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Best Marketing Events In April 2017
 
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NFL 2017 First Round Draft Picks
1. Cleveland Browns
Garrett, Myles
DE 6'4" 272 Texas A&M
2. Chicago Bears (From 49ers)
Trubisky, Mitchell
QB 6'2" 222 North Carolina
3. San Francisco 49ers (From Bears)
Thomas, Solomon
DE 6'3" 273 Stanford
4. Jacksonville Jaguars
Fournette, Leonard
RB 6'0" 240 LSU
5. Tennessee Titans (From Rams)
Davis, Corey
WR 6'3" 209 Western Michigan
6. New York Jets
Adams, Jamal
S 6'0" 214 LSU
7. Los Angeles Chargers
Williams, Mike
WR 6'4" 218 Clemson
8. Carolina Panthers
McCaffrey, Christian
RB 5'11" 202 Stanford
9. Cincinnati Bengals
Ross, John
WR 5'11" 188 Washington
10. Kansas City Chiefs (From Bills)
Mahomes, Patrick
QB 6'2" 225 Texas Tech
11. New Orleans Saints
Lattimore, Marshon
CB 6'0" 193 Ohio St.
12. Houston Texans (From Browns through Eagles)
Watson, Deshaun
QB 6'2" 221 Clemson
13. Arizona Cardinals
Reddick, Haason
LB 6'1" 237 Temple
14. Philadelphia Eagles (From Vikings)
Barnett, Derek
DE 6'3" 259 Tennessee
15. Indianapolis Colts
Hooker, Malik
S 6'1" 206 Ohio St.
16. Baltimore Ravens
Humphrey, Marlon
CB 6'0" 197 Alabama
17. Washington Redskins
Allen, Jonathan
DE 6'3" 286 Alabama
18. Tennessee Titans
Jackson, Adoree'
CB 5'10" 186 USC
19. Tampa Bay Buccaneers
Howard, O.J.
TE 6'6" 251 Alabama
20. Denver Broncos
Bolles, Garett
OT 6'5" 297 Utah
21. Detroit Lions
Davis, Jarrad
LB 6'1" 238 Florida
22. Miami Dolphins
Harris, Charles
OLB 6'3" n253 Missouri
23. New York Giants
Engram, Evan
TE 6'3" 234 Mississippi
24. Oakland Raiders
Conley, Gareon
CB 6’0” 195 Ohio St
25. Cleveland Browns (From Texans)
Peppers, Jabrill
S 5'11" 213 Michigan
26. Atlanta Falcons (From Seahawks)
McKinley, Takkarist
DE 6'2" 250 UCLA
27. Buffalo Bills (From Chiefs)
White, Tre'Davious
CB 5'11" 192 LSU
28. Dallas Cowboys
Charlton, Taco
DE 6'6" 277 Michigan
29 .Cleveland Browns (From Packers)
Njoku, David
TE 6'4" 246 Miami
30. Pittsburgh Steelers
Watt, T.J.
OLB 6'4" 252 Wisconsin
31. San Francisco 49ers (From Seahawks through Falcons)
Foster, Reuben
LB 6'0" 229 Alabama
32. New Orleans Saints (From Patriots)
Ramczyk, Ryan
OT 6'6" 310 Wisconsin

WHAT YOU SAY!?

ESPN’s 2017 Monday Night Football Schedule
Preseason
Thurs, Aug. 17
Tampa Bay Buccaneers at Jacksonville Jaguars 8 PM ET
Mon, Aug. 21
New York Giants at Cleveland Browns 8 PM ET

Regular Season (8 PM ET unless indicated)
Sept. 11
New Orleans Saints at Minnesota Vikings 7 PM ET
Los Angeles Chargers at Denver Broncos 10:15 PM ET
Sept. 18
Detroit Lions at New York Giants
Sept. 25
Dallas Cowboys at Arizona Cardinals
Oct. 2
Washington Redskins at Kansas City Chiefs
Oct. 9
Minnesota Vikings at Chicago Bears
Oct. 16
Indianapolis Colts at Tennessee Titans
Oct. 23
Washington Redskins at Philadelphia Eagles
Oct. 30
Denver Broncos at Kansas City Chiefs
Nov. 6
Detroit Lions at Green Bay Packers
Nov. 13
Miami Dolphins at Carolina Panthers
Nov. 20
Atlanta Falcons at Seattle Seahawks 
Nov. 27
Houston Texans at Baltimore Ravens 
Dec. 4
Pittsburgh Steelers at Cincinnati Bengals
Dec. 11
New England Patriots at Miami Dolphins
Dec. 18
Atlanta Falcons at Tampa Bay Buccaneers
Dec. 25
Oakland Raiders at Philadelphia Eagles

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COLLEGE

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Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Tuesday
Jun022015

BodyArmor Goes Back To The Future With Gronk, Luck, Diggens, Posey, Harden

By Barry Janoff

June 2, 2015: In its on-going efforts to cut into the marketing share of Gatorade, Powerade and other sports energy drinks, BodyArmor has united its solid array of endorsers for a multi-level campaign to support its position as being the choice of today's athlete.

The effort is anchored by a TV spot, "This Is Now," that includes the participation of Andrew Luck, James Harden, Rob Gronkowski, Mike Trout, Richard Sherman, Buster Posey and Skylar Diggins.

BodyArmor's roster also includes Kevin Love and Sydney Leroux.

The theme of the campaign: "Sports have evolved over the years — upgraded equipment, upgraded training and upgraded nutrition — so isn’t it time for an upgraded sports drink?"

Gatorade from PepsiCo is the dominant leader in the category with some 75% of the sports drink market, according to research firm Mintel. Coca-Cola's Powerade is second at 20%. The category could top $9.3 billion in sales in 2017.

BodyArmor launched in 2011 under the auspices of Lance Collins, who also created Fuze; and Mike Repole, who co-founded Vitaminwater. Although all of its athlete endorsers also are listed as "investors," the most notable might be Kobe Bryant, who also sits on the brand's board of directors but does not appear in current marketing.

The TV spots takes on the look and feel of the iconic Movietone News reels that ran in move theaters for more than 30 years.

"Sports have evolved over the years," says a voiceover against a backdrop of black-and-white clips of current athletes in historical footage. "Back then, our (football) helmets were leather (as we see a shot of Andrew Luck). Not everyone was encouraged to play (as referee takes a basketball away from Skylar). We only drank what they gave us."

The narrative continues. "Our socks were high and our shorts were short (as we see James Harden dressed in an outdated hoops uniform). Our (hockey) masks were terrifying (exemplified by Rob Gronkowski). We wore fur. We searched for an edge. Sometimes that meant Stickum (as we see Richard Sherman with a football stuck to his hand). Other times that mean voodoo. We went big. Really big. It was business up front and party in the back. We didn't have a nutrition plan. That was then."

At this point, the spot gets a dose of 2015 imagery and a more vibrant voiceover. "This is now. Athletes have evolved. We are today's athletes. We are focused. We push ourselves further. We are all players now. We have no off-season. We demand better. And we're obsessed on what we put in our bodies. Sports have evolved. And so have sports drinks. Upgrade your game. Upgrade to BodyArmor." (See the full spot here.)

Support includes Internet and social media such as Facebook, YouTube and Twitter via a number of hashtags (#ThisIsNOW. #UpgradeYourSportsDrink #UpgradeYourGame).

BodyArmor gained some notoriety in 2012 when it was sued by Under Armour over alleged trademark infringement. The case was settled in 2013, with terms not disclosed.

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