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NEWS REAL

• NBC’s Sunday Night Football on Nov. 10 became the decade’s (2010-19) only primetime series to average 20 million-plus viewers for 100 different broadcasts. American Ido is second with 69. The Minnesota Vikings’ 28-24 victory over the Dallas Cowboys averaged a Total Audience Delivery of 23.5 million viewers across NBC TV, NBC Sports Digital and NFL Digital platforms.

• CBS Sports said its coverage of the SEC on CBS with No. 2 ranked LSU beating No. 3 ranked Alabama, 46-41, on Nov. 9  “delivered a massive audience, had an average of 16.636 million viewers and scoring a fast national household rating/share of a 9.7/24 . . . the  highest-rated regular-season college football game (excluding Conference Championships) on any network in eight years.

• When the Seattle Sounders defeated Toronto FC, 3-1, to win the MLS title Sunday, 69,274 were in attendance in CenturyLink Field, a record for the franchise.

• Calling it the company’s biggest brand launch in more than a decade, Coca-Cola North America has unveiled Aha sparkling water, eyeing a March 2020 drop at retail. “As the largest and fastest-growing part of the water business, mainstream flavored sparkling water is a segment we know we must double-down on,” Celina Li, vp-water, Coca-Cola North America, said via the company. “Aha is our big-bet brand in this big-bet category.” Full story here.

• Taylor Swift has been named as the headline performer for the Capital One JamFest on April 5 as part of the NCAA March Madness Music Festival. The Men’s Div. I Final Four will be played in Atlanta’s Mercedes-Benz Stadium on April 4 and April 6. Also part of the Music Festival is the AT&T Block Party (April 3) and the Coca-Cola event (April 4).

• Jack Hughes, rookie forward for the NHL’s New Jersey Devils, has signed an endorsement deal with Gatorade. Hughes, the No. 1 overall pick in the 2019 NHL Draft, joins All-Stars Sidney Crosby and Patrick Kane as NHL players on the brand’s roster.

• NBC Sports and adidas have signed a multi-year extension with the All-American Bowl through 2022. Under the partnership, which began in 2011, adidas is the “official apparel company” for the All-American Bowl. The All American Bowl features 100 of the best high school athletes in the nation. NBC will air the annual East vs. West matchup. of the 2020 All-American Bowl Jan.4 in the Alamodome, San Antonio.

POLL POSITION

MLB 2019 Award Finalists

JACKIE ROBINSON ROOKIE OF THE YEAR

Nov. 11 MLB Network (6 PM ET)
AL Finalists: Yordan Alvarez, DH/OF, Houston Astros; Brandon Lowe , 2B/OF, Tampa Bay Rays; John Means, LHP, Baltimore Orioles

NL Finalists: Pete Alonso, 1B, New York Mets; Mike Soroka, RHP, Atlanta Braves; Fernando Tatis Jr., SS, San Diego Padres

MANAGER OF THE YEAR

Nov. 12 MLB Network (6 PM ET)
American League finalists: Rocco Baldelli, Minnesota Twins; Aaron Boone, New York Yankees; Kevin Cash, Tampa Bay Rays

National League finalists: Craig Counsell, Brewers; Mike Shildt, Cardinals; Brian Snitker, Braves

CY YOUNG

Nov. 13 MLB Network (6 PM ET)
AL Finalists: Gerrit Cole, RHP, Houston Astros; Charlie Morton, RHP, Tampa Bay Rays; Justin Verlander, RHP, Houston Astros

NL Finalists: Jacob deGrom, RHP, New York Mets; Hyun-Jin Ryu, LHP, Los Angeles Dodgers; Max Scherzer, RHP, Washington Nationals

MOST VALUABLE PLAYER

Nov. 14 MLB Network (6 PM ET)
AL Finalists: Alex Bregman, 3B, Houston Astros; Marcus Semien, SS, Oakland A’s; Mike Trout, OF, Los Angeles Angels

NL Finalists: Cody Bellinger, OF/1B, Los Angeles Dodgers; Anthony Rendon, 3B, Washington Nationals; Christian Yelich, OF, Milwaukee Brewers

