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NEWS REAL

• NBA All-Star James Harden has joined the ownership group of the Houston Dynamo. According to the MLS club, the 2018 NBA MVP with the Houston Rockets becomes the fifth member of an ownership group led by Gabriel Brener, which also includes boxing icon Oscar De La Hoya, Ben Guill and Jake Silverstein.

In addition to the Dynamo, the group also owns the NWSL's Houston Dash and BBVA Stadium, the home venue for both clubs.

“I’m very excited about the opportunity to join the ownership group of the Houston Dynamo and Houston Dash and proud to be a part of a club with tremendous history and a great future,” Harden said via the team.

• Spend a "Day in the Life Of Blake Griffin." Full story here.

• Cavs Legion Gaming Club, the NBA 2K League affiliate of the Cleveland Cavaliers, has unveiled plans for an eSports center in Cleveland’s Battery Park neighborhood. The 2,700 square foot venue is scheduled to open this fall,

• The NFL Network is planning 129 hours of “Inside Training Camp Live” coverage July 22-Aug. 7 Additional coverage will appear across NFL media platforms including NFL.com, NFL Films, NFL app and NFL RedZone.

ESPN also said it would provide comprehensive coverage of the opening week of the 2019 NFL training camps beginning July 22 on daily editions of SportsCenter and NFL Live.

• NBC’s Golf Channel unveiled details for its next Golf Films project, “Tiger Woods: Chasing History,” to premiere July 22  The film will present viewers with a chronological look at the “sights and sounds from each of Woods’ 81 professional victories, from his first at the Las Vegas Invitational in 1996, through the most recent win at the Masters earlier this year.”

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.”

POLL POSITION

AT&T WNBA All-Star 2019 Starter Pool

  • Liz Cambage, Aces
  • Elena Delle Donne, Mystics
  • Chelsea Gray, Sparks
  • Brittney Griner, Mercury
  • Natasha Howard, Storm
  • Jonquel Jones, Sun
  • Jewell Loyd, Storm
  • Kayla McBride, Aces
  • Kia Nurse, Liberty
  • A‘ja Wilson, Aces

AT&T WNBA All-Star 2019, featuring Team Delle Donne vs. Team Wilson, is scheduled for July 27 in the Mandalay Bay Events Center, Las Vegas (ABC 3:30 PM ET).

KEEPING SCORE

The Top 25 MiLB Teams With Best-Selling Merchandise (alphabetically, with MLB affiliate):

  • Albuquerque Isotopes (Rockies)
  • Charleston RiverDogs (Yankees)
  • Charlotte Knights (White Sox)
  • Columbia Fireflies (Mets)
  • Columbus Clippers (Indians)
  • Corpus Christi Hooks (Astros)
  • Durham Bulls (Rays)
  • El Paso Chihuahuas (Padres)
  • Fort Wayne TinCaps (Padres)
  • Gwinnett Stripers (Braves)
  • Hartford Yard Goats (Rockies)
  • Indianapolis Indians (Pirates)
  • Jacksonville Jumbo Shrimp (Marlins)
  • Lehigh Valley IronPigs (Phillies)
  • Nashville Sounds (Rangers)
  • Pawtucket Red Sox (Red Sox)
  • Portland Sea Dogs (Red Sox)
  • Richmond Flying Squirrels (Giants)
  • Rochester Red Wings (Twins)
  • Sacramento River Cats (Giants)
  • Salt Lake Bees (Angels)
  • San Antonio Missions (Brewers)
  • Tacoma Rainiers (Mariners)
  • Toledo Mud Hens (Tigers)
  • Trenton Thunder (Yankees)

SOURCE: MiLB

BUY SELL

Weekend Box Office July 12-14
1. Spider-Man:Far From Home $45.3M
2. Toy Story 4 $20.7M
3. Crawl $12M
4. Stuber $8M
5. Yesterday $6.8M
6. Aladdin $5.9M
7. Annabelle Comes Home $5.6M
8. Midsommar $3.4M
9. Secret Life of Pets 2 $3.1M
10. MIB International $2.2M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Top Gun Maverick 6-2020 See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Monday
Sep272010

House Call: Can Dr. J Help Converse Connect With Consumers?

