Super Bowl 58 Has Character(s): Gronk, Caveman, SpongeBob, Jelly Roll

By Barry Janoff

State Farm: NeighbaaUPDATED February 11, 2024: Super Bowl LVIII in Allegiant Stadium, Las Vegas, Sunday, Feb. 11, 2024, airing on CBS.

Usher will perform during the Apple Music Super Bowl LVIII Halftime Show.

Variety: Paramount Global has sold out all commercial inventory tied to a coming simulcast of Super Bowl LVIII set to air on Nickelodeon.

Most of the commercials set to air will be the same across CBS, Nickelodeon and Paramount+, all part of packages valued at between $6.5 million and $7 million.

The company expects 15 “Nick-only” spots to run, many of them from toy marketers, retailers, restaurant chains and manufacturers of consumer packaged goods. Paramount has been seeking between $200,000 and $300,000 for a stand-alone 30-second Super Bowl spot on Nickelodeon. Full Story Here.


• ANHEUSER-BUSCH
Budweiser
Clydesdales Are Back Teaser

Old School Delivery

Bud LightBud Light promises an "Easy Night Out" for 21+ fans everywhere. A spot introduces the Bud Light Genie, who makes a night out with friends easy to enjoy. It also features Peyton Manning, singer and rapper Post Malone and UFC CEO Dana White. 

The Easy Wishes won't stop in Vegas: the Bud Light Genie will continue to grant epic experiences and prizes all year round. Details here.

Easy Night Out

Teaser Mystery Celeb (Peyton Manning)

Michelob Ultra
Stand-Off Teaser Lionel Messi

Michelob Ultra
Superior Beach
Lionel Messi, Dan Marino, Jason Sudeikis


• APPLE MUSIC
Usher Halftime
Teaser: 30 Years In The Making

Usher’s Road To Halftime

Where’s Usher?

• BETMGM
Tom Brady and Wayne Gretzky, along with actor Vince Vaughn, promoting the company's first Super Bowl TV spot.

Teaser 1 Too Close

• BMW USA
Christopher Walken An Ad For An Ad Teaser

Talkin’ Like Walken
Christopher Walken Usher


• BOOKING.COM
Tina Fey, Glenn Close, Jane Krakowski

Tina Fey Books Whoever She Wants To Be


• BOUNTY (P&G)
"Football and wings. Wings and Bounty. Bounty is jumping in to clean up on game day. Rob Gronkowski will clean up with former teammate, Julian Edelman. They’ll be joined by wingmen duos DeVonta Smith and AJ Brown of the Philadelphia Eagles, Damar Hamlin and Dane Jackson of the Buffalo Bills, and Ja’Marr Chase and Tee Higgins of the Cincinnati Bengals."

• CAESARS
Peyton Manning and Eli Manning offering a Super Bowl LVIII experience.

Giveaway

• CBS SPORTS
CBS Sports Network will have extensive coverage with more than 75 hours of programming from Las Vegas throughout Super Bowl week, including studio programming and radio show simulcasts.

Daily coverage will feature news, analysis, commentary and special guests. The network’s coverage concludes on Super Bowl Sunday with an extended postgame show with The NFL Today, including James Brown, Bill Cowher, Boomer Esiason, Phil Simms, Nate Burleson and JJ Watt live from Allegiant Stadium.

CBS Sports Network and CBS Sports HQ will provide more than 115 combined hours of Super Bowl LVIII coverage throughout the week.

Broadcasting the Super Bowl for a record 22nd time, CBS Sports will have 165 total cameras to be deployed across CBS Sports’ presentation of the game on CBS, Paramount+ and on mobile with NFL+, along with the Nick-ified telecast exclusively on Nickelodeon.

Forty-eight cameras with super slow-motion capability, including 24 4K zoom extraction cameras – a record number for a Super Bowl – will showcase angles inside Allegiant Stadium.

For the first time, small cameras will be inserted into upright cutouts, with six 4K cameras capturing unprecedented angles of field goals and extra points.