KEEPING SCORE

Topps All-Star Rookie Team 2019

One player at each position plus a DH and pitchers. Topps said each player’s 2020 Topps Series 1 or Series 2 card would include the Rookie Cup trophy logo. Topps has been naming MLB All-Star Rookie teams for 60 years.
• Pete Alonso 1B, New York Mets
• Yordan Alvarez  DH, Houston Astros
• Nick Anderson P, Tampa Bay Rays
• Vladimir Guerrero, Jr. 3B, Toronto Blue Jays
• Keston Hiura 2B, Milwaukee Brewers
• Eloy Jimenez OF, Chicago White Sox
• John Means P, Baltimore Orioles
• Bryan Reynolds OF, Pittsburgh Pirates
• Victor Robles OF, Washington Nationals
• Will Smith C, Los Angeles Dodgers
• Mike Soroka P, Atlanta Braves
• Fernando Tatis Jr.  SS, San Diego Padres

BUY SELL

Weekend Box Office Nov. 8-10
1, Midway $17.5M
2. Doctor Sleep $14.1M
3. Playing With Fire $12.8M
4. Last Christmas $11.6M
5. Terminator: Dark Fate $10.8M
6. Joker $9.2M
7. Maleficent: Mistress Of Evil $8M
8. Harriet $7.2M
9. Zombieland: Double Tap $4.3M
10. Addams Family $4.2M
BoxOfficeMojo.com

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NYSportsJournalism.com + Topic Of Requested Search

Ikea: 'Silence The Critics' See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs vs. Los Angeles Chargers Mexico City Estadio Azteca ESPN (Monday Night Football) 8 PM (ET

NFL Thanksgiving Nov. 28, 2019
• Chicago Bears vs. Detroit Lions Fox 12:30 PM (ET)
• Buffalo Bills vs. Dallas Cowboys CBS 4:30 PM (ET)
• New Orleans Saints vs. Atlanta Falcons NBC 8 PM (ET)

NBA Mexico 2019
• Dec. 12 Dallas Mavericks vs. Detroit Pistons Arena Ciudad de Mexico, Mexico City NBA TV 9 PM (ET)

NBA Christmas Dec. 25, 2019
• Boston Celtics vs. Toronto Raptors ESPN Noon (ET)
• Milwaukee Bucks vs. Philadelphia 76ers ABC 2:30 PM (ET)
• Houston Rockets vs. Godlen State Warriors ABC 5 PM (ET)
• Los Angeles Clippers vs. Los Angeles Lakers ESPN/ABC 8 PM (ET)
• New Orleans Pelicans vs. Denver Nuggets ESPN 10:30 PM

NHL Bridgestone Winter Classic Jan. 1, 2020

• Nashville Predators vs. Dallas Stars Cotton Bowl Stadium, Dallas NBC

Monday
Nov222010

Van Heusen Expands NFL Alliance From Hall Of Fame To Fields Of Dreams

Van Heusen's Fan's Choice event in September featured Hall of Famer members (left to right): Steve Young, Roger Staubach, Harry Carson, Jerry Rice and Warren Moon. (Photo: NYSportsJournalism) November 22, 2010: Phillips-Van Heusen, one of the world’s largest apparel companies, has signed a deal with the NFL that expands its role from the Pro Football Hall of Fame onto the playing field.

For the past two seasons, Phillips-Van Heusen has partnered with the Pro Football Hall of Fame for the Fan’s Choice program, which enables fans and consumers to voice their opinion as to which members of the current inductee class should be voted in by the Pro Football Hall of Fame. Although the Fan's Choice does play an official role in determining which nominated players actually gain entrance, the effort currently underway has the support of former NFL stars who are in the Hall of Fame, led by second-year spokesman Steve Young, Jerry Rice, Harry Carson, Warren Moon and Roger Staubach.

