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IndyCar Series 2017 Schedule
• Firestone Grand Prix St. Petersburg March 12
• Toyota Grand Prix Long Beach April 9
• Honda Indy Grand Prix Alabama April 23
• Phoenix Grand Oriux May 13
• IndyCar Grand Prix May 13
Indy 500 May 28
• Chevrolet Detroit Grand Prix 1 June 3
• Chevrolet Detroit Grand Prix 2 June 4
• Rainguard Water Sealers 600 June 10
• Kohler Grand Prix Elkhart Lake WI June 25
• Iowa Corn 300 Newton July 9
• Honda Indy Toronto July 16
• Honda Indy 200 Mid-Ohio Lexington July 30
• ABC Supply 500 Long Pond PA Aug. 20
• Bommarito Automotive Group 500 Madison IL Aug. 26
Grand Prix At The Glen NY Sept. 3
• GoPro Grand Prix Sonoma CA Sept. 17

Source INDYCAR

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iSpot Top Ten Spenders Past Week (March 13-19/Lead Spot)

*NCAA Official Partner
• Geico ($27.2M) Hail Caesar Salad
• AT&T Wireless* ($19M) Unbelievable
• Verizon ($17.5M) Drop the Metrics
• NCAA* ($16.5M) Opportunity
• Coca-Cola* ($15.5M) Love Story
• Allstate* ($15.4M) Sarah, I Love You
• Progressive ($15M) Get Their Attention
• Capital One* ($14.4M) Clapper
• State Farm ($14M) Following
• Taco Bell ($13.4M) Work Emails
Source iSpot.TV

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Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Dec292010

Pepsi Max Campaign Enhances Brand's Role As The Official Soft Drink Of The NFL

In one of two new TV spots, Mike Mayock (left), Rich Eisen and Deion Sanders (right) congratulate the Pepsi Max driver when he is officially drafted by the NFL.December 29, 2010: Pepsi Max will continue to ingrain itself as the official soft drink of the NFL with two TV spots breaking on Jan. 2, 2011, that will feature New York Jets quarterback Mark Sanchez, Deion Sanders, Rich Eisen and Mike Mayock, along with the unnamed Pepsi Max driver.

The spots complete a trilogy of ads that began during Thanksgiving weekend with a spot, "Winning Formula,"  that saw Sanchez working out with the Pepsi Max driver in a series of drills in his effort to prove that he and the brand were ready for official NFL designation.

The second and third spots, “NFL Combine” and “NFL Draft," continue to follow the Pepsi Max driver's workout routine during these specific NFL events, again aided by Sanchez, and eventual coming of age when he is drafted into the NFL family.

Sanders, Eisen and Mayock recreate their real life roles as NFL Network and Combine and Draft  Day analysts, commenting on how the driver's strength, endurance and desire mean that the "zero calorie, maximum Pepsi taste soda" is ready to perform its official NFL duties. The Pepsi Max driver also stars in a separate commercial in which he is confronted by the driver for rival Coke Zero.

Support includes Internet, POP and sampling at NFL venues. Lead agency is TBWA/Chiat/Day, Los Angeles.

Mark Sanchez gives the Pepsi Max driver a helping hand.The brand will have on-air presence during Super Bowl XLV as part of activation, along with PepsiCo sibling Doritios, that is the culmination of a "Crash the Super Bowl" effort that launched earlier this season directing consumers to upload 30-second spots to a dedicated Web site. Ten finalists will be determined by consumer voting and Pepsi judging beginning Jan. 3, five for each brand. The top three for each brand will air on Fox during the Super Bowl on Feb. 6 The overall entrant who receives the highest number of votes will be invited back to work on a future commercial.

Pepsi Max also is the title sponsor of the NFL's International Series.

Pepsi Adding To Super Bowl XLV With Pepsi Max, Doritos, Betty White

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