MLB Unveils Details For Atlanta All-Star Game Capital One Interactive FanFest

By Barry Janoff

April 30, 2025:  Calling it a destination that would feature legends of the game and more than 50 interactive baseball attractions, MLB and the Atlanta Braves today shared a first look at Capital One All-Star Village, the league’s experiential fan festival.

MLB All-Star Weekend in Atlanta begins July 12, with the All-Star Game July 15 (Fox) in Truist Park.

All-Star Village will be situated across from Truist Park and The Battery during All-Star Week and will span more than 500,000 square feet throughout the Cobb Galleria Centre.

In addition to Capital One, MLB partners activating in All-Star Village include Church & Dwight, MasterCard, SeatGeek, Sony Interactive Entertainment and T-Mobile.

Also participating are the National Baseball Hall of Fame & Museum and the Negro Leagues Baseball Museum.

“Major League Baseball is excited to celebrate Capital One All-Star Village, a signature fan festival that resonates with baseball fans of all ages,” Jeremiah Yolkut, MLB svp-global events, said via the league.

“Offering a wide array of attractions during MLB All-Star Week, including our iconic mascots, legendary Hall of Famers and more, we are excited to bring a cherished event to the heart of Atlanta, where fans can enjoy all aspects of the game and celebrate being a part of baseball’s rich heritage and vibrant community.”

According to MLB, modeled as a baseball theme park, Capital One All-Star Village includes more than 50 unique activities, including Capital One Play Ball Park, the focal point of youth participation at All-Star Village, and a Rookie Leagues area for young fans looking to show off their skills on a mini-diamond.

Scheduled activities (subject to change) include:

• Visits from MLB and MiLB mascots

• Sony Interactive Entertainment’s MLB The Show 25 gaming kiosks and giveaways

• Home Run Derby VR interactive batting cages

• Batting Cages Presented By SeatGeek

• Pitching Tunnels Presented By Church & Dwight

• T-Mobile Home Run Derby Attractions

• Curated exhibit from the National Baseball Hall of Fame & Museum

• Interactive display from the Negro Leagues Baseball Museum

• Women in Baseball exhibit

• Minor League Baseball attraction with mascots, giveaways and virtual batting cages

• Shopping experiences with exclusive All-Star merchandise

• MasterCard Food Truck Row featuring local businesses

MLB is also partnering with KultureCity during All-Star Week to make Capital One All-Star Village Sensory Inclusive.

Sensory bags will be available and include noise-canceling headphones, fidget tools, a feelings thermometer and other calming mechanisms.

KultureCity is a leading nonprofit dedicated to fighting for inclusion and acceptance of all individuals.

“Capital One All-Star Village gives everyone the opportunity to experience the excitement of MLB All-Star Week in Atlanta,” Jim Smith, Atlanta Braves svp-business strategy, said via the team.

“Located walking distance from Truist Park and The Battery Atlanta, the Cobb Galleria Centre is being completely transformed to host this unique event, and we can’t wait to welcome visitors from around the globe to this one-of-a-kind environment.”

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