Top
NEWS REAL

• NBA All-Star James Harden has joined the ownership group of the Houston Dynamo. According to the MLS club, the 2018 NBA MVP with the Houston Rockets becomes the fifth member of an ownership group led by Gabriel Brener, which also includes boxing icon Oscar De La Hoya, Ben Guill and Jake Silverstein.

In addition to the Dynamo, the group also owns the NWSL's Houston Dash and BBVA Stadium, the home venue for both clubs.

“I’m very excited about the opportunity to join the ownership group of the Houston Dynamo and Houston Dash and proud to be a part of a club with tremendous history and a great future,” Harden said via the team.

• Spend a "Day in the Life Of Blake Griffin." Full story here.

• Cavs Legion Gaming Club, the NBA 2K League affiliate of the Cleveland Cavaliers, has unveiled plans for an eSports center in Cleveland’s Battery Park neighborhood. The 2,700 square foot venue is scheduled to open this fall,

• The NFL Network is planning 129 hours of “Inside Training Camp Live” coverage July 22-Aug. 7 Additional coverage will appear across NFL media platforms including NFL.com, NFL Films, NFL app and NFL RedZone.

ESPN also said it would provide comprehensive coverage of the opening week of the 2019 NFL training camps beginning July 22 on daily editions of SportsCenter and NFL Live.

• NBC’s Golf Channel unveiled details for its next Golf Films project, “Tiger Woods: Chasing History,” to premiere July 22  The film will present viewers with a chronological look at the “sights and sounds from each of Woods’ 81 professional victories, from his first at the Las Vegas Invitational in 1996, through the most recent win at the Masters earlier this year.”

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.”

POLL POSITION

AT&T WNBA All-Star 2019 Starter Pool

  • Liz Cambage, Aces
  • Elena Delle Donne, Mystics
  • Chelsea Gray, Sparks
  • Brittney Griner, Mercury
  • Natasha Howard, Storm
  • Jonquel Jones, Sun
  • Jewell Loyd, Storm
  • Kayla McBride, Aces
  • Kia Nurse, Liberty
  • A‘ja Wilson, Aces

AT&T WNBA All-Star 2019, featuring Team Delle Donne vs. Team Wilson, is scheduled for July 27 in the Mandalay Bay Events Center, Las Vegas (ABC 3:30 PM ET).

KEEPING SCORE

The Top 25 MiLB Teams With Best-Selling Merchandise (alphabetically, with MLB affiliate):

  • Albuquerque Isotopes (Rockies)
  • Charleston RiverDogs (Yankees)
  • Charlotte Knights (White Sox)
  • Columbia Fireflies (Mets)
  • Columbus Clippers (Indians)
  • Corpus Christi Hooks (Astros)
  • Durham Bulls (Rays)
  • El Paso Chihuahuas (Padres)
  • Fort Wayne TinCaps (Padres)
  • Gwinnett Stripers (Braves)
  • Hartford Yard Goats (Rockies)
  • Indianapolis Indians (Pirates)
  • Jacksonville Jumbo Shrimp (Marlins)
  • Lehigh Valley IronPigs (Phillies)
  • Nashville Sounds (Rangers)
  • Pawtucket Red Sox (Red Sox)
  • Portland Sea Dogs (Red Sox)
  • Richmond Flying Squirrels (Giants)
  • Rochester Red Wings (Twins)
  • Sacramento River Cats (Giants)
  • Salt Lake Bees (Angels)
  • San Antonio Missions (Brewers)
  • Tacoma Rainiers (Mariners)
  • Toledo Mud Hens (Tigers)
  • Trenton Thunder (Yankees)

SOURCE: MiLB

BUY SELL

Weekend Box Office July 12-14
1. Spider-Man:Far From Home $45.3M
2. Toy Story 4 $20.7M
3. Crawl $12M
4. Stuber $8M
5. Yesterday $6.8M
6. Aladdin $5.9M
7. Annabelle Comes Home $5.6M
8. Midsommar $3.4M
9. Secret Life of Pets 2 $3.1M
10. MIB International $2.2M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Top Gun Maverick 6-2020 See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Monday
Nov222010

Van Heusen Expands NFL Alliance From Hall Of Fame To Fields Of Dreams

Van Heusen's Fan's Choice event in September featured Hall of Famer members (left to right): Steve Young, Roger Staubach, Harry Carson, Jerry Rice and Warren Moon. (Photo: NYSportsJournalism) November 22, 2010: Phillips-Van Heusen, one of the world’s largest apparel companies, has signed a deal with the NFL that expands its role from the Pro Football Hall of Fame onto the playing field.

