over the next two seasons that will impact game length, marketing broadcast partners, the All-Star Game and the Home Run Derby. Full story here.

POLL POSITION

Top Ten Most In-Demand MLB Tickets (based on total ticket sales on StubHub thru March 14):
1. New York Yankees
2. Boston Red Sox
3. San Francisco Giants
4. Chicago Cubs
5. St. Louis Cardinals
6. Los Angeles Dodgers
7. Philadelphia Phillies
8. Texas Rangers
9. New York Mets
10. Houston Astros

SOURCE: STUBHUB

KEEPING SCORE

The Most-In-Demand MLB Home Openers
(based on total ticket sales on StubHub thru March 14, all on March 28):

• Arizona Diamondbacks at the Dodgers (average ticket price $229.
• Baltimore Orioles at New York Yankees (average ticket price $202)
• Atlanta Braves at Philadelphia Phillies (average ticket price $84)
• Chicago Cubs at Texas Rangers (average ticket price $254)
• Pittsburgh Pirates at Cincinnati Reds (average ticket price $122)

BUY SELL

Weekend Box Office March 15-17
1. Captain Marvel $69.3M
2. Wonder Park $16M
3. Five Feet Apart $13.2M
4. How To Train Your Dragon: Hidden World $9.4M
5. Madea Family Funeral $8M
6. No Manches Frida 2 $3.9M
7. Captive State $3.2M
8. Lego Movie 2 $2.1M
9. Alita: Battle Angel $1.9M
10. Green Book $1.3M
Source: Box Office Mojo

SEARCH

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COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Tuesday
Jun282016

Gatorade's 'Incredible Is Inevitable' Effort Puts Additional Focus On Youth Sports

By Barry Janoff

June 28, 2016: Gatorade's roster of endorsers includes the likes of Serena Williams, Peyton Manning, Leo Messi, Dwyane Wade, J.J. Watt, Cam Newton, Bryce Harper, Usain Bolt, London Donovan, Karl-Anthony Towns and Michael Jordan.

But it is youth sports that are the focus of a new multi-media effort from Gatorade, which has unveiled a series of spots that look at football, basketball and soccer from the perspective of players who may someday join the brand's lineup of iconic pro athletes.

"Incredible Is Inevitable" takes an up-close and personal look at the three sports virtually from ground-level on the field, during practice and in the training rooms, showing how hard work and dedication tends to win out on the field, if not always in victories, certainly in personal gains and development.

The effort is part of Gatorade's platform to support youth sports, efforts that include The High School Athletes of the Year program; and alliances with such youth tournaments, camps and programs as U.S. Soccer Development Academy, Little League Baseball, Pop Warner, Five Star Basketball and ECNL Youth Women’s Soccer.

In "The Return," we follow youth and prep football teams from various parts of the country. As a marching band plays in the background, we see intense game and training shots.

A voiceover offers, "You say crazy. I say crafted. You say savage. I say practiced. Crazy. Crafted. Savage. Practiced.

"Let’s run the whole thing back," the voiceover says as the action continues. "You say unbelievable. I say achievable. You say incredible. I say inevitable. Unbelievable. Achievable. Incredible. Inevitable. Let’s run the whole thing back. The athletes who put in the work know that incredible is inevitable."

"Coast To Coast" follows the preparation and games of youth and prep hoops players. "You say insane. I say I trained. You say freakish. I say frequent. Insane. I trained. Freakish. Frequent. Let’s run the whole thing back. You say ridiculous. I say meticulous. You say incredible. I say inevitable. Ridiculous. Meticulous. Incredible. Inevitable.

"Let’s run the whole thing back. The athletes who put in the work know that incredible is inevitable."

"Counter Attack" takes viewers onto the youth soccer pitch. "You say brilliant. I say resilient. You say magician. I say repetition. Brilliant. Resilient. Magician. Repetition. Let’s run the whole thing back. You say phenomenal. I say methodical. You say incredible. I say inevitable. Phenomenal. Methodical. Incredible. Inevitable.

"Let’s run the whole thing back. The athletes who put in the work know that incredible is inevitable."

All three spots also feature various flavors of the product, which in some cases get trashed as athletes continue their intense play out of bounds.

According to Gatorade, The Gatorade Player of the Year award was "established in 1985 to recognize and celebrate the nation's most outstanding high school talents for their athletic achievement, academic excellence and exemplary character."

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