Top
NEWS REAL

• Stating that “we are continually seeking opportunities to evolve our product offerings,’ Kohl’s has signed an exclusive long-term alliance with Fanatics, a global leader in licensed sports merchandise. Kohl’s said that the addition of “hundreds of thousands of items across team apparel, jerseys and additional merchandise categories will give Kohl’s customers access to a deeper selection of products.” Full story here.

• Maria Sharapova has withdrawn from the Grand Slam at French Open, citing her shoulder injury and recovery.

• Earvin “Magic” Johnson and Larry Bird will be the co-recipients of the NBA Lifetime Achievement Award, to be honored during the NBA Awards on June 24 (TNT).

• The American Gaming Assn. has released a new set of self-regulations on advertising and marketing legal sports betting, the “Responsible Marketing Code for Sports Wagering. “The new code includes self-imposed restrictions on target audiences, outlets and materials branding, while mandating responsible gaming inclusion.” Full story here.

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.” 

POLL POSITION

U.S. Women’s National Team head coach Jill Ellis has named the 23 players who will represent the U.S. in France and seek to defend their FIFA Women’s World Cup crown (July 7-Aug.7).

GOALKEEPERS

Adrianna Franch* (Portland Thorns FC), Ashlyn Harris** (Orlando Pride), Alyssa Naeher** (Chicago Red Stars)
DEFENDERS
Abby Dahlkemper* (NC Courage), Tierna Davidson* (Chicago Red Stars), Crystal Dunn* (NC Courage), Ali Krieger*** (Orlando Pride), Kelley O’Hara*** (Utah Royals FC), Becky Sauerbrunn*** (Utah Royals FC), Emily Sonnett* (Portland Thorns FC)
MIDFIELDERS
Morgan Brian** (Chicago Red Stars), Julie Ertz** (Chicago Red Stars), Lindsey Horan* (Portland Thorns FC), Rose Lavelle* (Washington Spirit), Allie Long* (Reign FC), Samantha Mewis* (NC Courage)
FORWARDS
Tobin Heath*** (Portland Thorns FC), Carli Lloyd**** (Sky Blue FC), Jessica McDonald* (NC Courage), Alex Morgan*** (Orlando Pride), Christen Press** (Utah Royals FC), Mallory Pugh* (Washington Spirit), Megan Rapinoe*** (Reign FC)
* First Women’s World Cup
** Second Women’s World Cup
*** Third Women’s World Cup
**** Fourth Women’s World Cup

KEEPING SCORE

Results from NBA Draft Lottery 2019 presented by State Farm — aka the Zion Williamson Lottery:
1. New Orleans  
2. Memphis        
3. New York        
4.Los Angeles Lakers     
5. Cleveland
6. Phoenix          
7. Chicago
8. Atlanta
 9. Washington
10. Atlanta (from Dallas)
11. Minnesota
12. Charlotte        
13.  Miami
14.  Boston (from Sacramento via Philadelphia)

BUY SELL

Weekend Box Office May 17-19
1. John Wick 3 $57M
2. Avengers: Endgame $29.4M
3. Pokemon Detective Pikachu $24.8M
4. A Dog’s Journey $8M
5. The Hustle $6M
6. The Intruder $4M
7. Long Shot $3.4M
8,. The Sun Is Also A Star $2.6M
9. Poms $2M
10. Uglydolls $1.6M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

NBA Finals: Legends Rise See More Ads Below

 

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Thursday
Jan252018

Tecate Grills More Money, Media, Marketing Punch With Alvarez For ‘Bold’ Campaign

By Barry Janoff

January 24, 2018: Last year, Tecate ran a campaign that featured world-champion boxer Canelo Alvarez and actor Sylvester Stallone.

The beer brand is back again, and so is Alvarez, and Tecate plans to land an even stronger marketing punch with the next evolution of its “Born Bold” umbrella campaign.

For the multi-platform “We Are Bold,” Tecate said it would “increase (its) investment in paid media by five-fold,” running creative for 52 weeks, more than triple the 17-week appearance for its 2017 effort.

It will also expand the reach to more platforms and more areas of the country.

Tecate, imported by Heineken USA, said its target demo is a bicultural Hispanic male, with spots to air on national Hispanic and English networks.

The creative introduces a new theme, “built around four friends' brotherly bond while emphasizing the camaraderie, rivalries and unspoken, yet understood, inside jokes during their regular barbecues.”

In some of the creative, Alvarez interacts with the “Quatro Amigos” during Carne Asada (BBQ).

According to Tecate, “The ‘We Are Bold' campaign is rooted in consumer insights for the beer brand's core demographic, the bicultural Hispanic male, and the role that the BBQ grilling occasion — or Carne Asada, as literally translated by this group — plays culturally as a social forum to grow closer to their friends and as a key consumption occasion.”

The effort, which launches with two spots and will add a third in May, also includes Internet, social media, POP and out-of-home.

For the latter, billboards will appear in select Sun Belt states (Arizona, California, New Mexico, Nevada and Texas) in the coming weeks and expand to 30 key markets by early spring, including New York, Chicago, Atlanta and Orlando.

Lead agencies include Red Urban, Tecate's digital agency, and Nómades.

"By grounding our creative in the Carne Asada occasion, we've brought to life those intangible bonding moments guys share with their brothers around a grill," Belen Pamukoff, Tecate brand director, said in a statement.

"These moments will be extended throughout the year as we continue to feature the how, when and where our bicultural Hispanic celebrates the unique brotherhood between friends with a refreshing Tecate."

"Chill" is a test of will as the four vie to see who can hold their ice cold Tecate the longest, despited the increasing pain, “highlighting that there's always a friendly competition amongst brothers.”

In “Competition,” the guys seek to outdo each other during a cookout with bigger grills covered with more and more food. Alvarez wins out, however, when he opens the hood to his car and unveils a grill bigger than all the others and filled with even more food and more Tecate.

Gym” finds Alvarez in a gym about to work out. A large slab of meat is hanging from a hook, usually used by boxers to strengthen their bodies by punching away at it as if it were an opponent in the ring. Instead, Alvarez cuts up the meat and begins to grill it, accompanied by Tecate.

According to Pablo Batlle, CCO for Nómades, "In 2018, we want to continue modernizing and building Tecate towards becoming the No. 1 Mexican import light brand.

“The challenge this year was to find relevant and insightful examples for the market around the Brotherhood of the BBQ. The campaign idea looks to unite bicultural men who love a good Carne Asada and an ice cold Tecate,” said Batlle.

Back to Home Page