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Bahamas Red Cross donation site. #HelpUsHelp

• Fenway Sports Management, ESPN Events and the City of Boston have unveiled “The Fenway Bowl,” an annual college football bowl game beginning in 2020 at Fenway Park teams from the American Athletic Conference and Atlantic Coast Conference .Fenway Park has hosted other college football games but this will be the first bowl game in the home of the Boston Red Sox.

• The next NFL100 Experience of a Lifetime contest: Join ESPN's Adam Schefter as his sidekick on the set of Monday Night Countdown for an NFL game day experience. Details here. https://www.nfl.com/100/experiences/

• SoFi Stadium, which will be the new $6 billion home venue for the NFL’s Los Angeles Rams and Chargers beginning in 2020, will open July 25-26 with two Taylor Swift concerts.

• CBD edible company Bhang, Miami, has acquired Red Ace, a leading organic beverage company. Bhang plans to launch a Red Ace-branded line of CBD/terpene-style beverages and products, including functional sparkling beverages.

“This strategic acquisition not only strengthens Bhang’s position as one of today’s most expansive and diverse global cannabis house of brands, it opens an incredibly valuable pipeline to some of the biggest retailers in the world,” Scott Van Rixel, CEO for Bhang, said via the company.

Athlete ambassadors include Christian Ramirez, Russell Canouse and Kelyn Rowe (MLS) and Spencer Keiboom (Washington Nationals). Red Ace products are currently sold at more than 1,400 locations, including Whole Foods and Amazon.

• The future of WWE’s Superstars will be determined during a two-night draft taking place live on Friday Night SmackDown on Oct. 11 on Fos in T-Mobile Arena, Las Vegas; and Monday Night Raw on Oct. 14 on USA Network, Pepsi Center, Denver. The draft will determine the Superstars that compete for Raw and SmackDown, which feature distinct casts, unique storylines and dedicated writing teams

• The Paley Center for Media, NY, will honor the 100th season of the NFL with a new exhibit: "A Century of Football: Celebrating the NFL’s 100th Season," free and open to the public (Sept. 14-Oct. 27), which includes the first public screening of the only known complete broadcast of Super Bowl I (then known as the AFL-NFL World Championship Game) in January 1967 between the Green Bay Packers and the Kansas City Chiefs

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.”

POLL POSITION

 Pro Football Hall of Fame First-Time Candidates Class of 2020
• DE John Abraham
• LB Lance Briggs
• WR/Special Teams Josh Cribbs
• RB Maurice Jones-Drew
• S Troy Polamalu
• DE Justin Smith
• WR Reggie Wayne
• LB Patrick Willis

The full list includes 122 players eligible to be selected to next year's class. Full story here.

KEEPING SCORE

Top Brands in 2019 Brand Keys “Consumer Loyalty Index”
• Airline: JetBlue
• Athletic Footwear:Nike
* Automotive: Hyundai
• Banks: Chase
• Beer: Corona Extra (regular), Miller Lite (Lite)
• Bottled Water: Dasani
• Casual Dining: Panera
• Coffee (OOH): Dunkin’
• Energy Drinks: Red Bull
• Headphones: Bose
• Ice Cream: Ben & Jerry’s
• Major League Sports: MLB
• Online Music: Slacker
* Online Retailer: Amazon
• Online Travel Booking: Booking.com
• Pizza: Domino’s
• QSR: Chick-fil-A
• Retail Sporting Goods: Dick’s
• Social Networking Sites: Instagram
• Soft Drinks: Coca-Cola (regular), Diet Coke
• Tequila: Jose Cuervo
• Ticketing Services: StubHub
• Vodka: Zubrowka
• Whiskey: Jack Daniel’s

FULL LIST HERE

BUY SELL

Weekend Box Office Sept. 13-15
1. It 2 $40.7M
2. Hustlers $33.2M
3. Angel Has Fallen $4.4M
4. Good Boys $4.3M
5. Lion King $3.6M
6. Hobbs & Shaw $2.8M
7. Overcomer $2.7M
8. The Goldfinch $2.6M
9. Peanut Butter Falcon $1.9M
10. Dora and the City of Lost Bold $1.9M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Roberto Clemente Award See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Tuesday
Jul022013

Usain Bolt Sets The Gold Standard For Richard Branson, Virgin Media Campaign

By Barry Janoff

July 2, 2013: Sir Richard Branson, founder of the Virgin empire, enjoys having some fun when it comes to promoting the company's goods and services.

