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NEWS REAL

• The NFL and Mexico's President-Elect Andrés Manuel López Obrador confirmed that the third game of the existing agreement signed in 2016 will be played in 2019 at Estadio Azteca. The date and time of the game will be determined in conjunction with the release of the 2019 NFL schedule next spring

• NBC Sports and the Premier League are partnering to present their second Premier League Mornings Live, scheduled to take place in New York on Saturday, Dec. 8. The event will include a turf pitch, the Premier League trophy, club mascots and special guests. The initial fan fest in September was attended by more than 2,000 on a rooftop overlooking the U.S. Capitol in Washington D.C.

• NBC Sports’ inaugural presentation of the IMSA SportsCar Championship begins Saturday, Jan. 26, 2019, with live coverage of the 57th Rolex 24 at Daytona (Daytona Beach, Fla.), as part of more than 100 hours of IMSA programming set to air across NBC, NBCSN, NBCSports.com and the NBC Sports app throughout the upcoming 2019 season.

• Between now and Nov. 19, every use of #SaluteToService on Twitter will generate a $5 donation, up to $5 million, to the NFL’s military non-profit partners – including the Pat Tillman Foundation, TAPS, USO, Wounded Warrior Project and the Bob Woodruff Foundation.

POLL POSITION

MLB MOY, MVP, CY Young, ROY

AL ROOKIE OF THE YEAR
• Shohei Ohtani, RHP/DH Los Angeles Angels

NL ROOKIE OF THE YEAR
• Ronald Acuna Jr., OF Atlanta Braves

AL MANAGER OF THE YEAR
• Bob Melvin Oakland A's

NL MANAGER OF THE YEAR
• Brian Snitker Atlanta Braves

AL MOST VALUABLE PLAYER
• Mookie Betts, OF Boston Red Sox

NL MOST VALUABLE PLAYER
• Christian Yelich, OF Milwaukee Brewers

AL CY YOUNG
• Blake Snell Tampa Bay Rays

NL CY YOUNG
• Jacob deGrom New York Mets

KEEPING SCORE

All-Time NBA Scoring Leaders (To Date)

1. Kareem Abdul-Jabbar 38, 387
2. Karl Malone 36,928
3. Kobe Bryant 33,643
4. Michael Jordan 32.292
5. LeBron James 31.425*
6. Wilt Chamberlain 31.419
7. Dirk Nowitzki 31,187*
8. Shaquille O’Neal 28,596
9. Moses Malone 27,409
10. Elvin Hays 27,313
11. Hakeem Olajuwon 26,946
12. Oscar Robertson 26,710
13. Dominique Wilkins 26,668
14. Tim Duncan 26,496
15. Paul Pierce 26,397
19. Carmelo Anthony 25,551*
22. Vince Carter 24,967*
30. Dwayne Wade 22,211*
*Still Active

BUY SELL

Weekend Box Office Nov. 16-18
1. Fantastic Beasts Crimes of Grindelwald $62.2M
2. The Grinch $38.1M
3. Bohemian Rhapsody $15.7M
4. Instant Family $14.7M
5. Widows $12.3M
6. Nutcracker and the Four Realms $4.7M
7. A Star is Born $4.3M
8. Overlord $3.8M
9. Girl in the Spider’s Web $2.5M
10. Burn the Stage $2.3M

SOURCE: COMSCORE.com

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COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Jan142010

Wheaties Fuel Hits Shelves, Peyton Manning Commercial Hits TV

Manning gets intense in TV spot for Wheaties Fuel.January 14, 2010: Wheaties Fuel, which was unveiled last July and then made available in limited quantities only via online since September, has finally arrived at store shelves nationwide. The release comes as General Mills seeks to take advantage of a busy sports marketing period with the Super Bowl, NBA All-Star Game and Winter Olympics all arriving within the next month.

As part of what General Mills has called a "multimillion-dollar effort" to launch Fuel, the brand will unveil a TV spot starring Indianapolis Colts quarterback Peyton Manning on Jan. 15 to fans on a dedicated Facebook page, where Wheaties is also offering a $1-off coupon for Fuel to anyone who becomes a friend. The spot, in which Manning translates his comment that "Your body is like a machine and you have to have the right Fuel to go out and perform" into action, will then debut nationally, targeting a male audience via sports events and programming. Tag: "Fuel. Win. Evolve." Lead agency is Saatchi & Saatchi, New York.

In the spot, we see Manning in a farm field tossing footballs. As he does, we hear him in voiceover: "Gotta make a play here. Find the opening. Be precise. Hit that guy. Hit that guy. Gotta make a play. Let's do it again." We then see that Manning has tossed dozens of footballs. Another voiceover then offers, "Winning takes intense preparation. It starts with Wheaties Fuel." Manning then says in voiceover, "New Wheaties Fuel. Prepare to win."

According to Manning, who also is starring in current commercials for MasterCard, Sony and Nabisco's Oreo Double Stuf, "This is an intense cereal. We put a lot of time into making this come to life. We put a lot of time, energy, intensity and passion into it. It's a good-tasting cereal that at the same time is helping everybody perform better."

Print to date has included a tie-in with Men’s Health, with readers who volunteered online helping to select a final recipe, followed by the publication offering samples at such events as running and biking races.

In addition to FaceBook, General Mills also is supporting with Twitter and MySpace destinations. Di:Digital, New York, has handled interactive elements, anchored by an SMS campaign that included an FSI with a mobile text code connecting to such content as information about Manning and the other athletes involved with developing the brand, tips on nutrition and fitness and an option for e-mail alerts to receive updated information.

Continuing a Wheaties tradition, Fuel will feature individual box covers of  Manning, Kevin Garnett (pictured) of the NBA's Boston Celtics and MLB MVP Albert Pujols of the St. Louis Cardinals. The company said the product was created with the input from the trio as well as triathlete Hunter Kemper, gold medal-winning decathlete Bryan Clay and sports nutritionist Dr. John Ivy. All five athletes are pictured on the back of the boxes along with Dr. Ivy. All three 17.1 oz boxes are now available nationwide.

Wheaties Fuel will have a presence at the NBA All-Star Game in Dallas in February with support from Garnett. The brand has been running a promotion, "Get Your W's," offering tickets to the game at Cowboys Stadium and other prizes. The cereal is expected to do experiential marketing and sample offerings during the NFL's stay in Miami for both the Pro Bowl and Super Bowl.

A dedicated Web site has been running a six-part series featuring Manning, Garnett and the other athletes involved showing behind-the-scenes action of how Fuel went from concept to consumers.

General Mills said the product would "not replace the original Wheaties. Together, the two products will make up the evolved and expanded Breakfast of Champions product portfolio."

“Developing the new evolution of Wheaties has been more than two years in the making, and we’re excited to finally bring Fuel to retail and into the hands of consumers,” Dan Stangler, marketing manager for Wheaties, said in a statement. “Today’s athletes need a finely tuned diet to allow their bodies to be efficient and competitive, and with the help of our team of champion athletes, a world-renowned sports nutritionist and everyday athletes, we’ve created the first-ever cereal designed to help fuel wins.”

Manning, Garnett, Pujois Star In Wheaties Fuel Launch

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