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NEWS REAL
• Jon Hayes, the Cincinnati Bengals TE coach for the last 16 seasons and a NFL TE for the Kansas City Chiefs and Pittsburgh Steelers, has been named head coach and GM XFL St. Louis. Hayes joins Kevin Gilbride (New York), Pep Hamilton (Washington, D.C.), Bob Stoops (Dallas), Marc Trestman (Tampa Bay) and Jim Zorn (Seattle) as XFL head coaches. Los Angeles and Houston head coaches are still to be named.

• MLS and U.S. Soccer have signed a three-year deal with Headspace, which develops meditation and mindfulness apps. Headspace is also creating a personalized training program for each individual athlete on the U.S. Women’s National Team prior to their defense of the FIFA Women’s World Cup this summer in France.

• adidas has unveiled the ”Loop Creation Process,” to produce fully recyclable performance footwear working with Parley for the Oceans using products made from up-cycled marine plastic waste.

FutureCraft Loop is a 100% recyclable performance running shoe which “can be returned to adidas, broken down and reused to create new performance running shoes.” adidas said the first-gen release is a part of adidas' “widest-ever global beta program, ahead of the wider commercial release targeted for Spring-Summer 2021.”

• Per the NFL: “As of earlier this week NFL Network and NFL RedZone are no longer available to AT&T U-Verse subscribers or DTV Now subscribers. While the NFL remains committed to negotiating renewed agreements on fair and equitable terms, AT&T has not been willing to actively engage." 

• Grey Goose vodka has unveiled a global brand platform, “Live Victoriously,” described as “an answer to consumers' demand for more authentic and relatable luxury brands..." TV is led by a 60-second spot that implores people to “Live like  ... you're the special occasion ... every day is your birthday ... your phone doesn't exist ... the world is your stage . . . you crashed your own wedding . . . like you’re worth it.” Spots will air thru June across cable, network primetime and sports programming.

• A significant collection of Jackie Robinson memorabilia is part of the Goldin Auctions 2019 Spring Auction, now through May 11 celebrating the 100th anniversary of the birth of Jackie Robinson, with a portion of the proceeds benefiting the Jackie Robinson Foundation. Full story here.
POLL POSITION

The Naismith Memorial Basketball Hall of Fame Class of 2019

(To be enshrined on Sept. 6 in Springfield, Mass.)

• Al Attles
• Carl Braun
• Charles “Chuck” Cooper
• Vlade Divac
• Bill Fitch
• Bobby Jones
• Sidney Moncrief
• Jack Sikma
• Teresa Weatherspoon
• Paul Westphal
• Tennessee A&I Teams of 1957-1959
• Wayland Baptist Flying Queens of 1948-1982

KEEPING SCORE

Top Ten Most Valuable MLB Franchises
1. New York Yankees $4.6B
2. Los Dodgers $3.3B
3. Boston Red Sox $3.2B
4. Chicago Cubs $3.1B
5. San Francisco Giants $3B
6. New York Mets $2.3B
7. St. Louis Cardinals $2.1B
8. Los Angeles Angels $1.9B
9. Philadelphia Phillies $1.85B
10. Houston Astros $1.77B

Source: FORBES

BUY SELL

Weekend Box Office April 12-14
1. Shazam! $25.1M
2, Little $15.5M
3. Hellboy $12M
4. Pet Seminary $10M
5. Dumbo $9.2M
6. Captain Marvel $8.6M
7. Us $6.9M
8. After $6.2M
9. Missing Link $5.8M
10. The Best of Enemies $2M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Notre Dame Cathedral '16 See More Ads Below

 

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Thursday
Feb072019

McDonald’s Brings Home The Bacon With Hollywood, Sports, Social Media Celebs

By Barry Janoff

February 7, 2019: Burger King has gotten a lot of post-Super Bowl LIII buzz — both pro and con — for its “Eat Like Andy” spot.

Less discussed, the 30-second spot, “Fry Show,” with Ken Jeong and J.B. Smoove touting McDonald’s just-launched bacon options for Cheesy Fries.

A full-fledged multi-media campaign loaded with sports media, online influencers and bacon broke out soon thereafter and is now underway on air and online.

McDonald’s is asking people to choose sides — Team Bacon vs. Team Classics — involving for a limited time such staples as Quarter Pounder Bacon and Big Mac Bacon.

Jeong and Smoove discussed for 30 seconds of Super Bowl LIII time (approximately $5.25 million to CBS) whether bacon was a good add-on, with Jeong on the side of bacon as the star and Smooth offering, “It’s the fries' show — McDonald’s World Famous Fries.”

Now also in the mix: Stephen A. Smith and Jalen Rose from ESPN and singer Amber Liu and social media presence Mike Bow.

The whole process launched with Bacon Hour Jan. 29 offering free bacon on the side with any menu item for a full hour at participating restaurants.

Now, McDonald’s is saying, “Enjoy the taste of crispy, applewood smoked bacon on classic McDonald’s menu items. For a limited time, try Quarter Pounder with Cheese Bacon, Cheesy Bacon Fries and Big Mac Bacon.”

Fueling the fire is a question that McDonald’s had to ask but really has no answer: Bacon or Classic?

“Is bacon the best thing to happen to our Classics? Or are McDonald’s Classics the best thing to happen to bacon? Try for yourself — deciding is delicious,” asking people whether they are Team Bacon or Team Classic and share their opinions on Twitter and other social media platforms.

“Crispy bacon is the best thing that ever happened to the Big Mac,” former NBA player and now ESPN hoops analyst Rose says in “Pinnacle.”

“Are you insane,” replies Stephen A. from ESPN's First Take and a lead ESPN NBA analyst. “The Big Mac is the pinnacle of taste-bud perfection.”

Jeong and Smoove return to foster the debate in “Classics vs. Bacon.”

Eating Bic Macs while watching basketball on TV, they break out the sports cliches.

"Bacon brings a whole new dimension to the game," say Jeong.

"Bacon does not win championships," counters Smoove. "Special sauce wins championships!"

Liu squares off against Bow in their “Debate” spot, which turns into a dance-off with no resolution.

Also in the mix, a standalone spot, “Voice Assistant,” in which a guy debates his voice assistant over whether crispy applewood smoked bacon is the best thing to happen to McDonald’s Classic Big Mac, or if it’s the other way around.

Ultimately the voice assistant turns off the lights, asking “Without the Big Mac, would bacon even exist?”

The existential debate continues.

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