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NEWS REAL

• FIFA has postponed plans to expand the World Cup from 32 to 48 teams for the 2022 event in Qatar. The plan is still being considered for the 2026 World Cup, which will be staged in the U.S., Canada and Mexico. According to FIFA, “(There was not enough) time for a detailed assessment of the potential logistical impact.” The World Cup is scheduled for Nov. 21-Dec. 18, 2022.

• The NFL and NFL Players Association have unveiled two joint agreements that are intended to “support further resources directed to address pain management and behavioral health.” Full story here.

• The U.S. Women’s National Team Players Association, LinkedIn CEO Jeff Weiner, and social impact education innovator EVERFI, Inc. have oined the students of Santee Elementary School in San Jose to launch The Compassion Project for the 2019-2020 school year, described as a “national nonprofit dedicated to providing compassion education to elementary school students across the U.S.”

• The U.S. Golf Association has aligned with Marvel Entertainment to create exclusive golf education products to “engage junior golfers on the essential elements to learning the game." Scheduled to launch in June at the 2019 U.S. Open Championship at Pebble Beach, the collaboration features printed and digital comic books with many of Marvel’s super heroes The story follows Tony Stark (Iron Man) and other Avengers as they teach the next generation of Marvel Super Heroes about golf. Limited-edition Marvel-themed golf posters will be distributed (while supplies last) at the Junior Experience at the 2019 U.S. Open.

• Major League Lacrosse has signed a deal with Anheuser-Busch to have its Bud Light brand become the official beer partner for the 2019 MLL All-Star Game, being played in Navy-Marine Corps Memorial Stadium, Annapolis, MD on July 27. The deal includes “prominent signage on the playing field, fan zone activation and various on-site promotions at several sports bars and retail locations in the Greater Annapolis area leading up to the All-Star Game.”

• Stating that “we are continually seeking opportunities to evolve our product offerings,’ Kohl’s has signed an exclusive long-term alliance with Fanatics, a global leader in licensed sports merchandise with the addition of “hundreds of thousands of items.” Full story here.

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.” 

POLL POSITION

U.S. Women’s National Team head coach Jill Ellis has named the 23 players who will represent the U.S. in France and seek to defend their FIFA Women’s World Cup crown (July 7-Aug.7).

GOALKEEPERS

Adrianna Franch* (Portland Thorns FC), Ashlyn Harris** (Orlando Pride), Alyssa Naeher** (Chicago Red Stars)
DEFENDERS
Abby Dahlkemper* (NC Courage), Tierna Davidson* (Chicago Red Stars), Crystal Dunn* (NC Courage), Ali Krieger*** (Orlando Pride), Kelley O’Hara*** (Utah Royals FC), Becky Sauerbrunn*** (Utah Royals FC), Emily Sonnett* (Portland Thorns FC)
MIDFIELDERS
Morgan Brian** (Chicago Red Stars), Julie Ertz** (Chicago Red Stars), Lindsey Horan* (Portland Thorns FC), Rose Lavelle* (Washington Spirit), Allie Long* (Reign FC), Samantha Mewis* (NC Courage)
FORWARDS
Tobin Heath*** (Portland Thorns FC), Carli Lloyd**** (Sky Blue FC), Jessica McDonald* (NC Courage), Alex Morgan*** (Orlando Pride), Christen Press** (Utah Royals FC), Mallory Pugh* (Washington Spirit), Megan Rapinoe*** (Reign FC)
* First Women’s World Cup
** Second Women’s World Cup
*** Third Women’s World Cup
**** Fourth Women’s World Cup

KEEPING SCORE

Luka Dončić, Trae Young Head NBA All-Rookie Team
Dallas Mavericks guard-forward Luka Dončić and Atlanta Hawks guard Trae Young have been unanimously selected to the 2018-19 NBA All-Rookie First Team.

Dončić and Young both received NBA All-Rookie First Team votes on all 100 ballots to finish with 200 points each.  They are joined on the NBA All-Rookie First Team by Phoenix Suns center Deandre Ayton (195 points; 95 First Team votes), Memphis Grizzlies forward-center Jaren Jackson Jr. (159 points; 60 First Team votes) and Sacramento Kings forward Marvin Bagley III (156 points; 56 First Team votes).

