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NEWS REAL

• Serena Williams has withdrawn from the Miami Open (March 23) due to knee issues.

• Picking up the mantle of National Women’s Month, and anticipating what next year will be its 70th anniversary, the LPGA has unveiled “Drive On,” a multi-platform refined brand position. According to the LPGA, “Drive On is clearly rooted in golf, but it's a bigger idea. It captures the power and potential in each of us and celebrates the hard work, focus and tenacity that it takes to achieve our goals.” Full story here.

• The NBA said that the Chinese and Croatian National Teams would join all 30 NBA teams to compete at MGM Resorts NBA Summer League 2019 in Las Vegas, marking the first time that the league will feature two international teams, with 83 games over 11 days (July 5-15).

• The 2019 Alliance of American Football Championship, originalluy scheduled for April 27 in Las Vegas, will be played in Ford Center at The Star in Frisco, Texas., which is owned and operated by Jerry Jones and the Dallas Cowboys.

• MLB and the MLB Players’ Assn. have unveiled numerous changes to the game to be installed over the next two seasons that will impact game length, marketing broadcast partners, the All-Star Game and the Home Run Derby. Full story here.

POLL POSITION

Top Ten Most In-Demand MLB Tickets (based on total ticket sales on StubHub thru March 14):
1. New York Yankees
2. Boston Red Sox
3. San Francisco Giants
4. Chicago Cubs
5. St. Louis Cardinals
6. Los Angeles Dodgers
7. Philadelphia Phillies
8. Texas Rangers
9. New York Mets
10. Houston Astros

SOURCE: STUBHUB

KEEPING SCORE

The Most-In-Demand MLB Home Openers
(based on total ticket sales on StubHub thru March 14, all on March 28):

• Arizona Diamondbacks at the Dodgers (average ticket price $229.
• Baltimore Orioles at New York Yankees (average ticket price $202)
• Atlanta Braves at Philadelphia Phillies (average ticket price $84)
• Chicago Cubs at Texas Rangers (average ticket price $254)
• Pittsburgh Pirates at Cincinnati Reds (average ticket price $122)

BUY SELL

Weekend Box Office March 15-17
1. Captain Marvel $69.3M
2. Wonder Park $16M
3. Five Feet Apart $13.2M
4. How To Train Your Dragon: Hidden World $9.4M
5. Madea Family Funeral $8M
6. No Manches Frida 2 $3.9M
7. Captive State $3.2M
8. Lego Movie 2 $2.1M
9. Alita: Battle Angel $1.9M
10. Green Book $1.3M
Source: Box Office Mojo

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COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Thursday
May312018

'Incredibles 2' Disney-Pixar Draws On Asics Campaign To Help People Feel Super

By Barry Janoff

May 30, 2018: Sport performance brand Asics has joined a roster of more than a dozen brands tying in with the upcoming release of The Incredibles 2, with a multi-media effort focusing on health and intended “ to get families moving this summer.”

The deal with Disney·Pixar includes TV, a line of limited-edition footwear and a series of exercise videos based on the superpowers of the Parr Family:  strength, stretch, stealth, balance and speed.

Asics said the effort fits under its recently released “I Move Me” global campaign, “which aims to inspire people to get active and move regardless of who they are and how they move.”

Disney said the Asics campaign complements its Healthy Living commitment, “which seeks to help and inspire the whole family to be happier and healthier by eating better and being more active together.”

The alliance will see The Incredibles 2 leg of the “I Move Me” campaign activate in Asics' flagship stores in such cities as London, Paris, Amsterdam, Brussels, Barcelona and Madrid, which will feature a “special super furniture set with Asics FrontRunners ( the brand's ambassadors of movement) running workout sessions.”

As part of multi-media marketing, a dedicated animated spot, “Calling All Families,” shows the Parr family in action, interspersed with text: “Calling all families. Your mission begins . . . Get active. Move together.” The spot ends with a shot of the limited-edition Asics shoe line and the tag, “I move me.”

According to Robin Karakash, director of integrated marketing communications for Asics EMEA, “Around the world, rates of physical activity are dropping, especially amongst children, so our mission at Asics is to get generations of families moving more.

“We are certain that we'll be able to inspire thousands to move and enjoy the power of exercise."

Other The Incredibles 2 tie-ins include Alaska Airlines special-edition plane, Tomy's Lamaze Incredibles toys, Lego The Incredibles 2 video game, Jakks action figures and accessories, swimwear/activewear from Trina Turk, Kleenex special boxes, a trio of Chrysler commercials for the Pacifica family van, Coppertone “Incredibles” kids’ images on its kid-oriented sunscreen products, Juicy Juice on-pack images, Best Western, Bounty paper towels, McDonald’s Happy Meals toys, Clorox and Horizon Organic.

The movie, written and directed by Brad Bird, is due in theaters June 15.

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