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POLL POSITION
Sports Marketer of the Year
 
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QUICK HITS

• “While these Olympic Games will once again be profitable for NBC Sports Group, they also created major benefits for the rest of our portfolio, including NBC News, NBC Entertainment, Universal theme parks, our many cable networks, and our owned television stations and affiliate partners." — Mark Lazarus, chairman-NBC Broadcasting and Sports

• Winter Games Brand Awareness
Which of the following brands have you seen an ad for in the past two weeks during Winter Olympics?
1. Coca-Cola 45.4
2. Liberty Mutual 25.3
3. Samsung 24.5
4. NBC 23.7
5. Chobani 16.3
6. United 14.4
7. NBCSN 10.9
8. Intel 9.1
9. Dow 3.2
10. Panasonic 2.9
SOURCE YouGov

• This wknd all 30 MLB teams (including players, coaches, managers and umpires) will wear caps to honor before games, with option to wear the caps  in-game. Players will sign caps and auction them to raise money for Broward Education Foundation to benefit the official Victims' Fund.

KEEPING SCORE

Most Exciting Sports Worldwide
1. Athletics (i.e. Olympics) 47% Very/Quite Exciting
2. Tennis 43%
3. Football (soccer) 43%
4. Rugby 41%
5. Gymnastics 36%
6. Boxing 32%
7. Formula 1 32%
8. Swimming 26%
9. Horse Racing 25%
10. Cycling 25%

Most Boring Sports Worldwide
1. Golf 70% Very/Quite Boring
2. U.S. Football 59%
3. Cricket 58%
4. Darts 58%
5. Snooker 57%
6. Basketball 52%
7. Horse Racing 52%
8. Cycling 50%
9. Formula 1 49%
10. Boxing 46%

Poll from YouGov.com

BUY SELL

Top Selling MLS Player Jerseys
1. Miguel Almirón Atlanta United
2. Bastian Schweinsteiger Chicago Fire
3. Josef Martínez Atlanta United
4. Jordan Morris Seattle Sounders
5. David Villa NYCFC
6. Clint Dempsey Seattle Sounders
7. Sebastian Giovinco Toronto FC
8. Kaká Orlando City FC
9. Andrea Pirlo NYCFC
10. Nicolás Lodeiro Seattle Sounders
SOURCE MLS STORE

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MLB: Stoneman Douglas Winter Games Ads Below

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CFB Title Games '21-24
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NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Jun032010

Charles Barkley Puts In His $2 For Taco Bell During NBA Finals

June 3, 2010: Charles Barkley could get as much air time during the 2010 NBA Finals as the Los Angeles Lakers and Boston Celtics. Barkley will star in a new spot from Taco Bell to tout a $2 Meal Deal, breaking June 3 on ABC during Game 1 of the Finals.

Barkley also will be seen in T-Mobile ads and as an analyst during sports coverage of the series.

The 30-second spot finds Barkley in his recreation room playing billiards with a friend who is eating a Taco Bell $2 Meal Deal featuring a Beefy 5-Layer Burrito. Barkley shakes his head and says, “That’s terrible.” When the friend wonders what is terrible, Barkley asks, “How’s Taco Bell gonna make money off that?”

The friend responds, “They should get you to promote it.” After a long pause, Barkley enthusiastically agrees, “That’s not terrible.”

Taco Bell will also run the spot in-cinema for one week on 11,151 screens nationwide before such movies as Iron Man 2, Sex in the City 2, Prince of Persia, Get Him to the Greek and Killers. In addition, support for Taco Bell’s $2 Meal Deal includes radio POP, Internet including a dedicated YouTube site and social media activity. Lead agency is Draftfcb, Irvine, Calif.

Barkley with Lamar Odom in earlier Taco Bell spot.“The $2 Meal Deal, with 3 items for $2, is a game changer,” David Ovens, CMO for Taco Bell, a division of Yum! Brands, said in a statement. “In the 1993 NBA Finals, Charles scored a triple-double, so he knows about being an NBA game changer. His signature line ‘terrible’ was fertile ground for our creative team to play off of.”

This marks the third ad Barkley has been featured in this year for Taco Bell, with the previous two for the NBA Five Buck Box. Both broke during Super Bowl XLIV in February, one of which also featured Lakers'  forward Lamar Odom.

T-Mobile Adds Walton, Barry To Barkley NBA-Themed Campaign

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