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• Boston’s Public Improvement Commission has approved a request by the Red Sox to change the name of Yawkey Way outside of Fenway Park, named after former owner Tom Yawkey (1933-1976), back to its original name, Jersey Street, following allegations about Yawkey (who died in 1976) being a racist. According to the Red Sox, “Today’s vote is an important step in our ongoing effort to make Fenway Park a place where everyone feels welcome.”

• Dale Earnhardt Jr. has written a book, Racing to the Finish: My Story, scheduled to be released Oct. 16. He calls it a “candid, first-person account of what seemed at first as a minor racing accident but ultimately forced life-changing decisions.”

• The NBA has signed a multi-year deal with Perform Media that will see the digital sports content-#media group manage the NBA’s official Web sites in 15+ international markets, including Argentina, Australia, Canada, India, Japan, Mexico and Spain. The NBA said it has 20 such localized sites

• The Drone Racing League has expended its presence in France with  a 2018 race in France at the Allianz Riviera stadium and a media partnership with Groupe AB. DRL has also signed an extension of the Allianz title partnership of the DRL Championship Race Series for an additional five years.

KEEPING SCORE

NFL 2018 Top Ten Draft Picks
1. Cleveland Browns: Baker Mayfield QB (Oklahoma) Cleveland Browns
2. New York Giants: Saquon Barkley RB (Penn State)
3. New York Jets: San Darold QB (ISC)
4. Cleveland Browns: Denzel Ward CB (Ohio State)
5. Denver Broncos: Bradley Chubb DE (NC State)
6. Indianapolis Colts: Quentin Nelson G (Notre Dame)
7. Buffalo Bills: Josh Allen QB (Wyoming)
8. Chicago Bears: Roquan Smith LB (Georgia)
9. San Francisco 49ers: Mike McGlinchey OT (Notre Dame)
10. Arizona Cardinals: Josh Rosen QB (UCLA)

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WEEKEND BOX OFFICE (April 20-22)
1. A Quiet Place $22M
2. Rampage $21M
3. I Feel Pretty $16.2M
4. Super Troopers 2 $14.7M
5. Blumhouse's Truth or Dare $7.9M
6. Ready Player One $7.5M
7. Blockers $6.9M
8. Black Panther $4.6M
9. Traffik $3.9M
10. Isle of Dogs $3.4M
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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Monday
May212012

Taco Bell Tickets Sony PlayStation's 'MLB The Show 2012' To Launch Big Hitter Box

By Barry Janoff

May 21, 2012: Taco Bell is swinging for the fences with Major League Baseball and Sony to support the launch of its Beefy Nacho Burrito and the companion $5 Big Hitter Box on May 23.

The Mexican-food fast-feeder, which has been an MLB partner since 2004, will feature Adrian Gonzalez, All-Star first baseman for the Boston Red Sox, in multi-media advertising and activation.

Marketing will be anchored by a TV spot, Internet such as Facebook and Twitter and in-store materials including signage, cups and the $5 Buck Big Hitter Box (which includes a Beefy Nacho Burrito, Burrito Supreme, Crunchy Taco and a medium drink).

Taco Bell's activation also features an "Unlock the Box" tie-in with Sony featuring an exclusive "Home Run Derby" game built from PlayStation’s MLB The Show 2012.

The Home Run Derby game will be available via the Taco Bell app for iPhone and Android. But when customers buy and scan the $5 Buck Big Hitter Box using the app, they will get to play as Gonzalez. Scanning the cup will also unlock special features, according to Taco Bell.

In the Beefy Burrito Nacho spot, which was filmed at Angles Stadium in California, a player hits a home run, and the camera tracks the flight of the ball to two fans in the outfield seats. Both guys are loaded down with nachos and appear unable to catch the home run heading toward them. But one guy's handful of nachos turn into one much larger Beefy Burrito Nacho and he has a free hand to catch the souvenir.

Earlier this year, Gonzalez was featured in a Taco Bell "Unlock the Box" TV spot and promotion that offered PlayStation's Vita as a prize.

The Home Run Derby Online enables users to compete with other players on PlayStation Network (PSN). People can compete against one or seven others online (2-8 players simultaneously) with all participants being able to see and swing at pitches at the same time while watching each hit.

Taco Bell, currently in the midst of its "Live Mas" campaign, will also have a presence at the MLB Fan Cave in New York this week to coincided with the unveiling of the Beefy Nacho Burrito and $5 Big Hitter Box. The box will be available through July 4.

The national chain will sponsor Taco Bell All-Star Sunday (July 8) at Kauffman Stadium in Kansas City, site of MLB's All-Star Game on July 10, featuring the SiriusXM All-Star Futures Game and the Taco Bell All-Star Legends & Celebrity Softball Game.

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