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QUICK HITS

• Weekend Box Office via Comscore: 
1. Tyler Perry's Boo 2! A Madea Halloween $21.6M
2. Geostorm $13.3M
3. Happy Death Day $9.4M
4. Blade Runner 2049 $7.2M
5. Only The Brave - Sony $6M
6. The Foreigner $5.5M
7. It $3.5M
8. The Snowman 3.4M
9. American Made $3.2M
10. Kingsman: The Golden Circle $3M

• The NFL has unveiled the Super Bowl Ticket Giveaway, an initiative this season to "surprise fans across the country with an invitation to attend Super Bowl LII in Minnesota on February 4, 2018. A total of 500 free tickets will be distributed under the program as a way to give back to dedicated NFL fans and provide them with a once-in-a-lifetime experience."
• Farmers Insurance has extended its alliance with PGA TOUR player Rickie Fowler for three years (2018-2020).  Fowler has been a brand ambassador since 2012. Fowler has been featured in the Farmers "We Know From Experience" advertising campaign, including the recent "Chauffeur Terrier" television commercial, along with other digital marketing platforms.

POLL POSITION
Hottest Marketing Event Oct. 2017
 
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KEEPING SCORE

MLB 2017 Awards Schedule
• Oct. 26
Rawlings Gold Glove finalists on Twitter (12 PM. ET)
• Nov. 6
BBWAA Awards Finalists MLB Network
• Nov .7
Rawlings Gold Glove Awards ESPN (9 PM. ET)
• Nov. 9
Louisville Silver Sluggers MLB Network, (6 PM. ET)
• Nov. 10
Wilson Defensive Players of the Year MLB Network (6 PM. ET)
• Nov. 13
Jackie Robinson Rookies of the Year MLB Network (6 PM ET)
• Nov. 14
Managers of the Year MLB Network (6 PM. ET)
• Nov. 15
Cy Young Awards MLB Network( 6 PM ET)
• Nov. 16
Most Valuable Players MLB Network ( 6 PM ET)
• Nov. 17
Esurance MLB Awards MLB Network

BUY SELL

NBA Teams With Jersey-Patch Deals (To Date):

• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Cleveland Cavaliers (Goodyear)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Los Angeles Lakers (Wish)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Sacramento Kings (Blue Diamond)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)
All patches will be 2.5 x 2.5 on the left side, with a Nike Swoosh logo on the right side.

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

COLLEGE

Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Aug072014

Mirror Image: Russell Wilson Reveals Inner Self As Face Of P&G's Braun Campaign

By Barry Janoff

August 7, 2014: Taking a page out of Michael Jackson's song, "Man in the Mirror," Russell Wilson, quarterback for the defending Super Bowl champion Seattle Seahawks, reveals his inner challenges as the face for a U.S. multi-media campaign for Braun to support the brand's male grooming products.

The deal gives Wilson two endorsement pacts with official NFL partner Procter & Gamble, parent company for Braun (the official electric shaver of the league) as well as Duracell, for which Wilson appears in a campaign that broke in late July.

The effort, "Face Greatness with Braun," was developed to "encourage men to be confident, to chase their dreams, and to never give up on their quest to achieve greatness," according to Braun, which said that Wilson "was instrumental in the development of our core concept of ‘facing greatness.'"

"Face Greatness" includes TV, print, Internet, a takeover of Braun's Web site, packaging and social media such as Facebook and Twitter, where visitors are encouraged to share what #FaceGreatness means to them.

“Whether on or off the field, I believe the difference between ‘good’ and ‘great’ is determined by your inner belief,” Wilson said in a statement. “I remember, as a child, watching my father’s morning shave routine in the mirror, and feeling truly inspired by the confident man I looked up to. He constantly encouraged me to chase my dreams, which is why I am excited to be part of Braun’s mission to give men the same confidence to go out and face greatness every day.”

A two-sport star at the University of Wisconsin, Wilson's dad passed away the night in 2010 when he was selected by the Colorado Rockies in the fourth round of the MLB draft. Two years later, he was selected by Seattle in the third round of 2012 NFL Draft, No. 75 overall.

Wilson also has deals that include Nike, Alaska Airlines and American Family insurance.

In the Braun spot, "Before You Can #FaceGreatness, You Have To Face Yourself," we see Wilson looking in a bathroom mirror and preparing to use a Braun electric shaver. We also hear him in an introspective voiceover.

"Before winning the Super Bowl, before being drafted by the Seahawks, even before picking up a football, I faced myself in the mirror and I believed in my dreams.," he says. "I see a champion in that mirror. I see confidence. I see drive. And I see a commitment to details. I face myself today, I'll face myself tomorrow. And I'll face myself every day as I fight to be the best quarterback in history. Because before you can face greatness, you have to face yourself." (See the full spot here.)

According to Brian Messerschmitt, brand manager for Braun N.A., "Russell Wilson is the perfect person to lead our #FaceGreatness campaign, as he has overcome tremendous challenges and obstacles to achieve greatness; in fact, he was instrumental in the development of our core concept of ‘facing greatness.'"

Messerschmitt said Braun believes "#FaceGreatness means having the courage and drive to never give up on your dreams. It requires passion and commitment, which are key attributes shared by Russell and the Braun brand.”

P&G's Duracell Powers Up Seahawks-Niners Rivalry

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