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Sports Marketer of the Year
 
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QUICK HITS

• Naismith Memorial Basketball Hall of Fame Finalists Class of 2018: Ray Allen, Maurice Cheeks, Charles “Lefty” Driesell, Hugh Evans, Grant Hill, Jason Kidd, Steve Nash, Rudy Tomjanovich, Chris Webber, Kim Mulkey, Katie Smith, Tina Thompson, Wayland Baptist University. Class of 2018 will be named during the NCAA Men’s Final Four weekend in San Antonio March 31-April 2.

• Serena Williams, who said her first auto purchase was a while Lincoln Navigator SUV she named “Ginger,” has signed to become an official spokesperson for the brand. A social media-based marketing campaign includes videos of Williams talking about and driving the 2018 Navigator, with ongoing videos to follow. “Partnering with a brand like Navigator comes from a genuine place,” she said in the first video. “Let’s just be honest: Serena Williams needs to be in the new Navigator.”

• The Smashing Pumpkins unveil 'Shiny And Oh So Bright' 36-city tour, their first tour in nearly 20 years, with founding members Billy Corgan, Jimmy Chamberlin, James Iha. Produced by Live Nation.

KEEPING SCORE

Most Exciting Sports Worldwide
1. Athletics (i.e. Olympics) 47% Very/Quite Exciting
2. Tennis 43%
3. Football (soccer) 43%
4. Rugby 41%
5. Gymnastics 36%
6. Boxing 32%
7. Formula 1 32%
8. Swimming 26%
9. Horse Racing 25%
10. Cycling 25%

Most Boring Sports Worldwide
1. Golf 70% Very/Quite Boring
2. U.S. Football 59%
3. Cricket 58%
4. Darts 58%
5. Snooker 57%
6. Basketball 52%
7. Horse Racing 52%
8. Cycling 50%
9. Formula 1 49%
10. Boxing 46%

Poll from YouGov.com

BUY SELL

Top Selling MLS Player Jerseys
1. Miguel Almirón Atlanta United
2. Bastian Schweinsteiger Chicago Fire
3. Josef Martínez Atlanta United
4. Jordan Morris Seattle Sounders
5. David Villa NYCFC
6. Clint Dempsey Seattle Sounders
7. Sebastian Giovinco Toronto FC
8. Kaká Orlando City FC
9. Andrea Pirlo NYCFC
10. Nicolás Lodeiro Seattle Sounders
SOURCE MLS STORE

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Kellogg's: Chloe Kim Winter Games Ads Below

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Tuesday
Dec102013

Thanks To Foot Locker, Blake Griffin Loses Clippers Locker Room Space To Little Chris

By Barry Janoff

December 13, 2013: Is All-Star forward Blake Griffin out of the Los Angeles Clippers locker room?

Perhaps not in real NBA life, but that's the scenario in a new TV spot from Foot Locker for its Kids Foot Locker division.

The 30-second commercial, "Locker," features Griffin, teammate Chris Paul and Paul's son, "Little" Chris, with a focus on merchandise available for young consumers in Kids Foot Locker locations.

The spot, from BBDO, NY, debuts this week during NBA and kids programming and online.

"We were excited to have Chris Paul and Blake Griffin in our new Kids Foot Locker spot, as both parents and kids identify with these talented athletes," Stacy Cunningham, evp for Foot Locker and for Kids Foot Locker., said in a statement.

According to Cunnigham, the spot features such items as Jordan One Flights and Flight Origin Sneakers, varsity hoodies and T-shirts.

Support includes Internet and social media sites such as Twitter, Facebook, YouTube and Pinterest.

The spot opens in the Clippers locker room with Paul and a team trainer talking about the abundance of items that Little Chris has gotten for the holidays. So much, in fact, that Paul has given his son a locker adjoining his to store all the goodies.

However, the trainer notices something odd. "Isn't that where Blake's locker used to be?"

"Not any more," Paul replies. "Ain't that right, man," Paul says to his son, who readily agrees.

The next scene shows Griffin standing in a bus terminal, anxiously waiting to use one of the lockers. "C'mon, man, I've got practice," he says to a guy who is blocking his "new" locker. (See the full spot here.)

Text uses the Foot Locker tag, "Go Big."

"Sharing the spotlight with people that I love and one of my favorite brands brings this spot close to home," Paul said in a statement. "I really enjoyed kicking off the holiday with this collaboration with my son, my buddy Blake, and the Foot Locker family. I'm glad to be a part of a campaign that inspires kids of all ages to dream big, play big and go big."

Foot Locker Ad Rewrites Sports With Tyson, Holyfield, Favre

Griffin, CP3 A Duo For Foot Locker Campaign

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