Anheuser-Busch Has Super Super Bowl LX Plans For Michelob Ultra, Bud, Bud Light
Monday, January 12, 2026 at 02:17PM By Barry Janoff
January 12, 2026: This past September, some five months before the event, NBCUniversal said it has sold out of all ad inventory for Super Bowl LX, which will be presented on NBC, Peacock and Telemundo on Feb. 8, 2026, in Levi’s Stadium, Santa Clara, Calif.
It turns out that Anheuser-Busch has again purchased the largest chunk of time during the Super Bowl broadcast.
Anheuser-Busch, the official beer sponsor of the NFL for more than 20 years, said Michelob Ultra, Budweiser and Bud Light would be "investing more in Super Bowl LX than any other company as the game’s No. 1 advertiser across all categories.”
Commercials that will first air during the Super Bowl will appear through national media campaigns inclusive of the general market, Spanish language and streaming broadcasts, pre- and post-game activations, integrations at retail and out-of-home placements both in San Francisco and key markets around the country.
That includes the Winter Olympics in Milan Cortina,, FIFA Men’s World Cup and celebrating America’s 250th birthday and Budweiser’s 150th anniversary.
“We’re now in a one-of-a-kind year for sports and entertainment in America, and we’re primed to kickstart our plans at Super Bowl,” Kyle Norrington, chief commercial officer at Anheuser-Busch, said via the company.
Super Bowl LX ads were going for upward of $8 million per 30-second spot, according to industry analysts, but brands with multiple spots get a “package deal.”
“As one of the most prolific advertisers in Super Bowl history, our new spots will provide fans with the first look at what they can expect throughout this extraordinary year as our portfolio of brands show up to celebrate unparalleled events,” said Norrington.
Michelob Ultra , the official beer sponsor of Team USA, will air a commercial “about America’s competitive spirit. Super Bowl LX is a key part of the brand's full-scale campaign in support of the Winter Olympic Games which includes new Team USA-branded packaging for fans to enjoy as they cheers to the home team.”
Budweiser is returning to the Super Bowl with a spot to celebrate the brand’s milestone 150th anniversary and America’s 250th birthday, described by Anheuser-Busch as an “empowering, heartfelt national commercial that captures how its beer is not only made in America; it’s made of America.”
As part of its larger “Made of America” campaign, Budweiser is also releasing a limited-edition Heritage Can Series pack featuring four unique designs representing different eras of the brand’s history.
Bud Light also returns to the Super Bowl stage, “showcasing the brand’s iconic humor and celebrity partners who display their willingness to do anything for the clean, crisp taste of Bud Light. Celebrating the brand’s passion points of sports and music . . . creative celebrates the universal fixture of any great Super Bowl LX party: the keg.
Anheuser-Busch's Super Bowl impact will also extend beyond the broadcast, bringing multiple brands directly to fans with events that will enhance the Super Bowl weekend experience in San Francisco.
On Feb. 6, "Bud Light Presents Post Malone & Buddies” will see the global star back on Bud Light’s stage for his second-consecutive Super Bowl performance.
“You can count on us to continue investing in the moments that celebrate beer, sports, and epic milestones,” said Norrington.
NBCU: Super Bowl LX Ad Inventory ‘Sold Out’; ‘SNF’ Highest-Grossing Season
Play Chart: NFL, Partners Unveil Multi-Platform Activation For Super Bowl LX
Bad Bunny Bags Big Gig: Super Bowl LX Apple Music Halftime Show
Back to Home Page