Top
NEWS REAL

• The NFL and NFL Players Association have unveiled two joint agreements that are intended to “support further resources directed to address pain management and behavioral health.” Full story here.

• The U.S. Women’s National Team Players Association, LinkedIn CEO Jeff Weiner, and social impact education innovator EVERFI, Inc. have oined the students of Santee Elementary School in San Jose to launch The Compassion Project for the 2019-2020 school year, described as a “national nonprofit dedicated to providing compassion education to elementary school students across the U.S.”

• The U.S. Golf Association has aligned with Marvel Entertainment to create exclusive golf education products to “engage junior golfers on the essential elements to learning the game." Scheduled to launch in June at the 2019 U.S. Open Championship at Pebble Beach, the collaboration features printed and digital comic books with many of Marvel’s super heroes The story follows Tony Stark (Iron Man) and other Avengers as they teach the next generation of Marvel Super Heroes about golf. Limited-edition Marvel-themed golf posters will be distributed (while supplies last) at the Junior Experience at the 2019 U.S. Open.

• Major League Lacrosse has signed a deal with Anheuser-Busch to have its Bud Light brand become the official beer partner for the 2019 MLL All-Star Game, being played in Navy-Marine Corps Memorial Stadium, Annapolis, MD on July 27. The deal includes “prominent signage on the playing field, fan zone activation and various on-site promotions at several sports bars and retail locations in the Greater Annapolis area leading up to the All-Star Game.”

• Defy, based in Denver, which calls itself the world’s first mainstream hemp extract performance beverage built specifically for athletes,  has official launched what it said is the first CBD-infused performance drink in the U.S. Founding partners include Pro Football Hall of Famer Terrell Davis. According to Davis, “My hope is that with CBD’s growing awareness, the right studies will help influence accepted use for professional athletes. We’re at the forefront of one of the biggest movements in health.”

• Stating that “we are continually seeking opportunities to evolve our product offerings,’ Kohl’s has signed an exclusive long-term alliance with Fanatics, a global leader in licensed sports merchandise. Kohl’s said that the addition of “hundreds of thousands of items across team apparel, jerseys and additional merchandise categories will give Kohl’s customers access to a deeper selection of products.” Full story here.

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.” 

POLL POSITION

U.S. Women’s National Team head coach Jill Ellis has named the 23 players who will represent the U.S. in France and seek to defend their FIFA Women’s World Cup crown (July 7-Aug.7).

GOALKEEPERS

Adrianna Franch* (Portland Thorns FC), Ashlyn Harris** (Orlando Pride), Alyssa Naeher** (Chicago Red Stars)
DEFENDERS
Abby Dahlkemper* (NC Courage), Tierna Davidson* (Chicago Red Stars), Crystal Dunn* (NC Courage), Ali Krieger*** (Orlando Pride), Kelley O’Hara*** (Utah Royals FC), Becky Sauerbrunn*** (Utah Royals FC), Emily Sonnett* (Portland Thorns FC)
MIDFIELDERS
Morgan Brian** (Chicago Red Stars), Julie Ertz** (Chicago Red Stars), Lindsey Horan* (Portland Thorns FC), Rose Lavelle* (Washington Spirit), Allie Long* (Reign FC), Samantha Mewis* (NC Courage)
FORWARDS
Tobin Heath*** (Portland Thorns FC), Carli Lloyd**** (Sky Blue FC), Jessica McDonald* (NC Courage), Alex Morgan*** (Orlando Pride), Christen Press** (Utah Royals FC), Mallory Pugh* (Washington Spirit), Megan Rapinoe*** (Reign FC)
* First Women’s World Cup
** Second Women’s World Cup
*** Third Women’s World Cup
**** Fourth Women’s World Cup

KEEPING SCORE

Luka Dončić, Trae Young Head NBA All-Rookie Team
Dallas Mavericks guard-forward Luka Dončić and Atlanta Hawks guard Trae Young have been unanimously selected to the 2018-19 NBA All-Rookie First Team.

Dončić and Young both received NBA All-Rookie First Team votes on all 100 ballots to finish with 200 points each.  They are joined on the NBA All-Rookie First Team by Phoenix Suns center Deandre Ayton (195 points; 95 First Team votes), Memphis Grizzlies forward-center Jaren Jackson Jr. (159 points; 60 First Team votes) and Sacramento Kings forward Marvin Bagley III (156 points; 56 First Team votes).

The 2018-19 NBA All-Rookie Second Team includes LA Clippers guard Shai Gilgeous-Alexander (138 points), Cleveland Cavaliers guard Collin Sexton (132), Clippers guard Landry Shamet (85), New York Knicks center Mitchell Robinson (77) and Hawks guard Kevin Huerter (45).

