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NEWS REAL

• For the 15th consecutive year, ESPN will present the NCAA Division I Men’s Ice Hockey Championship in its entirety, with the 15-game, 16-team tournament beginning with regional action March 29-31 and concluding with the Frozen Four on April 11 and 13. The Frozen Four will be in Buffalo, NY, with all three games on ESPN2.

• The NFL's 100th season will begin with the Chicago Bears hosting the Green Bay Packers in Soldier Field on Thursday, Sept. 5 (NBC, 8:20 PM ET). This will be the 199th meeting between the Bears and Packers, including regular- and post-season. Super Bowl champion New England Patriots will begin their season on NBC Sunday Night Football Sept. 8. Their opponent will be named when the full 2019 regular season schedule is released later this spring.

• Kraft Heinz, in partnership with the NHL and NHLPlayers’ Association (NHLPA) has unveiled the top four finalist communities competing for the coveted title of Kraft Hockeyville USA 2019. Voting begins March 30.

• NBA Experience, the new destination coming to Disney Springs at Walt Disney World Resort (Orlando) will officially open Aug. 12, 2019. In collaboration with the NBA, Disney is developing NBA Experience with 13 interactive elements and hands-on activities across 44,000 square feet and two floors, also including a NBA-themed retail store.

• D.G. Yuengling & Son brewery has signed a deal with Philadelphia Phillies' pitcher Aaron Nola, making him one of the first active, MLB players to have a partnership with a beer brand. Yuengling has been a sponsor of the Phillies since 2017,

• MLB and the MLB Players’ Assn. have unveiled numerous changes to the game to be installed over the next two seasons that will impact game length, marketing broadcast partners, the All-Star Game and the Home Run Derby. Full story here.

POLL POSITION

Top Ten Most In-Demand MLB Tickets (based on total ticket sales on StubHub thru March 14):
1. New York Yankees
2. Boston Red Sox
3. San Francisco Giants
4. Chicago Cubs
5. St. Louis Cardinals
6. Los Angeles Dodgers
7. Philadelphia Phillies
8. Texas Rangers
9. New York Mets
10. Houston Astros

SOURCE: STUBHUB

KEEPING SCORE

The Most-In-Demand MLB Home Openers
(based on total ticket sales on StubHub thru March 14, all on March 28):

• Arizona Diamondbacks at the Dodgers (average ticket price $229.
• Baltimore Orioles at New York Yankees (average ticket price $202)
• Atlanta Braves at Philadelphia Phillies (average ticket price $84)
• Chicago Cubs at Texas Rangers (average ticket price $254)
• Pittsburgh Pirates at Cincinnati Reds (average ticket price $122)

BUY SELL

Weekend Box Office March 22-24
1. Us $70.2M
2. Captain Marvel $35M
3. Wonder Park $9M
4. Five Feet Apart $8.8M
5. How To Train Your Dragon 3 $6.5M
6. A Madea Family Funeral $4.5M
7. Gloria Bell $1.8M
8. No Manches Frida 2 $1.8M
9. Lego Movie 2 $1.1M
10. Alita: Battle Angel $1M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Gatorade: 'Keep Moving' See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Thursday
Jan252018

Tecate Grills More Money, Media, Marketing Punch With Alvarez For ‘Bold’ Campaign

By Barry Janoff

January 24, 2018: Last year, Tecate ran a campaign that featured world-champion boxer Canelo Alvarez and actor Sylvester Stallone.

The beer brand is back again, and so is Alvarez, and Tecate plans to land an even stronger marketing punch with the next evolution of its “Born Bold” umbrella campaign.

For the multi-platform “We Are Bold,” Tecate said it would “increase (its) investment in paid media by five-fold,” running creative for 52 weeks, more than triple the 17-week appearance for its 2017 effort.

It will also expand the reach to more platforms and more areas of the country.

Tecate, imported by Heineken USA, said its target demo is a bicultural Hispanic male, with spots to air on national Hispanic and English networks.

The creative introduces a new theme, “built around four friends' brotherly bond while emphasizing the camaraderie, rivalries and unspoken, yet understood, inside jokes during their regular barbecues.”

In some of the creative, Alvarez interacts with the “Quatro Amigos” during Carne Asada (BBQ).

According to Tecate, “The ‘We Are Bold' campaign is rooted in consumer insights for the beer brand's core demographic, the bicultural Hispanic male, and the role that the BBQ grilling occasion — or Carne Asada, as literally translated by this group — plays culturally as a social forum to grow closer to their friends and as a key consumption occasion.”

The effort, which launches with two spots and will add a third in May, also includes Internet, social media, POP and out-of-home.

For the latter, billboards will appear in select Sun Belt states (Arizona, California, New Mexico, Nevada and Texas) in the coming weeks and expand to 30 key markets by early spring, including New York, Chicago, Atlanta and Orlando.

Lead agencies include Red Urban, Tecate's digital agency, and Nómades.

"By grounding our creative in the Carne Asada occasion, we've brought to life those intangible bonding moments guys share with their brothers around a grill," Belen Pamukoff, Tecate brand director, said in a statement.

"These moments will be extended throughout the year as we continue to feature the how, when and where our bicultural Hispanic celebrates the unique brotherhood between friends with a refreshing Tecate."

"Chill" is a test of will as the four vie to see who can hold their ice cold Tecate the longest, despited the increasing pain, “highlighting that there's always a friendly competition amongst brothers.”

In “Competition,” the guys seek to outdo each other during a cookout with bigger grills covered with more and more food. Alvarez wins out, however, when he opens the hood to his car and unveils a grill bigger than all the others and filled with even more food and more Tecate.

Gym” finds Alvarez in a gym about to work out. A large slab of meat is hanging from a hook, usually used by boxers to strengthen their bodies by punching away at it as if it were an opponent in the ring. Instead, Alvarez cuts up the meat and begins to grill it, accompanied by Tecate.

According to Pablo Batlle, CCO for Nómades, "In 2018, we want to continue modernizing and building Tecate towards becoming the No. 1 Mexican import light brand.

“The challenge this year was to find relevant and insightful examples for the market around the Brotherhood of the BBQ. The campaign idea looks to unite bicultural men who love a good Carne Asada and an ice cold Tecate,” said Batlle.

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