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NEWS REAL

• Picking up the mantle of National Women’s Month, and anticipating what next year will be its 70th anniversary, the LPGA has unveiled “Drive On,” a multi-platform refined brand position. According to the LPGA, “Drive On is clearly rooted in golf, but it's a bigger idea. It captures the power and potential in each of us and celebrates the hard work, focus and tenacity that it takes to achieve our goals.” Full story here.

• The NBA said that the Chinese and Croatian National Teams would join all 30 NBA teams to compete at MGM Resorts NBA Summer League 2019 in Las Vegas, marking the first time that the league will feature two international teams, with 83 games over 11 days (July 5-15).

• The 2019 Alliance of American Football Championship, originalluy scheduled for April 27 in Las Vegas, will be played in Ford Center at The Star in Frisco, Texas., which is owned and operated by Jerry Jones and the Dallas Cowboys.

• Amazon has launched MLB.TV on Prime Video Channels, allowing Prime members to subscribe to MLB.TV and stream regular season out-of-market baseball games live and on-demand, all from the Prime Video service.

• MLB and the MLB Players’ Assn. have unveiled numerous changes to the game to be installed over the next two seasons that will impact game length, marketing broadcast partners, the All-Star Game and the Home Run Derby. Full story here.

POLL POSITION

Top Ten Most In-Demand MLB Tickets (based on total ticket sales on StubHub thru March 14):
1. New York Yankees
2. Boston Red Sox
3. San Francisco Giants
4. Chicago Cubs
5. St. Louis Cardinals
6. Los Angeles Dodgers
7. Philadelphia Phillies
8. Texas Rangers
9. New York Mets
10. Houston Astros

SOURCE: STUBHUB

KEEPING SCORE

The Most-In-Demand MLB Home Openers
(based on total ticket sales on StubHub thru March 14, all on March 28):

• Arizona Diamondbacks at the Dodgers (average ticket price $229.
• Baltimore Orioles at New York Yankees (average ticket price $202)
• Atlanta Braves at Philadelphia Phillies (average ticket price $84)
• Chicago Cubs at Texas Rangers (average ticket price $254)
• Pittsburgh Pirates at Cincinnati Reds (average ticket price $122)

BUY SELL

Weekend Box Office March 15-17
1. Captain Marvel $69.3M
2. Wonder Park $16M
3. Five Feet Apart $13.2M
4. How To Train Your Dragon: Hidden World $9.4M
5. Madea Family Funeral $8M
6. No Manches Frida 2 $3.9M
7. Captive State $3.2M
8. Lego Movie 2 $2.1M
9. Alita: Battle Angel $1.9M
10. Green Book $1.3M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

March Madness: Uber Eats See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Thursday
Aug072014

Mirror Image: Russell Wilson Reveals Inner Self As Face Of P&G's Braun Campaign

By Barry Janoff

August 7, 2014: Taking a page out of Michael Jackson's song, "Man in the Mirror," Russell Wilson, quarterback for the defending Super Bowl champion Seattle Seahawks, reveals his inner challenges as the face for a U.S. multi-media campaign for Braun to support the brand's male grooming products.

The deal gives Wilson two endorsement pacts with official NFL partner Procter & Gamble, parent company for Braun (the official electric shaver of the league) as well as Duracell, for which Wilson appears in a campaign that broke in late July.

The effort, "Face Greatness with Braun," was developed to "encourage men to be confident, to chase their dreams, and to never give up on their quest to achieve greatness," according to Braun, which said that Wilson "was instrumental in the development of our core concept of ‘facing greatness.'"

"Face Greatness" includes TV, print, Internet, a takeover of Braun's Web site, packaging and social media such as Facebook and Twitter, where visitors are encouraged to share what #FaceGreatness means to them.

“Whether on or off the field, I believe the difference between ‘good’ and ‘great’ is determined by your inner belief,” Wilson said in a statement. “I remember, as a child, watching my father’s morning shave routine in the mirror, and feeling truly inspired by the confident man I looked up to. He constantly encouraged me to chase my dreams, which is why I am excited to be part of Braun’s mission to give men the same confidence to go out and face greatness every day.”

A two-sport star at the University of Wisconsin, Wilson's dad passed away the night in 2010 when he was selected by the Colorado Rockies in the fourth round of the MLB draft. Two years later, he was selected by Seattle in the third round of 2012 NFL Draft, No. 75 overall.

Wilson also has deals that include Nike, Alaska Airlines and American Family insurance.

In the Braun spot, "Before You Can #FaceGreatness, You Have To Face Yourself," we see Wilson looking in a bathroom mirror and preparing to use a Braun electric shaver. We also hear him in an introspective voiceover.

"Before winning the Super Bowl, before being drafted by the Seahawks, even before picking up a football, I faced myself in the mirror and I believed in my dreams.," he says. "I see a champion in that mirror. I see confidence. I see drive. And I see a commitment to details. I face myself today, I'll face myself tomorrow. And I'll face myself every day as I fight to be the best quarterback in history. Because before you can face greatness, you have to face yourself." (See the full spot here.)

According to Brian Messerschmitt, brand manager for Braun N.A., "Russell Wilson is the perfect person to lead our #FaceGreatness campaign, as he has overcome tremendous challenges and obstacles to achieve greatness; in fact, he was instrumental in the development of our core concept of ‘facing greatness.'"

Messerschmitt said Braun believes "#FaceGreatness means having the courage and drive to never give up on your dreams. It requires passion and commitment, which are key attributes shared by Russell and the Braun brand.”

P&G's Duracell Powers Up Seahawks-Niners Rivalry

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