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POLL POSITION
What Are You Watching In April 2018
 
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QUICK HITS

• Derek Chang has been appointed CEO for NBA China. Chang most recently was head of international lifestyle channels at Scripps Networks Interactive. Prior to Scripps, Chang was evp-content strategy and development at DirecTV and evp-development for Yankees Entertainment & Sports (YES) Network. “Derek’s experience in media and sports combined with his proven leadership and management abilities makes him an ideal leader,” said NBA commissioner Adam Silver.

• adidas said it has signed a bevy of top incoming NFL Draft prospects, including DE Bradley Chubb (North Carolina State), RB Sony Michel (Georgia ), S Derwin James (Florida State),WR Courtland Sutton (Southern Methodist University), WR Christian Kirk (Texas A&M), WR James Washington (Oklahoma State), WR Michael Gallup (Colorado State), RB Kerryon Johnson (Auburn); and LB Rashaan Evans, S Minkah Fitzpatrick and S Ronnie Harrison (Alabama).

• U.S. Figure Skating and NBC Sports Group have partnered on a media rights agreement that provides NBC Sports Group with exclusive media rights to premier domestic and international figure skating events through 2026. During each season of the partnership, NBC Sports Group said it would present 80+ hours of coverage.

KEEPING SCORE

Top Selling NBA Footwear
1. LeBron James Nike
2. Under Armour Footwear
3. Chris Paul Nike Jordan
4. Kevin Durant Nike
5. Converse Shoes
6. Slide Sandals
7. Carmelo Anthony Nike Jordan
8. Stephen Curry Under Armour
9. Jordan Shoes
10. Stance Socks

SOURCE Store.NBA.com

BUY SELL

WEEKEND BOX OFFICE (April 20-22)
1. A Quiet Place $22M
2. Rampage $21M
3. I Feel Pretty $16.2M
4. Super Troopers 2 $14.7M
5. Blumhouse's Truth or Dare $7.9M
6. Ready Player One $7.5M
7. Blockers $6.9M
8. Black Panther $4.6M
9. Traffik $3.9M
10. Isle of Dogs $3.4M
SOURCE COMSCORE

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Tuesday
Sep032013

Gillette Cuts It Close With Matthews, Cruz, Amendola, Martin, Sports Science Guy

By Barry Janoff

September 3, 2013: Gillette is following up its "Built For Training" activation, which supported its deodorant line and took people behind the scenes of NFL training camps, with a multi-media effort that puts several star players and a star science guy front and center.

The goal of the campaign: To show that even tough guys have sensitive skin and that Gillette Fusion ProGlide is how they address the situation.

The campaign features such players as Clay Matthews (Green Bay Packers), Victor Cruz (New York Giants), Danny Amendola (New England Patriots) and Doug Martin (Tampa Bay Buccaneers), as well as John Brenkus, creator and host of Sport Science.

It is the first for Gillette from Grey, NY, following the brand's split from long-time agency BBDO, NY.

“In shaving and in sport, precision makes the difference,” Greg Via, director of global sports marketing for Gillette, said in a statement. “On the field, these players embody precision at its highest level, and we are excited to work with such a talented group. At Gillette, we have spent the last 110 years refining and carefully engineering our razors to give every man the advantage of Gillette's precision.” (See the full spot here.)

The first of four TV spots shows the players wearing just the face mask portion of their helmets. A voiceover explains, "Guys don't put on all this high-tech gear on their face only to go home and wreck it with just any razor. Upgrade to the Gillette Fusion ProGLide. Precision equipment with less tug, less pull for unrivaled comfort, even on sensitive skin. So you can go get it." (See the full spot here.)

Another element of the campaign features Brenkus, who talks about the "importance of precision both on the gridiron and in the equipment needed to tackle shaving."

Each week on Facebook, Brenkus will oversee the “Precision Play of the Week” and provide a scientific breakdown of the action. Viewers will be invited to answer a question related to the play for the chance to win various prizes, with the grand prize being a trip to Super Bowl XLVIII in MetLife Stadium this February.

According to Brenkus, “Performance in the NFL is not just brute force or blinding speed; it's precision. The biggest moments in sport aren’t always what we focus on, but are instead the result of precise measures that ultimately determine the outcome of a game or even season.”

Gillette is a division of Procter & Gamble, an official marketing partner of the NFL.

Gillette 'Built For Speed' Series Sniffs Out NFL

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