The Price Is Right At Night will air the Ultimate Super Bowl Party Feb. 7 (8 PM ET) on CBS. Hosted by Drew Carey, it will feature Donna Kelce, mother of Kansas City Chiefs TE Travis Kelce, and a ”longtime fan of the show,” who will reveal big-money NFL-themed prizes. Her two sons (Travis and now retired NFL star Jason) will introduce “America’s Mom” with a special video message.


• CERAVE
CeraVe with Michael Cera . . . Ve


• CHEETOS (PepsiCo)
PepsiCo Frito-Lay brand Cheetos has enlisted Houston Texans QB CJ Stroud in a promo offering people in the Las Vegas area the opportunity to host a Super Bowl LVIII party with Stroud making an appearance, all to support the launch of Cheetos Crunchy Buffalo chips. Details here.

• COORS LIGHT
In 2005, Coors Light's train made its debut across North America. Now, after 12 years away, it is making its  return — traveling with a stop at the Super Bowl. To celebrate the Coors Light train's return, Coors Light is giving people a chance to book a seat on the beer train.

Via CGI, passengers who book their seat will be virtually placed aboard the Coors Light Chill Train in a special, slo-mo version of Coors Light's Big Game ad. Since passengers will officially be in an ad, they'll get a contract, $500 in talent fees, and limited-edition commemorative swag.

The Coors Light Super Bowl Chill Train's conductor is none other than LL Cool J, "the coolest of the cool."

The Coors Light Chill Trail


• DAWN (P&G)
P&G brand Dawn is partnering with J.J. Watt to help tackle Super Bowl LVIII’s toughest messes, sending Watt to wash someone’s dishes and giving away $1 million worth of Dawn Platinum to tackle everyone else’s Super Bowl messes. Details here.

• DIGIORNO
For the second consecutive year, people can enter for a chance to win free DiGiorno pizza if a kick hits an upright or the crossbar (causing a ‘drink) at any point during Super Bowl LVIII.

If there is a ‘doink’ during the game, winners will be selected in a random drawing and receive a coupon redeemable for a free DiGiorno pizza.https://www.youtube.com/watch?v=7acC86YdN3Y


• DISCOVER
Actress Jennifer Coolidge, in “Robots,” finds herself in a relatable situation, calling customer service and expecting to interact with a robot. But is she the robot?

• DOORDASH
DoorDash will DoorDash stuff from all the Super Bowl commercials – awarding one winner with items advertised throughout the duration of the game.

"From cars to snacks to desserts, self-care products and even tax service, DoorDash will give it all away. Just crack the code during DoorDash's Big Game commercial for a chance to obtain it all."

DoorDash All The Ads


• DORITOS  (PepsiCo)
After 23 years of Super Bowl appearances, PepsiCo’s Frito-Lay brand Doritos is handing over its platform to spotlight the brand's latest innovation: Dinamita. Doritos Dinamita will launch with spice-packed flavors and a new shape — and a commercial for Super Bowl LVIII.

Jenna Ortega will star in Doritos’ Super Bowl spot for its Dinamita brand.

Dina & Mita with Jenna Ortega Danny Ramirez

Teaser Where Did Dinamita Go?

• DOVE
Dove returns to the Super Bowl with a 30-second spot in the first quarter, its first Super Bowl ad since 2006. Dove's male-focused product collection, Dove Men + Care made a game day appearance in 2013 with a product-focused TV commercial centered around dads.

Dove and Nike have partnered for an ad surrounding the importance of boosting self-esteem in young girls.

Beauty brand Dove has joined with Kylie Kelce in the lead up to the Super Bowl “with an important message to #KeepHerConfident after new research co-commissioned by Dove found 45% of girls drop out by age 14 due to low body confidence.” Kelce is the mother of three daughters and wife of recently retired NFL star Jason Kelce.

Dove is also partnering with Hall of Famer Steve Young and his two daughters Summer and Laila Young, as well as Tennis Champion & Entrepreneur Venus Williams, who will also lend their voices and experiences to inspire confidence in girls.

