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NEWS REAL

• The NFL and NFL Players Association have unveiled two joint agreements that are intended to “support further resources directed to address pain management and behavioral health.” Full story here.

• The U.S. Women’s National Team Players Association, LinkedIn CEO Jeff Weiner, and social impact education innovator EVERFI, Inc. have oined the students of Santee Elementary School in San Jose to launch The Compassion Project for the 2019-2020 school year, described as a “national nonprofit dedicated to providing compassion education to elementary school students across the U.S.”

• The U.S. Golf Association has aligned with Marvel Entertainment to create exclusive golf education products to “engage junior golfers on the essential elements to learning the game." Scheduled to launch in June at the 2019 U.S. Open Championship at Pebble Beach, the collaboration features printed and digital comic books with many of Marvel’s super heroes The story follows Tony Stark (Iron Man) and other Avengers as they teach the next generation of Marvel Super Heroes about golf. Limited-edition Marvel-themed golf posters will be distributed (while supplies last) at the Junior Experience at the 2019 U.S. Open.

• Major League Lacrosse has signed a deal with Anheuser-Busch to have its Bud Light brand become the official beer partner for the 2019 MLL All-Star Game, being played in Navy-Marine Corps Memorial Stadium, Annapolis, MD on July 27. The deal includes “prominent signage on the playing field, fan zone activation and various on-site promotions at several sports bars and retail locations in the Greater Annapolis area leading up to the All-Star Game.”

• Defy, based in Denver, which calls itself the world’s first mainstream hemp extract performance beverage built specifically for athletes,  has official launched what it said is the first CBD-infused performance drink in the U.S. Founding partners include Pro Football Hall of Famer Terrell Davis. According to Davis, “My hope is that with CBD’s growing awareness, the right studies will help influence accepted use for professional athletes. We’re at the forefront of one of the biggest movements in health.”

• Stating that “we are continually seeking opportunities to evolve our product offerings,’ Kohl’s has signed an exclusive long-term alliance with Fanatics, a global leader in licensed sports merchandise. Kohl’s said that the addition of “hundreds of thousands of items across team apparel, jerseys and additional merchandise categories will give Kohl’s customers access to a deeper selection of products.” Full story here.

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.” 

POLL POSITION

U.S. Women’s National Team head coach Jill Ellis has named the 23 players who will represent the U.S. in France and seek to defend their FIFA Women’s World Cup crown (July 7-Aug.7).

GOALKEEPERS

Adrianna Franch* (Portland Thorns FC), Ashlyn Harris** (Orlando Pride), Alyssa Naeher** (Chicago Red Stars)
DEFENDERS
Abby Dahlkemper* (NC Courage), Tierna Davidson* (Chicago Red Stars), Crystal Dunn* (NC Courage), Ali Krieger*** (Orlando Pride), Kelley O’Hara*** (Utah Royals FC), Becky Sauerbrunn*** (Utah Royals FC), Emily Sonnett* (Portland Thorns FC)
MIDFIELDERS
Morgan Brian** (Chicago Red Stars), Julie Ertz** (Chicago Red Stars), Lindsey Horan* (Portland Thorns FC), Rose Lavelle* (Washington Spirit), Allie Long* (Reign FC), Samantha Mewis* (NC Courage)
FORWARDS
Tobin Heath*** (Portland Thorns FC), Carli Lloyd**** (Sky Blue FC), Jessica McDonald* (NC Courage), Alex Morgan*** (Orlando Pride), Christen Press** (Utah Royals FC), Mallory Pugh* (Washington Spirit), Megan Rapinoe*** (Reign FC)
* First Women’s World Cup
** Second Women’s World Cup
*** Third Women’s World Cup
**** Fourth Women’s World Cup

KEEPING SCORE

Luka Dončić, Trae Young Head NBA All-Rookie Team
Dallas Mavericks guard-forward Luka Dončić and Atlanta Hawks guard Trae Young have been unanimously selected to the 2018-19 NBA All-Rookie First Team.

Dončić and Young both received NBA All-Rookie First Team votes on all 100 ballots to finish with 200 points each.  They are joined on the NBA All-Rookie First Team by Phoenix Suns center Deandre Ayton (195 points; 95 First Team votes), Memphis Grizzlies forward-center Jaren Jackson Jr. (159 points; 60 First Team votes) and Sacramento Kings forward Marvin Bagley III (156 points; 56 First Team votes).