The 2018-19 NBA All-Rookie Second Team includes LA Clippers guard Shai Gilgeous-Alexander (138 points), Cleveland Cavaliers guard Collin Sexton (132), Clippers guard Landry Shamet (85), New York Knicks center Mitchell Robinson (77) and Hawks guard Kevin Huerter (45).

BUY SELL

Weekend Box Office May 17-19
1. John Wick 3 $57M
2. Avengers: Endgame $29.4M
3. Pokemon Detective Pikachu $24.8M
4. A Dog’s Journey $8M
5. The Hustle $6M
6. The Intruder $4M
7. Long Shot $3.4M
8,. The Sun Is Also A Star $2.6M
9. Poms $2M
10. Uglydolls $1.6M
Source: Box Office Mojo

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COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Sunday
Feb242019

With Nike, Serena, Chloe, Becky, Simone, Ibtihaj Want Women To Dream Crazier

By Barry Janoff

February 24, 2019: Last year, Nike asked people to "Dream Crazy" in a multi-media campaign anchored by a TV spot, narrated by Colin Kaepernick, which proposed to male and female athletes, “Don’t ask if your dreams are crazy. Ask if they’re crazy enough.”

Now comes "Dream Crazier," a campaign with a lead spot narrated by and including Serena Williams, which proposes to female athletes, "If they want to call you crazy — fine. Show them what crazy can do.”

The full 90-second spot, which broke during the 91st Academy Awards on ABC and now goes into regular rotation in shorter 15-, 30- and 60-second versions. The tag: “It’s only crazy until you do it.”

The effort, under Nike's "Just Do It" mantra, also includes digital, social media and a dedicated space at the Nike Web site.

Lead agency is Wieden+Kennedy.

In addition to Serena, it also features such athletes as Olympic gymnast Simone Biles, Olympic snowboarder Chloe Kim, Olympic fencer Ibtihan Muhammad, Olympic track & field and swimmer Simone Manuel, WNBA stars Sue Bird and Diana Taurasi, former WNBA star Lisa Leslie, San Antonio Spurs assistant coach Becky Hammon, teen female football standout Sam Gordon and the U.S. women's national soccer team.

All are Nike endorsers or associated with Nike, so we don’t get to see shots of such women athletes as Naomi Osaka — an adidas endorser who literally lived her crazier dream by defeating Williams to win the 2018 U.S. Open and followed that with a championship at the Australian Open.

“If we show emotion we’re called ‘Dramatic,'” says Serena in voiceover, interspersed with shots of the women athletes in action.

“If we want to play against men, we're ‘Nuts.” And if we dream of equal opportunity, ‘Delusional.’ When we stand for something, we’re ‘Unhinged.’ When we’re too good, there’s something wrong with us. And if we get angry, we’re hysterical, irrational or just being crazy.

“But a woman running a marathon was crazy. A woman boxing was crazy. A woman dunking (a basketball) — crazy. Coaching an NBA team — crazy. A woman competing in a hijab, changing her sport, landing a double-cork 1080; or winning 23 Grand Slams, having a baby and then coming back for more . . .

“Crazy. Crazy. Crazy. Crazy. And crazy. So if they want to call you crazy — fine. Show them what crazy can do.”
 
Nike continues and enhances the conversation at its Web site, also selling sports gear and shoes for women, which offers, “Break a record you didn’t even know was possible. Win a race nobody invited you to compete in. Live for a dream so crazy, it’ll do more than change sport . . . it’ll change the world.

"For you. For her. For everyone."

At the site, Nike says, “Tell us the motivation behind your crazy dream and join a community of crazy dreamers just like you. We’ll bring you inspirational stories, first access to products, rewards and a chance to have Nike showcase your crazy dream.”

Late last year, adidas broke a campaign featuring many of its top women endorsers, “She Breaks Barriers,” a multi-faceted effort, designed to “inspire, enable and support the next generation of female athletes, creators and leaders,”

Did Serena Play A Role In Kaepernick Nike Campaign?

adidas Supports Female Athletes Who Break Barriers

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