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Bahamas Red Cross donation site. #HelpUsHelp

• Tony Wyllie has been named regional president and managing director for Special Olympics North America. Wyllie most recently was svp-communications for the NFL’s Washington Redskins since 2010. His three-decade career also includes PR/communications with the St. Louis (now Los Angeles) Rams, Tennessee Titans and Houston Texans.

• The Los Angeles Clippers have signed a deal with Los Angeles-based tech firm Honey, which includes naming rights to team's renovated Honey Training Center: Home of the L.A. Clippers and its logo on team practice jerseys. According to Honey, "10 million-plus members worldwide use Honey's suite of free tools daily to save time and money when shopping online.”

• Washington Mystics forward-guard Elena Delle Donne has been named 2019 WNBA MVP.  It is the second MVP award for seven-year player, making her the first player in WNBA history to earn the honor with two different teams (2015 Chicago Sky).

• BMW Group Russia has signed a deal with tennis star Daniil Medvedev, currently ranked No. 4 in the world, who fell in five sets to Rafael Nadal in the recent U.S. Open Grand Slam finals. Medvedev, who will represent Russia in the inaugural ATP Cup tournament in Australia this January, will participate in various brand activities, including a BMW patch on his shirt, in Russia and worldwide .

• SoFi Stadium, which will be the new $6 billion home venue for the NFL’s Los Angeles Rams and Chargers beginning in 2020, will open July 25-26 with two Taylor Swift concerts.

• CBD edible company Bhang, Miami, has acquired Red Ace, a leading organic beverage company. Bhang plans to launch a Red Ace-branded line of CBD/terpene-style beverages and products, including functional sparkling beverages. Athlete ambassadors include Christian Ramirez, Russell Canouse and Kelyn Rowe (MLS) and Spencer Keiboom (Washington Nationals).

• The Paley Center for Media, NY, will honor the 100th season of the NFL with a new exhibit: "A Century of Football: Celebrating the NFL’s 100th Season," free and open to the public (Sept. 14-Oct. 27), which includes the first public screening of the only known complete broadcast of Super Bowl I (then known as the AFL-NFL World Championship Game) in January 1967 between the Green Bay Packers and the Kansas City Chiefs

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.”

POLL POSITION

 Pro Football Hall of Fame First-Time Candidates Class of 2020
• DE John Abraham
• LB Lance Briggs
• WR/Special Teams Josh Cribbs
• RB Maurice Jones-Drew
• S Troy Polamalu
• DE Justin Smith
• WR Reggie Wayne
• LB Patrick Willis

The full list includes 122 players eligible to be selected to next year's class. Full story here.

KEEPING SCORE

Top Brands in 2019 Brand Keys “Consumer Loyalty Index”
• Airline: JetBlue
• Athletic Footwear:Nike
* Automotive: Hyundai
• Banks: Chase
• Beer: Corona Extra (regular), Miller Lite (Lite)
• Bottled Water: Dasani
• Casual Dining: Panera
• Coffee (OOH): Dunkin’
• Energy Drinks: Red Bull
• Headphones: Bose
• Ice Cream: Ben & Jerry’s
• Major League Sports: MLB
• Online Music: Slacker
* Online Retailer: Amazon
• Online Travel Booking: Booking.com
• Pizza: Domino’s
• QSR: Chick-fil-A
• Retail Sporting Goods: Dick’s
• Social Networking Sites: Instagram
• Soft Drinks: Coca-Cola (regular), Diet Coke
• Tequila: Jose Cuervo
• Ticketing Services: StubHub
• Vodka: Zubrowka
• Whiskey: Jack Daniel’s

FULL LIST HERE

BUY SELL

Weekend Box Office Sept. 13-15
1. It 2 $40.7M
2. Hustlers $33.2M
3. Angel Has Fallen $4.4M
4. Good Boys $4.3M
5. Lion King $3.6M
6. Hobbs & Shaw $2.8M
7. Overcomer $2.7M
8. The Goldfinch $2.6M
9. Peanut Butter Falcon $1.9M
10. Dora and the City of Lost Bold $1.9M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

ESPN SportsCenter: Hold See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Friday
Oct192018

How The Grinch Sold Christmas With The NBA, ESPN, Wonderful Pistachios

UPDATED November 1, 2018

By Barry Janoff

October 19, 2018: Dr. Seuss’ How the The Grinch Stole Christmas is a classic book for kids of all ages, which has been turned into numerous animated and live-action versions on the big (Jim Carrey 2000) and small screen (the 1966 TV classic with Boris Karloff).