The 30-second ad — to air in the first quarter — “provides a new twist on the Broadway classic, 'It's the Hard Knock Life,' illuminating the pervasive issue of low body confidence among young girls, which stops them from playing the sports they love.”


• DRAFTKINGS w TUMS
Tums is collaborating with DraftKings to launch Tums Prop Bites, where people can make their free food picks and see how they stack up against the rest of the nation for a shot to win cash prizes, with a campaign fronted by comedian Desus Nice.

“Because with Tums fast heartburn relief, you'll never have to take a chance with your favorite foods.”

The winners of this free-to-play competition are eligible to receive a share of $10,000.


• DRUMSTICK
The 30-second ad spot will star comedian Eric André and will continue the adventures of Dr. Umstick.

Bag Check


• DUNKIN'
The DunKings
Ben Affleck, Matt Damon, Tom Brady, Jack Harlow, Jennifer Lopez, & Fat Joe


• EA SPORTS
EA Sports Presents The Madden Bowl at the House of Blues Feb. 9. Features the "conclusion of the most-played season in Madden NFL Championship Series history, interactive experiences and scheduled performances by Breland, Big Boi, Killer Mike, and Green Day.

EA Sports Madden NFL 24 predicts Kansas City Chiefs will defeat the San Francisco 49ers 30-28.

• E.L.F. COSMETICS
Gina Torres, Rick Hoffman, and Sarah Rafferty from the TV show Suits appear in the trailer.

"Judge Beauty"

Judge Judy Sheindlin as Judge Beauty, Meghan Trainor and “Suits” actors including Rick Hoffman, and Gina Torres and Sarah Rafferty


• E*TRADE
E-Trade from Morgan Stanley will air a 30-second spot during the second quarter of the game. The ad will feature the E-Trade Baby, this time getting his first taste of Pickleball

• ETSY
Gift Mode


• FANDUEL
FanDuel said it is “adjusting” a commercial with Carl Weathers scheduled to run during Super Bowl LVIII following news of the actor’s death Feb. 2.

Kick of Destiny 2 stars Rob Gronkowski with Weathers as his trainer. John Cena is also part of the cast.

“We are deeply saddened to learn of the passing of Carl Weathers,” the company said in a statement. “Throughout his life, Carl was an iconic talent who had a profound impact on the people he worked with on and off the screen. FanDuel was fortunate to have had an opportunity to work with him during our Super Bowl campaign. We are adjusting our campaign accordingly out of respect for the family during their time of grief.”

Weathers’ resume includes four Rocky movies, The Predator, Happy Gilmore and The Mandalorian.


FanDuel Group said Rob Gronkowski would be in Las Vegas during Super Bowl LVIII for the sequel to last year's "Kick of Destiny" (which he missed).

FanDuel's Kick of Destiny 2 will see Gronkowski attempting to successfully make a field goal just before kick-off to the Super Bowl, — with help from John Cena and Carl Weathers — offering a share of a $10 million bonus bets prize pool.. Kay Adams, host of FanDuel TV's "Up & Adams, will serve as commentator in front of a live audience.

Teaser 1 Desert

Teaser 2 Again

• FOUNDATION TO COMBAT ANTiSEMITiSM
The non-profit advocacy group under the auspices of businessman and New England Patriots owner Robert Kraft, will run a 30-second spot, which will call upon viewers of all backgrounds to stand up against prejudice and hate against Jews.

“For the first time, FCAS will air an emotive ad during the Super Bowl, football’s ultimate championship game, which brings people of all backgrounds together, to showcase examples of how people can stand up to Jewish hate and inspire more people to join the fight against all hate,” Kraft said via the organization.

• FRANK'S HOT SAUCE
Frank's RedHot hot sauce has partnered with retired All-Pro Center Jason Kelce to gear up for the Big Game and prove you really can put that $#!t on everything. A #FranksSweepstakes is offering 58 $1,000 cash prizes.

• FRITO-LAY (PepsiCo)
Frito-Lay is launching its 2024 NFL Playoff campaign, "Taste of Super Bowl,” anchored by a spot featuring Rob Gronkowski, Marshawn Lynch and Troy Polamalu: “Taste The Victory.”

