Top
NEWS REAL

• FIFA has postponed plans to expand the World Cup from 32 to 48 teams for the 2022 event in Qatar. The plan is still being considered for the 2026 World Cup, which will be staged in the U.S., Canada and Mexico. According to FIFA, “(There was not enough) time for a detailed assessment of the potential logistical impact.” The World Cup is scheduled for Nov. 21-Dec. 18, 2022.

• The NFL and NFL Players Association have unveiled two joint agreements that are intended to “support further resources directed to address pain management and behavioral health.” Full story here.

• The U.S. Women’s National Team Players Association, LinkedIn CEO Jeff Weiner, and social impact education innovator EVERFI, Inc. have oined the students of Santee Elementary School in San Jose to launch The Compassion Project for the 2019-2020 school year, described as a “national nonprofit dedicated to providing compassion education to elementary school students across the U.S.”

• The U.S. Golf Association has aligned with Marvel Entertainment to create exclusive golf education products to “engage junior golfers on the essential elements to learning the game." Scheduled to launch in June at the 2019 U.S. Open Championship at Pebble Beach, the collaboration features printed and digital comic books with many of Marvel’s super heroes The story follows Tony Stark (Iron Man) and other Avengers as they teach the next generation of Marvel Super Heroes about golf. Limited-edition Marvel-themed golf posters will be distributed (while supplies last) at the Junior Experience at the 2019 U.S. Open.

• Major League Lacrosse has signed a deal with Anheuser-Busch to have its Bud Light brand become the official beer partner for the 2019 MLL All-Star Game, being played in Navy-Marine Corps Memorial Stadium, Annapolis, MD on July 27. The deal includes “prominent signage on the playing field, fan zone activation and various on-site promotions at several sports bars and retail locations in the Greater Annapolis area leading up to the All-Star Game.”

• Stating that “we are continually seeking opportunities to evolve our product offerings,’ Kohl’s has signed an exclusive long-term alliance with Fanatics, a global leader in licensed sports merchandise with the addition of “hundreds of thousands of items.” Full story here.

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.” 

POLL POSITION

U.S. Women’s National Team head coach Jill Ellis has named the 23 players who will represent the U.S. in France and seek to defend their FIFA Women’s World Cup crown (July 7-Aug.7).

GOALKEEPERS

Adrianna Franch* (Portland Thorns FC), Ashlyn Harris** (Orlando Pride), Alyssa Naeher** (Chicago Red Stars)
DEFENDERS
Abby Dahlkemper* (NC Courage), Tierna Davidson* (Chicago Red Stars), Crystal Dunn* (NC Courage), Ali Krieger*** (Orlando Pride), Kelley O’Hara*** (Utah Royals FC), Becky Sauerbrunn*** (Utah Royals FC), Emily Sonnett* (Portland Thorns FC)
MIDFIELDERS
Morgan Brian** (Chicago Red Stars), Julie Ertz** (Chicago Red Stars), Lindsey Horan* (Portland Thorns FC), Rose Lavelle* (Washington Spirit), Allie Long* (Reign FC), Samantha Mewis* (NC Courage)
FORWARDS
Tobin Heath*** (Portland Thorns FC), Carli Lloyd**** (Sky Blue FC), Jessica McDonald* (NC Courage), Alex Morgan*** (Orlando Pride), Christen Press** (Utah Royals FC), Mallory Pugh* (Washington Spirit), Megan Rapinoe*** (Reign FC)
* First Women’s World Cup
** Second Women’s World Cup
*** Third Women’s World Cup
**** Fourth Women’s World Cup

KEEPING SCORE

Luka Dončić, Trae Young Head NBA All-Rookie Team
Dallas Mavericks guard-forward Luka Dončić and Atlanta Hawks guard Trae Young have been unanimously selected to the 2018-19 NBA All-Rookie First Team.

Dončić and Young both received NBA All-Rookie First Team votes on all 100 ballots to finish with 200 points each.  They are joined on the NBA All-Rookie First Team by Phoenix Suns center Deandre Ayton (195 points; 95 First Team votes), Memphis Grizzlies forward-center Jaren Jackson Jr. (159 points; 60 First Team votes) and Sacramento Kings forward Marvin Bagley III (156 points; 56 First Team votes).

