Safe At Home: MLB Names Zillow Official Real Estate, Home Rentals Partner
Monday, March 23, 2026 at 02:38PM By Barry Janoff
March 23, 2026: Proclaiming that “In baseball, everything revolves around home — home plate, home field advantage and cheering for the home team,” MLB has signed a multiyear partnership naming Zillow its “official real estate and home rentals marketplace partner.”
MLB said the agreement spans the baseball calendar, from spring training and home openers through the postseason, and includes national broadcasting, streaming, digital and in-stadium integrations.
Financial terms were not disclosed.
"The start of baseball season is about the feeling that there's no place like home," Uzma Rawn Dowler, MLB CMO and and svp-global corporate partnerships, said via the league.
“It's a fresh start filled with optimism and shared rituals. Partnering with Zillow connects that tradition to a brand that plays a meaningful role in helping people find a place of their own, and we think MLB's extensive marketing ecosystem can extend that brand connection even further."
MLB staged a partnership doubleheader today, named, signing a multiyear exclusive partnership with the Ford Motor Co. (See article here.)
The Zillow alliance was shared via.a multi-media effort, “Your New Home Team Zillow x MLB,” with the marketing mantra, “With Zillow, every step forward brings you closer to home. Someday starts today.”
Zillow said it plans to be active across national broadcasting, streaming and digital platforms throughout the season.
That includes national marketing campaigns airing across MLB Network, MLB.TV and Apple TV+; year-round league sponsorship; on-site and hospitality experiences at All-Star Week and Postseason events; and resenting sponsorship of Pennant Chase across MLB Owned and Operated Media.
"Baseball is one of the few places where getting 'home' is literally the point of the game," Beverly Jackson, Zillow vp-brand and product marketing, aid via the firm.
"And for millions of Americans, exploring homes online has become a pastime of its own. But Zillow is more than where the journey starts — we're building tools and products to help buyers, sellers and renters move through every step on their journey home."
“In baseball, everything revolves around home — home plate, home field advantage and cheering for the home team."
The MLB partnership builds on Zillow's 2026 brand platform, "Someday Starts Tday," which launched earlier this year” to celebrate the belief that progress begins with a first step.”
According to Zillow, “In baseball, everything revolves around home — home plate, home field advantage and cheering for the home team. At Zillow, our mission is to make home a reality for more and more people.
“As America's national pastime, baseball is a game of milestones, from first games to season-defining moments that mark a watershed event. Zillow sees those same milestones every day, from first homes to growing households and new beginnings. This partnership connects those journeys, linking the moments celebrated at the ballpark with the decisions that shape where people call home.
MLB Exclusive Deal With Ford Covers All The Bases
Back to Home Page