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NEWS REAL

• Nascar has signed a deal to acquire International Speedway Corp. in a transaction valued at $2 billon. ISC owns and operates venues including Talladega Superspeedway, Michigan International Speedway, Richmond Raceway, Auto Club Speedway of Southern California, Kansas Speedway, ISM Raceway, Chicagoland Speedway and Route 66 Raceway, Homestead-Miami Speedway, Martinsville Speedway, Darlington Raceway, and Watkins Glen International.

ISC also owns Motor Racing Network, the nation's largest independent sports radio network; and Americrown, a subsidiary that provides catering services, and food and beverage concessions.

• FIFA has postponed plans to expand the World Cup from 32 to 48 teams for the 2022 event in Qatar. The plan is still being considered for the 2026 World Cup, which will be staged in the U.S., Canada and Mexico. According to FIFA, “(There was not enough) time for a detailed assessment of the potential logistical impact.” The World Cup is scheduled for Nov. 21-Dec. 18, 2022.

• The NFL and NFL Players Association have unveiled two joint agreements that are intended to “support further resources directed to address pain management and behavioral health.” Full story here.

• Stating that “we are continually seeking opportunities to evolve our product offerings,’ Kohl’s has signed an exclusive long-term alliance with Fanatics, a global leader in licensed sports merchandise with the addition of “hundreds of thousands of items.” Full story here.

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.” 

POLL POSITION

U.S. Women’s National Team head coach Jill Ellis has named the 23 players who will represent the U.S. in France and seek to defend their FIFA Women’s World Cup crown (July 7-Aug.7).

GOALKEEPERS

Adrianna Franch* (Portland Thorns FC), Ashlyn Harris** (Orlando Pride), Alyssa Naeher** (Chicago Red Stars)
DEFENDERS
Abby Dahlkemper* (NC Courage), Tierna Davidson* (Chicago Red Stars), Crystal Dunn* (NC Courage), Ali Krieger*** (Orlando Pride), Kelley O’Hara*** (Utah Royals FC), Becky Sauerbrunn*** (Utah Royals FC), Emily Sonnett* (Portland Thorns FC)
MIDFIELDERS
Morgan Brian** (Chicago Red Stars), Julie Ertz** (Chicago Red Stars), Lindsey Horan* (Portland Thorns FC), Rose Lavelle* (Washington Spirit), Allie Long* (Reign FC), Samantha Mewis* (NC Courage)
FORWARDS
Tobin Heath*** (Portland Thorns FC), Carli Lloyd**** (Sky Blue FC), Jessica McDonald* (NC Courage), Alex Morgan*** (Orlando Pride), Christen Press** (Utah Royals FC), Mallory Pugh* (Washington Spirit), Megan Rapinoe*** (Reign FC)
* First Women’s World Cup
** Second Women’s World Cup
*** Third Women’s World Cup
**** Fourth Women’s World Cup

KEEPING SCORE

Luka Dončić, Trae Young Head NBA All-Rookie Team
Dallas Mavericks guard-forward Luka Dončić and Atlanta Hawks guard Trae Young have been unanimously selected to the 2018-19 NBA All-Rookie First Team.

Dončić and Young both received NBA All-Rookie First Team votes on all 100 ballots to finish with 200 points each.  They are joined on the NBA All-Rookie First Team by Phoenix Suns center Deandre Ayton (195 points; 95 First Team votes), Memphis Grizzlies forward-center Jaren Jackson Jr. (159 points; 60 First Team votes) and Sacramento Kings forward Marvin Bagley III (156 points; 56 First Team votes).

The 2018-19 NBA All-Rookie Second Team includes LA Clippers guard Shai Gilgeous-Alexander (138 points), Cleveland Cavaliers guard Collin Sexton (132), Clippers guard Landry Shamet (85), New York Knicks center Mitchell Robinson (77) and Hawks guard Kevin Huerter (45).

BUY SELL

Weekend Box Office May 17-19
1. John Wick 3 $57M
2. Avengers: Endgame $29.4M
3. Pokemon Detective Pikachu $24.8M
4. A Dog’s Journey $8M
5. The Hustle $6M
6. The Intruder $4M
7. Long Shot $3.4M
8,. The Sun Is Also A Star $2.6M
9. Poms $2M
10. Uglydolls $1.6M
Source: Box Office Mojo

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COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Tuesday
May242011

Derrick Rose 'Lightens' Up, Goes Crazy For adidas adiZero Crazy Light B-Ball Shoes

By Barry Janoff, Executive Editor

Derrick Rose is a tour guide of Chicago's Englewood section in new adidas commercial.May 24, 2011: NBA MVP Derrick Rose walks the streets of the Englewood neighborhood in his hometown Chicago, taking viewers on a past, present and future journey of his life in a new commercial for adidas' adiZero Crazy Light basketball shoes.

The spot, "What's in a Number?"  broke on ESPN on May 23 during Game 4 of the Western Conference Finals between the Dallas Mavericks and Oklahoma City Thunder. It will air again on TNT on May 24 during Game 4 of the Eastern Conference Finals between Rose's Chicago Bulls and the Miami Heat.

The spot will continue to air throughout the Conference and NBA Finals on TNT, ESPN and ABC, as well as streaming on NBA.com and at Derrick Rose's Web site. Support will include print, Internet and POP. Lead agency is 180 Los Angeles.

In "What's in a Number?" we see shots of Rose during the playoffs making lay-ups and jump shots wearing what adidas is calling "the lightest shoe in basketball." Those images are interspersed with landmarks from the Englewood section of Chicago where he grew up, including the El Train, the Chicago Park District's Murray Playground and the It's Yours barber shop.

"Remember this number: 9.8,"  Rose says in voiceover. That number appears in several locations, such as a bank sign displaying interest rates and on barber shop window.

But Rose explains, "That's not the time on the shot clock. Or the seconds left in the game. It's not the number of times I will light you up. 9.8 isn't any of that."

As we get a product shot of the new adiZero Crazy Light, Rose relates, "It's ounces. And that makes this the lightest shoe ever." (See full spot here.)

The spot is reminiscent of a Reebok commercial from 2003 in which Allen Iverson, then with the Philadelphia 76ers, runs through the city's streets past people and landmarks. He ends up recreating the scene from Rocky in which Sylvester Stallone runs up the steps of the Philadelphia Art Museum, looks back at the city and raises his arms in victory. (See Iverson spot here.) Reebok is a division of adidas.

Adidas said it partnered exclusively with rapper Big Sean to feature his new track, "I Do It" in the adiZero Crazy Light campaign. Big Sean's new release, Finally Famous: The Album from Island Def Jam, is set to drop this summer.

The adiZero Crazy Light will be available June 3 nationwide. MSRP is $130.

Adidas Laces Up A-Team For 'All In' Campaign

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