ESPN ‘Monday Night Football’ Scores With Justin Timberlake, Timbaland
Monday, August 28, 2023 at 07:26PM By Barry Janoff
August 28, 2023: In anticipation of its 2023 NFL Monday Night Football schedule, ESPN said today that Grammy-winning music producer Timbaland and global star Justin Timberlake would work with ESPN throughout the upcoming NFL season to curate music for select games.
Music from Timbaland and Timberlake will run in Monday Night Football promotional spots, live telecasts and pre-game shows for seven weeks this season.
Beatclub, a music creator platform founded by Timbaland, of which Timberlake is a member and equity holder, will have its users and A&R team supporting the duo in the music creation for the season.
For the premiere spot, Timbaland and Timberlake — along with Canadian singer-songwriter Nelly Furtado — are releasing a new single, ‘Keep Going Up,’ via Mosley Music Group/Def Jam Recordings.
It will be the track for ESPN’s Week 1 Monday Night Football promotional spot Sept. 11 featuring Aaron Rodgers in his New York Jets debut hosting the Buffalo Bills.
According to Billboard, the “Keep Going Up” single is the long-awaited follow-up to the trio’s first collab, 2007’s “Give It to Me,” which hit No. 1 on the Billboard Hot 100 16 years ago.
“Football and music go hand-in-hand, like the iconic Timbaland and Justin Timberlake duo, who collaborate on music to near perfection,” Curtis Friends, ESPN senior director of sports marketing, said via the network.
“ESPN’s Monday Night Football music curatorship is popular with fans given the access this partnership provides to new and unexpected combinations of music with sport."
According to Friends, "We’ve had Diplo, DJ Khaled, Drake, and Marshmello and this fifth season, for the first time, we have two curators in Timbaland/JT we know will energize all us fans for this NFL football season.”
New spots and music are scheduled to include:
• Week 1: Buffalo Bills vs. New York Jets
• Week 6: Dallas Cowboys vs. Los Angeles Chargers
• Week 11: Philadelphia Eagles vs. Kansas City Chiefs
• Week 16: Baltimore Ravens vs. San Francisco 49ers
• Week 18 Doubleheader: TBD
• Wild Card Round (Post-season): TBD
• Divisional Round (Post-season): TBD
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