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• Six first-year eligible candidates are among the 27 semi-finalists for the Pro Football Hall of Fame Class of 2018: CB/S Ronde Barber, G Steve Hutchinson, LB Ray Lewis, LB Brian Urlacher, WR Randy Moss andDE/DT Richard Seymour. The Class of 2018 will be unveiled during NFL Honors, a two-hour prime-time awards special to air nationally (Feb. 3, 2018) on the eve of Super Bowl LII.
• The New York Knicks named Dan Sabreen vp-public relations, effective Nov. 27. Sabreen has spent more than a decade at CBS Sports, most recently as vp-communications.
• For every save made by goalkeepers during MLS Eastern and Western Conference Championships and MLS Cup, Allstate said it would donate two new soccer nets to fields in need in that club's city. MLS goalies participating inlcude Zack Steffen (Columbus Crew), Joe Willis (Houston Dynamo), Stefan Frei (Seattle Sounders) and Alex Bono (Toronto FC).
• 2018 BBWAA ballot unveiled, with 14 1st timers including Chris Carpenter, Johnny Damon, Andruw Jones, Chipper Jones, Hideki Matsui, Jim Thome, Johan Santana, Omar Vizquel Full ballot

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Hottest Marketing Event Oct. 2017
 
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KEEPING SCORE

TCS NYC Marathon InfoGraphics
• Average age of participants Nov. 5, 2017: 41.2 years old
• 11,696 participants will represent their running clubs
• More than 50,000 people will cross the finish line
• 305 runners will celebrate their birthday on Marathon Day
• Cost to take a taxi on the NYC Marathon 26.2 mile route: $68.50 (no traffic)
• The biggest and smallest includes on the race route are both on the Verrazano Bridge
• Number of hot dog vendor carts needed to cove the course: 34,584
• Number of intersections crossed by Marathon runners: 300
• Number of times needed to climb 104 stories of One World Trade Center to complete a marathon: 101+
• Size running shoe needed for the Statue of Liberty: 879

SOURCE: TCS NYC MARATHON

BUY SELL

Top-Selling MLB Jerseys (MLBShop.com)

1. George Springer Houston Astros
2. Justin Verlander Houston Astros
3. Anthony Rizzo Chicago Cubs
4. Yasiel Puig Los Angeles Dodgers
5. Francisco Lindor Cleveland Indians
6. José Altuve Houston Astros
7. Enrique Hernandez Los Angeles Dodgers
8. Clayton Kershaw Los Angeles Dodgers
9. Ernie Banks Chicago Cubs
10. David Ortiz Boston Red Sox
SOURCE: MLBSHOP.COM

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Monday
Sep272010

House Call: Can Dr. J Help Converse Connect With Consumers?

Julius 'Dr. J' Erving brings his Hall of Fame hoops presence to the new Converse campaign.September 26, 2010: Converse is going back to the future, and mixing in some current references, in its new Fall 2010 marketing campaign.

The effort stars Hall of Famer Julius "Dr. J" Erving, who has been aligned with the grand for about 30 years, plays godfather to an array of Converse endorsers, including Carlos Arroyo of the Miami Heat; musicians Jim Jones and Doug E Fresh; streetballers God Shammgod and Adrian "A-Butta" Walton; and streetskaters Kenny Anderson, Sammy Baca, Rune Glifberg and Eli Reed.

The campaign is anchored by a TV spot, "The Procession,"  that highlights Converse's new Star Player Evo shoe.  The spot breaks Sep. 26 on Fox during The Family Guy, and also will air on networks including Comedy Central, Black Entertainment Television and TNT. Support includes print and Internet, where vignettes of the ad will be featured. Lead agency is TeamWorks Media, Chicago.

Converse, founded in 1908, has been hard-pressed to gain attention among consumers who favor basketball shoes, especially since its main endorser, Dwayne Wade, switched in 2009  to Nike sibling Jordan Brand, which also has on its roster the likes of Carmelo Anthony, Chris Paul and Hall of Famer Michael Jordan. Nike boasts such stars as Wade's high-profile teammates, LeBron James and Chris Bosh, as well as Kobe Bryant and Kevin Durant. Adidas recently lost Kevin Garnett (who signed with Chinese brand Anta), but still leads with Dwight Howard, Derrick Rose, Tim Duncan and WNBA star Candice Parker. Adidas division Reebok, also seeking to make waves among the hoops hoi polloi, this year signed NBA No. 1 draft pick John Wall.

With just a handful of NBA role players donning the brand, Converse has been seeking to make inroads among enthusiasts of action sports enthusiasts and alternative and rap music. It's main claim to basketball fame continues to be the iconic Chuck Taylor All-Star shoe.

Played out to "Hello Operator" by The White Stripes, "The Procession" opens with the Star Player Evo shoe hanging from a wire and then cuts to a series of scenes in which streets and shops are devoid of people. A mysterious figure wearing a hooded-white sweat shirt and sweat pants appears and sets off a procession of dancers and players dribbling basketballs, some of whom are carrying a basketball trophy mounted on boom-box speaker.

The procession ends at a neighborhood schoolyard, where the trophy is presented to the hooded stranger, Dr. J, who acknowledges the homage and accolades of the players who have followed in his footsteps. That sets off a party in which an array of Converse shoes are featured.

"The new Converse campaign is the perfect summary of who we are as a brand," Geoff Cottrill, CMO of Converse, said in a statement. "It’s a celebration of people from different cultures who are passionate about what they do, coming together to create a movement. Converse is a brand that can authentically blend culture in a way that makes perfect sense for how people view and connect to sport, music and culture today – without lines or barriers."

According to Antoine Fuqua, who directed the spot. "Converse is taking it to the streets. Not just basketball, but skateboarding, BMX cats . . . The streets are the heart beat."

STARS OF SHOE BUSINESS
Nike: Kobe Bryant, LeBron James, Kevin Durant
Jordan Brand: Michael Jrodan, Carmelo Anthony, Chris Paul, Dwyane Wade, Ray Allen
adidas: Dwight Howard, Derrick Rose, Tim Duncan, Chauncey Billups, Candice Parker (WNBA)
Reebok: John Wall, Yao Ming, Jameer Nelson, Allen Iverson´╗┐

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