As a part of its Taste of Super Bowl campaign, Frito-Lay will give someone the opportunity to press the button that launches the NFL's official confetti for the winning team at Super Bowl LVIII.

The first 500 eligible fans to scan the QR code on specially marked Frito-Lay snacks now available in stores nationwide beginning Jan. 25 will win a special Taste of Super Bowl Confetti Kit and be entered for a chance to win a trip to Super Bowl LVIII in Las Vegas.

• GEICO
Caveman Returns: Nightmare
So easy even a caveman can do it.

Legend of the Lizard

Caveman Watches Lizard Documentary

• GOOGLE
Google Pixel 8 Javier In Frame


• HELLMAN’S
Unilever brand Hellmann’s Super Bowl LVII commercial was Brie (Larson) and (Jon) Hamm. For Super Bowl LVIII the spot will again highlight Hellmann's multi-year initiative, "Make Taste, Not Waste", which aims to raise awareness about food waste and help people become more resourceful with their leftovers.

Hellmann's fourth consecutive Big Game spot features actress, comedian, and frequent cat collaborator Kate McKinnon, the iconic Mayo Cat (known as Chipmunk off camera!) and a cameo by actor and comedian, Pete Davidson. Together, they ignite a Hellmann's craze by using the magic touch of mayonnaise to save leftovers and turn them into delicious dishes.

Teaser The Pose

• KAWASAKI
First Super Bowl spot: Mullets with Stone Cold Steve Austin

• KIA
Perfect 10

• LAS VEGAS
Las Vegas, the host city for Super Bowl LVIII — to be played in Allegiant Stadium — has launched a petition on Change.org “urging football fans to Encourage Excessive Celebration” during the days before and then on the Super Bowl Sunday, Feb. 11, 2024.

The petition was accompanied by a music video, “Excessive Celebration (Touch Down In Vegas),” featuring former NFL All-Pro wide receiver Chad "Ochocinco" Johnson and Grammy-nominated artist Tobe Nwigwe.

“As we prepare to welcome the Super Bowl for the first time, we are determined to show the world that when it comes to celebration, Las Vegas is in a category of one,” Steve Hill, president and CEO of the Las Vegas Convention and Visitors Authority said via LVCVA.

• LINDT
Life Is A Ball


• M&Ms (Mars)
M&M has released its Super Bowl LVIII ad, "Almost Champions," revealing actress Scarlett Johansson (“I lost two Oscar races”)  starring alongside Dan Marino, Terrell Owens and Bruce Smith, who almost won a Super Bowl.

She was nominated and lost for Best Actress for Marriage Story and Best supporting actress for Jojo Rabbit, both in 2020.

M&M’s, part of the Mars family of brands, is returning to the Super Bowl with a new ad spot to be accompanied by a full program that “promises to deliver all kinds of colorful fun during Super Bowl LVIII."

The spot will lean into the M&M'S purpose, "to use the power of fun to include everyone.”

M&M’s released a first look into its upcoming Super Bowl LVIII campaign with a teaser video featuring three NFL Hall of Famers “who just missed earning a Super Bowl ring in their respective Big Game appearances: Dan Marino, Terrell Owens and Bruce Smith.

The full 30-second ad spot will air during the first commercial break in the first quarter of Super Bowl LVIII.

The spot from BBDO New York will air during the first commercial break in the first quarter.

The M&M’s Almost Champions Ring Of Comfort


• MATTEL
Mattel Creations has unveiled three NFL and NFL Players Assn. officially licensed Super Bowl LVIII collectibles to celebrate this year’s championship team.

People can pre-ordering the Fisher-Price Little People Collector Super Bowl set featuring detailed San Francisco 49ers and Kansas City Chiefs player figures to honor this year’s champions; the first Barbie NFL Super Bowl Champion doll dressed in specialty fan gear; and the Super Bowl-themed UNO Fandom deck.