The 2018-19 NBA All-Rookie Second Team includes LA Clippers guard Shai Gilgeous-Alexander (138 points), Cleveland Cavaliers guard Collin Sexton (132), Clippers guard Landry Shamet (85), New York Knicks center Mitchell Robinson (77) and Hawks guard Kevin Huerter (45).

BUY SELL

Weekend Box Office May 17-19
1. John Wick 3 $57M
2. Avengers: Endgame $29.4M
3. Pokemon Detective Pikachu $24.8M
4. A Dog’s Journey $8M
5. The Hustle $6M
6. The Intruder $4M
7. Long Shot $3.4M
8,. The Sun Is Also A Star $2.6M
9. Poms $2M
10. Uglydolls $1.6M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Terminator 6: Dark Fate See More Ads Below

 

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Monday
Jan312011

Like Money In The Bank: BBVA Named Grand Sports Marketer Of The Year

By Barry Janoff, Executive Editor

January 31, 2011: Thanks to new alliances with the NBA, ESPN and NCAA, and programs that involve schools, communities and sports fans and consumers, BBVA Group has been named as the Grand Sports Marketer of the Year by NYSportsJournalism. The financial firm was awarded the honor through a vote conducted among the readers of NYSportsJournalism, a national sports marketing and media news network.

The naming of BBVA as the first Grand Sports Marketer of the Year coincides with the second anniversary of NYSportsJournalism. Based in New York,  the network reaches more than 50,000 people daily, many of whom participated in the voting from December 2010-January 2011.

BBVA, which received about 50% of the vote, heads an all-star team of Sports Marketers of the Year that features ten companies whose sponsorships and alliances were among the most progressive and dynamic multi-media sports marketing-related strategies of 2010.

In addition to BBVA, the full list, in alphabetical order: Amway, CBS-Turner, Discover Financial Services, ESPN, Papa John's, Phillips-Van Heusen, Subway, Visa and Vizio. (See below for details of 2010 activation.)

Banco Bilbao Vizcaya Argentaria, based in Bilbao, Spain, and with U.S. headquarters in Birmingham, Ala., was a relatively unknown player in domestic sports marketing until initiating a series of deals as part of the company's strategy to become known as the "Bank of Sports." In September, BBVA signed a pact naming it the official bank of the NBA, the WNBA and the NBA Development League in the U.S., Spain and Puerto Rico.

In November, BBVA signed a multi-year deal to become title sponsor of the NCAA college post-season Birmingham Bowl (formerly known as the PapaJohns.com Bowl), which was played on Jan. 8. The deal, signed with ESPN Regional Television, Inc., a subsidiary of ESPN, also gave BBVA sponsorship presence in several other college bowl games: the New Mexico Bowl in Albuquerque,  the Texas Bowl in Houston and  the Bell Helicopter Armed Forces Bowl in Fort Worth.

"The agreement with ESPN will allow us a channel where we can connect with our customers' passion," Manolo Sanchez, BBVA U.S. country manager and president and CEO of BBVA Compass, said at the time of the unveiling of the BBVA Compass Bowl deal. "For many people, their favorite sports team is a central part of who they are and college football fans are among the most passionate fans in the world. At BBVA Compass, we want to provide fans an opportunity to participate in what they love."

The 2011 BBVA Compass Bowl was the most-watched game in the bowl’s five-year history, with more than 3.3 million viewers on ESPN. Attendance was 41,207, the second highest all-time at the event.

BBVA activated its pro basketball alliance in mid-September by having its logo on the jersey front of both the Atlanta Dream and eventual champion Seattle Storm during the 2010 WNBA Finals presented by adidas.

BBVA was then a lead sponsor during the NBA Europe Live presented by EA Sports pre-season tour in Barcelona during games between the Los Angeles Lakers and the defending Euroleague champions FC Barcelona and the Lakers and Regal FC Barcelona. In Spain, BBVA Global has a title sponsorship alliance with La Liga,  the nation's top professional soccer league.