Next up: Dr. Seuss’ The Grinch, due in theaters Nov. 9,

To support the film, as well as the start of the 2018-19 season, the NBA and ESPN have joined with Illumination and Universal Pictures for a humorous multi-media campaign.

The Grinch movie also has tie-ins that also include Wonderful Pistachios, Barnes & Noble, Just Play, IHOP and 23andMe.

Among the NBA players who have filmed promo spots for the animated film are JR Smith (Cleveland Cavaliers), Draymond Green (Golden State Warriors) and Joel Embiid (Philadelphia 76ers).

The campaign is from ESPN CreativeWorks in conjunction with Illumination and Universal Pictures.

The spots are running across ESPN platforms, with focus during NBA broadcasts, with support including digital and social media.

The spots find The Grinch, voiced by Benedict Cumberbatch, calling the NBA players on their cell phones and being his usual Grinch-nasty self.

In "The Grinch vs. JR Smith," Smith, who is eating lunch in the ESPN cafe in Bristol, Conn. — having already removed his shirt, as is his go-to move during championship parades and in other public places —  when Grinch calls to talk about Game 1 of last season’s Finals against the Warriors.

In that game, Smith lost track of time and the score at the end of the fourth quarter. After grabbing a rebound with less that five seconds to play he dribbled toward mid-court instead of calling a timeout.

Time expired with the score tied, and the Warriors won in overtime, eventually taking the Championship series in four games

“JR, Grinch here. Let’s talk about last year’s Game ! Yikes.”

“Dude, it was last year,” says Smith, trying to be good-natured about it. “Let it go.”

“You’re right,” chides Grinch. “No turning back the clock now! Only time will tell . . . “ at which point Smith disconnects the call.

In "The Grinch vs. Draymond Green," Green gets his Grinch call at home, where he is rudely interpreted while watching an NBA game on his big screen TV.

Green wants to get back to the game, but Grinch annoyingly talks about how much he and the three-time NBA champ are alike: “You’re Green and grumpy and love talking trash . . . a lot! And you know how to get under someone’s skin.”

“I’m about to get under your skin,” growls Green.

Embiid is working out in "The Grinch vs. Joel Embiid" when Grinch calls to talk about Joel’s penchant for spending time on social media.

“How is my favorite Internet troll”? Grinch asks the Sixers center. “Is spending all day on social media part of the process? Maybe you’ll finally snag a date with that certain someone you’re always talking about,” a reference to Embiid’s crush on Rihanna.

“Lose my number,” says Embiid. And to make sure the message is clear, Embiid goes on Twitter and types, “@GrinchMovie, never call me again.”

The NBA-themed spots also include snippets of the movie’s lead song, “You’re a Mean One, Mr. Grinch,” with this version by Tyler the Creator and Danny Elfman.

Wonderful Pistachios, which has a multi-platform effort that includes two TV spots, Internet, social media, a billboard in New York’s Time Square and POP Grinch stand-ups.

“Wonderful Pistachios is the green icon of healthy snacking, so partnering with The Grinch, the green icon of the holidays, is the perfect opportunity to spread green holiday cheer to moviegoers everywhere,” Adam Cooper, vp-marketing for The Wonderful Co., said via the brand.

Barnes & Noble said Dr. Seuss’The Grinch will take over stores via h special displays in 536 stores featuring exclusive books, holiday ornaments, puzzles, games and toys starting Oct. 22.  Barnes & Noble bookstores nationwide will also host a free Grinch Storytime on Nov. 3.

Barnes & Noble will feature a variety of exclusive Dr. Seuss books and products.

According to Stephanie Fryling, vp-merchandising, children’s books for Barnes & Noble,“Kids around the country love hearing Dr. Seuss’ tale of the Grinch who stole Christmas before his heart grew three sizes during the holidays, which is why we’re so excited to have these exclusive Grinch books, ornaments, and toys this holiday season.

“We think customers will love these special Dr. Seuss products, as well as the Kids’ section takeovers and displays in our stores.”

IHOP has limited-time food based on Grinch green, including pancakes and hot chocolate with green whipped topping, supported by TV ("Inspired by The Grinch"), Internet, social media and POP.

23AndMe genetic testing company has a campaign anchored by a TV spot, "Grinch's DNA Story."

Just Play hits retail and online this month with a series of toys and other Grinch products, including ornaments, plush, an advent calendar and a Who-ville playlet.

Clothing from various companies includes T-shirts, ugly Christmas sweaters, pajamas and wool caps.

The Grinch also stars Rashida Jones, Taylor Momsen, Keenan Thompson, Angela Lansbury and Pharrell Williams as the Narrator.

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