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NEWS REAL

• NBA All-Star James Harden has joined the ownership group of the Houston Dynamo. According to the MLS club, the 2018 NBA MVP with the Houston Rockets becomes the fifth member of an ownership group led by Gabriel Brener, which also includes boxing icon Oscar De La Hoya, Ben Guill and Jake Silverstein.

In addition to the Dynamo, the group also owns the NWSL's Houston Dash and BBVA Stadium, the home venue for both clubs.

“I’m very excited about the opportunity to join the ownership group of the Houston Dynamo and Houston Dash and proud to be a part of a club with tremendous history and a great future,” Harden said via the team.

• Spend a "Day in the Life Of Blake Griffin." Full story here.

• Cavs Legion Gaming Club, the NBA 2K League affiliate of the Cleveland Cavaliers, has unveiled plans for an eSports center in Cleveland’s Battery Park neighborhood. The 2,700 square foot venue is scheduled to open this fall,

• The NFL Network is planning 129 hours of “Inside Training Camp Live” coverage July 22-Aug. 7 Additional coverage will appear across NFL media platforms including NFL.com, NFL Films, NFL app and NFL RedZone.

ESPN also said it would provide comprehensive coverage of the opening week of the 2019 NFL training camps beginning July 22 on daily editions of SportsCenter and NFL Live.

• NBC’s Golf Channel unveiled details for its next Golf Films project, “Tiger Woods: Chasing History,” to premiere July 22  The film will present viewers with a chronological look at the “sights and sounds from each of Woods’ 81 professional victories, from his first at the Las Vegas Invitational in 1996, through the most recent win at the Masters earlier this year.”

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.”

POLL POSITION

AT&T WNBA All-Star 2019 Starter Pool

  • Liz Cambage, Aces
  • Elena Delle Donne, Mystics
  • Chelsea Gray, Sparks
  • Brittney Griner, Mercury
  • Natasha Howard, Storm
  • Jonquel Jones, Sun
  • Jewell Loyd, Storm
  • Kayla McBride, Aces
  • Kia Nurse, Liberty
  • A‘ja Wilson, Aces

AT&T WNBA All-Star 2019, featuring Team Delle Donne vs. Team Wilson, is scheduled for July 27 in the Mandalay Bay Events Center, Las Vegas (ABC 3:30 PM ET).

KEEPING SCORE

The Top 25 MiLB Teams With Best-Selling Merchandise (alphabetically, with MLB affiliate):

  • Albuquerque Isotopes (Rockies)
  • Charleston RiverDogs (Yankees)
  • Charlotte Knights (White Sox)
  • Columbia Fireflies (Mets)
  • Columbus Clippers (Indians)
  • Corpus Christi Hooks (Astros)
  • Durham Bulls (Rays)
  • El Paso Chihuahuas (Padres)
  • Fort Wayne TinCaps (Padres)
  • Gwinnett Stripers (Braves)
  • Hartford Yard Goats (Rockies)
  • Indianapolis Indians (Pirates)
  • Jacksonville Jumbo Shrimp (Marlins)
  • Lehigh Valley IronPigs (Phillies)
  • Nashville Sounds (Rangers)
  • Pawtucket Red Sox (Red Sox)
  • Portland Sea Dogs (Red Sox)
  • Richmond Flying Squirrels (Giants)
  • Rochester Red Wings (Twins)
  • Sacramento River Cats (Giants)
  • Salt Lake Bees (Angels)
  • San Antonio Missions (Brewers)
  • Tacoma Rainiers (Mariners)
  • Toledo Mud Hens (Tigers)
  • Trenton Thunder (Yankees)

SOURCE: MiLB

BUY SELL

Weekend Box Office July 12-14
1. Spider-Man:Far From Home $45.3M
2. Toy Story 4 $20.7M
3. Crawl $12M
4. Stuber $8M
5. Yesterday $6.8M
6. Aladdin $5.9M
7. Annabelle Comes Home $5.6M
8. Midsommar $3.4M
9. Secret Life of Pets 2 $3.1M
10. MIB International $2.2M
Source: Box Office Mojo

