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NEWS REAL

• Stating that “we are continually seeking opportunities to evolve our product offerings,’ Kohl’s has signed an exclusive long-term alliance with Fanatics, a global leader in licensed sports merchandise. Kohl’s said that the addition of “hundreds of thousands of items across team apparel, jerseys and additional merchandise categories will give Kohl’s customers access to a deeper selection of products.” Full story here.

• Maria Sharapova has withdrawn from the Grand Slam at French Open, citing her shoulder injury and recovery.

• Earvin “Magic” Johnson and Larry Bird will be the co-recipients of the NBA Lifetime Achievement Award, to be honored during the NBA Awards on June 24 (TNT).

• The American Gaming Assn. has released a new set of self-regulations on advertising and marketing legal sports betting, the “Responsible Marketing Code for Sports Wagering. “The new code includes self-imposed restrictions on target audiences, outlets and materials branding, while mandating responsible gaming inclusion.” Full story here.

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.” 

POLL POSITION

U.S. Women’s National Team head coach Jill Ellis has named the 23 players who will represent the U.S. in France and seek to defend their FIFA Women’s World Cup crown (July 7-Aug.7).

GOALKEEPERS

Adrianna Franch* (Portland Thorns FC), Ashlyn Harris** (Orlando Pride), Alyssa Naeher** (Chicago Red Stars)
DEFENDERS
Abby Dahlkemper* (NC Courage), Tierna Davidson* (Chicago Red Stars), Crystal Dunn* (NC Courage), Ali Krieger*** (Orlando Pride), Kelley O’Hara*** (Utah Royals FC), Becky Sauerbrunn*** (Utah Royals FC), Emily Sonnett* (Portland Thorns FC)
MIDFIELDERS
Morgan Brian** (Chicago Red Stars), Julie Ertz** (Chicago Red Stars), Lindsey Horan* (Portland Thorns FC), Rose Lavelle* (Washington Spirit), Allie Long* (Reign FC), Samantha Mewis* (NC Courage)
FORWARDS
Tobin Heath*** (Portland Thorns FC), Carli Lloyd**** (Sky Blue FC), Jessica McDonald* (NC Courage), Alex Morgan*** (Orlando Pride), Christen Press** (Utah Royals FC), Mallory Pugh* (Washington Spirit), Megan Rapinoe*** (Reign FC)
* First Women’s World Cup
** Second Women’s World Cup
*** Third Women’s World Cup
**** Fourth Women’s World Cup

KEEPING SCORE

Results from NBA Draft Lottery 2019 presented by State Farm — aka the Zion Williamson Lottery:
1. New Orleans  
2. Memphis        
3. New York        
4.Los Angeles Lakers     
5. Cleveland
6. Phoenix          
7. Chicago
8. Atlanta
 9. Washington
10. Atlanta (from Dallas)
11. Minnesota
12. Charlotte        
13.  Miami
14.  Boston (from Sacramento via Philadelphia)

BUY SELL

Weekend Box Office May 17-19
1. John Wick 3 $57M
2. Avengers: Endgame $29.4M
3. Pokemon Detective Pikachu $24.8M
4. A Dog’s Journey $8M
5. The Hustle $6M
6. The Intruder $4M
7. Long Shot $3.4M
8,. The Sun Is Also A Star $2.6M
9. Poms $2M
10. Uglydolls $1.6M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

NBA Finals: Legends Rise See More Ads Below

 

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Tuesday
Jan112011

Is Wayne Gretzky Planning A 'Comeback,' And Does It Involve Kim Kardashian?

Wayne Gretzky seems prepared for his 'comeback.'January 11, 2011: Wayne Gretzky, a member of the Pro Hockey Hall of Fame and holder of a plethora of NHL records, has signed a deal to appear in marketing for Skechers USA as part of the brand's "Comeback" campaign.

Gretzky, who retired from active play in 1999, will be featured in multi-media efforts throughout the year. His creative will follow along the lines of Skechers spokesmen Joe Montana, Karl Malone and Kareem Abdul-Jabbar, retired Hall of Fame athletes in their respective sports who are using Shape-ups fitness footwear to instill talk about returning to active play. Financial terms of the deal with Gretzky were not disclosed.

According to Skechers, Gretzky's campaign will include TV, print, viral and outdoor through 2011. TV spots are scheduled to break this spring "on major networks." The "Comeback" campaign launched about a year ago and included a spot during Super Bowl XLIV with Montana, a member of the Pro Football Hall of Fame.

Skechers is planning to run a spot during Super Bowl XLV Feb. 6 on Fox featuring reality star Kim Kardashian for the Shape-ups toning footwear line. On her Web site, she wrote regarding the storyline, "I have to break someone’s heart in the end . . . but you’ll have to wait to see why!" The alliance is a throwback to Skechers' marketing of the 1990s when marketing featured the likes of Briteny Spears and Christina Aguilera and was targeted mainly at tween and teen girls.

Karl Malone has his own 'comeback' campaign.“We’re incredibly excited to be introducing yet another sports legend to our Shape-ups ‘Comeback’ roster — and it doesn’t get any more legendary in the hockey world than Wayne Gretzky,” Michael Greenberg, president of Skechers USA, Manhattan Beach, Calif., said in a statement regarding the athlete whose nickname was "The Great One." “Endorsements from Wayne and all the athletes in this campaign help us reach not only sports fans, but also new fitness-minded consumers who may be unfamiliar with the benefits of Shape-ups.”

Unlike Malone, who retired from the NBA as the second leading all-time scorer in league history behind Abdul-Jabbar, Gretzky would seem to have no real reason to return to the NHL. When he retired, he held some 40 regular-season records, 15 playoff records and six All-Star Game records. His No. 99 jersey has been retired by every team in the NHL. And also unlike Malone, whose teams never won an NBA title, Gretzky was a member of five NHL championship Stanley Cup winning squads, all with the Edmonton Oilers. From 2002-2009 he was head coach and head of hockey operations for the NHL's Phoenix Coyotes.

"Endorsements from Wayne and all the athletes in this campaign help us reach not only sports fans, but also new fitness-minded consumers."

However, as Gretzky, who turns 50 this month, offered, “I want everyone out there to know it’s never too late to make a comeback. Shape-ups are the perfect tool to help get your body back on track and after wearing Shape-ups, I feel great — from my legs to my core. I’m proud to stand behind the entire Shape-ups product line because of one simple fact — they really work.”

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