• MICROSOFT


• MILLER LITE (Molson Coors)
Running Of the Beer Ads

“For the Big Game we’re literally running 1,000 ads. Want a chance to get paid to BE a Big Game ad or get beer money?” Learn more at millerlite.com/runningofthebeerads

• MOUNTAIN DEW (PepsiCo)
Baja Blast first Super Bowl spot, in celebration of its 20th birthday.

Aubrey Plaza Nick Offerman America’s Sweetheart: Always Having A Blast


• NATIONAL CHICKEN COUNCIL
According to the National Chicken Council's 2024 Wing Report, people in American will devour 1.45 billion wings while watching the Kansas City Chiefs and San Francisco 49ers in Super Bowl LVIII. The number is the same as for Super Bowl LVII when the Chiefs played the Philadelphia Eagles.

To help visualize just how many wings that is:

• 1.45 billion wings is enough for every man, woman and child in the United States to eat four wings each.

• If Kansas City Coach Andy Reid ate 50 wings every day, it would take him 79,452 years to eat all 1.45 billion.

• 1.45 billion wings is enough to put 693 wings on every seat in all 30 NFL stadiums.

• If laid end-to-end, 1.45 billion wings would stretch 1/3 of the way to the moon.

• If each wing represented one second moving forward, 1.45 billion would be 46 years from now, or the year 2070.

Addison Rae• NERDS
First Super Bowl spot for the candy brand.

Addison Rae Plays out to “What a Feeling” Flashdance

Teaser Who Is Addison Rae Coaching?

• NICKELODEON
Nickelodeon said the first alternate telecast in Super Bowl history would feature SpongeBob SquarePants (voiced by Tom Kenny) and Patrick Star (voiced by Bill Fagerbakke) in the Nickelodeon booth.

Sandy Cheeks (voiced by Carolyn Lawrence) will make her sideline reporting debut, Larry the Lobster (voiced by Mr. Lawrence) will provide live commentary, and Dora the Explorer (voiced by Diana Zermeño) and Boots (voiced by Asher Colton Spence) will help explain penalty calls during the game.

Nickelodeon’s Super Bowl LVIII Live from Bikini Bottom will feature: an opening segment from Allegiant Stadium re-creating SpongeBob's iconic "Sweet Victory" performance and Nick-themed elements throughout, including guest appearances and original on-field graphics.

Super Bowl Meets SpongeBob


• NFL
 Born To Play Teaser

The NFL unveiled the pre-game entertainment lineup for Super Bowl LVIII in Las Vegas, in Allegiant Stadium on Sunday, Feb. 11, 2024, on CBS.  Reba McEntire will sing the national anthem. Post Malone will sing "America the Beautiful." Andra Day will sing "Lift Every Voice and Sing."

Super Bowl Experience presented by Toyota will be held Feb. 7-10 in the Mandalay Bay South Convention Center.

Super Bowl Opening Night fueled by Gatorade will open the week's events and will feature every player and coach from the two participating Super Bowl teams Feb. 5 in Allegiant Stadium, home to Super Bowl LVIII.

The NFL has named Tiësto as the first in-game superstar DJ for Super Bowl LVIII. Tiësto will perform a DJ set prior to the game while the players warm up and fans settle in at Allegiant Stadium on Feb. 11, 2024.

He will then stay as the in-game DJ and play during featured breaks within the game, "becoming the first superstar DJ to perform throughout the Super Bowl" Portions of the performance will be featured on the Super Bowl LVIII broadcast on CBS and live streamed on the artist's social channels.

The NFL will host the third annual A Night of Pride with GLAAD presented by Smirnoff during Super Bowl week in Las Vegas, Feb. 7. The event will feature a special live performance presented by Smartfood with singer-songwriter VINCINT.

“The third annual A Night of Pride at Super Bowl LVIII will spotlight LGBTQ leaders in sports as we work to create safe and inclusive sports environments for our community,” GLAAD president and CEO Sarah Kate Ellis said via the organization.

