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Bahamas Red Cross donation site. #HelpUsHelp

• Tony Wyllie has been named regional president and managing director for Special Olympics North America. Wyllie most recently was svp-communications for the NFL’s Washington Redskins since 2010. His three-decade career also includes PR/communications with the St. Louis (now Los Angeles) Rams, Tennessee Titans and Houston Texans.

• The Los Angeles Clippers have signed a deal with Los Angeles-based tech firm Honey, which includes naming rights to team's renovated Honey Training Center: Home of the L.A. Clippers and its logo on team practice jerseys. According to Honey, "10 million-plus members worldwide use Honey's suite of free tools daily to save time and money when shopping online.”

• Washington Mystics forward-guard Elena Delle Donne has been named 2019 WNBA MVP.  It is the second MVP award for seven-year player, making her the first player in WNBA history to earn the honor with two different teams (2015 Chicago Sky).

• BMW Group Russia has signed a deal with tennis star Daniil Medvedev, currently ranked No. 4 in the world, who fell in five sets to Rafael Nadal in the recent U.S. Open Grand Slam finals. Medvedev, who will represent Russia in the inaugural ATP Cup tournament in Australia this January, will participate in various brand activities, including a BMW patch on his shirt, in Russia and worldwide .

• SoFi Stadium, which will be the new $6 billion home venue for the NFL’s Los Angeles Rams and Chargers beginning in 2020, will open July 25-26 with two Taylor Swift concerts.

• CBD edible company Bhang, Miami, has acquired Red Ace, a leading organic beverage company. Bhang plans to launch a Red Ace-branded line of CBD/terpene-style beverages and products, including functional sparkling beverages. Athlete ambassadors include Christian Ramirez, Russell Canouse and Kelyn Rowe (MLS) and Spencer Keiboom (Washington Nationals).

• The Paley Center for Media, NY, will honor the 100th season of the NFL with a new exhibit: "A Century of Football: Celebrating the NFL’s 100th Season," free and open to the public (Sept. 14-Oct. 27), which includes the first public screening of the only known complete broadcast of Super Bowl I (then known as the AFL-NFL World Championship Game) in January 1967 between the Green Bay Packers and the Kansas City Chiefs

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.”

POLL POSITION

 Pro Football Hall of Fame First-Time Candidates Class of 2020
• DE John Abraham
• LB Lance Briggs
• WR/Special Teams Josh Cribbs
• RB Maurice Jones-Drew
• S Troy Polamalu
• DE Justin Smith
• WR Reggie Wayne
• LB Patrick Willis

The full list includes 122 players eligible to be selected to next year's class. Full story here.

KEEPING SCORE

Top Brands in 2019 Brand Keys “Consumer Loyalty Index”
• Airline: JetBlue
• Athletic Footwear:Nike
* Automotive: Hyundai
• Banks: Chase
• Beer: Corona Extra (regular), Miller Lite (Lite)
• Bottled Water: Dasani
• Casual Dining: Panera
• Coffee (OOH): Dunkin’
• Energy Drinks: Red Bull
• Headphones: Bose
• Ice Cream: Ben & Jerry’s
• Major League Sports: MLB
• Online Music: Slacker
* Online Retailer: Amazon
• Online Travel Booking: Booking.com
• Pizza: Domino’s
• QSR: Chick-fil-A
• Retail Sporting Goods: Dick’s
• Social Networking Sites: Instagram
• Soft Drinks: Coca-Cola (regular), Diet Coke
• Tequila: Jose Cuervo
• Ticketing Services: StubHub
• Vodka: Zubrowka
• Whiskey: Jack Daniel’s

FULL LIST HERE

BUY SELL

Weekend Box Office Sept. 13-15
1. It 2 $40.7M
2. Hustlers $33.2M
3. Angel Has Fallen $4.4M
4. Good Boys $4.3M
5. Lion King $3.6M
6. Hobbs & Shaw $2.8M
7. Overcomer $2.7M
8. The Goldfinch $2.6M
9. Peanut Butter Falcon $1.9M
10. Dora and the City of Lost Bold $1.9M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

ESPN SportsCenter: Hold See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Wednesday
May042011

Smells Like Team Spirit: Right Guard Signs Kevin Love For 'Total Defense 5' Push

By Barry Janoff, Executive Editor

May 3, 2011: Kevin Love of the Minnesota Timberwolves recently was named the NBA's "Most Improved Player" for the 2010-11 season.

Now, Right Guard, the official deodorant and body wash of the NBA, has named him the "Best Smelling Player."

The "honor" was not random. Love has signed a deal to become marketing spokesman for the brand's new Right Guard Total Defense 5 Body Wash line. Financial terms were not disclosed.

The alliance is being anchored by a campaign, "Love in the Shower," which includes TV and Internet.

In addition, a social media leg via Facebook is asking consumers to submit alternate endings to Love's TV spots, offering a chance to win tickets to the NBA Finals in June as well as prizes including sports merchandise autographed by Love, gift cards to NBAStore.com and a year's supply of Right Guard Total Defense 5 Body Wash.

The campaign is being run in conjunction with ESPN, with spots to air on ESPN, ESPN.com and ESPN mobile. Integration also includes product placement on ESPN shows and a SportsCenter mention in the Love commercials.

In two spots,  Love is seen in the shower of a fan, who is nonchalantly brushing his teeth. In "Towel Toss," the guy's wife walks in and asks, "What's Kevin Love doing in our shower?" "Trying my new Right Guard Body Wash," the guy replies. Love then asks for a towel and the guy throws one at him.

In the second, "Loofah Love," the guy's wife again walks in and asks, "What is Kevin Love doing in our shower?" Love himself replies, "Loofah, I love it" as he scrubs his back.

A voiceover in both offers, "Start you day right with new Right Guard Body Wash. And SportsCenter."

Kevin Love hits the shower for Right Guard.Right Guard is asking consumers to submit "What's your Love line?" alternate endings now through May 13. People will then be able to vote on their favorites from May 16-23, the five best of which will actually be included in re-filmed versions of the spots. (Full details here.)
 
Right Guard previously had a multi-year marketing deal with NBA all-star guard Chris Paul, which was signed in 2008 and has since expired.

Love also has a deal with Nike basketball.

Right Guard said it selected Love "based on his determination to hit the showers immediately after practice and encourage his fellow teammates to leave the stink on the court."

"Guys don't want someone on their team who literally stinks," Love said in a statement. "I appreciate that Right Guard recognizes my efforts to smell great even after a day on the court."

Love, who was drafted by the Minnesota Timberwolves out of UCLA in 2008, was named to the NBA All-Star Team in 2010-11. During the season he racked up a 53-game double-double streak, the longest such mark since the NBA-ABA merger in 1976.

"We admire Kevin for his hard work on the court, in the gym and in the locker room," said Toby Gubitz, vp-marketing for Right Guard. "He strives to be a better player and embraces a team mentality by always smelling his best."

The Right Guard Total Defense 5 Body Wash line includes Refreshing, Cooling and Hydrating variants.

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