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COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Friday
Mar152013

Charles Barkley Revisits Secret Identity IT Guy Persona In New CDW Campaign

By Barry Janoff

March 15, 2013: The convergence of the NBA season and March Madness is proving to been a boon for Charles Barkley. He is on-air as an analyst for the NBA on TNT, he is part of the broadcast crew from CBS and Turner covering the NCAA Div. I men's basketball tournament and he is in a new multi-media campaign from Capital One alongside actor Alec Baldwin.

Now, he is hitting the airways and Internet as IT employee Charles Barkley for CDW, a leading provider of technology solutions for business, government, education and healthcare.

The role is a reprisal for Barkley from a campaign unveiled last year by CDW, under the umbrella theme "People Who Get IT." He first appeared in "The Ringer" to help fictitious company Gordon & Taylor win a corporate basketball league championship, and then came back in the “Client Golfer,” where he won new business by losing to clients on the golf course.

This time, Barkley is deployed in the "Road Warrior," showing how CDW technology can aid businesses "with the latest technology products and mobility solutions."

The initial TV spot breaks this weekend and will air throughout March Madness on CBS, TNT, TBS and truTV before going into regular rotation. Support includes print, Internet and social media such as Twitter, Facebook, YouTube, Liinkedin and Spiceworks.

Lead agency is Ogilvy & Mather, Chicago, and the spots were directed by Joe Pytka.

A microsite, “Winning on the Road,” enables visitors to follow Gordon & Taylor’s journey in a souped-up, high-tech vehicle — which CDW said is "not a bus, not an RV. It's the Ultimate Technology Vehicle" — which will be taken on the road to cities and sports venues nationwide so that people can see how CDW "powers high-profile sports facilities."

“Everything about the IT landscape is evolving and our Winning on the Road campaign is meant to underscore how we help customers win and navigate complexity no matter where they are,” Neal Campbell, svp and CMO for Vernon Hills, Ill.-based CDW, said in a statement.

In earlier iterations, Barkley the nerdy IT guy turned into Barkley the hoops hero to guide the Gordon & Taylor team to victory; then reverted to Barkley the golfer, who — like the real-life Barkley — had trouble with his golf swing, even with the help of LPGA star Paula Creamer.

In "Road Warrior" — which appears to have been filmed either before Barkley lost some 45 lbs. via Weight Watchers or at a more recent time when he put that weight back on — the basketball Hall of Famer hits the road in the Gordon & Taylor Ultimate Technology Vehicle, which has been fully equipped to resemble an office on wheels.

"This company wins at everything," Gordon & Taylor's faux CEO explains. "Especially business. And if you want to win at business, you have to win on the road."

Fortunately for Gordon & Taylor, they have the ultimate road warrior on their team: Charles Barkley.

"Why Charles Barkley?" asks the CEO. "Because he's a winner." After a pregnant pause, he continues, "No, really! Haven't we established that by now?"

Barkley is then shown around the state-of-the-art office. An co-worker takes Barkley on a tour, explaining, "CDW helped us outfit it with HP OfficeJet Pro X printers, mobility enabled tablets and a server room that uses Cisco UCS Servers."

Ultimately, Barkley and crew are able to conduct meetings and conduct all their business, despite some bumps in the road such as potholes and detours into forests."When the rubber met the road and the sales figures were in, we were a success," the CEO beams as Barkley tosses crumpled-up photocopies of a basketball at a trash can. (See the full spot here.)

“This creative theme allows us to demonstrate our deep IT capabilities and leading technology partnerships, while continuing to engage customers in a humorous, meaningful way," said CDW's Campbell.

What's In Your Wallet: Barkley, Baldwin For Capital One

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