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NEWS REAL

• For the 15th consecutive year, ESPN will present the NCAA Division I Men’s Ice Hockey Championship in its entirety, with the 15-game, 16-team tournament beginning with regional action March 29-31 and concluding with the Frozen Four on April 11 and 13. The Frozen Four will be in Buffalo, NY, with all three games on ESPN2.

• The NFL's 100th season will begin with the Chicago Bears hosting the Green Bay Packers in Soldier Field on Thursday, Sept. 5 (NBC, 8:20 PM ET). This will be the 199th meeting between the Bears and Packers, including regular- and post-season. Super Bowl champion New England Patriots will begin their season on NBC Sunday Night Football Sept. 8. Their opponent will be named when the full 2019 regular season schedule is released later this spring.

• Kraft Heinz, in partnership with the NHL and NHLPlayers’ Association (NHLPA) has unveiled the top four finalist communities competing for the coveted title of Kraft Hockeyville USA 2019. Voting begins March 30.

• NBA Experience, the new destination coming to Disney Springs at Walt Disney World Resort (Orlando) will officially open Aug. 12, 2019. In collaboration with the NBA, Disney is developing NBA Experience with 13 interactive elements and hands-on activities across 44,000 square feet and two floors, also including a NBA-themed retail store.

• D.G. Yuengling & Son brewery has signed a deal with Philadelphia Phillies' pitcher Aaron Nola, making him one of the first active, MLB players to have a partnership with a beer brand. Yuengling has been a sponsor of the Phillies since 2017,

• MLB and the MLB Players’ Assn. have unveiled numerous changes to the game to be installed over the next two seasons that will impact game length, marketing broadcast partners, the All-Star Game and the Home Run Derby. Full story here.

POLL POSITION

Top Ten Most In-Demand MLB Tickets (based on total ticket sales on StubHub thru March 14):
1. New York Yankees
2. Boston Red Sox
3. San Francisco Giants
4. Chicago Cubs
5. St. Louis Cardinals
6. Los Angeles Dodgers
7. Philadelphia Phillies
8. Texas Rangers
9. New York Mets
10. Houston Astros

SOURCE: STUBHUB

KEEPING SCORE

The Most-In-Demand MLB Home Openers
(based on total ticket sales on StubHub thru March 14, all on March 28):

• Arizona Diamondbacks at the Dodgers (average ticket price $229.
• Baltimore Orioles at New York Yankees (average ticket price $202)
• Atlanta Braves at Philadelphia Phillies (average ticket price $84)
• Chicago Cubs at Texas Rangers (average ticket price $254)
• Pittsburgh Pirates at Cincinnati Reds (average ticket price $122)

BUY SELL

Weekend Box Office March 22-24
1. Us $70.2M
2. Captain Marvel $35M
3. Wonder Park $9M
4. Five Feet Apart $8.8M
5. How To Train Your Dragon 3 $6.5M
6. A Madea Family Funeral $4.5M
7. Gloria Bell $1.8M
8. No Manches Frida 2 $1.8M
9. Lego Movie 2 $1.1M
10. Alita: Battle Angel $1M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Gatorade: 'Keep Moving' See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Wednesday
Aug072013

Foot Locker Puts NBA's Chris Paul, Blake Griffin Together Again For First Time

By Barry Janoff

August 7, 2013: Foot Locker is getting a triple-dose of sports endorsements in two new ads, one starring Blake Griffin and Chris Paul of the NBA's Los Angeles Clippers appearing together for the first time in a national commercial, and a second starring Victor Cruz of the NFL's New York Giants that supports Kids Foot Locker.

The spot with Griffin and Paul is part of the New York-based specialty athletic retailer's "Approved" campaign.

"We enjoyed working with Blake and Chris on our latest Foot Locker commercial," Stacy Cunningham, evp-marketing for Foot Locker, said in a statement. "They both exude the talent and humor that is inherent in our 'Approved' campaign. They are a perfect fit for our brand and will help extend our message."

Foot Locker has been creatively busy over the past month, with TV commercials featuring Shaquille O'Neal ("Shaqnosis") and another with the NFL's Arian Foster and Julio Jones for Under Armour shoes and gear.

In the spot, "The Endorser," Paul walks in on Griffin, who is sitting in an upscale high-rise living room. He is wearing Nike's Jordan Brand Super.Fly 2 basketball shoes (previously seen in a Jordan Brand ad co-starring "Dr. Darryl Drain") and Nike apparel outfitted from Foot Locker.

"I'm liking the gear" Paul says to his teammate.

Griffin responds in a robot-like voice and with a demeanor straight out of The Stepford Wives. "Foot Locker has the freshest Jordan gear that make me, Blake Griffin, look my best."

Paul, a bit confused, points to his Air Jordan T-shirt and begins to respond, "Yeah, B, I like Foot Locker too . . . "

Griffin, however, interrupts with his on-going endorsement pitch. "And try our extra caliente salsa. it's a full-court press on your taste buds. So come on down for great deals on our premium . . . "

A mystified Paul then looks behind Griffin's chair and sees that his teammate is attached to a machine called "The Endorser." Paul unplugs Griffin — whose marketing deals also include Kia, GameFly and Subway — who reverts to his normal voice. However, even without the machine, he still likes Foot Locker. "I'll tell you what, though, I really like this gear."

"Blake, you really meant that," Paul says. "You're turned off [from The Endorser machine]."

Paul then switches The Endorser back on, and Griffin reverts to robot pitchman. "I also love Lithuania. Sponsored by Lithuania Tourism." (See the full spot here.)

"Foot Locker created a fun commercial and I had a great time doing this spot with Chris," Griffin said in a statement. "Regardless of whether or not you like my skills as a salesman in the spot, you'll agree that we look fresh in our Jordan Brand gear from Foot Locker."

In the spot with Victor Cruz, "Buddy Montage," the Giants' wide receiver is playing video games with a kid name Scott. "That's some fresh Kids Foot Locker gear," Cruz observes.

"Thanks, Victor," Scott responds. Then, breaking the fourth wall, Scott says, "You know, Victor, I'm going to be sad when this commercial is over and we're not pretend buddies anymore."

"Scott, there's still time life," Cruz responds, "Let's make it count."

Then, in real time over the next 20 seconds of the commercial, Cruz and Scott play football in the house, go for a ride in a paddle boat, break cement bricks using karate, go fishing, ride an ATV, demolish a home, create a giant ice cream sundae and appear to fly in a hot air balloon.

"So what's after this?" Scott asks as time winds down. "Just the logo," Cruz replies.

The camera pulls back to reveal a green screen and the rest of the crew members, one of whom pulls Scott out of the basket and off the set.

Closing text reads, "Kids Foot Locker. Time to Go Big." (See the full spot here.)

Both spots are from BBDO, NY.

Foot Locker Casts Hypnotic Spell With Shaq's Shaqnosis
 
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