For the past two seasons, Phillips-Van Heusen has partnered with the Pro Football Hall of Fame for the Fan’s Choice program, which enables fans and consumers to voice their opinion as to which members of the current inductee class should be voted in by the Pro Football Hall of Fame. Although the Fan's Choice does play an official role in determining which nominated players actually gain entrance, the effort currently underway has the support of former NFL stars who are in the Hall of Fame, led by second-year spokesman Steve Young, Jerry Rice, Harry Carson, Warren Moon and Roger Staubach.

Phillips-Van Heusen said its expanded alliance with the NFL would begin with an integrated marketing campaign over the Thanksgiving weekend, "timed to the traditional kick-off of the holiday shopping season." The campaign, which will center on the company’s Van Heusen Pro Football Hall of Fame Fan’s Choice program, will be featured across multiple platforms, including In-game sponsor enhancements on CBS and Fox during Thanksgiving game coverage; integration with NFL Network during their Sunday NFL GameDay Morning pre-game show; and an ESPN.com home page takeover on Nov. 27.

The campaign will also bolster the company's marketing deal with the New York Giants, which began this season. The Van Heusen brand will sponsor the game between the Giants and the Jacksonville Jaguars on Nov. 28. That will be preceded by a branded segment within the pre-game show on local network WPIX-TV.

“Through the Van Heusen Fan’s Choice Pro Football Hall of Fame campaign we launched last year, we have been able to see ’first-hand the power of connecting with our consumer through a passionate dialogue around football,” Mike Kelly, evp-marketing for Phillips-Van Heusen, said in a statement. “And now with these partnerships with the NFL and the Giants, we have the opportunity to significantly enhance the reach and level of engagement with these fans for our brands and retail partners.”

Over the course of the Thanksgiving Weekend, the list of semifinalists for the Class of 2011 as determined by the Pro Football Hall of Fame’s Selection Committee will be released, as will be the Fan’s Choice picks. A new component to the Fan’s Choice program is “Smack Talk Your Way to the Super Bowl,” which ultimately enable one fan to announce the Fans’ Choice for the Class of 2011 on national TV. (Full details here.)

"Phillips-Van Heusen has done a tremendous job in raising the profile of the Pro Football Hall of Fame and our greatest players."

"As everybody knows, it's not easy to find a place in the NFL. It's very expensive. You have to find a business model that works," Kelly told NYSportsJournalism during a Hall of Fame Fan's Choice press event in September to unveil the 2010 campaign. "And while we sell a lot of shirts, it's not like the margin is there. it's what the financial model allows you. That's why you don't see a lot of apparel companies involved in big sports contracts or on TV. So it's not an easy thing to afford. [We were] able to find a model and to find a way in which we could get involved in a meaningful way."

According to Kelly, the NFL has been involved with the Fan's Choice program from the beginning, although the new alliance gives both Phillips-Van Heusen and the NFL a blueprint to expand and enhance the efforts. "[The NFL was] very supportive in helping us to find a way to discuss whether the fans' votes should count [toward the official Hall of Fame balloting], how long should the process take, what PVH's relationship with the NFL would be moving forward and how the players and the images of the players among fans would be handled," said Kelly.

“Phillips-Van Heusen has done a tremendous job in raising the profile of the Pro Football Hall of Fame and our greatest players,” said Keith Turner, the NFL’s svp-sales and sponsorships. “We look forward to working with the company to enhance the Hall of Fame platform.”

According to  George Veras, president of Pro Football Hall of Fame Enterprises, “The Pro Football Hall of Fame and the Hall of Famers welcome the NFL’s continued support of the Hall,” said. “The Fan’s Choice program, thanks to the support of Phillips-Van Heusen, is fast becoming one of the most passionate platforms for fans to have a voice and a connect with the Hall.”

Over the past few years, New York-based PVH, led by its iconic Izod brand, has signed a series of deals that moved it from sideline observer to active player. Among them have been Izod's title sponsorship deal with Indy Racing signed in 2010 (reported to be $10 million a year for five years), which expanded Izod's status as the official apparel provider of the IndyCar and Firestone Indy Lights Series; naming rights to the Izod Center (a five-year deal starting in 2007 valued at $1.4 million), which had been home to the NBA's Nets and NHL's New Jersey Devils (both now at the Prudential Center); and title sponsorship to Monmouth Park (NJ) Racetrack's signature event, the Izod Haskell Invitational. Izod will continue its relationship with the Nets when team moves to Barclays Center in Brooklyn in 2012 when it opens the Izod Nets Team Store.

Q&A: How Phillps-Van Heusen Is Fashioning Its Sports Marketing Roster

Hall Of Fame Dresses Up Class Of 2010 With Phillips-Van Heusen

Back to Ad Campaigns

Back to Home Page