Phillips-Van Heusen said its expanded alliance with the NFL would begin with an integrated marketing campaign over the Thanksgiving weekend, "timed to the traditional kick-off of the holiday shopping season." The campaign, which will center on the company’s Van Heusen Pro Football Hall of Fame Fan’s Choice program, will be featured across multiple platforms, including In-game sponsor enhancements on CBS and Fox during Thanksgiving game coverage; integration with NFL Network during their Sunday NFL GameDay Morning pre-game show; and an ESPN.com home page takeover on Nov. 27.

The campaign will also bolster the company's marketing deal with the New York Giants, which began this season. The Van Heusen brand will sponsor the game between the Giants and the Jacksonville Jaguars on Nov. 28. That will be preceded by a branded segment within the pre-game show on local network WPIX-TV.

“Through the Van Heusen Fan’s Choice Pro Football Hall of Fame campaign we launched last year, we have been able to see ’first-hand the power of connecting with our consumer through a passionate dialogue around football,” Mike Kelly, evp-marketing for Phillips-Van Heusen, said in a statement. “And now with these partnerships with the NFL and the Giants, we have the opportunity to significantly enhance the reach and level of engagement with these fans for our brands and retail partners.”

Over the course of the Thanksgiving Weekend, the list of semifinalists for the Class of 2011 as determined by the Pro Football Hall of Fame’s Selection Committee will be released, as will be the Fan’s Choice picks. A new component to the Fan’s Choice program is “Smack Talk Your Way to the Super Bowl,” which ultimately enable one fan to announce the Fans’ Choice for the Class of 2011 on national TV. (Full details here.)

"Phillips-Van Heusen has done a tremendous job in raising the profile of the Pro Football Hall of Fame and our greatest players."

"As everybody knows, it's not easy to find a place in the NFL. It's very expensive. You have to find a business model that works," Kelly told NYSportsJournalism during a Hall of Fame Fan's Choice press event in September to unveil the 2010 campaign. "And while we sell a lot of shirts, it's not like the margin is there. it's what the financial model allows you. That's why you don't see a lot of apparel companies involved in big sports contracts or on TV. So it's not an easy thing to afford. [We were] able to find a model and to find a way in which we could get involved in a meaningful way."

According to Kelly, the NFL has been involved with the Fan's Choice program from the beginning, although the new alliance gives both Phillips-Van Heusen and the NFL a blueprint to expand and enhance the efforts. "[The NFL was] very supportive in helping us to find a way to discuss whether the fans' votes should count [toward the official Hall of Fame balloting], how long should the process take, what PVH's relationship with the NFL would be moving forward and how the players and the images of the players among fans would be handled," said Kelly.

“Phillips-Van Heusen has done a tremendous job in raising the profile of the Pro Football Hall of Fame and our greatest players,” said Keith Turner, the NFL’s svp-sales and sponsorships. “We look forward to working with the company to enhance the Hall of Fame platform.”

According to  George Veras, president of Pro Football Hall of Fame Enterprises, “The Pro Football Hall of Fame and the Hall of Famers welcome the NFL’s continued support of the Hall,” said. “The Fan’s Choice program, thanks to the support of Phillips-Van Heusen, is fast becoming one of the most passionate platforms for fans to have a voice and a connect with the Hall.”

Over the past few years, New York-based PVH, led by its iconic Izod brand, has signed a series of deals that moved it from sideline observer to active player. Among them have been Izod's title sponsorship deal with Indy Racing signed in 2010 (reported to be $10 million a year for five years), which expanded Izod's status as the official apparel provider of the IndyCar and Firestone Indy Lights Series; naming rights to the Izod Center (a five-year deal starting in 2007 valued at $1.4 million), which had been home to the NBA's Nets and NHL's New Jersey Devils (both now at the Prudential Center); and title sponsorship to Monmouth Park (NJ) Racetrack's signature event, the Izod Haskell Invitational. Izod will continue its relationship with the Nets when team moves to Barclays Center in Brooklyn in 2012 when it opens the Izod Nets Team Store.

Q&A: How Phillps-Van Heusen Is Fashioning Its Sports Marketing Roster

Hall Of Fame Dresses Up Class Of 2010 With Phillips-Van Heusen

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