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POLL POSITION
Sports Marketer Of The Year 2018

 

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NEWS REAL

• Manchester United has signed a multi-year deal with Marriott International, with multi-platform marketing including access to on-field & player experiences for 120M members of the Marriott BonVoy travel program.

• PepsiCo is acquiring the CytoSport supplements brand from Hormel, which includes the Muscle Milk line.

• MLS Los Angeles Galaxy has signed a deal naming Mescal El Silencio, a specially crafted mezcal label based in Los Angeles, as an official partner for the team and its venue, Dignity Health Sports Park. The alliance, being called the first mescal deal for a pro sports team, includes a Mezcaleria El Silencio bar on the main concourse.

• MLS FC Dallas has signed a pact naming Heineken as the official import beer for the club and Toyota Stadium. The alliance also make Heineken USA a founding partner for the National Soccer Hall of Fame, which recently opened in Toyota Stadium.

• Lisa Borders, who in October resigned from her position as president for the WNBA to become president and CEO for Time’s Up, has now resigned from that position, citing family situations.

KEEPING SCORE

Finalists For The Naismith Memorial Basketball Hall of Fame Class of 2019
Unveiled at NBA All-Star Weekend as finalists from the North American and Women’s committees to be considered for election in 2019:

Players
• Marques Johnson
• Bobby Jones
• Sidney Moncrief
• Jack Sikma
• Ben Wallace
• Chris Webber
• Paul Westphal
Coaches
• Bill Fitch
• Eddie Sutton
Referee
• Hugh Evans

Finalists from the Women’s Screening Committee
Player
• Theresa Weatherspoon
Coaches
• Leta Andrews
• Barbara Stevens

The Class of 2019 will be unveiled during a press conference in Minneapolis at the NCAA Men’s Final Four.

BUY SELL

Weekend Box Office Feb. 15-17
1. Alita: Battle Angel $27.8M
2. The Lego Movie 2: The Second Part $21.2M
3. Isn’t It Romantic $14.2M
4. What Men Want $10.9M
5. Happy Death Day 2U $9.8M
6. Cold Pursuit $6M
7. The Upside $5.6M
8. Glass $3.8M
9. The Prodigy $3.1M
10. Green Book $2.7M
Source: Box Office Mojo

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Bud Reserve: 'Charlize' See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Thursday
Feb072019

McDonald’s Brings Home The Bacon With Hollywood, Sports, Social Media Celebs

By Barry Janoff

February 7, 2019: Burger King has gotten a lot of post-Super Bowl LIII buzz — both pro and con — for its “Eat Like Andy” spot.

Less discussed, the 30-second spot, “Fry Show,” with Ken Jeong and J.B. Smoove touting McDonald’s just-launched bacon options for Cheesy Fries.

A full-fledged multi-media campaign loaded with sports media, online influencers and bacon broke out soon thereafter and is now underway on air and online.

McDonald’s is asking people to choose sides — Team Bacon vs. Team Classics — involving for a limited time such staples as Quarter Pounder Bacon and Big Mac Bacon.

Jeong and Smoove discussed for 30 seconds of Super Bowl LIII time (approximately $5.25 million to CBS) whether bacon was a good add-on, with Jeong on the side of bacon as the star and Smooth offering, “It’s the fries' show — McDonald’s World Famous Fries.”

Now also in the mix: Stephen A. Smith and Jalen Rose from ESPN and singer Amber Liu and social media presence Mike Bow.

The whole process launched with Bacon Hour Jan. 29 offering free bacon on the side with any menu item for a full hour at participating restaurants.

Now, McDonald’s is saying, “Enjoy the taste of crispy, applewood smoked bacon on classic McDonald’s menu items. For a limited time, try Quarter Pounder with Cheese Bacon, Cheesy Bacon Fries and Big Mac Bacon.”

Fueling the fire is a question that McDonald’s had to ask but really has no answer: Bacon or Classic?

“Is bacon the best thing to happen to our Classics? Or are McDonald’s Classics the best thing to happen to bacon? Try for yourself — deciding is delicious,” asking people whether they are Team Bacon or Team Classic and share their opinions on Twitter and other social media platforms.

“Crispy bacon is the best thing that ever happened to the Big Mac,” former NBA player and now ESPN hoops analyst Rose says in “Pinnacle.”

“Are you insane,” replies Stephen A. from ESPN's First Take and a lead ESPN NBA analyst. “The Big Mac is the pinnacle of taste-bud perfection.”

Jeong and Smoove return to foster the debate in “Classics vs. Bacon.”

Eating Bic Macs while watching basketball on TV, they break out the sports cliches.

"Bacon brings a whole new dimension to the game," say Jeong.

"Bacon does not win championships," counters Smoove. "Special sauce wins championships!"

Liu squares off against Bow in their “Debate” spot, which turns into a dance-off with no resolution.

Also in the mix, a standalone spot, “Voice Assistant,” in which a guy debates his voice assistant over whether crispy applewood smoked bacon is the best thing to happen to McDonald’s Classic Big Mac, or if it’s the other way around.

Ultimately the voice assistant turns off the lights, asking “Without the Big Mac, would bacon even exist?”

The existential debate continues.

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