By Barry Janoff
January 29, 2014: Mila Kunis has starred on the big screen alongside Natalie Portman (Black Swan), James Franco (Oz the Great and Powerful) and Angelina Jolie (Gia).
Now, the 30-year old actress will star for Jim Beam in the bourbon-maker's first global campaign in its 220-year history.
According to Kunis, "As a fan of bourbon and a huge proponent of making history, I am thrilled to be the newest member of the Jim Beam family."
The campaign, "Make History," will be anchored by three TV commercials and supported by Internet, social media such as Facebook and Twitter as well as POP.
Financial terms of the alliance with Kunis were not disclosed.
"Mila's love of bourbon, her appreciation for the authenticity of our brand, her warm personality and her global relevance to our Make History campaign make her the perfect partner," Kevin George, svp/CMO for Beam Inc., said in a statement. "Anyone would want to share a Jim Beam with Mila. We love that about her, and couldn't be happier to have her join the Jim Beam family."
The Make History campaign will break in the U.S. in mid-February, followed by a global rollout. Media buy includes ESPN networks, Turner networks (with a focus on NBA telecasts), FXX, Spike, History Channel, AMC and Food Network.
Jim Beam said the U.S. campaign would feature its full portfolio of brands, including Jim Beam White, Jim Beam Black, Devil's Cut, Jim Beam Honey, Jim Beam Maple, Jacob's Ghost Aged White Whiskey, Jim Beam Signature Craft and Red Stag by Jim Beam.
"As a fan of bourbon and a huge proponent of making history, I am thrilled to be the newest member of the Jim Beam family."
"Jim Beam has been making history by producing the world's finest Bourbon through seven generations of family distillers, and this partnership truly signifies a new era for the brand – an era in which we push boundaries even further, attracting new fans across the globe and continuing the great growth we've enjoyed on the brand," said George.
The campaign was created by FutureWorks, a partnership among three independent agencies that lead Jim Beam creative efforts in key markets: StrawberryFrog (New York), The Works (Sydney) and Jung von Matt (Hamburg).
Back to Home Page