Photo: Sphere EntertainmentSphere Entertainment and the NFL said a collaboration would see custom Super Bowl LVIII content, created exclusively by Sphere Studios, displayed on Sphere's fully programmable LED exterior – the Exosphere – throughout Super Bowl Week. As part of this, Sphere will also be featured in CBS Sports' coverage of Super Bowl LVIII on CBS and Paramount+.

Exosphere content that will run throughout the week, working in collaboration with the NFL, will display content including: a countdown clock leading up to kick-off on Sunday.

Throughout the game, content on the Exosphere will run live, in real time in response to action on the field.


• NYX PROFESSIONAL MAKEUP
Cardi B That’s Suspicious Teaser


• NISSAN
Nissan and TelevisaUnivision Spanish-language media and content company are joining for an exclusive in-culture, in-language broadcast experience for Latino viewers as part of Univision’s coverage of the big game.

El Test Drive


• OREO
Kris Jenner in a 30-second Oreo ad set to air in the second quarter.

It Starts With a Twist

Twist On It


• OIKOS
Martin Lawrence Shannon Sharpe
Hold My Oikos


• PARAMOUNT +
Mountain Of Entertainment: Sir Patrick Stewart Throws A Hail Arnold
Miami Dolphins quarterback Tua Tagovailoa, Patrick Stewart, Drew Barrymore, Creed


• PEPSICO
Cheetos
Doritos
Frito-Lays
Mountain Dew Baja Blast
Starry
Tostitos

• POPEYES
The Wait Is Over Ken Jeong

Popeyes was supporting its first Super Bowl commercial — starring Ken Jeong — with a “Wings For Wings" promotion — designed to celebrate the permanent launch of Wings at Popeyes — offering free 6pc Wings with any online or in app purchase at participating restaurants in the U.S and. Canada if a team that has wings in its name, logo, or on its mascot wins the game. The Chiefs and Niners do not.


• PRINGLES (P&G)
Celeb with the Pringles matching mustache has been revealed to be Chris Pratt. Teaser

Mr. P

• PUPPY BOWL XX
Feb. 11 Animal Planet (2 PM ET).

In celebration of Puppy Bowl XX, Warner Bros. Discovery is partnering with Best Friends Animal Society, a leading national animal welfare organization, to help animals find their loving homes!


• REESE’S (Hershey)
Hershey’s Reese’s brand will have a 30-second spot for Reese's Caramel Big Cup spot with Will Arnett
in Super Bowl LVIII. The previous and only time Reese's brand aired an ad during the Big Game was in 2020 to unveil Reese's Take 5 bar.

• RITZ
Ritz crackers has signed NFL quarterback Trevor Lawrence for a Super Bowl promotion, Ritz Blitzes Your Game Day, “upgrading fans' game day experiences with delicious recipes and Trevor Lawrence-approved surprises,” including the chance to win an Ultimate Sports Cave Makeover. @RITZcrackers #RITZBlitzesSweepstakes

• SILK
Plant-based Silk Almondmilk “Feel Planty Good” Jeremy Renner Ava Renner

• SKECHERS
In a 30-second Super Bowl spot, the company is reminding the event’s massive television audience that while the brand has never had a ‘t’ in its name, there is one very memorable ‘t’ in Skechers . . . Mr. T.

Tony Romo: “There is no “t” in Skechers.” Mr. T: “Mr. T Is always in Skechers. I pity the fool who bends down to put on his shoes.”

• SNICKERS (Mars)
Beginning Feb. 11, people who own an Apple Vision Pro headset can step into the virtual Snickers Rookie Mistake AR Experience, which is tied to the brand's wider Rookie Mistake campaign. Using the headset's AR technology, they will be able to practice kicking field goals or glean wisdom on their rookie mistakes from the all-knowing football oracle, "misfortune teller" T.J. Watt of the Pittsburgh Steelers.


• SQUARESPACE
Squarespace’s 10th Super Bowl campaign is directed by Martin Scorsese, a 30-second spot, 'Hello Down There’, that will run during the first half of Super Bowl LVIII


• STATE FARM
Arnold Schwarzenegger Agent State Farm Teaser

“The origin story and heroics of Agent State Farm – an elite State Farm agent who goes to any length necessary to be the good neighbor the world needs.”