BUY SELL

Weekend Box Office May 17-19
1. John Wick 3 $57M
2. Avengers: Endgame $29.4M
3. Pokemon Detective Pikachu $24.8M
4. A Dog’s Journey $8M
5. The Hustle $6M
6. The Intruder $4M
7. Long Shot $3.4M
8,. The Sun Is Also A Star $2.6M
9. Poms $2M
10. Uglydolls $1.6M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

NBA Finals: Legends Rise See More Ads Below

 

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Thursday
Nov152018

Foot Locker Unites NBA, Celeb Sneaker Heads In ‘Because Sneakers’ Campaign

By Barry Janoff

November 15, 2018: Sneaker heads know who they are and why they are dedicated to doing what they do.

Now, thanks to Foot Locker — as well as NBA players Ben Simmons, Paul George and JR Smith; and such music celebrities as Meek Mill, DJ Khaled and DaniLeigh — the non-sneaker heads among us get a peak into the unique, quirky, dedicated and rewarding lifestyle.

Foot Locker is supporting its seventh consecutive “Week of Greatness” with a multi-media campaign, “Because Sneakers,” that focuses on kicks and those who crave them, including TV, digital, social media and POP.

Lead agency is BBDO, NY.

Week of Greatness “Because Sneakers” will also have a week of activation for sneaker heads in select global cities including Berlin, London, Los Angeles, Milan, New York, Paris and Toronto.

Featured brands include Nike, adidas, Reebok, Puma, Timberland and Champion.

“To the outside world, we are a little unusual,” Foot Locker says of the global alliance of sneaker heads, defined by UrbanDictionary.com as someone who is willing to camp out and face lines that wind around blocks for a pair of once-in-a -lifetime exclusives, is running out of closet space because the boxes can only stack up so high and lives for the first time they open the box and that new sneaker smell just fills up the air.

“Why do we get up at 3 AM to cop a drop in a different time zone?" offers Foot Locker. "Why do we secretly sniff box-fresh sneakers? To us, the answer is obvious. Because Sneakers.”

"Supporting the sneaker community has always been at the core of what we do at Foot Locker," Dick Johnson, chairman, president and CEO of Foot Locker, Inc., said via the company.

"By unveiling #BecauseSneakers, we're celebrating the passion, energy and individuality of our fans from around the world. With our longstanding heritage in sneaker culture, we understand and respect why sneaker heads do what they do."

In the extended 90-second lead spot, “Because Sneakers,” narrated and featuring sneaker designer Don C., celebrity sneaker heads are shown coping with everyday situations.

Simmons takes too much time on an airport security line to ensure that his new kicks don’t get scratched when going through an X-ray scanner and Paul George takes a chunk of time out of his pre-game routine to select a specific shade of kicks.

Meanwhile, rap artist DaniLeigh shows off her wall of endless shoes and DJ Khaled is ultra-dedicated to photographing his son, Asahd, wearing his new shoes from Kids Foot Locker.

Shorter versions will also air.

In a stand-alone spot, JR Smith admits to being a sneaker head since he was eight and says he would go to extremes to appear in a Foot Locker “Because Sneakers” commercial, including shaving his head bald or getting a tattoo that reads Foot Locker. “Anything you guys need,” he says as he looks for an open spot on his tattoo-covered body.
In his stand-alone spot, musician-comic Haha Davis says he is a sneaker head because he has "10,000 pairs of sneakers.” But when pressed, the number drops to 13, “two of which are orthopedic sneakers.”

Foot Locker's content also features BMX pro Nigel Sylvester; vidoegamer Ronnie 2K; music celebrities J. Balvin, Bad Bunny and Juice WRLD; and such global sneaker heads as Qias Omar (U.S.), Ray Polanco, Jr. (U.S.), Kai Bent-Lee (Canada), Anna Bediones (Canada), Federico Schwartz (Italy) and Jeanne Santoli (France).

Foot Locker said that a specially curated Week of Greatness product lineup would begin dropping Nov. 17 across the Foot Locker family of brands, including, Foot Locker, Kids Foot Locker and Lady Foot Locker, both in stores and online.

Activations are scheduled to include:

Nov. 15: Timberland x Champion store takeover and performance by Mike Skinner in London, with a subsequent takeover planned for Milan on Nov. 22.

Nov. 16-18: Foot Locker and Nike come together to present the Gold Room, a New York Sunshine gallery inspired by the Nike Gold Pack. Visitors will have early access to the Nike AM 97, AM Plus and Vapormax Plus. The gallery will be featured at two locations, in NYC and Toronto.

Nov. 20: In partnership with adidas, Foot Locker's Hollywood & Highland Flagship in Los Angeles will feature a vault-like escape room experience where shoppers can try and escape from the vault with the adidas Ultra Boost "Medal" Pack in advance of the drop.

Nov. 22: Reebok 3:AM activation in Paris with Betty Autier, unveiling the inspiration behind her Reebok shoe design.

Nov. 22-Dec. 6: Puma Transformers takeovers in London and Liverpool, touting free Transformer toys with any Puma purchase, while supplies last.

Back to Home Page