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Last night’s ESPN Monday Night Football game – a Los Angeles Rams’ 54-51 victory over the Kansas City Chiefs (which produced the most combined points in a game in MNF history), earned an 11.3 overnight rating, based on the metered markets. It is the best overnight rating for an ESPN MNF game since 2014 (12.1, Dallas-Washington, 10/27/2014) and ESPN’s highest overnight rating since the College Football Playoff National Championship Game on Jan 8.

• The PGA Tour has signed a multi-year deal with IMG Arena, IMG’s leading sports betting service and content hub, to distribute official PGA Tour scoring data for media usage and sports betting purposes to sports media companies, news services and other media organizations worldwide. IMG Arena will also have exclusive right to distribute official data and selected live video of PGA Tour competitions to international regulated sports betting and gaming markets.

• ESPN and Uninterrupted, the digital media company founded by LeBron James and Maverick Carter, will debut an original series, More Than An Athlete, Nov. 20, exclusively on ESPN+. The eight-episode series follows James’ journey from basketball prodigy to global sports icon, businessman and philanthropist via the bonds of friendship and partnership among four men over more than two decades: James, Carter, Randy Mims and Rich Paul.

• The NFL and Mexico's President-Elect Andrés Manuel López Obrador confirmed that the third game of the existing agreement signed in 2016 will be played in 2019 at Estadio Azteca. The date and time of the game will be determined in conjunction with the release of the 2019 NFL schedule next spring.

POLL POSITION

Baseball Hall of Fame First-Time Nominees

• Rick Ankiel
• Jason Bay
• Lance Berkman
• Freddy Garcia
• Jon Garland
• Travis Hafner
• Roy Halladay
• Todd Helton
• Ted Lilly
• Derek Lowe
• Darren Oliver
• Roy Oswalt
• Andy Pettitte
• Juan Pierre
• Placido Polanco
• Mariano Rivera
• Miguel Tejada
• Vernon Wells
• Kevin Youkilis
• Michael Young

See Full Story Here

KEEPING SCORE

All-Time NBA Scoring Leaders (To Date)

1. Kareem Abdul-Jabbar 38, 387
2. Karl Malone 36,928
3. Kobe Bryant 33,643
4. Michael Jordan 32.292
5. LeBron James 31.425*
6. Wilt Chamberlain 31.419
7. Dirk Nowitzki 31,187*
8. Shaquille O’Neal 28,596
9. Moses Malone 27,409
10. Elvin Hays 27,313
11. Hakeem Olajuwon 26,946
12. Oscar Robertson 26,710
13. Dominique Wilkins 26,668
14. Tim Duncan 26,496
15. Paul Pierce 26,397
19. Carmelo Anthony 25,551*
22. Vince Carter 24,967*
30. Dwayne Wade 22,211*
*Still Active

BUY SELL

Weekend Box Office Nov. 16-18
1. Fantastic Beasts Crimes of Grindelwald $62.2M
2. The Grinch $38.1M
3. Bohemian Rhapsody $15.7M
4. Instant Family $14.7M
5. Widows $12.3M
6. Nutcracker and the Four Realms $4.7M
7. A Star is Born $4.3M
8. Overlord $3.8M
9. Girl in the Spider’s Web $2.5M
10. Burn the Stage $2.3M

SOURCE: COMSCORE.com

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NYSportsJournalism.com + Topic Of Requested Search

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COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
May042011

Smells Like Team Spirit: Right Guard Signs Kevin Love For 'Total Defense 5' Push

By Barry Janoff, Executive Editor

May 3, 2011: Kevin Love of the Minnesota Timberwolves recently was named the NBA's "Most Improved Player" for the 2010-11 season.

Now, Right Guard, the official deodorant and body wash of the NBA, has named him the "Best Smelling Player."

The "honor" was not random. Love has signed a deal to become marketing spokesman for the brand's new Right Guard Total Defense 5 Body Wash line. Financial terms were not disclosed.

The alliance is being anchored by a campaign, "Love in the Shower," which includes TV and Internet.

In addition, a social media leg via Facebook is asking consumers to submit alternate endings to Love's TV spots, offering a chance to win tickets to the NBA Finals in June as well as prizes including sports merchandise autographed by Love, gift cards to NBAStore.com and a year's supply of Right Guard Total Defense 5 Body Wash.

The campaign is being run in conjunction with ESPN, with spots to air on ESPN, ESPN.com and ESPN mobile. Integration also includes product placement on ESPN shows and a SportsCenter mention in the Love commercials.

In two spots,  Love is seen in the shower of a fan, who is nonchalantly brushing his teeth. In "Towel Toss," the guy's wife walks in and asks, "What's Kevin Love doing in our shower?" "Trying my new Right Guard Body Wash," the guy replies. Love then asks for a towel and the guy throws one at him.

In the second, "Loofah Love," the guy's wife again walks in and asks, "What is Kevin Love doing in our shower?" Love himself replies, "Loofah, I love it" as he scrubs his back.

A voiceover in both offers, "Start you day right with new Right Guard Body Wash. And SportsCenter."

Kevin Love hits the shower for Right Guard.Right Guard is asking consumers to submit "What's your Love line?" alternate endings now through May 13. People will then be able to vote on their favorites from May 16-23, the five best of which will actually be included in re-filmed versions of the spots. (Full details here.)
 
Right Guard previously had a multi-year marketing deal with NBA all-star guard Chris Paul, which was signed in 2008 and has since expired.

Love also has a deal with Nike basketball.

Right Guard said it selected Love "based on his determination to hit the showers immediately after practice and encourage his fellow teammates to leave the stink on the court."

"Guys don't want someone on their team who literally stinks," Love said in a statement. "I appreciate that Right Guard recognizes my efforts to smell great even after a day on the court."

Love, who was drafted by the Minnesota Timberwolves out of UCLA in 2008, was named to the NBA All-Star Team in 2010-11. During the season he racked up a 53-game double-double streak, the longest such mark since the NBA-ABA merger in 1976.

"We admire Kevin for his hard work on the court, in the gym and in the locker room," said Toby Gubitz, vp-marketing for Right Guard. "He strives to be a better player and embraces a team mentality by always smelling his best."

The Right Guard Total Defense 5 Body Wash line includes Refreshing, Cooling and Hydrating variants.

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