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NEWS REAL

• Stating that “we are continually seeking opportunities to evolve our product offerings,’ Kohl’s has signed an exclusive long-term alliance with Fanatics, a global leader in licensed sports merchandise. Kohl’s said that the addition of “hundreds of thousands of items across team apparel, jerseys and additional merchandise categories will give Kohl’s customers access to a deeper selection of products.” Full story here.

• Maria Sharapova has withdrawn from the Grand Slam at French Open, citing her shoulder injury and recovery.

• Earvin “Magic” Johnson and Larry Bird will be the co-recipients of the NBA Lifetime Achievement Award, to be honored during the NBA Awards on June 24 (TNT).

• The American Gaming Assn. has released a new set of self-regulations on advertising and marketing legal sports betting, the “Responsible Marketing Code for Sports Wagering. “The new code includes self-imposed restrictions on target audiences, outlets and materials branding, while mandating responsible gaming inclusion.” Full story here.

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.” 

POLL POSITION

U.S. Women’s National Team head coach Jill Ellis has named the 23 players who will represent the U.S. in France and seek to defend their FIFA Women’s World Cup crown (July 7-Aug.7).

GOALKEEPERS

Adrianna Franch* (Portland Thorns FC), Ashlyn Harris** (Orlando Pride), Alyssa Naeher** (Chicago Red Stars)
DEFENDERS
Abby Dahlkemper* (NC Courage), Tierna Davidson* (Chicago Red Stars), Crystal Dunn* (NC Courage), Ali Krieger*** (Orlando Pride), Kelley O’Hara*** (Utah Royals FC), Becky Sauerbrunn*** (Utah Royals FC), Emily Sonnett* (Portland Thorns FC)
MIDFIELDERS
Morgan Brian** (Chicago Red Stars), Julie Ertz** (Chicago Red Stars), Lindsey Horan* (Portland Thorns FC), Rose Lavelle* (Washington Spirit), Allie Long* (Reign FC), Samantha Mewis* (NC Courage)
FORWARDS
Tobin Heath*** (Portland Thorns FC), Carli Lloyd**** (Sky Blue FC), Jessica McDonald* (NC Courage), Alex Morgan*** (Orlando Pride), Christen Press** (Utah Royals FC), Mallory Pugh* (Washington Spirit), Megan Rapinoe*** (Reign FC)
* First Women’s World Cup
** Second Women’s World Cup
*** Third Women’s World Cup
**** Fourth Women’s World Cup

KEEPING SCORE

Results from NBA Draft Lottery 2019 presented by State Farm — aka the Zion Williamson Lottery:
1. New Orleans  
2. Memphis        
3. New York        
4.Los Angeles Lakers     
5. Cleveland
6. Phoenix          
7. Chicago
8. Atlanta
 9. Washington
10. Atlanta (from Dallas)
11. Minnesota
12. Charlotte        
13.  Miami
14.  Boston (from Sacramento via Philadelphia)

BUY SELL

Weekend Box Office May 17-19
1. John Wick 3 $57M
2. Avengers: Endgame $29.4M
3. Pokemon Detective Pikachu $24.8M
4. A Dog’s Journey $8M
5. The Hustle $6M
6. The Intruder $4M
7. Long Shot $3.4M
8,. The Sun Is Also A Star $2.6M
9. Poms $2M
10. Uglydolls $1.6M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

NBA Finals: Legends Rise See More Ads Below

 

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Friday
Aug212015

truth x Vans Takes On Teen Smoking With 'Weapons Of Mass Ridiculousness'

By Barry Janoff

August 21, 2015: When it comes to smoking, the American Legacy Foundation: Legacy for Health will have none of it, and neither will action sports lifestyle and youth culture brand Vans.

Together, they are seeking to reach the goal being promoted by Legacy's iconic "truth" campaign: Ending tobacco use among teens and "inspire tobacco-free lives" for everyone.

Legacy for Health and Vans, which have worked together on initiatives including the Vans Warped Tour, have now joined forces for a truth x Vans campaign, featuring a limited-edition apparel collection inspired by "100 ridiculously-awesome replacements for cigarettes."

The multi-media effort is anchored by a TV spot, “Weapons of Mass Ridiculousness," which focuses on "the many things this generation can do instead of smoking cigarettes."

Among the activities found in the 30-second spot: skateboarding, strolling on the boardwalk, windsurfing, horseback riding, creating artwork, eating sushi, crowd surfing, playing soccer, playing with your puppy, mountain climbing, lake diving, sightseeing and going to a concert. (See the full spot here.)

Support includes Internet, social media and activation on-site at Vans' roster of events, including the Vans Warped Tour, Vans Triple Crown of Surfing, the Vans Downtown Showdown, the Vans Pool Party and the Vans U.S. Open of Surfing.

The apparel — including T-shirts, hats and shoes — is available in the top 100 Vans retailers and online at vans.com/truth.

A related umbrella "Finish IT" campaign, which began in 2014 but the most recent version of which launched earlier this summer, comes with the message, "With teen cigarette use at 8%, ending tobacco use is achievable. truth’s 'Finish It' campaign was created to empower today’s generation of youth to be the one to #FinishIt for good."

The truth "Tour Rider" kicked off in June with plans to make some 100 stops through September at theme parks, sports events and music festivals, including the Vans Warped Tour and the Rockstar Energy Drink Mayhem Festival.

“It's a way for us to reach a broad audience and help them carry forward life-saving messages about health and the effects of tobacco use," Eric Asche, CMO for the truth campaign, said in a statement.

As part of its effort, the American Legacy Foundation aligned with Brett Stiles, an Austin-based graphic designer and lifelong skateboarder, to create custom graphics based on truth fact No. 240: Big Tobacco’s products kill 113 people from second-hand smoke every day.

“I grew up wearing Vans, and being obsessed with skateboarding and skate culture," Stiles offers on a dedicated Vans x truth Web site. "I’m still an avid skater, and more relevant to this project, I am 100% on-board with truth’s mission."

According to Stiles, "This project has been a dream come true — I’ve gotten to combine my love for graphic design and skateboarding with a cause I feel so passionate about. Stoked is an understatement."

In September, the American Legacy Foundation, a not-for-profit organization founded in 1998 and based in Washington D.C., will change its name to Truth Initiative to help drive public awareness.

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