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What Are You Watching In June 2018?
 
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QUICK HITS

• The NBA London Game 2019 will feature a regular-season game between the Washington Wizards and the New York Knicks in The O2 on Thursday, Jan. 17. Marketing partners include Foot Locker, Gatorade, Nike, SAP and Tissot, with additional partners to be unveiled in the coming months.

• The Denver Broncos home field is getting a temporary name change to Broncos Stadium at Mile High. It had been Sports Authority Field at Mile High, but the national sporting goods retailer, which had been based in Englewood, Col., ceased operations in July 2016. A search for a more permanent naming rights holder is currently underway.

• Per AP Sports: Burger King in Russia ran a promotion on social media offering a lifetime supply of Whoppers to any women who become pregnant by World Cup players. The offer was then deleted, In a statement Wednesday to AP, Burger King said, “We are sorry about the clearly offensive promotion that the team in Russia launched online. (It) does not reflect our brand or our values and we are taking steps to ensure this type of activity does not happen again.”

• The PGA TOUR has signed a deal with Facebook to distribute exclusive Saturday and Sunday live competition coverage, on a free basis, from eight tournaments leading into the FedExCup Playoffs for the 2017-18 season. Airing on Facebook Watch in the U.S., coverage begins at the Travelers Championship on June 23-24. Other events in 2018 include: Quicken Loans National; A Military Tribute at The Greenbrier; John Deere Classic; RBC Canadian Open; World Golf Championships-Bridgestone Invitational; Wyndham Championship; and The Northern Trust.

KEEPING SCORE

Top-Selling MLB Jerseys (Jan.-May 2018)

1. Jose Altuve Houston Astros
2. Aaron Judge New York Yankees
3. Clayton Kershaw Los Angeles Dodgers
4. Giancarlo Stanton New York Yankees
5. George Springer Houston Astros
6. Anthony Rizzo Chicago Cubs
7. Kris Bryant Chicago Cubs
8. Shohei Otani Los Angeles Angels
9. Carlos Corea Hoston Astros
10. Mookie Betts Boston Red Sox
11. Mike Trout Los Angeles Angels
12. Cody Bellinger Los Angeles Dodgers
13. Buster Posey San Francisco Giants
14. Javier Baez Chicago Cubs

SOURCE: MLBShop.com

BUY SELL

WEEKEND BOX OFFICE (June 15-17)

1. Incredibles 2 - Disney - $180 M ($231.5M worldwide)
2. Ocean's 8 - Warner Bros. - $19.6M
3. Tag - Warner Bros. - $14.6M
4. Solo: A Star Wars Story - Disney - $9.1M
5. Deadpool 2 - 20th Century Fox - $8.8M
6. Hereditary - A24 - $7M
7. Superfly - Sony - $6.3M
8. Avengers: Infinity War - Disney - $5.3M
9. Adrift - STX Entertainment - $2.1M
10. Book Club - Paramount - $1.9M
11. A Wrinkle In Time - Disney - $1.8M
12. Gotti - Vertical Entertainment - $1.7M

NOTE: Jurassic World: Fallen Kingdom - Universal $173.6M international (opens in U.S. June 22)

SOURCE: COMSCORE.com

SEARCH

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MGM: Creed II Nov. 21 World Cup Ads Below

COLLEGE

Men's Hoops Are 'Toxic'
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
CFB Title Games '21-24

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Friday
Feb012013

Kris Humphries Channels Inner Kim Kardashian In Foot Locker Campaign

By Barry Janoff

January 31, 2013: When James Harden retires from scoring points and handing out assists in the NBA, he could have a successful career scoring points in Hollywood.

Last year, Harden starred in a humorous Foot Locker commercial with then Oklahoma City Thunder teammate Russell Westbrook, "Tear Away," in which Westbrook keeps squirting Harden with mustard, but Harden is unphased because he is wearing several layers of tear-away T-shirts, sweatpants and even a tearaway beard.

Harden, now a member of the Houston Rockets, takes another turn at showing his on-screen chops in another humorous Foot Locker spot.

This time, he is paired up with Kris Humphries of the Brooklyn Nets. Humphries, who for a short time was married to Kim Kardashian and who continues to take abuse in some quarters where he is perceived as being the cause of the breakup, plays off of the celebrity-vanity scenario in the ad.

The commercial, "James Harden Entourage-Mirror," from BBDO, NY, is part of a larger campaign from Foot Locker to tell consumers that is is "bringing new heat" every day, even in winter. Support also includes in-store and Internet, with social media destinations at Twitter, YouTube and Facebook.

The spot opens with Harden and his entourage at a party. Unfortunately, one of the crew has broken Rule No. 1: Don't wear the same basketball shoes two days in a row. "Yo, Dee, you wore those shoes yesterday," Harden says to his friend. Another member of Harden's entourage explains, "You know that Foot Locker is bringing new heat every day."

He then warns Dee about the ramifications and what happened to Maurice, the last guy to break Rule No. 1.

"I traded him to Kris Humphries' entourage," Harden says with a scowl.

That puts a look of fear on Dee's face, which leads to a scene that reveals Maurice's fate.

In Humprhies' bedroom, Maurice is watching Kris stare into a full-length mirror. He least concern is Foot Locker kicks.

"You know what I see in that mirror?" one of Humphries' sidekicks says to him. "I see a changed man."

"What do you see, Maurice?" Humprhies asks.

"I see . . .  a guy," a despondent Maurice stammers. "A . . . cool guy."

The entourage agrees. "A cool guy." (See the full spot here.)

The fate of Maurice continues on Twitter, where visitors to @HelpMaurice can track the moves the unintended member of Humphries' crew.

Foot Locker Ad Features NBA Stars

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