NHL Expands, Extends Alliance With Sony As An ‘Official League Tech Partner’
Wednesday, June 4, 2025 at 06:34PM By Barry Janoff
June 4, 2025: Having worked together for a decade, the NHL has signed a multi-year global partnership naming Sony an official NHL technology partner.
The NHL has used Sony's Hawk-Eye technology since 2015. In 2018, the NHL and Sony's Beyond Sports began collaborating on multiple projects to explore opportunities built on NHL Edge (Puck & Player Tracking) positional data.
Financial details of the expanded pact were not disclosed
"Partnering with Sony, a best-in-class industry leader, will help further the goals of our technology efforts to engage passionate NHL fans around the globe," David Lehanski, NHL evp-business development and innovation, said via the league.
"Advancing the development and implementation of technology on and off the ice is a key priority for the League, and this partnership will highlight the impact of Sony's groundbreaking work in several of our key initiatives, such as NHL Edge Puck & Player Tracking and animated programming, to bring fans closer to our great game and showcase the NHL as a worldwide technology leader."
The NHL and Sony said they now would “work together to evolve the NHL experience for fans, as well as NHL coaches, officials, players and broadcasters, by increasing Sony's Beyond Sports' production of NHL animated data visualizations, broadening usage of Sony's Hawk-Eye measuring and tracking technologies and investing in various Sony products and technologies that will bring NHL fans closer to the games.”
Data collected via optical tracking cameras is also integral to the creation of live NHL animated data visualizations, post-production content and replay technology, and will be featured in future experiences in development involving mobile apps and XR. Sony's Hawk-Eye will continue to expand technology innovation and support the creation and delivery of more immersive NHL content.
Synchronized Multi-Angle Replay Technology services installed in all 32 NHL arenas “help provide the speed and accuracy the NHL requires for its replay reviews and coaches' challenges; with later enhancements supporting team medical, and player health and safety reviews.”
"Our partnership with the NHL is more than a collaboration — it's a shared commitment to innovation, creativity, and cutting-edge technology," Sander Schouten, managing director, Beyond Sports, said via the Sony Group company.
"We've pushed the boundaries of what's possible in sport tech, delivering exciting, data-driven innovations that are not only redefining how sport is consumed but together, with Sony's sports businesses, are establishing new benchmarks for the entire industry."
According to the NHL, “Sony cameras and production equipment have been a prominent fixture in the NHL through broadcast and sports photography and are regularly used by NHL Clubs and broadcast partners to capture the most defining moments of the game. NHL clubs rely on Sony technology to process and deliver the best camera angles in real-time to millions of NHL fans.”
"From imaging and broadcast to some of the world's most advanced data visualization and tracking innovations, Sony remains committed to helping create the future of sports through technology," Theresa Alesso, president, Imaging Products and Solutions Americas, said via Sony Electronics.
"This partnership builds upon a successful history of collaborations between the NHL and Sony, and we are excited to reinforce our commitment to the game, fans, and players."
Back to Home Page