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NEWS REAL

• ESPN’s X Games Minneapolis 2019 (Aug. 1-4 U.S. Bank Stadium, ESPN, ESPN2, ABC) has signed Wendy’s as an official sponsor, joining returning sponsors Harley-Davidson, Hotels.com, Monster Energy, Nexcare First Aid Products, Pacifico, SoFi and The Real Cost (FDA). Geico will again serve as the official music stage sponsor.

On-site activation in X Fest is provided by Marvel, Go RVing, US Marines, TINCUP Whiskey, TRIA, FloWater, Star Tribune, Shred Hate, 93X, The CW, Minnesota Timberwolves, Minnesota Lynx, MN United, City Pages, GO MN, iHeart Radio and Minnesota Wild.

• ESPN said that the Wimbledon Gentlemen’s Championship – won by Novak Djokovic over Roger Federer 7-6, 1-6, 7-6, 4-6, 13-12 (7-3) – earned an overnight rating of 3.0 for its more than five hours of coverage up 114% vs. the championship match a year ago for Djokovic vs. Kevin Anderson. The match peaked at its conclusion with a 4.6 rating. At 4:57, it was the longest match of the Gentlemen’s Singles tournament this year and the longest Gentlemen’s Singles final in Wimbledon history. It also was the first men’s singles Major championship to be decided by a tie-break.

• New York Life has signed as a founding partner of the ESPN-owned ACC Network, the national network dedicated to Atlantic Coast Conference sports coverage, scheduled to launch Aug. 22. New York Life remains the official life insurance company of the ACC as well as the exclusive presenting sponsor of the ACC Men’s Basketball Tournament which airs across the ESPN and ACC networks. 

• The Baseball Hall of Fame has signed a deal with VIDSIG, Inc., a San Francisco-based software company that offers live one-on-one video interactions between athletes and fans. The technology will allow Hall of Famers to “hold virtual meet-and-greets or autograph sessions through the use of a computer from the comfort of the athletes' homes.”

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.”

POLL POSITION

AT&T WNBA All-Star 2019 Starter Pool

  • Liz Cambage, Aces
  • Elena Delle Donne, Mystics
  • Chelsea Gray, Sparks
  • Brittney Griner, Mercury
  • Natasha Howard, Storm
  • Jonquel Jones, Sun
  • Jewell Loyd, Storm
  • Kayla McBride, Aces
  • Kia Nurse, Liberty
  • A‘ja Wilson, Aces

AT&T WNBA All-Star 2019, featuring Team Delle Donne vs. Team Wilson, is scheduled for July 27 in the Mandalay Bay Events Center, Las Vegas (ABC 3:30 PM ET).

KEEPING SCORE

The Top 25 MiLB Teams With Best-Selling Merchandise (alphabetically, with MLB affiliate):

  • Albuquerque Isotopes (Rockies)
  • Charleston RiverDogs (Yankees)
  • Charlotte Knights (White Sox)
  • Columbia Fireflies (Mets)
  • Columbus Clippers (Indians)
  • Corpus Christi Hooks (Astros)
  • Durham Bulls (Rays)
  • El Paso Chihuahuas (Padres)
  • Fort Wayne TinCaps (Padres)
  • Gwinnett Stripers (Braves)
  • Hartford Yard Goats (Rockies)
  • Indianapolis Indians (Pirates)
  • Jacksonville Jumbo Shrimp (Marlins)
  • Lehigh Valley IronPigs (Phillies)
  • Nashville Sounds (Rangers)
  • Pawtucket Red Sox (Red Sox)
  • Portland Sea Dogs (Red Sox)
  • Richmond Flying Squirrels (Giants)
  • Rochester Red Wings (Twins)
  • Sacramento River Cats (Giants)
  • Salt Lake Bees (Angels)
  • San Antonio Missions (Brewers)
  • Tacoma Rainiers (Mariners)
  • Toledo Mud Hens (Tigers)
  • Trenton Thunder (Yankees)

