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QUICK HITS

• The NFL has unveiled the Super Bowl Ticket Giveaway, an initiative this season to "surprise fans across the country with an invitation to attend Super Bowl LII in Minnesota on February 4, 2018. A total of 500 free tickets will be distributed under the program as a way to give back to dedicated NFL fans and provide them with a once-in-a-lifetime experience."
• Farmers Insurance has extended its alliance with PGA TOUR player Rickie Fowler for three years (2018-2020).  Fowler has been a brand ambassador since 2012. Fowler has been featured in the Farmers "We Know From Experience" advertising campaign, including the recent "Chauffeur Terrier" television commercial, along with other digital marketing platforms.
Heroes Evolved, featuring an in-game and playable Bruce Lee, has hit the multi-player online battle arena via R2Games and the Bruce Lee, LLC (owned and operated by Lee's daughter, Shannon Lee).
• In it's ninth season as the official wardrobe supplier for the National Basketball Coaches Assn., Men's Wearhouse said that 24 NBA head coaches would be outfitted with Joseph Abboud Custom suits for the 2017-18 season. According to Golden State Warriors head coach Steve Kerr, "With 82 games a season, it's important to look professional and have confidence on the court."

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MLB 2017 Awards Schedule
• Oct. 26
Rawlings Gold Glove finalists on Twitter (12 PM. ET)
• Nov. 6
BBWAA Awards Finalists MLB Network
• Nov .7
Rawlings Gold Glove Awards ESPN (9 PM. ET)
• Nov. 9
Louisville Silver Sluggers MLB Network, (6 PM. ET)
• Nov. 10
Wilson Defensive Players of the Year MLB Network (6 PM. ET)
• Nov. 13
Jackie Robinson Rookies of the Year MLB Network (6 PM ET)
• Nov. 14
Managers of the Year MLB Network (6 PM. ET)
• Nov. 15
Cy Young Awards MLB Network( 6 PM ET)
• Nov. 16
Most Valuable Players MLB Network ( 6 PM ET)
• Nov. 17
Esurance MLB Awards MLB Network

BUY SELL

NBA Teams With Jersey-Patch Deals (To Date):

• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Cleveland Cavaliers (Goodyear)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Los Angeles Lakers (Wish)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Sacramento Kings (Blue Diamond)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)
All patches will be 2.5 x 2.5 on the left side, with a Nike Swoosh logo on the right side.

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NYSportsJournalism.com + Topic Of Requested Search

COLLEGE

Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Jan172013

Nike Mantra: Like The Sun, Rain, Earth, Count On Kobe Bryant Now And Later

By Barry Janoff

January 17, 2013: Nike this week breaks its first new hoops commercial of 2013, an ode to the veteran, five-time NBA champion Kobe Bryant, which ultimately philosophizes that like the sun shining, the rain falling and the grass growing, Bryant is a constant force of nature and a constant presence in the league.

The spot and related activation will support the new "Kobe 8 System," described by Nike as the "lowest and lightest" Kobe Bryant signature shoes to date. The early released color patterns are meant to mimic Kobe's nickname, Black Mamba (snake) and also evoke images from the Chinese Year of the Snake in 2013.

The commercial breaks as Bryant was named to his NBA record 15th consecutive All-Star Game. Despite the fact that the Los Angeles Lakers have been hovering around .500 all season, Bryant received the most votes among all players, almost 16 million.
 
The spot, "Count On Kobe," will run during basketball programming across NBA media partners, including ESPN, TNT, ABC and NBA TV. Support includes Internet and social media such as Facebook, Twitter and YouTube. Lead agency is Wieden + Kennedy, Portland, Ore.

The spot opens with a dramatic sunrise as female narrator with a British accent explains, "This is how the world works: The sun shines. The grass grows. Kobe Bryant arrives to practice at three."

A clock shows 3 PM, but the narrator begs to differ. "The other three!"

Several esoteric and philosophical observations follow. "Chickens 'Bock! Bock! Bock!'" says the narrator as we see baby chicks bouncing in the air. "Broccoli can fight cancer. Rice provides energy. Kobe eats rice, broccoli, chicken. And the world turns.

"Earthquakes shake. Bakers bake. Kobe Bryant shakes and bakes defenders," she continues as we see a chef preparing "Kobe Bryant's Ankle Snaps." The recipe contains "Can't defend this milk, Jab step sugar, All-purpose clutch flour" and, in reference to Bryant's Black Mamba nickname, "Mamba egg and python salt."

The voiceover continues with a mix of utter seriousness and a dash of tongue-in-cheek. "Philosophers ponder existence. Scholars read. Kobe Bryant takes everyone to school. Rain falls. Waterfalls dump water. Kobe owns the bucket." Not a water bucket filled with ice, as seen on screen, but the hoops basket, which is seen filling up with Kobe Bryant jump shots.

The Black Mamba reference returns. "Snakes are light, low and fast. Kobe's shoes are like snakes." Followed by more mystical references. "Bees sting when threatened. Kobe Bryant is never threatened. Best is ahead of better. The basket is ahead of the ball. Kobe is light years ahead of them all."

To sum it all up, we see Bryant in action driving to the hoop and slamming home a basket as the narrator says, "This is the way it was. This is the way it is." And as an on-screen calendar clock counts the years to 2019, she proclaims, "This is the way it will be."

(See the full spot here.)

If the ending of the Nike spot holds true, Bryant in 2019 would be 41 and playing in his 23rd season.

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