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NEWS REAL

• CBS said that Tim Tebow would be the host for its in-production reality series, Million Dollar Mile, from LeBron James’ Springhill Entertainment, Warner Bros. and  Fly on the Wall Entertainment. Commentators will be Maria Taylor and Matt Smith. The premise: A team wins $1 million if they can survive an obstacle course being built on real city streets.

• ESPN Events is adding a bowl game to its roster beginning in 2020, the Myrtle Beach Bowl. The game will feature teams from three conference partners: Conference USA, Mid-American Conference and Sun Belt Conference. Each conference will participate up to four times between 2020 and 2025. The Myrtle Beach Bowl will be played in Brooks Stadium, located on the campus of Coastal Carolina, nationally televised on ESPN networks.

• Tennis Channel will debut an original series, The Ten, Nov. 11, the first of eight hour-long countdown shows with a different list each week. Begins with The Ten: Men (ten best men's tennis players of all time) then Women, Trailblazers, Seasons, Hotheads, Upsets, Americans, Rivalries. Jason Biggs hosts.

• Between now and Nov. 19, every use of #SaluteToService on Twitter will generate a $5 donation, up to $5 million, to the NFL’s military non-profit partners – including the Pat Tillman Foundation, TAPS, USO, Wounded Warrior Project and the Bob Woodruff Foundation.

POLL POSITION

MLB FINALISTS MOY, MVP, CY Young, ROY

AL ROOKIE OF THE YEAR
• Shohei Ohtani, RHP/DH Los Angeles Angels

NL ROOKIE OF THE YEAR
• Ronald Acuna Jr., OF Atlanta Braves

AL MANAGER OF THE YEAR
• Kevin Cash Tampa Bay Rays
• Alex Cora Boston Red Sox
• Bob Melvin Oakland A's

NL MANAGER OF THE YEAR
• Bud Black Colorado Rockies
• Craig Counsell Milwaukee Brewers
• Brian Snitker Atlanta Braves

AL MOST VALUABLE PLAYER
• Mookie Betts, OF Boston Red Sox
• Jose Ramirez, 3B Cleveland Indians
• Mike Trout, OF Los Angeles Angels

NL MOST VALUABLE PLAYER
• Nolan Arenado, 3B Colorado Rockies
• Javier Baez, 2B/SS Chicago Cubs
• Christian Yelich, OF Milwaukee Brewers

AL CY YOUNG
• Corey Kluber Cleveland Indians
• Blake Snell Tampa Bay Rays
• Justin Verlander Houston Astros

NL CY YOUNG
• Jacob deGrom New York Mets
• Aaron Nola Philadelphia Phillies
• Max Scherzer Washington Nationals

KEEPING SCORE

NBA Teams With Jersey-Logo Deals (to date):

• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Charlotte Hornets (LendingTree)
• Chicago Bulls (Jenni Optical)
• Cleveland Cavaliers (Goodyear)
• Dallas Mavericks (5miles)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Houston Rockets (Rokit)
• Los Angeles Clippers (Bumble)
• Los Angeles Lakers (Wish)
• Memphis Grizzlies (FedEx)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New Orleans Pelicans (Zatarain’s)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Phoenix Suns (PayPal)
• Portland Trail Blazers (Biofreeze)
• Sacramento Kings (Blue Diamond)
• San Antonio Spurs (Frost Bank)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)
• Washington Wizards (Geico)

BUY SELL

Weekend Box Office Nov. 2-4
1. Bohemian Rhapsody - 20th Century Fox - $50M
2. The Nutcracker And The Four Realms - Disney - $20M
3. Nobody's Fool - Paramount - $14M
4. A Star Is Born, - Warner Bros. - $11.1M
5. Halloween - Universal - $11M
6. Venom - Sony - $7.8M
7. Smallfoot - Warner Bros. - $3.8M
8. Goosebumps 2: Haunted Halloween - Sony - $3.7M
9. Hunter Killer - Lionsgate - $3.5M
10. The Hate U Give - 20th Century Fox - $3.4M
11. First Man - Universal - $2.3M
12. Night School - Universal - $2M

SOURCE: COMSCORE.com

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Stan Lee RIP 11-12-2018 See More Ads Below

COLLEGE

Men's Hoops Are 'Toxic'
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
CFB Title Games '21-24

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Jan252018

Tecate Grills More Money, Media, Marketing Punch With Alvarez For ‘Bold’ Campaign

By Barry Janoff

January 24, 2018: Last year, Tecate ran a campaign that featured world-champion boxer Canelo Alvarez and actor Sylvester Stallone.

The beer brand is back again, and so is Alvarez, and Tecate plans to land an even stronger marketing punch with the next evolution of its “Born Bold” umbrella campaign.

For the multi-platform “We Are Bold,” Tecate said it would “increase (its) investment in paid media by five-fold,” running creative for 52 weeks, more than triple the 17-week appearance for its 2017 effort.

It will also expand the reach to more platforms and more areas of the country.

Tecate, imported by Heineken USA, said its target demo is a bicultural Hispanic male, with spots to air on national Hispanic and English networks.

The creative introduces a new theme, “built around four friends' brotherly bond while emphasizing the camaraderie, rivalries and unspoken, yet understood, inside jokes during their regular barbecues.”

In some of the creative, Alvarez interacts with the “Quatro Amigos” during Carne Asada (BBQ).

According to Tecate, “The ‘We Are Bold' campaign is rooted in consumer insights for the beer brand's core demographic, the bicultural Hispanic male, and the role that the BBQ grilling occasion — or Carne Asada, as literally translated by this group — plays culturally as a social forum to grow closer to their friends and as a key consumption occasion.”

The effort, which launches with two spots and will add a third in May, also includes Internet, social media, POP and out-of-home.

For the latter, billboards will appear in select Sun Belt states (Arizona, California, New Mexico, Nevada and Texas) in the coming weeks and expand to 30 key markets by early spring, including New York, Chicago, Atlanta and Orlando.

Lead agencies include Red Urban, Tecate's digital agency, and Nómades.

"By grounding our creative in the Carne Asada occasion, we've brought to life those intangible bonding moments guys share with their brothers around a grill," Belen Pamukoff, Tecate brand director, said in a statement.

"These moments will be extended throughout the year as we continue to feature the how, when and where our bicultural Hispanic celebrates the unique brotherhood between friends with a refreshing Tecate."

"Chill" is a test of will as the four vie to see who can hold their ice cold Tecate the longest, despited the increasing pain, “highlighting that there's always a friendly competition amongst brothers.”

In “Competition,” the guys seek to outdo each other during a cookout with bigger grills covered with more and more food. Alvarez wins out, however, when he opens the hood to his car and unveils a grill bigger than all the others and filled with even more food and more Tecate.

Gym” finds Alvarez in a gym about to work out. A large slab of meat is hanging from a hook, usually used by boxers to strengthen their bodies by punching away at it as if it were an opponent in the ring. Instead, Alvarez cuts up the meat and begins to grill it, accompanied by Tecate.

According to Pablo Batlle, CCO for Nómades, "In 2018, we want to continue modernizing and building Tecate towards becoming the No. 1 Mexican import light brand.

“The challenge this year was to find relevant and insightful examples for the market around the Brotherhood of the BBQ. The campaign idea looks to unite bicultural men who love a good Carne Asada and an ice cold Tecate,” said Batlle.

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