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NEWS REAL

• The NHL has signed what it is calling a “ groundbreaking partnership” with the Billie Jean King Leadership Initiative, which will “support research, action, advocacy and collaboration with organizations that have a significant community impact.” Full story here.

• Dick Vitale, 80, has signed a contract extension with ESPN through the 2021-22 season, adding to a recent extension unveiled last May.

• Recently retired NBA star Tony Parker has been named president of NorthRock Sports, Artists and Entertainment, a division of Northrock Partners, a finance and lifestyle advisory firm that currently oversees $1.5 billion in assets, whose holdings include Golf Magazine, Golf.com and the Nicklaus Companies in partnership with golf legend Jack Nicklaus.

• The PGA Tour has signed a ten-year deal naming global consulting firm Korn Ferry title sponsor for the Korn Ferry Tour, replacing Web.com, which awards PGA Tour membership to the tour’s 50 leading players. The Los Angeles-based company also becomes the “official leadership development firm” for the PGA Tour.

• Cody Bellinger, Christian Yelich, Mike Trout and Javier Baez are the leading vote-getters in new All-Star Game ballot results released by MLB. Full story here.

• The WTA will premiere the NYJTL Bronx Open, Aug. 16-24, in the Cary Leeds Center for Tennis & Learning in The Bronx, NY. The women’s tournament will take place the week before the U.S. Open in New York and offer $250,000 in prize money.

• SunTrust and BB&T financial firms said that Truist Financial would be the name of the company following their merger later this year. The name — “intended to give the bank a single, fresh identity” — could also become the new name for the home venue for the Atlanta Braves, now known as SunTrust Stadium.

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.” 

POLL POSITION

The Top Ten World’s Highest Paid Athletes
1, Leo Messi soccer $127M
2. Cristiano Ronaldo soccer $109M
3. Neymar Jr. soccer $105M
4. Canelo Alvarez boxing $94M
5. Roger Federer tennis $93.4M
6. Russell Wilson NFL $89.5M
7. Aaron Rodgers NFL $89.3M
8. LeBron James NBA $89M
9. Stephen Curry NBA $79.8M
10. Kevin Durant NBA $65.4M

Full story here.
SOURCE: FORBES

KEEPING SCORE

2019 Top Selling Summer Acts
Based on total sales on StubHub for U.S. tour dates from Memorial Day to Labor Day 2019
1. The Rolling Stones
2. Queen with Adam Lambert
3. Paul McCartney
4. Ariana Grande
5. Shawn Mendes
6. Billie Eilish
7. JoJo Siwa
8. Twenty One Pilots
9. Hootie and the Blowfish
10. Florida Georgia Line

Full story here.

BUY SELL

Weekend Box Office June 14-16
1. Men In Black International $28.5M
2. Secret Life of Pets 2 $23.8M
3. Aladdin $16.7M
4. Dark Phoenix $9M
5. Rocketman $8.8M
6. Shaft $8.3M
7. Godzilla $8.1M
8. John Wick 3 $6.1M
9. Late Night $5.1M
10. Ma $3.6M
Source: Box Office Mojo

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COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Thursday
Feb072019

Mountain Dew, Dale Jr. Team With Team Rubicon For Awareness, Support, Marketing

By Barry Janoff

February 7, 2019: Team Rubicon, an international non-government organization founded by U.S. Marines William McNulty and Jacob "Jake" Wood, which has been deploying military veterans and first responders to serve communities impacted by disasters since 2010, has a new partner.

Mountain Dew is teaming up with Team Rubicon to support and spread the word about its efforts, and is bringing Dale Earnhardt Jr. — already a Team Rubicon supporter — along for assistance.

The brand said it would launch the partnership with a $1 million donation to Team Rubicon's efforts, and support with a multi-media campaign, including a dedicated TV spot, digital, social media, POP, products and presence at the Daytona 500.

"Team Rubicon is an extraordinary organization, and we are honored to partner with them and leverage our platform to raise awareness of its mission to aid in disaster-stricken areas," Nicole Portwood, vp-marketing, Mountain Dew, said via the brand.

"The volunteers of this great organization, many of them military veterans, continue to serve our country through disaster response teams. They are the true embodiment of what it means to 'Do The Dew,’ and we want to fuel that fire in all of Dew Nation to support this worthy mission."

The national TV spot – “Do The Dew Abroad and Home With Team Rubicon,” voiced by Earnhardt Jr. – under the brand's Do The Dew umbrella campaign, focuses on Team Rubicon’s mission and has a call-to-action for viewers to participate and support.

“Do if for those who need your help,” says Earnhardt Jr. “Mountain Dew is proud to support the efforts of Team Rubicon.”

At retail, limited-edition camouflage Mountain Dew x Team Rubicon cans and bottles are available while supplies last where Mountain Dew is sold.

At the Daytona 500, a Mountain Dew x Team Rubicon paint out will be part of the design on Dew partner Chase Elliott's No. 9 Chevrolet during the race (Feb. 10).

Earnhardt Jr. is scheduled to travel with Mountain Dew to a Team Rubicon worksite in the Florida Panhandle to work alongside volunteers rebuilding a community that was ravaged by Hurricane Michael in 2018.

According to Earnhardt Jr., "Natural disasters have hit close to home for me  — like Hurricane Florence's impact on the Carolinas. Team Rubicon was there to support and rebuild those affected areas, and I'm proud to team with Mountain Dew to support its mission.”

Exclusive Team Rubicon and Mountain Dew x Team Rubicon gear is available by donating to Team Rubicon or redeeming Dew Nation Reward points from participating products at a dedicated Web site.

During the promotion, running now through March 24, people who make a monetary donation to Team Rubicon at the Dew Nation Rewards Team Rubicon store can earn exclusive Mountain Dew x Team Rubicon rewards and gear, including T-shirts, backpacks, sleeping tents and fhe opportunity to score a race-day experience with Earnhardt Jr.

According to Team Rubicon’s Jake Wood, "Dew’s contribution will enable us to train more volunteers in critical skills, respond to more disasters around the world, and help more people on their worst day.

“Like Team Rubicon, we know Dew Nation has a bias for action and we're excited to see how they'll step up to match Dew’s $1 million commitment to our mission."

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