Julius 'Dr. J' Erving brings his Hall of Fame hoops presence to the new Converse campaign.September 26, 2010: Converse is going back to the future, and mixing in some current references, in its new Fall 2010 marketing campaign.

The effort stars Hall of Famer Julius "Dr. J" Erving, who has been aligned with the grand for about 30 years, plays godfather to an array of Converse endorsers, including Carlos Arroyo of the Miami Heat; musicians Jim Jones and Doug E Fresh; streetballers God Shammgod and Adrian "A-Butta" Walton; and streetskaters Kenny Anderson, Sammy Baca, Rune Glifberg and Eli Reed.

The campaign is anchored by a TV spot, "The Procession,"  that highlights Converse's new Star Player Evo shoe.  The spot breaks Sep. 26 on Fox during The Family Guy, and also will air on networks including Comedy Central, Black Entertainment Television and TNT. Support includes print and Internet, where vignettes of the ad will be featured. Lead agency is TeamWorks Media, Chicago.

Converse, founded in 1908, has been hard-pressed to gain attention among consumers who favor basketball shoes, especially since its main endorser, Dwayne Wade, switched in 2009  to Nike sibling Jordan Brand, which also has on its roster the likes of Carmelo Anthony, Chris Paul and Hall of Famer Michael Jordan. Nike boasts such stars as Wade's high-profile teammates, LeBron James and Chris Bosh, as well as Kobe Bryant and Kevin Durant. Adidas recently lost Kevin Garnett (who signed with Chinese brand Anta), but still leads with Dwight Howard, Derrick Rose, Tim Duncan and WNBA star Candice Parker. Adidas division Reebok, also seeking to make waves among the hoops hoi polloi, this year signed NBA No. 1 draft pick John Wall.

With just a handful of NBA role players donning the brand, Converse has been seeking to make inroads among enthusiasts of action sports enthusiasts and alternative and rap music. It's main claim to basketball fame continues to be the iconic Chuck Taylor All-Star shoe.

Played out to "Hello Operator" by The White Stripes, "The Procession" opens with the Star Player Evo shoe hanging from a wire and then cuts to a series of scenes in which streets and shops are devoid of people. A mysterious figure wearing a hooded-white sweat shirt and sweat pants appears and sets off a procession of dancers and players dribbling basketballs, some of whom are carrying a basketball trophy mounted on boom-box speaker.

The procession ends at a neighborhood schoolyard, where the trophy is presented to the hooded stranger, Dr. J, who acknowledges the homage and accolades of the players who have followed in his footsteps. That sets off a party in which an array of Converse shoes are featured.

"The new Converse campaign is the perfect summary of who we are as a brand," Geoff Cottrill, CMO of Converse, said in a statement. "It’s a celebration of people from different cultures who are passionate about what they do, coming together to create a movement. Converse is a brand that can authentically blend culture in a way that makes perfect sense for how people view and connect to sport, music and culture today – without lines or barriers."

According to Antoine Fuqua, who directed the spot. "Converse is taking it to the streets. Not just basketball, but skateboarding, BMX cats . . . The streets are the heart beat."

STARS OF SHOE BUSINESS
Nike: Kobe Bryant, LeBron James, Kevin Durant
Jordan Brand: Michael Jrodan, Carmelo Anthony, Chris Paul, Dwyane Wade, Ray Allen
adidas: Dwight Howard, Derrick Rose, Tim Duncan, Chauncey Billups, Candice Parker (WNBA)
Reebok: John Wall, Yao Ming, Jameer Nelson, Allen Iverson´╗┐

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