Top
NEWS REAL

• The NFL's 100th season will begin with the Chicago Bears hosting the Green Bay Packers in Soldier Field on Thursday, Sept. 5 (NBC, 8:20 PM ET). This will be the 199th meeting between the Bears and Packers, including regular- and post-season. Super Bowl champion New England Patriots will begin their season on NBC Sunday Night Football Sept. 8. Their opponent will be named when the full 2019 regular season schedule is released later this spring.

• Kraft Heinz, in partnership with the NHL and NHLPlayers’ Association (NHLPA) has unveiled the top four finalist communities competing for the coveted title of Kraft Hockeyville USA 2019. Voting begins March 30.

• NBA Experience, the new destination coming to Disney Springs at Walt Disney World Resort (Orlando) will officially open Aug. 12, 2019. In collaboration with the NBA, Disney is developing NBA Experience with 13 interactive elements and hands-on activities across 44,000 square feet and two floors, also including a NBA-themed retail store.

• D.G. Yuengling & Son brewery has signed a deal with Philadelphia Phillies' pitcher Aaron Nola, making him one of the first active, MLB players to have a partnership with a beer brand. Yuengling has been a sponsor of the Phillies since 2017,

• Alex Rodriguez' future is so hot he needs to wear shades. Good thing Jennifer Lopez also needs to wear shades. The celebrity couple stars in a new year-long marketing from Quay Australia, which is being called “their first major fashion campaign together,’ by industry analysts. Media includes print, digital and social media.

• The 2019 Alliance of American Football Championship, originally scheduled for April 27 in Las Vegas, will be played in Ford Center at The Star in Frisco, Texas., which is owned and operated by Jerry Jones and the Dallas Cowboys.

• MLB and the MLB Players’ Assn. have unveiled numerous changes to the game to be installed over the next two seasons that will impact game length, marketing broadcast partners, the All-Star Game and the Home Run Derby. Full story here.

POLL POSITION

Top Ten Most In-Demand MLB Tickets (based on total ticket sales on StubHub thru March 14):
1. New York Yankees
2. Boston Red Sox
3. San Francisco Giants
4. Chicago Cubs
5. St. Louis Cardinals
6. Los Angeles Dodgers
7. Philadelphia Phillies
8. Texas Rangers
9. New York Mets
10. Houston Astros

SOURCE: STUBHUB

KEEPING SCORE

The Most-In-Demand MLB Home Openers
(based on total ticket sales on StubHub thru March 14, all on March 28):

• Arizona Diamondbacks at the Dodgers (average ticket price $229.
• Baltimore Orioles at New York Yankees (average ticket price $202)
• Atlanta Braves at Philadelphia Phillies (average ticket price $84)
• Chicago Cubs at Texas Rangers (average ticket price $254)
• Pittsburgh Pirates at Cincinnati Reds (average ticket price $122)

BUY SELL

Weekend Box Office March 22-24
1. Us $70.2M
2. Captain Marvel $35M
3. Wonder Park $9M
4. Five Feet Apart $8.8M
5. How To Train Your Dragon 3 $6.5M
6. A Madea Family Funeral $4.5M
7. Gloria Bell $1.8M
8. No Manches Frida 2 $1.8M
9. Lego Movie 2 $1.1M
10. Alita: Battle Angel $1M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

March Madness '19: Geico See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Thursday
Jan172013

Nike Mantra: Like The Sun, Rain, Earth, Count On Kobe Bryant Now And Later

By Barry Janoff

January 17, 2013: Nike this week breaks its first new hoops commercial of 2013, an ode to the veteran, five-time NBA champion Kobe Bryant, which ultimately philosophizes that like the sun shining, the rain falling and the grass growing, Bryant is a constant force of nature and a constant presence in the league.

The spot and related activation will support the new "Kobe 8 System," described by Nike as the "lowest and lightest" Kobe Bryant signature shoes to date. The early released color patterns are meant to mimic Kobe's nickname, Black Mamba (snake) and also evoke images from the Chinese Year of the Snake in 2013.

The commercial breaks as Bryant was named to his NBA record 15th consecutive All-Star Game. Despite the fact that the Los Angeles Lakers have been hovering around .500 all season, Bryant received the most votes among all players, almost 16 million.
 
The spot, "Count On Kobe," will run during basketball programming across NBA media partners, including ESPN, TNT, ABC and NBA TV. Support includes Internet and social media such as Facebook, Twitter and YouTube. Lead agency is Wieden + Kennedy, Portland, Ore.

The spot opens with a dramatic sunrise as female narrator with a British accent explains, "This is how the world works: The sun shines. The grass grows. Kobe Bryant arrives to practice at three."

A clock shows 3 PM, but the narrator begs to differ. "The other three!"

Several esoteric and philosophical observations follow. "Chickens 'Bock! Bock! Bock!'" says the narrator as we see baby chicks bouncing in the air. "Broccoli can fight cancer. Rice provides energy. Kobe eats rice, broccoli, chicken. And the world turns.

"Earthquakes shake. Bakers bake. Kobe Bryant shakes and bakes defenders," she continues as we see a chef preparing "Kobe Bryant's Ankle Snaps." The recipe contains "Can't defend this milk, Jab step sugar, All-purpose clutch flour" and, in reference to Bryant's Black Mamba nickname, "Mamba egg and python salt."

The voiceover continues with a mix of utter seriousness and a dash of tongue-in-cheek. "Philosophers ponder existence. Scholars read. Kobe Bryant takes everyone to school. Rain falls. Waterfalls dump water. Kobe owns the bucket." Not a water bucket filled with ice, as seen on screen, but the hoops basket, which is seen filling up with Kobe Bryant jump shots.

The Black Mamba reference returns. "Snakes are light, low and fast. Kobe's shoes are like snakes." Followed by more mystical references. "Bees sting when threatened. Kobe Bryant is never threatened. Best is ahead of better. The basket is ahead of the ball. Kobe is light years ahead of them all."

To sum it all up, we see Bryant in action driving to the hoop and slamming home a basket as the narrator says, "This is the way it was. This is the way it is." And as an on-screen calendar clock counts the years to 2019, she proclaims, "This is the way it will be."

(See the full spot here.)

If the ending of the Nike spot holds true, Bryant in 2019 would be 41 and playing in his 23rd season.

Back to Home Page