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NEWS REAL

• San Manuel Casino, under the auspices of the San Manuel Band of Mission Indians, has signed a deal to become a Founding Partner for Allegiant Stadium, scheduled to open at the home of the Raiders for the 2020 NFL season when the franchise relocates from Oakland to Las Vegas.

• CBS Sports returns to the court for the 2019-2020 college basketball season, its 39th consecutive season broadcasting college basketball, with what the network called its "strongest and most extensive schedule to date," featuring more than 275 games across broadcast and cable. The CBS season begins Dec. 14 and runs through March Madness 2020 along with TBS, TNT and truTV.

The 2020 tournament will start with Selection Sunday — when the full field of 68, seeding and bracket are released — on March 15, 2020. the Final Four and NCAA championship game will take place April 4-6 in Mercedes-Benz Stadium, Atlanta.

• The XFL has named David Michael as its Chief Technology Officer (CTO). Michael was most recently chief information officer for The Madison Square Garden Company and previously was with GroupM North America, UBM Tech and PR Newswire

• The Professional Fighters League has formed a partnership with Mike Tyson, with the first initiative "Mike Tyson's New Fight Game: The PFL." Tyson will provide “fighter perspective, inside analysis, and irreverent discussion never before experienced in combat sports. The series airs on PFL and Tyson digital and social platforms, including YouTube, Instagram and Facebook

• Halloween this year is Oct. 31, and retailers, marketers and consumers are ready for another season of trick-or-treat. Total spend on Halloween 2019 is expected to reach $8.8 billion according to the National Retail Federation, Washington, DC. Full story here. 

• The Paley Center for Media, NY, will honor the 100th season of the NFL with a new exhibit: "A Century of Football: Celebrating the NFL’s 100th Season," free and open to the public (thru Oct. 27).

POLL POSITION

Best Chance To Win 2019-20 Stanley Cup Based On Player Voting Via NHL.com

  • Tampa Bay Lightning 45%
  • St. Louis Blues 11%
  • Dallas Stars 10%
  • San Jose Sharks 7%
  • Boston Bruins 4%
  • Colorado Avalanche 4%
  • Washington Capitals 4%
  • Nashville Predators  4%
  • New Jersey Devils  2%
  • Philadelphia Flyers 2%
  • Toronto Maple Leafs 2%
  • Vegas Golden Knights 2%
KEEPING SCORE

Most Popular NBA Player Jerseys (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kyrie Irving Brooklyn Nets
4. Giannis Antetokounmpo Milwaukee Bucks
5. Kevin Durant Brooklyn Nets
6. Dwyane Wade Miami Heat (retired)
7. Kawhi Leonard Los Angeles Clippers
8. Zion Williamson New Orleans Pelicans
9. Carmelo Anthony (most recently with Houston Rockets)
10. Russell Westbrook Houston Rockets

Most Popular Player Merchandise (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Brooklyn Nets
4. Kyrie Irving Brooklyn Nets
5. Giannis Antetokounmpo Milwaukee Bucks
6. Paul George Los Angeles Clippers
7. James Harden Houston Rockets
8. Dwyane Wade Miami Heat (retired)
9. Kawhi Leonard Los Angeles Clippers
10. Russell Westbrook Houston Rockets
SOURCE: STUBHUB.COM

BUY SELL

Weekend Box Office Oct. 11-13
1. Joker $55M
2. Addams Family $30.3M
3. Gemini Man $20.5M
4. Abominable $6.2M
5. Downton Abbey $4.9M
6. Hustlers $3.9M
7. Judy $3.3M
8. It 2 $3.2M
9. Jexi $3.1M
10. Ad Astra $1.9M
BoxOfficeMojo.com

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

KFC: 'Rudy III Wings Sale' See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Thursday
Feb072019

Mountain Dew, Dale Jr. Team With Team Rubicon For Awareness, Support, Marketing

By Barry Janoff

February 7, 2019: Team Rubicon, an international non-government organization founded by U.S. Marines William McNulty and Jacob "Jake" Wood, which has been deploying military veterans and first responders to serve communities impacted by disasters since 2010, has a new partner.

Mountain Dew is teaming up with Team Rubicon to support and spread the word about its efforts, and is bringing Dale Earnhardt Jr. — already a Team Rubicon supporter — along for assistance.

The brand said it would launch the partnership with a $1 million donation to Team Rubicon's efforts, and support with a multi-media campaign, including a dedicated TV spot, digital, social media, POP, products and presence at the Daytona 500.

"Team Rubicon is an extraordinary organization, and we are honored to partner with them and leverage our platform to raise awareness of its mission to aid in disaster-stricken areas," Nicole Portwood, vp-marketing, Mountain Dew, said via the brand.

"The volunteers of this great organization, many of them military veterans, continue to serve our country through disaster response teams. They are the true embodiment of what it means to 'Do The Dew,’ and we want to fuel that fire in all of Dew Nation to support this worthy mission."

The national TV spot – “Do The Dew Abroad and Home With Team Rubicon,” voiced by Earnhardt Jr. – under the brand's Do The Dew umbrella campaign, focuses on Team Rubicon’s mission and has a call-to-action for viewers to participate and support.

“Do if for those who need your help,” says Earnhardt Jr. “Mountain Dew is proud to support the efforts of Team Rubicon.”

At retail, limited-edition camouflage Mountain Dew x Team Rubicon cans and bottles are available while supplies last where Mountain Dew is sold.

At the Daytona 500, a Mountain Dew x Team Rubicon paint out will be part of the design on Dew partner Chase Elliott's No. 9 Chevrolet during the race (Feb. 10).

Earnhardt Jr. is scheduled to travel with Mountain Dew to a Team Rubicon worksite in the Florida Panhandle to work alongside volunteers rebuilding a community that was ravaged by Hurricane Michael in 2018.

According to Earnhardt Jr., "Natural disasters have hit close to home for me  — like Hurricane Florence's impact on the Carolinas. Team Rubicon was there to support and rebuild those affected areas, and I'm proud to team with Mountain Dew to support its mission.”

Exclusive Team Rubicon and Mountain Dew x Team Rubicon gear is available by donating to Team Rubicon or redeeming Dew Nation Reward points from participating products at a dedicated Web site.

During the promotion, running now through March 24, people who make a monetary donation to Team Rubicon at the Dew Nation Rewards Team Rubicon store can earn exclusive Mountain Dew x Team Rubicon rewards and gear, including T-shirts, backpacks, sleeping tents and fhe opportunity to score a race-day experience with Earnhardt Jr.

According to Team Rubicon’s Jake Wood, "Dew’s contribution will enable us to train more volunteers in critical skills, respond to more disasters around the world, and help more people on their worst day.

“Like Team Rubicon, we know Dew Nation has a bias for action and we're excited to see how they'll step up to match Dew’s $1 million commitment to our mission."

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