Love, Phelps, Pierce, Schick Hydro Focus On Men’s Health Issues In Locker Room Talk
Thursday, October 25, 2018 at 06:15PM By Barry Janoff
October 25, 2018: As part of its umbrella "The Man I Am” campaign launched earlier this month. Schick Hydro has unveiled “Locker Room Talk,” a four-part Webisode series hosted by NBA All-Star and mental health advocate Kevin Love.
In the series, Love discusses how he maintains his health to compete in the NBA, as well as such issues and challenges as his dealing with depression.
Guests during the series include Olympic and swimming icon Michael Phelps, former NBA ALl-Star and 20-year veteran Paul Pierce and Channing Frye, Love’s teammate on the Cleveland Cavaliers.
As Love and his guests discuss "locker room talk" and “what positive masculinity means today,” they will also raise awareness and funds for the Movember Foundation, which works to educate and raise funds for men’s health issues; and the Kevin Love Fund, which “inspires people to live their healthiest lives while providing the tools to achieve physical and emotional well-being.”
All four are shown using the Schick Hydro 5 Sense shaving off their mustaches and/or beards in support of a fund-raising campaign via Omaze.
On Oct. 27, a Movember Foundation Schick Shave Down is scheduled to take place at ABC studios' Good Morning America set in New York’s Times Square.
"It is our goal that through Locker Room Talk and the Schick Shave Down, people will feel inspired to support the work that Movember and the Kevin Love Fund are doing in support of men's health worldwide," Carolyn Turoczi, Schick Hydro senior brand manager at Edgewell Personal Care, said via the company. 
"These donations will help create healthier lives, both physically and mentally, for men in the years to come."
People who donate via Omaze are eligible for a sweepstakes offering a trip for two to Cleveland as Love’s guest for the Cavaliers vs. Utah Jazz game on Jan. 4, 2019; a pre-game meet-and-greet with Love “to talk strategy and snap photos”; his game-worn (and autographed!) shoes; and a room at a four-star hotel.
The Movember Foundation Schick Shave Down, open to the public (between 11 AM-3 PM ET) features barber stations for people to get a fresh shave with the recently launched Schick Hydro 5 Sense Razor, product giveaways and “socially sharable activities.”
An introduction spot for the series, “Welcome To The Locker Room,” shows Love talking with Phelps, Pierce and Frye about sports and men’s health issues.
The next installment, “Shave Down,” focuses on Love's Movember call-to-action and shows him using the Schick Hydro 5 Sense, allowing him to grow a mustache for the month of "Movember."
The first interview Webisode of Locker Room Talk, featuring Phelps, is scheduled for release the week of Nov. 5. It covers such topics as “handling the pressure of life's biggest moments" and "how men who have achieved the highest levels of success can still ask for help when they're struggling.”
“I don’t ever want my medals to define who I am, because that’s not who I am,” says Phelps, who has 23 Olympic gold medals and 28 Olympic medals overall.
The following week, Locker Room Talk will see Love and Frye discussing the “importance of teamwork and teaching his kids it's okay to be emotional.”
The final Locker Room Talk Webisode, scheduled to hit the week of Nov. 19, sees Love and Pierce “covering everything from overcoming adversity to how ‘locker room talk’ has evolved during his NBA playing career.
According to Patrick Kane, group segment director, men's shave at Edgewell Personal Care, ”We chose to feature Love, Phelps, Pierce, and Frye because they are all true to themselves.
“Each of these athletes achieved the highest levels of success, while helping shape the conversation around what healthy masculinity looks like today."
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