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NEWS REAL

• Serena Williams has withdrawn from the Miami Open (March 23) due to knee issues.

• Picking up the mantle of National Women’s Month, and anticipating what next year will be its 70th anniversary, the LPGA has unveiled “Drive On,” a multi-platform refined brand position. According to the LPGA, “Drive On is clearly rooted in golf, but it's a bigger idea. It captures the power and potential in each of us and celebrates the hard work, focus and tenacity that it takes to achieve our goals.” Full story here.

• The NBA said that the Chinese and Croatian National Teams would join all 30 NBA teams to compete at MGM Resorts NBA Summer League 2019 in Las Vegas, marking the first time that the league will feature two international teams, with 83 games over 11 days (July 5-15).

• The 2019 Alliance of American Football Championship, originalluy scheduled for April 27 in Las Vegas, will be played in Ford Center at The Star in Frisco, Texas., which is owned and operated by Jerry Jones and the Dallas Cowboys.

• MLB and the MLB Players’ Assn. have unveiled numerous changes to the game to be installed over the next two seasons that will impact game length, marketing broadcast partners, the All-Star Game and the Home Run Derby. Full story here.

POLL POSITION

Top Ten Most In-Demand MLB Tickets (based on total ticket sales on StubHub thru March 14):
1. New York Yankees
2. Boston Red Sox
3. San Francisco Giants
4. Chicago Cubs
5. St. Louis Cardinals
6. Los Angeles Dodgers
7. Philadelphia Phillies
8. Texas Rangers
9. New York Mets
10. Houston Astros

SOURCE: STUBHUB

KEEPING SCORE

The Most-In-Demand MLB Home Openers
(based on total ticket sales on StubHub thru March 14, all on March 28):

• Arizona Diamondbacks at the Dodgers (average ticket price $229.
• Baltimore Orioles at New York Yankees (average ticket price $202)
• Atlanta Braves at Philadelphia Phillies (average ticket price $84)
• Chicago Cubs at Texas Rangers (average ticket price $254)
• Pittsburgh Pirates at Cincinnati Reds (average ticket price $122)

BUY SELL

Weekend Box Office March 22-24
1. Us $70.2M
2. Captain Marvel $35M
3. Wonder Park $9M
4. Five Feet Apart $8.8M
5. How To Train Your Dragon 3 $6.5M
6. A Madea Family Funeral $4.5M
7. Gloria Bell $1.8M
8. No Manches Frida 2 $1.8M
9. Lego Movie 2 $1.1M
10. Alita: Battle Angel $1M
Source: Box Office Mojo

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Wednesday
Aug292018

RSVP: LPGA, We Are Golf Seek To Grow Sport With ‘Invite Her’ Campaign

NYSJ Sports-Entertainment Business News Service

August 29, 2018: In an effort to get more women involved in the sport, We Are Golf and the LPGA Women’s Network have launched “Invite Her,” a multi-media effort targeting men and women who already are golf enthusiasts.

Although there are some 24 million people who play golf on a regular basis, “only 24% of the current golf population is female.”

“Invite Her’s primary objective is to grow awareness and participation among women and girls through the power of an invitation from one of the 24 million American golfers,” according to We Are Golf. “The game should more closely mirror U.S. demographics.”

The invite Her effort “seeks to create an enjoyable, welcoming experience for those interested in trying the game or picking it back up – whether through a group lesson, complimentary clinic, driving range session or on-course experience.”

The campaign is anchored by a spot, “Invite Her To Golf,” which offers, “An invitation is a simple, yet powerful way to show someone they belong. Whether you're curious about golf or want to share your love for the game with someone new, join our nationwide movement to experience the power of invitation.”

The effort has a strong social media component, with the hash tag #InviteHer, including Facebook, Twitter and Instagram.

“Invite Her” will also see activation during LPGA events and online at LPGA Women’s Network and We Are Golf, a coalition of leading organizations “working together to communicate the game’s economic, charitable, environmental and fitness benefits.”

The working tag line: “See the power of invitation.”

“The appetite for golf is at a historic level with a latent demand of 38 million Americans,”  Steve Mona, CEO for World Golf Foundation, administrator of We Are Golf, said in a statement.

“Last year, 35% of the game’s 2.6 million new players were female and we are confident #inviteHER is a huge step in the right direction to continue increasing this number while making the game more inclusive.”

Via the campaign, men and women golfers are being encouraged to “bring friends, colleagues and family to join them on the course through online resources and social media assets.”

According to Jane Geddes, executive director for the LPGA Amateur Golf Assn. and chair of We Are Golf’s Women’s Task Force, “Women want to be invited to the game and it’s our duty to give them that opportunity at one of our nation’s 15,000 local facilities.

“We are committed to promoting an environment that makes all females feel more comfortable on the course so they develop into lifetime golfers.”

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