Top
QUICK HITS

• In conjunction with the official grand opening of its Americas headquarters, Bridgestone Americas, Inc. and the Nashville Predators unveiled an additional five-year extension for the naming rights agreement for Bridgestone Arena, home of the Nashville Predators. Initially signed in March 2010, the extended terms now ensure Bridgestone naming rights through 2025. Financial terms were not shared.
• Research, marketing and consulting firm NewZoo, San Francisco, has increased its estimate of the market size for global games for 2016-20 “based on an even stronger performance than anticipated in the first three quarters of the year. NewZoo now says that the global games market would generate $116 billion in game software revenues, $7.1 billion higher than previously estimated and nearly 11% growth vs. 2016. The firm now estimates that the category will hit $143.5 billion in 2020.

• Univision Deportes said it would conclude the year as the “leading sports brand delivering the most soccer viewing in the country throughout 2017.” Univision Deportes said this past year it earned the highest share of soccer viewing in the U.S. among 29 networks broadcasting live soccer, claiming over 40% of all viewing across the networks of Univision. It also said it led the industry by “broadcasting 19 out of 20 top-rated club soccer matches in 2017, regardless of language.”
• The NBA has named Indianapolis as the site for the 2021 All-Star Game, to be played in Bankers Life Fieldhouse on Feb. 14. The next three NBA All-Star Games are: Los Angeles (Staples Center, Feb. 18, 2018), Charlotte (Spectrum Center. Feb. 17, 2019) and Chicago (United Center, Feb. 16, 2020). Cleveland said it would seek to host the 2022 game, which would be the 70th All-Star Game in league history.

POLL POSITION
BEST ALL-STAR GAME
 
pollcode.com free polls
KEEPING SCORE

Top-Selling NBA Jerseys Dick's Sporting Goods (Season to Date)

1. LeBron James Cleveland Cavaliers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Golden State Warriors

4. Russell Westbrook Oklahoma City Thunder
5. Joel Embid Philadelphia 76ers
6. Kristaps Porzingas New York Knicks
7. Giannis Antetokounmpo Milwaukee Bucks

8. James Harden Houston Rockets
9. Ben Simmons Philadelphia 76ers
10. Isaiah Thomas Cleveland Cavaliers
11. Kawhi Leonard San Antonio Spurs
12. Gordon Heyward Boston Celtics
13. Kevin Love Cleveland Cavaliers
14. Karl-Anthony Towns Minnesota Timberwolves
15. Al Horford Boston Celtics

SOURCE: DICK'S SPORTING GOODS

BUY SELL

TOP SEARCHES IN U.S. ON GOOGLE 2017

Lists are based on search terms that had a high spike in traffic in 2017 as compared to 2016.
Athletes
1. Floyd Mayweather
2. Gordon Hayward
3. Aaron Boone
4. Paul George
5. Tony Romo
6. Aaron Judge
7. Gonzo Ball
8. Carmelo Anthony
9. Sergio Gracchia
10. Isaiah Thomas

Professional Sports Teams
1. New York Yankees
2. Houston Astros
3. Boston Celtics
4. Los Angeles Dodgers
5. Atlanta Falcons
6. Dallas Cowboys
7. New England Patriots
8. Pittsburgh Steelers
9. Houston Rockets
10. Philadelphia Eagles

SOURCE: GOOGLE

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Friday
Aug212015

truth x Vans Takes On Teen Smoking With 'Weapons Of Mass Ridiculousness'

By Barry Janoff

August 21, 2015: When it comes to smoking, the American Legacy Foundation: Legacy for Health will have none of it, and neither will action sports lifestyle and youth culture brand Vans.

Together, they are seeking to reach the goal being promoted by Legacy's iconic "truth" campaign: Ending tobacco use among teens and "inspire tobacco-free lives" for everyone.

Legacy for Health and Vans, which have worked together on initiatives including the Vans Warped Tour, have now joined forces for a truth x Vans campaign, featuring a limited-edition apparel collection inspired by "100 ridiculously-awesome replacements for cigarettes."

The multi-media effort is anchored by a TV spot, “Weapons of Mass Ridiculousness," which focuses on "the many things this generation can do instead of smoking cigarettes."

Among the activities found in the 30-second spot: skateboarding, strolling on the boardwalk, windsurfing, horseback riding, creating artwork, eating sushi, crowd surfing, playing soccer, playing with your puppy, mountain climbing, lake diving, sightseeing and going to a concert. (See the full spot here.)

Support includes Internet, social media and activation on-site at Vans' roster of events, including the Vans Warped Tour, Vans Triple Crown of Surfing, the Vans Downtown Showdown, the Vans Pool Party and the Vans U.S. Open of Surfing.

The apparel — including T-shirts, hats and shoes — is available in the top 100 Vans retailers and online at vans.com/truth.

A related umbrella "Finish IT" campaign, which began in 2014 but the most recent version of which launched earlier this summer, comes with the message, "With teen cigarette use at 8%, ending tobacco use is achievable. truth’s 'Finish It' campaign was created to empower today’s generation of youth to be the one to #FinishIt for good."

The truth "Tour Rider" kicked off in June with plans to make some 100 stops through September at theme parks, sports events and music festivals, including the Vans Warped Tour and the Rockstar Energy Drink Mayhem Festival.

“It's a way for us to reach a broad audience and help them carry forward life-saving messages about health and the effects of tobacco use," Eric Asche, CMO for the truth campaign, said in a statement.

As part of its effort, the American Legacy Foundation aligned with Brett Stiles, an Austin-based graphic designer and lifelong skateboarder, to create custom graphics based on truth fact No. 240: Big Tobacco’s products kill 113 people from second-hand smoke every day.

“I grew up wearing Vans, and being obsessed with skateboarding and skate culture," Stiles offers on a dedicated Vans x truth Web site. "I’m still an avid skater, and more relevant to this project, I am 100% on-board with truth’s mission."

According to Stiles, "This project has been a dream come true — I’ve gotten to combine my love for graphic design and skateboarding with a cause I feel so passionate about. Stoked is an understatement."

In September, the American Legacy Foundation, a not-for-profit organization founded in 1998 and based in Washington D.C., will change its name to Truth Initiative to help drive public awareness.

Back to Home Page