Like A Good Neighbaa

Agent State Farm Arnold Schwarzenegger The Tonight Show starring Jimmy Fallon


• STARRY (PepsiCo)
Ice Spice It’s Time To See Other Sodas


Ice Spice Teaser


• STOK COLD BREW
STōK Cold Brew Coffee, the official stadium sponsor of Wrexham AFC, owned by actors Rob McElhenney and Ryan Reynolds, has launched a spot starring Welsh actor, Sir Anthony Hopkins, who it is revealed is the person inside the team mascot, Wrex the Dragon costume. The ad is from Reynolds' Maximum Effort in collaboration with Danone Internal Agency, Harvest Creative,

Sir Anthony Hopkins Inner Wrex Dragon

• T-MOBILE
Home Internet Feeling
Zach Braff, Donald Faison, Jason Momoa and Jennifer Beals. Plays out to “What a Feeling” Flashdance

• TOSTITOS
PepsiCo Frito-Lay brand Tostitos — the official chip & pip of the NFL — is heading to Super Bowl LVIII with a limited-time culinary experience, Tost by Tostitos, with an opportunity for people to have their meal prepared and served by Minnesota Vikings' quarterback, Kirk Cousins.

One person will win an ultimate Super Bowl experience, including travel and accommodations to Las Vegas, a pair of tickets to Super Bowl LVIII and a VIP reservation at Tost by Tostitos with tableside service by Cousins.

• TOYOTA
Dareful Handle Supports the launch of the all-new 2024 Tacoma

Eli Manning and Brock Purdy have been named national spokespersons by Toyota Motor North America as part of its first Super Bowl activation as the official automotive partner of the NFL. They will appear in national content across digital and linear platforms and at experiences designed to engage fans and Toyota dealers.

Purdy has been a regional spokesman for the Northern California Toyota Dealers since 2023, Manning a brand partner for the Greater New York Toyota Dealer Association since 2004.

Toyota will run a 30-second spot on CBS and a separate spot during the broadcast on Univision


• TURBOTAX


• UBER EATS
Don’t Forget Uber Eats
Jennifer Aniston David Schwimmer, Usher, the Beckhams, Jelly Roll

Helen Mirren Helen Loves Football

David Beckham Victoria Beckham ‘Jessica Aniston’ Forget

Jelly Roll Forgets


• UNITED AIRLINES
United Airlines, which said it has “saved customers more than $2 billion since becoming the first legacy airline to permanently eliminate change fees more than three years ago,” has unveiled a series of regional spots starring actor Kyle Chandler to air on Super Bowl LVIII Sunday “to promote the benefits of the policy change.’

Believing Changes Everything “encourages people to believe in their team” in the 2024 NFL season and book a United flight now to Super Bowl LVIX in New Orleans, “without worrying about change fees.”

Market-specific ads will target Chiefs fans in Kansas City, Browns fans in Cleveland and Texans fans in Houston on broadcast TV and Bears fans in Chicago and Broncos fans in Denver on social media. A general market film will also air on TV in Chicago, Denver, Baltimore, Orlando, Colorado Springs and Cincinnati.

United is the official airline for the San Francisco 49ers and the official commercial airline of the Kansas City Chiefs.

• VERIZON
TOTAL by Verizon Totalmente The ad will air during the first commercial break of the second quarter of Univision’s Super Bowl telecast.


• VOLKSWAGEN
75th anniversary of U.S. launch
Arrival Teaser



Record 67.8M To Wager Estimated $23.1B On Super Bowl, Chiefs Over Niners

CBS Sports Setting Up Las Vegas Residency En Route To Super Bowl LVIII

CBS Sports Marks 100 Days To Super Bowl LVIII With ‘Mountain’ Of Activation

SpongeBob SuperPants: NFL, CBS, Nick Plan To Slime Super Bowl 58 In Las Vegas

Usher Gets Starting Role For Apple Music Super Bowl LVIII Halftime Show

For Super Bowl LVIII, What Happens In Vegas Plays In Vegas

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