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NEWS REAL

• Serena Williams has withdrawn from the Miami Open (March 23) due to knee issues.

• Picking up the mantle of National Women’s Month, and anticipating what next year will be its 70th anniversary, the LPGA has unveiled “Drive On,” a multi-platform refined brand position. According to the LPGA, “Drive On is clearly rooted in golf, but it's a bigger idea. It captures the power and potential in each of us and celebrates the hard work, focus and tenacity that it takes to achieve our goals.” Full story here.

• The NBA said that the Chinese and Croatian National Teams would join all 30 NBA teams to compete at MGM Resorts NBA Summer League 2019 in Las Vegas, marking the first time that the league will feature two international teams, with 83 games over 11 days (July 5-15).

• The 2019 Alliance of American Football Championship, originalluy scheduled for April 27 in Las Vegas, will be played in Ford Center at The Star in Frisco, Texas., which is owned and operated by Jerry Jones and the Dallas Cowboys.

• MLB and the MLB Players’ Assn. have unveiled numerous changes to the game to be installed over the next two seasons that will impact game length, marketing broadcast partners, the All-Star Game and the Home Run Derby. Full story here.

POLL POSITION

Top Ten Most In-Demand MLB Tickets (based on total ticket sales on StubHub thru March 14):
1. New York Yankees
2. Boston Red Sox
3. San Francisco Giants
4. Chicago Cubs
5. St. Louis Cardinals
6. Los Angeles Dodgers
7. Philadelphia Phillies
8. Texas Rangers
9. New York Mets
10. Houston Astros

SOURCE: STUBHUB

KEEPING SCORE

The Most-In-Demand MLB Home Openers
(based on total ticket sales on StubHub thru March 14, all on March 28):

• Arizona Diamondbacks at the Dodgers (average ticket price $229.
• Baltimore Orioles at New York Yankees (average ticket price $202)
• Atlanta Braves at Philadelphia Phillies (average ticket price $84)
• Chicago Cubs at Texas Rangers (average ticket price $254)
• Pittsburgh Pirates at Cincinnati Reds (average ticket price $122)

BUY SELL

Weekend Box Office March 15-17
1. Captain Marvel $69.3M
2. Wonder Park $16M
3. Five Feet Apart $13.2M
4. How To Train Your Dragon: Hidden World $9.4M
5. Madea Family Funeral $8M
6. No Manches Frida 2 $3.9M
7. Captive State $3.2M
8. Lego Movie 2 $2.1M
9. Alita: Battle Angel $1.9M
10. Green Book $1.3M
Source: Box Office Mojo

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COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Tuesday
Sep032013

Gillette Cuts It Close With Matthews, Cruz, Amendola, Martin, Sports Science Guy

By Barry Janoff

September 3, 2013: Gillette is following up its "Built For Training" activation, which supported its deodorant line and took people behind the scenes of NFL training camps, with a multi-media effort that puts several star players and a star science guy front and center.

The goal of the campaign: To show that even tough guys have sensitive skin and that Gillette Fusion ProGlide is how they address the situation.

The campaign features such players as Clay Matthews (Green Bay Packers), Victor Cruz (New York Giants), Danny Amendola (New England Patriots) and Doug Martin (Tampa Bay Buccaneers), as well as John Brenkus, creator and host of Sport Science.

It is the first for Gillette from Grey, NY, following the brand's split from long-time agency BBDO, NY.

“In shaving and in sport, precision makes the difference,” Greg Via, director of global sports marketing for Gillette, said in a statement. “On the field, these players embody precision at its highest level, and we are excited to work with such a talented group. At Gillette, we have spent the last 110 years refining and carefully engineering our razors to give every man the advantage of Gillette's precision.” (See the full spot here.)

The first of four TV spots shows the players wearing just the face mask portion of their helmets. A voiceover explains, "Guys don't put on all this high-tech gear on their face only to go home and wreck it with just any razor. Upgrade to the Gillette Fusion ProGLide. Precision equipment with less tug, less pull for unrivaled comfort, even on sensitive skin. So you can go get it." (See the full spot here.)

Another element of the campaign features Brenkus, who talks about the "importance of precision both on the gridiron and in the equipment needed to tackle shaving."

Each week on Facebook, Brenkus will oversee the “Precision Play of the Week” and provide a scientific breakdown of the action. Viewers will be invited to answer a question related to the play for the chance to win various prizes, with the grand prize being a trip to Super Bowl XLVIII in MetLife Stadium this February.

According to Brenkus, “Performance in the NFL is not just brute force or blinding speed; it's precision. The biggest moments in sport aren’t always what we focus on, but are instead the result of precise measures that ultimately determine the outcome of a game or even season.”

Gillette is a division of Procter & Gamble, an official marketing partner of the NFL.

Gillette 'Built For Speed' Series Sniffs Out NFL

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