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Nominees For 2018 Pepsi NFL Rookie of the Year

Winner to be selected by fan votes now thru Jan. 21 (3 PM ET).\

The 2018 Pepsi NFL Rookie of the Year award will be recognized in Atlanta during Super Bowl LIII activities.

• Saquon Barkley RB New York Giants
• Nick Chubb RB Cleveland Browns
• Darius Leonard LB Indianapolis Colts
• Phillip Lindsay RB Denver Broncos
• Baker Mayfield QB Cleveland Browns

Finalists For 2018 NFL FedEx Air (QB) and Ground (RB) Players of the Year

2018 FedEx Air NFL Player of the Year

• Patrick Mahomes Kansas City Chiefs
• Drew Brees New Orleans Saints
• Philip Rivers (Los Angeles Chargers

2018 FedEx Ground NFL Player of the Year

• Todd Gurley Los Angeles Rams
• Ezekiel Elliott Dallas Cowboys
• Saquon Barkley New York Giants

Now thru Jan. 31 (3 PM ET). people can vote for each category here on via Twitter @NFL

KEEPING SCORE

NFL Head Coach Signings For 2019 (To Date)
• Arizona Cardinals Kliff Kingsbury
• Cincinnati Bengals TBD (former coach Marvin Lewis)
• Cleveland Browns Freddie Kitchens
• Denver Broncos Vic Fangio
• Green Bay Packers Matt LeFleur
• Miami Dolphins TBD (former coach Adam Gase)
• New York Jets Adam Gase
• Tampa Bay Buccaneers Bruce Arians

BUY SELL

Weekend Box Office Jan. 11-13
1. The Upside $19.6M
2. Aquaman $17.3M
3. A Dog’s Way Home $11.3M
4. Spider-Man: Into the Spider-Verse $9M
5. Escape Room $8.9M
6. Mary Poppins Returns $7.2M
7. Bumblebee $6.8M
8. On the Basis of Sex $6.2M
9. The Mule $5.5M
10. Vice $3.3M
Source: Box Office Mojo

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Nov152018

Foot Locker Unites NBA, Celeb Sneaker Heads In ‘Because Sneakers’ Campaign

By Barry Janoff

November 15, 2018: Sneaker heads know who they are and why they are dedicated to doing what they do.

Now, thanks to Foot Locker — as well as NBA players Ben Simmons, Paul George and JR Smith; and such music celebrities as Meek Mill, DJ Khaled and DaniLeigh — the non-sneaker heads among us get a peak into the unique, quirky, dedicated and rewarding lifestyle.

Foot Locker is supporting its seventh consecutive “Week of Greatness” with a multi-media campaign, “Because Sneakers,” that focuses on kicks and those who crave them, including TV, digital, social media and POP.

Lead agency is BBDO, NY.

Week of Greatness “Because Sneakers” will also have a week of activation for sneaker heads in select global cities including Berlin, London, Los Angeles, Milan, New York, Paris and Toronto.

Featured brands include Nike, adidas, Reebok, Puma, Timberland and Champion.

“To the outside world, we are a little unusual,” Foot Locker says of the global alliance of sneaker heads, defined by UrbanDictionary.com as someone who is willing to camp out and face lines that wind around blocks for a pair of once-in-a -lifetime exclusives, is running out of closet space because the boxes can only stack up so high and lives for the first time they open the box and that new sneaker smell just fills up the air.

“Why do we get up at 3 AM to cop a drop in a different time zone?" offers Foot Locker. "Why do we secretly sniff box-fresh sneakers? To us, the answer is obvious. Because Sneakers.”

"Supporting the sneaker community has always been at the core of what we do at Foot Locker," Dick Johnson, chairman, president and CEO of Foot Locker, Inc., said via the company.

"By unveiling #BecauseSneakers, we're celebrating the passion, energy and individuality of our fans from around the world. With our longstanding heritage in sneaker culture, we understand and respect why sneaker heads do what they do."

In the extended 90-second lead spot, “Because Sneakers,” narrated and featuring sneaker designer Don C., celebrity sneaker heads are shown coping with everyday situations.

Simmons takes too much time on an airport security line to ensure that his new kicks don’t get scratched when going through an X-ray scanner and Paul George takes a chunk of time out of his pre-game routine to select a specific shade of kicks.

Meanwhile, rap artist DaniLeigh shows off her wall of endless shoes and DJ Khaled is ultra-dedicated to photographing his son, Asahd, wearing his new shoes from Kids Foot Locker.

Shorter versions will also air.

In a stand-alone spot, JR Smith admits to being a sneaker head since he was eight and says he would go to extremes to appear in a Foot Locker “Because Sneakers” commercial, including shaving his head bald or getting a tattoo that reads Foot Locker. “Anything you guys need,” he says as he looks for an open spot on his tattoo-covered body.
In his stand-alone spot, musician-comic Haha Davis says he is a sneaker head because he has "10,000 pairs of sneakers.” But when pressed, the number drops to 13, “two of which are orthopedic sneakers.”

Foot Locker's content also features BMX pro Nigel Sylvester; vidoegamer Ronnie 2K; music celebrities J. Balvin, Bad Bunny and Juice WRLD; and such global sneaker heads as Qias Omar (U.S.), Ray Polanco, Jr. (U.S.), Kai Bent-Lee (Canada), Anna Bediones (Canada), Federico Schwartz (Italy) and Jeanne Santoli (France).

Foot Locker said that a specially curated Week of Greatness product lineup would begin dropping Nov. 17 across the Foot Locker family of brands, including, Foot Locker, Kids Foot Locker and Lady Foot Locker, both in stores and online.

Activations are scheduled to include:

Nov. 15: Timberland x Champion store takeover and performance by Mike Skinner in London, with a subsequent takeover planned for Milan on Nov. 22.

Nov. 16-18: Foot Locker and Nike come together to present the Gold Room, a New York Sunshine gallery inspired by the Nike Gold Pack. Visitors will have early access to the Nike AM 97, AM Plus and Vapormax Plus. The gallery will be featured at two locations, in NYC and Toronto.

Nov. 20: In partnership with adidas, Foot Locker's Hollywood & Highland Flagship in Los Angeles will feature a vault-like escape room experience where shoppers can try and escape from the vault with the adidas Ultra Boost "Medal" Pack in advance of the drop.

Nov. 22: Reebok 3:AM activation in Paris with Betty Autier, unveiling the inspiration behind her Reebok shoe design.

Nov. 22-Dec. 6: Puma Transformers takeovers in London and Liverpool, touting free Transformer toys with any Puma purchase, while supplies last.

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