Top
QUICK HITS

• In conjunction with the official grand opening of its Americas headquarters, Bridgestone Americas, Inc. and the Nashville Predators unveiled an additional five-year extension for the naming rights agreement for Bridgestone Arena, home of the Nashville Predators. Initially signed in March 2010, the extended terms now ensure Bridgestone naming rights through 2025. Financial terms were not shared.
• Research, marketing and consulting firm NewZoo, San Francisco, has increased its estimate of the market size for global games for 2016-20 “based on an even stronger performance than anticipated in the first three quarters of the year. NewZoo now says that the global games market would generate $116 billion in game software revenues, $7.1 billion higher than previously estimated and nearly 11% growth vs. 2016. The firm now estimates that the category will hit $143.5 billion in 2020.

• Univision Deportes said it would conclude the year as the “leading sports brand delivering the most soccer viewing in the country throughout 2017.” Univision Deportes said this past year it earned the highest share of soccer viewing in the U.S. among 29 networks broadcasting live soccer, claiming over 40% of all viewing across the networks of Univision. It also said it led the industry by “broadcasting 19 out of 20 top-rated club soccer matches in 2017, regardless of language.”
• The NBA has named Indianapolis as the site for the 2021 All-Star Game, to be played in Bankers Life Fieldhouse on Feb. 14. The next three NBA All-Star Games are: Los Angeles (Staples Center, Feb. 18, 2018), Charlotte (Spectrum Center. Feb. 17, 2019) and Chicago (United Center, Feb. 16, 2020). Cleveland said it would seek to host the 2022 game, which would be the 70th All-Star Game in league history.

POLL POSITION
BEST ALL-STAR GAME
 
pollcode.com free polls
KEEPING SCORE

Top-Selling NBA Jerseys Dick's Sporting Goods (Season to Date)

1. LeBron James Cleveland Cavaliers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Golden State Warriors

4. Russell Westbrook Oklahoma City Thunder
5. Joel Embid Philadelphia 76ers
6. Kristaps Porzingas New York Knicks
7. Giannis Antetokounmpo Milwaukee Bucks

8. James Harden Houston Rockets
9. Ben Simmons Philadelphia 76ers
10. Isaiah Thomas Cleveland Cavaliers
11. Kawhi Leonard San Antonio Spurs
12. Gordon Heyward Boston Celtics
13. Kevin Love Cleveland Cavaliers
14. Karl-Anthony Towns Minnesota Timberwolves
15. Al Horford Boston Celtics

SOURCE: DICK'S SPORTING GOODS

BUY SELL

TOP SEARCHES IN U.S. ON GOOGLE 2017

Lists are based on search terms that had a high spike in traffic in 2017 as compared to 2016.
Athletes
1. Floyd Mayweather
2. Gordon Hayward
3. Aaron Boone
4. Paul George
5. Tony Romo
6. Aaron Judge
7. Gonzo Ball
8. Carmelo Anthony
9. Sergio Gracchia
10. Isaiah Thomas

Professional Sports Teams
1. New York Yankees
2. Houston Astros
3. Boston Celtics
4. Los Angeles Dodgers
5. Atlanta Falcons
6. Dallas Cowboys
7. New England Patriots
8. Pittsburgh Steelers
9. Houston Rockets
10. Philadelphia Eagles

SOURCE: GOOGLE

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Jan142010

Wheaties Fuel Hits Shelves, Peyton Manning Commercial Hits TV

Manning gets intense in TV spot for Wheaties Fuel.January 14, 2010: Wheaties Fuel, which was unveiled last July and then made available in limited quantities only via online since September, has finally arrived at store shelves nationwide. The release comes as General Mills seeks to take advantage of a busy sports marketing period with the Super Bowl, NBA All-Star Game and Winter Olympics all arriving within the next month.

As part of what General Mills has called a "multimillion-dollar effort" to launch Fuel, the brand will unveil a TV spot starring Indianapolis Colts quarterback Peyton Manning on Jan. 15 to fans on a dedicated Facebook page, where Wheaties is also offering a $1-off coupon for Fuel to anyone who becomes a friend. The spot, in which Manning translates his comment that "Your body is like a machine and you have to have the right Fuel to go out and perform" into action, will then debut nationally, targeting a male audience via sports events and programming. Tag: "Fuel. Win. Evolve." Lead agency is Saatchi & Saatchi, New York.

In the spot, we see Manning in a farm field tossing footballs. As he does, we hear him in voiceover: "Gotta make a play here. Find the opening. Be precise. Hit that guy. Hit that guy. Gotta make a play. Let's do it again." We then see that Manning has tossed dozens of footballs. Another voiceover then offers, "Winning takes intense preparation. It starts with Wheaties Fuel." Manning then says in voiceover, "New Wheaties Fuel. Prepare to win."

According to Manning, who also is starring in current commercials for MasterCard, Sony and Nabisco's Oreo Double Stuf, "This is an intense cereal. We put a lot of time into making this come to life. We put a lot of time, energy, intensity and passion into it. It's a good-tasting cereal that at the same time is helping everybody perform better."

Print to date has included a tie-in with Men’s Health, with readers who volunteered online helping to select a final recipe, followed by the publication offering samples at such events as running and biking races.

In addition to FaceBook, General Mills also is supporting with Twitter and MySpace destinations. Di:Digital, New York, has handled interactive elements, anchored by an SMS campaign that included an FSI with a mobile text code connecting to such content as information about Manning and the other athletes involved with developing the brand, tips on nutrition and fitness and an option for e-mail alerts to receive updated information.

Continuing a Wheaties tradition, Fuel will feature individual box covers of  Manning, Kevin Garnett (pictured) of the NBA's Boston Celtics and MLB MVP Albert Pujols of the St. Louis Cardinals. The company said the product was created with the input from the trio as well as triathlete Hunter Kemper, gold medal-winning decathlete Bryan Clay and sports nutritionist Dr. John Ivy. All five athletes are pictured on the back of the boxes along with Dr. Ivy. All three 17.1 oz boxes are now available nationwide.

Wheaties Fuel will have a presence at the NBA All-Star Game in Dallas in February with support from Garnett. The brand has been running a promotion, "Get Your W's," offering tickets to the game at Cowboys Stadium and other prizes. The cereal is expected to do experiential marketing and sample offerings during the NFL's stay in Miami for both the Pro Bowl and Super Bowl.

A dedicated Web site has been running a six-part series featuring Manning, Garnett and the other athletes involved showing behind-the-scenes action of how Fuel went from concept to consumers.

General Mills said the product would "not replace the original Wheaties. Together, the two products will make up the evolved and expanded Breakfast of Champions product portfolio."

“Developing the new evolution of Wheaties has been more than two years in the making, and we’re excited to finally bring Fuel to retail and into the hands of consumers,” Dan Stangler, marketing manager for Wheaties, said in a statement. “Today’s athletes need a finely tuned diet to allow their bodies to be efficient and competitive, and with the help of our team of champion athletes, a world-renowned sports nutritionist and everyday athletes, we’ve created the first-ever cereal designed to help fuel wins.”

Manning, Garnett, Pujois Star In Wheaties Fuel Launch

Back to Home Page