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NEWS REAL

• Serena Williams has withdrawn from the Miami Open (March 23) due to knee issues.

• Picking up the mantle of National Women’s Month, and anticipating what next year will be its 70th anniversary, the LPGA has unveiled “Drive On,” a multi-platform refined brand position. According to the LPGA, “Drive On is clearly rooted in golf, but it's a bigger idea. It captures the power and potential in each of us and celebrates the hard work, focus and tenacity that it takes to achieve our goals.” Full story here.

• The NBA said that the Chinese and Croatian National Teams would join all 30 NBA teams to compete at MGM Resorts NBA Summer League 2019 in Las Vegas, marking the first time that the league will feature two international teams, with 83 games over 11 days (July 5-15).

• The 2019 Alliance of American Football Championship, originalluy scheduled for April 27 in Las Vegas, will be played in Ford Center at The Star in Frisco, Texas., which is owned and operated by Jerry Jones and the Dallas Cowboys.

• MLB and the MLB Players’ Assn. have unveiled numerous changes to the game to be installed over the next two seasons that will impact game length, marketing broadcast partners, the All-Star Game and the Home Run Derby. Full story here.

POLL POSITION

Top Ten Most In-Demand MLB Tickets (based on total ticket sales on StubHub thru March 14):
1. New York Yankees
2. Boston Red Sox
3. San Francisco Giants
4. Chicago Cubs
5. St. Louis Cardinals
6. Los Angeles Dodgers
7. Philadelphia Phillies
8. Texas Rangers
9. New York Mets
10. Houston Astros

SOURCE: STUBHUB

KEEPING SCORE

The Most-In-Demand MLB Home Openers
(based on total ticket sales on StubHub thru March 14, all on March 28):

• Arizona Diamondbacks at the Dodgers (average ticket price $229.
• Baltimore Orioles at New York Yankees (average ticket price $202)
• Atlanta Braves at Philadelphia Phillies (average ticket price $84)
• Chicago Cubs at Texas Rangers (average ticket price $254)
• Pittsburgh Pirates at Cincinnati Reds (average ticket price $122)

BUY SELL

Weekend Box Office March 15-17
1. Captain Marvel $69.3M
2. Wonder Park $16M
3. Five Feet Apart $13.2M
4. How To Train Your Dragon: Hidden World $9.4M
5. Madea Family Funeral $8M
6. No Manches Frida 2 $3.9M
7. Captive State $3.2M
8. Lego Movie 2 $2.1M
9. Alita: Battle Angel $1.9M
10. Green Book $1.3M
Source: Box Office Mojo

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COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Friday
Feb012013

Kris Humphries Channels Inner Kim Kardashian In Foot Locker Campaign

By Barry Janoff

January 31, 2013: When James Harden retires from scoring points and handing out assists in the NBA, he could have a successful career scoring points in Hollywood.

Last year, Harden starred in a humorous Foot Locker commercial with then Oklahoma City Thunder teammate Russell Westbrook, "Tear Away," in which Westbrook keeps squirting Harden with mustard, but Harden is unphased because he is wearing several layers of tear-away T-shirts, sweatpants and even a tearaway beard.

Harden, now a member of the Houston Rockets, takes another turn at showing his on-screen chops in another humorous Foot Locker spot.

This time, he is paired up with Kris Humphries of the Brooklyn Nets. Humphries, who for a short time was married to Kim Kardashian and who continues to take abuse in some quarters where he is perceived as being the cause of the breakup, plays off of the celebrity-vanity scenario in the ad.

The commercial, "James Harden Entourage-Mirror," from BBDO, NY, is part of a larger campaign from Foot Locker to tell consumers that is is "bringing new heat" every day, even in winter. Support also includes in-store and Internet, with social media destinations at Twitter, YouTube and Facebook.

The spot opens with Harden and his entourage at a party. Unfortunately, one of the crew has broken Rule No. 1: Don't wear the same basketball shoes two days in a row. "Yo, Dee, you wore those shoes yesterday," Harden says to his friend. Another member of Harden's entourage explains, "You know that Foot Locker is bringing new heat every day."

He then warns Dee about the ramifications and what happened to Maurice, the last guy to break Rule No. 1.

"I traded him to Kris Humphries' entourage," Harden says with a scowl.

That puts a look of fear on Dee's face, which leads to a scene that reveals Maurice's fate.

In Humprhies' bedroom, Maurice is watching Kris stare into a full-length mirror. He least concern is Foot Locker kicks.

"You know what I see in that mirror?" one of Humphries' sidekicks says to him. "I see a changed man."

"What do you see, Maurice?" Humprhies asks.

"I see . . .  a guy," a despondent Maurice stammers. "A . . . cool guy."

The entourage agrees. "A cool guy." (See the full spot here.)

The fate of Maurice continues on Twitter, where visitors to @HelpMaurice can track the moves the unintended member of Humphries' crew.

Foot Locker Ad Features NBA Stars

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