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NEWS REAL

• Serena Williams has withdrawn from the Miami Open (March 23) due to knee issues.

• Picking up the mantle of National Women’s Month, and anticipating what next year will be its 70th anniversary, the LPGA has unveiled “Drive On,” a multi-platform refined brand position. According to the LPGA, “Drive On is clearly rooted in golf, but it's a bigger idea. It captures the power and potential in each of us and celebrates the hard work, focus and tenacity that it takes to achieve our goals.” Full story here.

• The NBA said that the Chinese and Croatian National Teams would join all 30 NBA teams to compete at MGM Resorts NBA Summer League 2019 in Las Vegas, marking the first time that the league will feature two international teams, with 83 games over 11 days (July 5-15).

• The 2019 Alliance of American Football Championship, originalluy scheduled for April 27 in Las Vegas, will be played in Ford Center at The Star in Frisco, Texas., which is owned and operated by Jerry Jones and the Dallas Cowboys.

• MLB and the MLB Players’ Assn. have unveiled numerous changes to the game to be installed over the next two seasons that will impact game length, marketing broadcast partners, the All-Star Game and the Home Run Derby. Full story here.

POLL POSITION

Top Ten Most In-Demand MLB Tickets (based on total ticket sales on StubHub thru March 14):
1. New York Yankees
2. Boston Red Sox
3. San Francisco Giants
4. Chicago Cubs
5. St. Louis Cardinals
6. Los Angeles Dodgers
7. Philadelphia Phillies
8. Texas Rangers
9. New York Mets
10. Houston Astros

SOURCE: STUBHUB

KEEPING SCORE

The Most-In-Demand MLB Home Openers
(based on total ticket sales on StubHub thru March 14, all on March 28):

• Arizona Diamondbacks at the Dodgers (average ticket price $229.
• Baltimore Orioles at New York Yankees (average ticket price $202)
• Atlanta Braves at Philadelphia Phillies (average ticket price $84)
• Chicago Cubs at Texas Rangers (average ticket price $254)
• Pittsburgh Pirates at Cincinnati Reds (average ticket price $122)

BUY SELL

Weekend Box Office March 22-24
1. Us $70.2M
2. Captain Marvel $35M
3. Wonder Park $9M
4. Five Feet Apart $8.8M
5. How To Train Your Dragon 3 $6.5M
6. A Madea Family Funeral $4.5M
7. Gloria Bell $1.8M
8. No Manches Frida 2 $1.8M
9. Lego Movie 2 $1.1M
10. Alita: Battle Angel $1M
Source: Box Office Mojo

SEARCH

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COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Tuesday
Dec262017

Chris Paul Takes State Farm Tour Of Houston With Harden, Backstreet Boys

By Barry Janoff

December 25, 2017: During the years he played with the Los Angeles Clippers, Chris Paul appeared in a series of campaigns for State Farm that included teammate DeAndre Jordan and his faux twin brother — and “State Farm agent” — Cliff Paul.

State Farm needed to re-write the script after Paul was trade to the Houston Rockets this past June, and did so with an initial spot that saw Cliff host a “Going-Away Party” for Chris.

He also offered to find his brother a new insurance agent. Because as the spot relates, “When you are born to assist, you can’t close one door without opening another.”

The storyline continues with Chris in Houston, not only meeting his new State Farm guy, Cole Perez (played by actor Oscar Nunez), but new members of the State Farm roster: Rockets teammates James Harden and Trevor Ariza.

In the new spot, “Grand Tour,” Paul finds that, like brother Cliff, Cole Perez “gets him,” not only finishing sentences but sharing common interests.

As Paul gets  acclimated to Houston, he finds that Perez and he both like bowling, barbecue and chili fries and singing along to songs from the 1990s, in particular “I Want It That Way” by the Backstreet Boys.

Paul, who has been a State Farm spokesman since 2012, now welcomes Harden and Ariza to the club, first seen getting roadside assistance from State Farm and hitching a ride with Paul and Perez.

Ariza is all in for the tour of Houston, but a scowling Harden is less joyful.

He initially refuses the ride from Paul, then focuses text messaging rather than singing along Paul, Ariza and Perez, who each know the Backstreet Boys tunes rather well.

“Ain't nothin' but a heartache/Tell me why
“Ain't nothin' but a mistake/Tell me why
“I never wanna hear you say/I want it that way.”

"I had a great time," Ariza told the Houston Chronicle. "Chris Paul is a great guy. He came here. He asked if I would like to be involved. I told him absolutely. It was fun. I was a bit nervous at first, but just being around ... James and Chris and the whole State Farm organization made it easy for me."

Support for the campaign includes Internet, social media and an eBay auction "Moving Sale" destination (going live Nov. 11) where “Chris will sell some of his most valuable items and donate all proceeds to storm relief in Houston,” according to State Farm.

The campaign featured a recent community event held in partnership with NBA Cares and the Chris Paul Family Foundation to help rebuild school libraries in Houston and support students and families impacted by Hurricane Harvey.

The campaign is scheduled to run through 2018.

Lead agency is Translation.

State Farm Takes CP3 To Houston, But What About Cliff?

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