The latest case in point: A multimillion-dollar campaign breaking this week for Virgin Media's fiber optic broadband, which features track & field and Olympic athlete Usain Bolt with guest appearances by Sir Branson.

The multi-media effort, "Challenge Your Broadband," will air throughout the U.K. It arrives during a time when eyes of the sports world are on the All-England Club, host of the Wimbledon Grand Slam tournament.

Bolt has previously appeared in campaigns for Virgin Media, which said Bolt's appearance has helped to drive awareness and consumer sign-ups.

The campaign is anchored by two TV spots starring Bolt, aka the "world's fastest man." In the spots, Bolt is Virgin Media's broadband service — fast, efficient, always winning — but is challenged by Blot — short, slow and inefficient.

In "Race," Bolt and Blot are at the start of a race. "This is Virgin Media's super-fast fiber optic broadband," a voiceover says pif Bolt, "and this is regular broadband, out of shape." The scene cuts to the finish line, where a guy bed and a couple on their couch. "These people are about to download a film. Let's see which broadband is quicker. I wonder . . . "

The starting gun — held by Branson — then fires. "They're off . . . well, one of them is off," the voiceover observes as Bolt takes a huge lead and Blot is stuck at the starting line. "According to my legal team, four-times slower," he says of Blot.

Bolt, who has won six Olympic gold medals (three each in Beijing in 2008 and London in 2012) reaches the couple in bed and hands them a film reel. "And there we have it," the voiceover exhalts. Meanwhile, Blot, huffing and puffing, can barely keep up. "Still going," chides the voiceover as the guy in bed awaits his film. "Challenge your broadband today." (See the full commercial here.)

In "Strength," Bolt easily lifts a barbell that has two people using Internet and mobile equipment seated on each side. "Virgin Media [is] handling all devices online at once. Very impressive."

We then see a shot of Branson as a judge, giving Bolt a thumb's up. But in the persona of Blot, "This is proving a pinch more difficult for regular broadband," who struggles to get the consumer-laden barbell off the ground.

A shot of Bolt being massaged and pamper comes with the explanation, "Maxing. Relaxing," And a shot of Blot: "Struggling."

Branson is seen again, sipping tea and playing with an electric train set. while consumer's are struggling with their devices being slowed by regular broadband. "Richard's making other plans they can't. Yep, nothing doing" when it comes to Blot. (See the full spot here.)

Support includes print, Internet and social media such as Facebook, Twitter and YouTUbe.  A dedicated Web microsite allows visitors to "Challenge Your Broadband" by answering a series of questions, the answers to which move animated versions of Bolt and Blot around a race track. Of course, sponsor Virgin Media wins in a landslide. "Oh, dear, this is painful to watch," the voiceover says as Bolt wins and Blot wheezes his way to the finish line.

“Our new ads champion Virgin Media’s outstanding broadband services with super-fast legend Usain Bolt in the starring role," Richard Larcombe, director of advertising and sponsorship for Virgin Media, said in a statement. "We believe everyone should get the super-fast speeds they expect — like our customers do — so you can stream TV, download music, browse online and game to your heart’s content."

According to Larcombe, "This campaign takes a humorous look at the strength of Virgin Media’s fiber optic service but goes a step further by inviting people to put their own broadband to the test and see the benefits of Virgin Media broadband for themselves.”

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