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NEWS REAL

• NBA All-Star James Harden has joined the ownership group of the Houston Dynamo. According to the MLS club, the 2018 NBA MVP with the Houston Rockets becomes the fifth member of an ownership group led by Gabriel Brener, which also includes boxing icon Oscar De La Hoya, Ben Guill and Jake Silverstein.

In addition to the Dynamo, the group also owns the NWSL's Houston Dash and BBVA Stadium, the home venue for both clubs.

“I’m very excited about the opportunity to join the ownership group of the Houston Dynamo and Houston Dash and proud to be a part of a club with tremendous history and a great future,” Harden said via the team.

• Spend a "Day in the Life Of Blake Griffin." Full story here.

• Cavs Legion Gaming Club, the NBA 2K League affiliate of the Cleveland Cavaliers, has unveiled plans for an eSports center in Cleveland’s Battery Park neighborhood. The 2,700 square foot venue is scheduled to open this fall,

• The NFL Network is planning 129 hours of “Inside Training Camp Live” coverage July 22-Aug. 7 Additional coverage will appear across NFL media platforms including NFL.com, NFL Films, NFL app and NFL RedZone.

ESPN also said it would provide comprehensive coverage of the opening week of the 2019 NFL training camps beginning July 22 on daily editions of SportsCenter and NFL Live.

• NBC’s Golf Channel unveiled details for its next Golf Films project, “Tiger Woods: Chasing History,” to premiere July 22  The film will present viewers with a chronological look at the “sights and sounds from each of Woods’ 81 professional victories, from his first at the Las Vegas Invitational in 1996, through the most recent win at the Masters earlier this year.”

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.”

POLL POSITION

AT&T WNBA All-Star 2019 Starter Pool

  • Liz Cambage, Aces
  • Elena Delle Donne, Mystics
  • Chelsea Gray, Sparks
  • Brittney Griner, Mercury
  • Natasha Howard, Storm
  • Jonquel Jones, Sun
  • Jewell Loyd, Storm
  • Kayla McBride, Aces
  • Kia Nurse, Liberty
  • A‘ja Wilson, Aces

AT&T WNBA All-Star 2019, featuring Team Delle Donne vs. Team Wilson, is scheduled for July 27 in the Mandalay Bay Events Center, Las Vegas (ABC 3:30 PM ET).

KEEPING SCORE

The Top 25 MiLB Teams With Best-Selling Merchandise (alphabetically, with MLB affiliate):

  • Albuquerque Isotopes (Rockies)
  • Charleston RiverDogs (Yankees)
  • Charlotte Knights (White Sox)
  • Columbia Fireflies (Mets)
  • Columbus Clippers (Indians)
  • Corpus Christi Hooks (Astros)
  • Durham Bulls (Rays)
  • El Paso Chihuahuas (Padres)
  • Fort Wayne TinCaps (Padres)
  • Gwinnett Stripers (Braves)
  • Hartford Yard Goats (Rockies)
  • Indianapolis Indians (Pirates)
  • Jacksonville Jumbo Shrimp (Marlins)
  • Lehigh Valley IronPigs (Phillies)
  • Nashville Sounds (Rangers)
  • Pawtucket Red Sox (Red Sox)
  • Portland Sea Dogs (Red Sox)
  • Richmond Flying Squirrels (Giants)
  • Rochester Red Wings (Twins)
  • Sacramento River Cats (Giants)
  • Salt Lake Bees (Angels)
  • San Antonio Missions (Brewers)
  • Tacoma Rainiers (Mariners)
  • Toledo Mud Hens (Tigers)
  • Trenton Thunder (Yankees)

SOURCE: MiLB

BUY SELL

Weekend Box Office July 12-14
1. Spider-Man:Far From Home $45.3M
2. Toy Story 4 $20.7M
3. Crawl $12M
4. Stuber $8M
5. Yesterday $6.8M
6. Aladdin $5.9M
7. Annabelle Comes Home $5.6M
8. Midsommar $3.4M
9. Secret Life of Pets 2 $3.1M
10. MIB International $2.2M
Source: Box Office Mojo

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COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Thursday
Apr282016

Reebok Campaign Says You Live 25,915 Days, So Use Them To The Max

By Barry Janoff

April 28, 2016: According to Reebok, people live an average of 25,915 days — which translates to approximately 71 years — and the clock is ticking.

Reminding everyone that they have a "finite amount of time to push their limits, overcome every obstacle and to honor the body that they have been given," Reebok has unveiled a multi-media campaign, aptly titled "25,915 Days."

The effort, which is part of the brand's "Be More Human" platform, is a "rally cry for people to live up to their full potential, and continues the global fitness brand’s mission to change how people perceive and experience fitness."

The lifespan cited by Reebok coincides with the most recent figures from the World Health Organization, which shows that, on the average, males around the world live 68.5 years and women 73.5 years. (The average lifespan is actually lower is many places and higher in others, including Japan, where the male life expectancy is 80 years and the female life expectancy is 87, per WHO, which translates to approximately 29,200 and 31,755 days, respectively.)

“'25,915 Days' is a brave new chapter in our Be More Human movement," Yan Martin, vp-global brand communications for Reebok, said in a statement. "We’ve built our brand around celebrating a new breed of athlete —  the everyday person who transforms their life through fitness. They aren’t working out to get thin; they are doing it to enrich their entire life.

"With 25,915, we wanted to go further and inspire people everywhere to honor the bodies they have been given, every single day," said Martin.

The effort is anchored by a 60-second spot that follows the life of one woman in reverse, from being a senior citizen who does über-jogging back to the nursery room, en route chronicling her passion for competition and running.

The spot highlights physically active events in her life, including participating in a Reebok Spartan Race, running through streets as she pushes her kid in a baby carriage, running through the woods (and encountering a bear), competing in school races and, in what was her first event, beating a boy in a race when she was a youngster.

Each event is accompanied by her age in days. It ends in a nursery filled with newborns and the text, "25,915: Days in the life of the average human. Honor the body you've been given."

The action is played out to "I Need Never Get Old" by Nathaniel Rateliff and the Night Sweats.

Lyrics include: "I needed to try/I need to fall/I needed your love/I'm burning away/I need never get old." (See the full spot here.)

A dedicated Web site enables visitors to calculate the number of days they have lived. And, conversely, also calculate the number of days they have left to live, based on Reebok's calculations of averages of age, gender and location.

Elements also include social interaction in which people can share how they are "planning to honor their bodies and their days remaining by sharing personal accomplishments" through #HonorYourDays and posting a customizable photo to Instagram, Twitter or Facebook.

A separate element, #BadgesOfHonor, asks people to submit photos of their workout and competition injuries, including but not limited to scrapes, bruises and broken bones.

Lead agency is Venables Bell & Partners, San Francisco. Reebok is a division of adidas.

“The spirit of the campaign is not one of fear, but one of hope and opportunity,” said Martin. “This campaign is designed to push and inspire people to do more to honor their bodies, because our time is ultimately limited — whether it’s as simple as climbing a few extra stairs or signing up for your first obstacle race.”

Days And Amused: Reebok Survey Charts Time We Exercise, Sleep, Laugh, Text

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