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NEWS REAL

• Amazon has launched MLB.TV on Prime Video Channels, allowing Prime members to subscribe to MLB.TV and stream regular season out-of-market baseball games live and on-demand, all from the Prime Video service.

• WWE said it would move its global headquarters to a new office complex in Stamford, Conn, where WWE is now headquartered, to “allow the company to bring together its operations, including its production studios and corporate offices at its new site.” The move is expected to take place in early 2021.

• “Inspired by the intersection of past and future,” Foot Locker is launching the Discover Your Air Network, featuring “cable network-inspired programming for the ultimate sneakerhead” filled with Nike Air Max content, news and product. People will be able to view DYA Network content on Foot Locker's Instagram, Facebook, YouTube and Snapchat channels.

NBA2K League has unveiled the match-ups and tournaments for the second season, with $1.2M prizes Begins 4-2.

• ESPN and UFC have extended their deal, naming ESPN+ as the exclusive distributor of UFC Pay-Per-View events in the U.S. through 2025, beginning with UFC 236: Holloway vs. Poirier 2 on April 13. UFC’s alliance with ESPN, which began in January, also has been extended through 2025

• MLB and the MLB Players’ Assn. have unveiled numerous changes to the game to be installed over the next two seasons that will impact game length, marketing broadcast partners, the All-Star Game and the Home Run Derby. Full story here.

POLL POSITION

Top Ten Most In-Demand MLB Tickets (based on total ticket sales on StubHub thru March 14):
1. New York Yankees
2. Boston Red Sox
3. San Francisco Giants
4. Chicago Cubs
5. St. Louis Cardinals
6. Los Angeles Dodgers
7. Philadelphia Phillies
8. Texas Rangers
9. New York Mets
10. Houston Astros

SOURCE: STUBHUB

KEEPING SCORE

The Most-In-Demand MLB Home Openers
(based on total ticket sales on StubHub thru March 14, all on March 28):

• Arizona Diamondbacks at the Dodgers (average ticket price $229.
• Baltimore Orioles at New York Yankees (average ticket price $202)
• Atlanta Braves at Philadelphia Phillies (average ticket price $84)
• Chicago Cubs at Texas Rangers (average ticket price $254)
• Pittsburgh Pirates at Cincinnati Reds (average ticket price $122)

BUY SELL

Weekend Box Office March 15-17
1. Captain Marvel $69.3M
2. Wonder Park $16M
3. Five Feet Apart $13.2M
4. How To Train Your Dragon: Hidden World $9.4M
5. Madea Family Funeral $8M
6. No Manches Frida 2 $3.9M
7. Captive State $3.2M
8. Lego Movie 2 $2.1M
9. Alita: Battle Angel $1.9M
10. Green Book $1.3M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Topps Now: Ichiro MLB See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Monday
Sep272010

House Call: Can Dr. J Help Converse Connect With Consumers?

Julius 'Dr. J' Erving brings his Hall of Fame hoops presence to the new Converse campaign.September 26, 2010: Converse is going back to the future, and mixing in some current references, in its new Fall 2010 marketing campaign.

The effort stars Hall of Famer Julius "Dr. J" Erving, who has been aligned with the grand for about 30 years, plays godfather to an array of Converse endorsers, including Carlos Arroyo of the Miami Heat; musicians Jim Jones and Doug E Fresh; streetballers God Shammgod and Adrian "A-Butta" Walton; and streetskaters Kenny Anderson, Sammy Baca, Rune Glifberg and Eli Reed.

The campaign is anchored by a TV spot, "The Procession,"  that highlights Converse's new Star Player Evo shoe.  The spot breaks Sep. 26 on Fox during The Family Guy, and also will air on networks including Comedy Central, Black Entertainment Television and TNT. Support includes print and Internet, where vignettes of the ad will be featured. Lead agency is TeamWorks Media, Chicago.

Converse, founded in 1908, has been hard-pressed to gain attention among consumers who favor basketball shoes, especially since its main endorser, Dwayne Wade, switched in 2009  to Nike sibling Jordan Brand, which also has on its roster the likes of Carmelo Anthony, Chris Paul and Hall of Famer Michael Jordan. Nike boasts such stars as Wade's high-profile teammates, LeBron James and Chris Bosh, as well as Kobe Bryant and Kevin Durant. Adidas recently lost Kevin Garnett (who signed with Chinese brand Anta), but still leads with Dwight Howard, Derrick Rose, Tim Duncan and WNBA star Candice Parker. Adidas division Reebok, also seeking to make waves among the hoops hoi polloi, this year signed NBA No. 1 draft pick John Wall.

With just a handful of NBA role players donning the brand, Converse has been seeking to make inroads among enthusiasts of action sports enthusiasts and alternative and rap music. It's main claim to basketball fame continues to be the iconic Chuck Taylor All-Star shoe.

Played out to "Hello Operator" by The White Stripes, "The Procession" opens with the Star Player Evo shoe hanging from a wire and then cuts to a series of scenes in which streets and shops are devoid of people. A mysterious figure wearing a hooded-white sweat shirt and sweat pants appears and sets off a procession of dancers and players dribbling basketballs, some of whom are carrying a basketball trophy mounted on boom-box speaker.

The procession ends at a neighborhood schoolyard, where the trophy is presented to the hooded stranger, Dr. J, who acknowledges the homage and accolades of the players who have followed in his footsteps. That sets off a party in which an array of Converse shoes are featured.

"The new Converse campaign is the perfect summary of who we are as a brand," Geoff Cottrill, CMO of Converse, said in a statement. "It’s a celebration of people from different cultures who are passionate about what they do, coming together to create a movement. Converse is a brand that can authentically blend culture in a way that makes perfect sense for how people view and connect to sport, music and culture today – without lines or barriers."

According to Antoine Fuqua, who directed the spot. "Converse is taking it to the streets. Not just basketball, but skateboarding, BMX cats . . . The streets are the heart beat."

STARS OF SHOE BUSINESS
Nike: Kobe Bryant, LeBron James, Kevin Durant
Jordan Brand: Michael Jrodan, Carmelo Anthony, Chris Paul, Dwyane Wade, Ray Allen
adidas: Dwight Howard, Derrick Rose, Tim Duncan, Chauncey Billups, Candice Parker (WNBA)
Reebok: John Wall, Yao Ming, Jameer Nelson, Allen Iverson´╗┐

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