The 2018-19 NBA All-Rookie Second Team includes LA Clippers guard Shai Gilgeous-Alexander (138 points), Cleveland Cavaliers guard Collin Sexton (132), Clippers guard Landry Shamet (85), New York Knicks center Mitchell Robinson (77) and Hawks guard Kevin Huerter (45).

BUY SELL

Weekend Box Office May 17-19
1. John Wick 3 $57M
2. Avengers: Endgame $29.4M
3. Pokemon Detective Pikachu $24.8M
4. A Dog’s Journey $8M
5. The Hustle $6M
6. The Intruder $4M
7. Long Shot $3.4M
8,. The Sun Is Also A Star $2.6M
9. Poms $2M
10. Uglydolls $1.6M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

NBA Finals: Legends Rise See More Ads Below

 

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Monday
Sep272010

House Call: Can Dr. J Help Converse Connect With Consumers?

Julius 'Dr. J' Erving brings his Hall of Fame hoops presence to the new Converse campaign.September 26, 2010: Converse is going back to the future, and mixing in some current references, in its new Fall 2010 marketing campaign.

The effort stars Hall of Famer Julius "Dr. J" Erving, who has been aligned with the grand for about 30 years, plays godfather to an array of Converse endorsers, including Carlos Arroyo of the Miami Heat; musicians Jim Jones and Doug E Fresh; streetballers God Shammgod and Adrian "A-Butta" Walton; and streetskaters Kenny Anderson, Sammy Baca, Rune Glifberg and Eli Reed.

The campaign is anchored by a TV spot, "The Procession,"  that highlights Converse's new Star Player Evo shoe.  The spot breaks Sep. 26 on Fox during The Family Guy, and also will air on networks including Comedy Central, Black Entertainment Television and TNT. Support includes print and Internet, where vignettes of the ad will be featured. Lead agency is TeamWorks Media, Chicago.

Converse, founded in 1908, has been hard-pressed to gain attention among consumers who favor basketball shoes, especially since its main endorser, Dwayne Wade, switched in 2009  to Nike sibling Jordan Brand, which also has on its roster the likes of Carmelo Anthony, Chris Paul and Hall of Famer Michael Jordan. Nike boasts such stars as Wade's high-profile teammates, LeBron James and Chris Bosh, as well as Kobe Bryant and Kevin Durant. Adidas recently lost Kevin Garnett (who signed with Chinese brand Anta), but still leads with Dwight Howard, Derrick Rose, Tim Duncan and WNBA star Candice Parker. Adidas division Reebok, also seeking to make waves among the hoops hoi polloi, this year signed NBA No. 1 draft pick John Wall.

With just a handful of NBA role players donning the brand, Converse has been seeking to make inroads among enthusiasts of action sports enthusiasts and alternative and rap music. It's main claim to basketball fame continues to be the iconic Chuck Taylor All-Star shoe.

Played out to "Hello Operator" by The White Stripes, "The Procession" opens with the Star Player Evo shoe hanging from a wire and then cuts to a series of scenes in which streets and shops are devoid of people. A mysterious figure wearing a hooded-white sweat shirt and sweat pants appears and sets off a procession of dancers and players dribbling basketballs, some of whom are carrying a basketball trophy mounted on boom-box speaker.

The procession ends at a neighborhood schoolyard, where the trophy is presented to the hooded stranger, Dr. J, who acknowledges the homage and accolades of the players who have followed in his footsteps. That sets off a party in which an array of Converse shoes are featured.

"The new Converse campaign is the perfect summary of who we are as a brand," Geoff Cottrill, CMO of Converse, said in a statement. "It’s a celebration of people from different cultures who are passionate about what they do, coming together to create a movement. Converse is a brand that can authentically blend culture in a way that makes perfect sense for how people view and connect to sport, music and culture today – without lines or barriers."

According to Antoine Fuqua, who directed the spot. "Converse is taking it to the streets. Not just basketball, but skateboarding, BMX cats . . . The streets are the heart beat."

STARS OF SHOE BUSINESS
Nike: Kobe Bryant, LeBron James, Kevin Durant
Jordan Brand: Michael Jrodan, Carmelo Anthony, Chris Paul, Dwyane Wade, Ray Allen
adidas: Dwight Howard, Derrick Rose, Tim Duncan, Chauncey Billups, Candice Parker (WNBA)
Reebok: John Wall, Yao Ming, Jameer Nelson, Allen Iverson

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