In December, BBVA Compass unveiled its first NBA-related national TV spot, "Team Works," created in conjunction with lead agency GSD&M Idea City, Austin, Texas. The spot is part of an umbrella campaign with the NBA:

•  The firm will be an associate partner of the NBA All-Star Day of Service as part of 2011 NBA All-Star Game week in Los Angeles in mid-February.

• "Team. Works. In Schools," a program with NBA Cares, will help refurbish schools in such BBVA Compass markets as Birmingham, Dallas/Fort Worth, Houston, Phoenix and San Antonio.

• The BBVA Compass-NBA mobile tour will feature a 67-foot, 18-wheel truck that transforms into 6,000 square feet of basketball activities. The tour is scheduled to be held in Spring 2011 in ten communities within the BBVA Compass Sunbelt footprint.

The "Team Works" commercial, which has been running during NBA games on media partners ESPN, ABC and TNT, as well as NBA TV and NBA.com, is a highlight reel of NBA play that stresses teamwork. It features on-court action showing Kobe Bryant and Paul Gasol of the Lakers, Carmelo Anthony and Nene of the Denver Nuggets, Rajon Rondo and Ray Allen of the Boston Celtics and Dirk Nowitzki and Jason Kidd of the Dallas Mavericks. A voiceover offers, "Teamwork works. In the NBA and at BBVA Compass, the official bank of the NBA." (See full spot here.)

"BBVA is a leading global brand with a successful history of reaching fans and consumers around the world through sports." — Mark Tatum, NBA evp-global marketing partnerships

"BBVA is a leading global brand with a successful history of reaching fans and consumers around the world through sports," Mark Tatum, NBA evp-global marketing partnerships, said of the league's alliance with BBVA. "Basketball is a global game and this new partnership illustrates how the transcending popularity of the NBA, the WNBA and the NBA D-League provide our partners with unique opportunities to engage our fans and celebrate the game in a variety of cultures."

BBVA Group has more than 48 million clients, 7,600 branches and an estimated 105,000 employees in more than 30 countries. In the U.S., the company has expanded its presence through a series of acquisitions, including Valley Bank (2004), Laredo National Bank (2005), Texas State Bank (2006), State National Bank (2007), Compass Bank (2007) and Guaranty Bank (2009).

All of the acquisitions have been integrated into BBVA Compass, a network of more than 700 retail banking locations.

2010 NYSportsJournalism Sports Marketers of the Year

Grand Sports Marketer of the Year: BBVA Group

Sports Marketers of the Year All-Stars (and some key alliances):

Amway: Naming rights to Orlando Magic home arena; deal with Detroit Red Wings; signing Kurt Warner to sponsorship deal; presenting sponsor of MLS's San Jose Earthquakes.
CBS-Turner: 14-year, $10.8 billion deal with expanded coverage of NCAA Men's Basketball Division I 'March  Madness' tournament.
Discover Financial Services: Deal to become official credit card partner of the NHL in the U.S.; presenting sponsor of NHL All-Star Game; naming rights deal to Discover Orange Bowl; 'Peggy' marketing campaign that includes former college head football coaches Bobby Bowden and Lou Holtz, Phil Pritchard and the NHL Stanley Cup.
ESPN: Coverage of 2010 FIFA World Cup; BCS College Football Series; introduction and expansion of ESPN 3D; award-winning '30 For 30' series.
Papa John's: First season as official pizza partner of the NFL.
Phillips-Van Heusen: Alliance with Pro Football Hall of Fame; Izod IndyCar Series
Subway: Deal with NBC Sports; alliance with ESPN, including Mike and Mike in the Morning; alliance with ING NYC Marathon; ad campaign with athletes including Michael Strahan and Lalia Ali; Sports Illustrated for Kids.
Visa: 2010 Winter Olympics activation; 2010 FIFA World Cup activation; NFL and Super Bowl marketing.
Vizio: Naming rights to the Rose Bowl Presented by Vizio; sponsorship deal with ESPN; Super Bowl marketing.

BBVA 'Bank Of Sports' Extends Into College Football

BBVA Hits A Bank Shot With NBA 'Team. Works' Campaign

Back to Home Page