SOURCE: MiLB

BUY SELL

Weekend Box Office July 5-7
1. Spider-Man:Far From Home $45.3M
2. Toy Story 4 $20.7M
3. Crawl $12M
4. Stuber $8M
5. Yesterday $6.8M
6. Aladdin $5.9M
7. Annabelle Comes Home $5.6M
8. Midsommar $3.4M
9. Secret Life of Pets 2 $3.1M
10. MIB International $2.2M
Source: Box Office Mojo

SEARCH

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COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Sunday
Apr022017

LeBron, Drew Brees, Adriana Lima Tell Kids 'We Need More . . . Scientists, Engineers'

By Barry Janoff

April 2, 2017: LeBron James knows how much hard work and dedication it takes to be a star in the NBA.

Drew Brees knows the years of preparation it takes to be a top NFL quarterback.

Adriana Lima knows that to be super model, you need persistence and a lot of sacrifice.

But what these celebrities and others want to show kids is that "We Need More . . . " people to work in the areas of science, technology, engineering and math: the STEM fields.

James, Brees and Lima join the likes of NBA All-Star Karl-Anthony Towns, actress and singer Zendaya, Nascar driver Joey Logano and soccer star David Villa in "We Need More . . . ," part of Verizon’s "Innovative Learning" multi-platform strategy.

Although they do not specifically tell anyone to give up dreams of becoming pro athletes or models, the goal, according to Verizon, is to "get young adults thinking about rewarding, creative and potential well-paying careers that do not involve shooting a basketball, throwing a football or modeling fashions on a runway or in a magazine."

"We need more kids involved in science, technology, engineering and math," relates Verizon. "Not just for their benefit, but because the world needs them — their brains, their creativity and their experiences — to create amazing solutions that will make our world a better place.

"We need more kids to see the world of possibilities waiting for them — like the four million science and tech jobs available in the U.S. right now. That’s why Verizon is bringing free tech, free access and hands-on learning to students in need."

In a spot released late last year, shot in the Verizon Innovative Learning School in North Carolina, students were asked to talk about their aspirations and list what they saw high-paid occupations. After hearing pro athlete, model and actress, Verizon flashed on a screen hundreds of science and technology jobs along with estimated (well-paying) salaries.

According to Verizon, "Looking through the lists, the students realized that the world needs more scientists, engineers and astronauts, but the world also needs more dreamers and people who can imagine what's possible.”

A new 60-second anthem spot continues that theme, with tweens and kids in their early-to-mid teens asked about potential future careers. The top responses: model, athlete and entertainer.

Text then reads, "There are about 2,880 pro football players" as we see a shot of Brees, who says, "The truth is, we don’t need more Drews."

Text offers, "There are about 850 pro soccer players" as Villas, an international star in MLS, responds, “We don’t need more Villas."

A photo shoot starring Lima shows her hard at work, It comes with the text, "There are about 5,800 models," as she responds, "We don’t need more Adrianas."

"There are 624 pro basketball players," to which James says, "We don’t need more LeBrons."

“But there are over four million available science and tech jobs in the U.S. We need more kids to see the world of possibilities. But millions of students don’t have the tech they need to go after their dreams. That’s why Verizon is on a mission to help. We’re giving free tech, free access and hands-on learning to kids in need. Join us at WeNeedMore.com.”

A separate 30-second spot opens with James. "You want to be the next big thing, the next LeBron. But the truth is we don’t need more LeBrons." Brees: "We don’t need more Drews." Lima: "We don’t need more Arianas."

"There are 624 pro basketball players. You want to be the next big thing, the next LeBron. But the truth is we don’t need more LeBrons."

Text offers the comparison between the number of basketball players, football players and models with the number of science and tech jobs. A young man then says, "We need more of me.” Followed by a voiceover: "We need more kids to see the world of possibilities waiting for them . . . "

The long-form spot broke over the weekend during March Madness telecasts. A 90-second spot breaks online this week.

Lead agency is R/GA.

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