Top
QUICK HITS

• On Location Experiences, the official hospitality partner for the NFL, said that 'ultimate fan packages' to the 2018 Pro Bowl are now available for purchase at NFLOnLocation.com. For the second consecutive year, the Pro Bowl will be played in Camping World Stadium, Orlando,(Jan. 28, 2018).
• In it's ninth season as the official wardrobe supplier for the National Basketball Coaches Assn., Men's Wearhouse said that 24 NBA head coaches would be outfitted with Joseph Abboud Custom suits for the 2017-18 season. According to Golden State Warriors head coach Steve Kerr, "With 82 games a season, it's important to look professional and have confidence on the court."
• Lagardère Sports and Entertainment has launched Lagardère Plus, a global agency 'with a mission to transform traditional brand sponsorships into highly inventive and impactful marketing platforms.'
• NBA has launched NBA AR app, an augmented reality experience that allows people to play virtual pop-a-shot from any point in the world through AR technology. 'This marks the first augmented reality game by a U.S. sports league.' NBA AR for iPhone is available for free at the App Store.

POLL POSITION
Hottest Marketing Event Oct. 2017
 
pollcode.com free polls
KEEPING SCORE

MLB 2017 Awards Schedule
• Oct. 26
Rawlings Gold Glove finalists on Twitter (12 PM. ET)
• Nov. 6
BBWAA Awards Finalists MLB Network
• Nov .7
Rawlings Gold Glove Awards ESPN (9 PM. ET)
• Nov. 9
Louisville Silver Sluggers MLB Network, (6 PM. ET)
• Nov. 10
Wilson Defensive Players of the Year MLB Network (6 PM. ET)
• Nov. 13
Jackie Robinson Rookies of the Year MLB Network (6 PM ET)
• Nov. 14
Managers of the Year MLB Network (6 PM. ET)
• Nov. 15
Cy Young Awards MLB Network( 6 PM ET)
• Nov. 16
Most Valuable Players MLB Network ( 6 PM ET)
• Nov. 17
Esurance MLB Awards MLB Network

BUY SELL

NBA Teams With Jersey-Patch Deals (To Date):

• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Cleveland Cavaliers (Goodyear)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Los Angeles Lakers (Wish)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Sacramento Kings (Blue Diamond)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)
All patches will be 2.5 x 2.5 on the left side, with a Nike Swoosh logo on the right side.

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

COLLEGE

Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Tuesday
Jul022013

Usain Bolt Sets The Gold Standard For Richard Branson, Virgin Media Campaign

By Barry Janoff

July 2, 2013: Sir Richard Branson, founder of the Virgin empire, enjoys having some fun when it comes to promoting the company's goods and services.

The latest case in point: A multimillion-dollar campaign breaking this week for Virgin Media's fiber optic broadband, which features track & field and Olympic athlete Usain Bolt with guest appearances by Sir Branson.

The multi-media effort, "Challenge Your Broadband," will air throughout the U.K. It arrives during a time when eyes of the sports world are on the All-England Club, host of the Wimbledon Grand Slam tournament.

Bolt has previously appeared in campaigns for Virgin Media, which said Bolt's appearance has helped to drive awareness and consumer sign-ups.

The campaign is anchored by two TV spots starring Bolt, aka the "world's fastest man." In the spots, Bolt is Virgin Media's broadband service — fast, efficient, always winning — but is challenged by Blot — short, slow and inefficient.

In "Race," Bolt and Blot are at the start of a race. "This is Virgin Media's super-fast fiber optic broadband," a voiceover says pif Bolt, "and this is regular broadband, out of shape." The scene cuts to the finish line, where a guy bed and a couple on their couch. "These people are about to download a film. Let's see which broadband is quicker. I wonder . . . "

The starting gun — held by Branson — then fires. "They're off . . . well, one of them is off," the voiceover observes as Bolt takes a huge lead and Blot is stuck at the starting line. "According to my legal team, four-times slower," he says of Blot.

Bolt, who has won six Olympic gold medals (three each in Beijing in 2008 and London in 2012) reaches the couple in bed and hands them a film reel. "And there we have it," the voiceover exhalts. Meanwhile, Blot, huffing and puffing, can barely keep up. "Still going," chides the voiceover as the guy in bed awaits his film. "Challenge your broadband today." (See the full commercial here.)

In "Strength," Bolt easily lifts a barbell that has two people using Internet and mobile equipment seated on each side. "Virgin Media [is] handling all devices online at once. Very impressive."

We then see a shot of Branson as a judge, giving Bolt a thumb's up. But in the persona of Blot, "This is proving a pinch more difficult for regular broadband," who struggles to get the consumer-laden barbell off the ground.

A shot of Bolt being massaged and pamper comes with the explanation, "Maxing. Relaxing," And a shot of Blot: "Struggling."

Branson is seen again, sipping tea and playing with an electric train set. while consumer's are struggling with their devices being slowed by regular broadband. "Richard's making other plans they can't. Yep, nothing doing" when it comes to Blot. (See the full spot here.)

Support includes print, Internet and social media such as Facebook, Twitter and YouTUbe.  A dedicated Web microsite allows visitors to "Challenge Your Broadband" by answering a series of questions, the answers to which move animated versions of Bolt and Blot around a race track. Of course, sponsor Virgin Media wins in a landslide. "Oh, dear, this is painful to watch," the voiceover says as Bolt wins and Blot wheezes his way to the finish line.

“Our new ads champion Virgin Media’s outstanding broadband services with super-fast legend Usain Bolt in the starring role," Richard Larcombe, director of advertising and sponsorship for Virgin Media, said in a statement. "We believe everyone should get the super-fast speeds they expect — like our customers do — so you can stream TV, download music, browse online and game to your heart’s content."

According to Larcombe, "This campaign takes a humorous look at the strength of Virgin Media’s fiber optic service but goes a step further by inviting people to put their own broadband to the test and see the benefits of Virgin Media broadband for themselves.”

Back to Home Page