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What Are You Watching In April 2018
 
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QUICK HITS

• Through the fist two weekends of the NBA Playoffs, national ad spend has reached $135.1 million across league media partners: TNT, ESPN, ESPN 2, ABC and NBA TV, according to iSpot.TV.  That is down from $145 million at the same point a year ago. Leading brands are Burger King (232 spots), Taco Bell (197), Verizon (158), Gatorade (157) and Corona Extra (147).

• NBC Sports said its coverage of the 2018 NHL Stanley Cup Playoffs across the networks of NBCUniversal is averaging a Total Audience Delivery of 751,000 viewers through Sunday, the best in four years through the first 12 days of the playoffs. Coverage on NBC is the best since 2015, while cable coverage on NBCSN is the best in six years. Live streaming of the first 12 days of the Stanley Cup Playoffs has set records in all key metrics.

• Olympic Gold Medalist and 4-time World Championship cross-country skiing medalist Jessie Diggins has signed with Ross-Simons jewelers. According to Diggins, “Fabulous jewelry at great values is what Ross-Simons is all about, and I believe in the sincerity of that message.

KEEPING SCORE

Top Selling NBA Footwear
1. LeBron James Nike
2. Under Armour Footwear
3. Chris Paul Nike Jordan
4. Kevin Durant Nike
5. Converse Shoes
6. Slide Sandals
7. Carmelo Anthony Nike Jordan
8. Stephen Curry Under Armour
9. Jordan Shoes
10. Stance Socks

SOURCE Store.NBA.com

BUY SELL

WEEKEND BOX OFFICE (April 20-22)
1. A Quiet Place $22M
2. Rampage $21M
3. I Feel Pretty $16.2M
4. Super Troopers 2 $14.7M
5. Blumhouse's Truth or Dare $7.9M
6. Ready Player One $7.5M
7. Blockers $6.9M
8. Black Panther $4.6M
9. Traffik $3.9M
10. Isle of Dogs $3.4M
SOURCE COMSCORE

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Monday
Feb022009

Super Bowl XLIII Ads: Some Sucked, Some Didn't

Feb. 2, 2009: Lot's of animals, some blue humor, some explosions, people being ridiculed or injured (mostly non-lethal cartoon style)? It must be the Super Bowl. NBC said it sold out every slot. Some marketers simply sold out. Some made their point. Lot's of post-Game ad analysis will take them all apart ad infinitum. Here's the quickie version (sans the NBC promos and the movie trailer ads, which mostly were fast and furious):

Didn't Suck: Bridgestone "Taters" (Mr. and Mrs. Potato Head), "Bud Light "Conan O'Brien", CareerBuilder.com "Tips" ("If you hate going to work"), Cash4Gold "One-Up" (with Ed McMahon and MC Hammer), Coke Zero "Mean Troy" (Polamalu replaces "Mean Joe" Greene), Denny's "Serious" (free Grand Slam breakfasts), E*Trade "401K" ("Try reading the rules, Shankapotemous."), GoDaddy "Shower", Hulu "Alec in Huluwood", Hyundai "Angry Bosses", Monster.com "Double Take", NFL "High Steppin"
Pedigree "Crazy Pets", Priceline "Negotiator", Sprint "Roadies"

Kinda Sucked: Bridgestone "Hot Item" (Moon rover tires get heisted), Budweiser "Clydesdale Stick", Budweiser "O Americana" (American Ale), Coke "Avatar", Coke "Heist" (Bugs steal bottle of soda), Doritos "Power of the Crunch", Doritos "Free Doritos", E*Trade "Wings", GoDaddy "Baseball", Hyundai "Epic Lap", Miller High Life "One Second Ads", Overstock.com "Carlos Boozer", Pepsi "Pepsuber", Taco Bell "Speed Date"

Really Sucked: Audi: Chase", Budweiser "Clydesdale Circus", Budweiser "Clydesdale Generations", Bud Light "Meeting", Bud Light "Skier", Bud Light Lime "Sphere of Summer", Cars.com "David Abernathy", Castrol "Grease Monkeys", Cheetos "Spoiled Girl", Gatorade "Talking Heads", GE "Scarecrow", Heineken "Warrior", H&R Block "Murray", Hyundai "Contract", Kellogg's Frosted Flakes "The Right Field", Pepsi "Refresh Anthem", Pepsi Max "I'm Good", Teleflora "Talking Flowers", Toyota "Faces", Toyota "Killer Heat"

 

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