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NEWS REAL

• The NFL and NFL Players Association have unveiled two joint agreements that are intended to “support further resources directed to address pain management and behavioral health.” Full story here.

• The U.S. Women’s National Team Players Association, LinkedIn CEO Jeff Weiner, and social impact education innovator EVERFI, Inc. have oined the students of Santee Elementary School in San Jose to launch The Compassion Project for the 2019-2020 school year, described as a “national nonprofit dedicated to providing compassion education to elementary school students across the U.S.”

• The U.S. Golf Association has aligned with Marvel Entertainment to create exclusive golf education products to “engage junior golfers on the essential elements to learning the game." Scheduled to launch in June at the 2019 U.S. Open Championship at Pebble Beach, the collaboration features printed and digital comic books with many of Marvel’s super heroes The story follows Tony Stark (Iron Man) and other Avengers as they teach the next generation of Marvel Super Heroes about golf. Limited-edition Marvel-themed golf posters will be distributed (while supplies last) at the Junior Experience at the 2019 U.S. Open.

• Major League Lacrosse has signed a deal with Anheuser-Busch to have its Bud Light brand become the official beer partner for the 2019 MLL All-Star Game, being played in Navy-Marine Corps Memorial Stadium, Annapolis, MD on July 27. The deal includes “prominent signage on the playing field, fan zone activation and various on-site promotions at several sports bars and retail locations in the Greater Annapolis area leading up to the All-Star Game.”

• Defy, based in Denver, which calls itself the world’s first mainstream hemp extract performance beverage built specifically for athletes,  has official launched what it said is the first CBD-infused performance drink in the U.S. Founding partners include Pro Football Hall of Famer Terrell Davis. According to Davis, “My hope is that with CBD’s growing awareness, the right studies will help influence accepted use for professional athletes. We’re at the forefront of one of the biggest movements in health.”

• Stating that “we are continually seeking opportunities to evolve our product offerings,’ Kohl’s has signed an exclusive long-term alliance with Fanatics, a global leader in licensed sports merchandise. Kohl’s said that the addition of “hundreds of thousands of items across team apparel, jerseys and additional merchandise categories will give Kohl’s customers access to a deeper selection of products.” Full story here.

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.” 

POLL POSITION

U.S. Women’s National Team head coach Jill Ellis has named the 23 players who will represent the U.S. in France and seek to defend their FIFA Women’s World Cup crown (July 7-Aug.7).

GOALKEEPERS

Adrianna Franch* (Portland Thorns FC), Ashlyn Harris** (Orlando Pride), Alyssa Naeher** (Chicago Red Stars)
DEFENDERS
Abby Dahlkemper* (NC Courage), Tierna Davidson* (Chicago Red Stars), Crystal Dunn* (NC Courage), Ali Krieger*** (Orlando Pride), Kelley O’Hara*** (Utah Royals FC), Becky Sauerbrunn*** (Utah Royals FC), Emily Sonnett* (Portland Thorns FC)
MIDFIELDERS
Morgan Brian** (Chicago Red Stars), Julie Ertz** (Chicago Red Stars), Lindsey Horan* (Portland Thorns FC), Rose Lavelle* (Washington Spirit), Allie Long* (Reign FC), Samantha Mewis* (NC Courage)
FORWARDS
Tobin Heath*** (Portland Thorns FC), Carli Lloyd**** (Sky Blue FC), Jessica McDonald* (NC Courage), Alex Morgan*** (Orlando Pride), Christen Press** (Utah Royals FC), Mallory Pugh* (Washington Spirit), Megan Rapinoe*** (Reign FC)
* First Women’s World Cup
** Second Women’s World Cup
*** Third Women’s World Cup
**** Fourth Women’s World Cup

KEEPING SCORE

Luka Dončić, Trae Young Head NBA All-Rookie Team
Dallas Mavericks guard-forward Luka Dončić and Atlanta Hawks guard Trae Young have been unanimously selected to the 2018-19 NBA All-Rookie First Team.

Dončić and Young both received NBA All-Rookie First Team votes on all 100 ballots to finish with 200 points each.  They are joined on the NBA All-Rookie First Team by Phoenix Suns center Deandre Ayton (195 points; 95 First Team votes), Memphis Grizzlies forward-center Jaren Jackson Jr. (159 points; 60 First Team votes) and Sacramento Kings forward Marvin Bagley III (156 points; 56 First Team votes).

The 2018-19 NBA All-Rookie Second Team includes LA Clippers guard Shai Gilgeous-Alexander (138 points), Cleveland Cavaliers guard Collin Sexton (132), Clippers guard Landry Shamet (85), New York Knicks center Mitchell Robinson (77) and Hawks guard Kevin Huerter (45).

BUY SELL

Weekend Box Office May 17-19
1. John Wick 3 $57M
2. Avengers: Endgame $29.4M
3. Pokemon Detective Pikachu $24.8M
4. A Dog’s Journey $8M
5. The Hustle $6M
6. The Intruder $4M
7. Long Shot $3.4M
8,. The Sun Is Also A Star $2.6M
9. Poms $2M
10. Uglydolls $1.6M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

NBA Finals: Legends Rise See More Ads Below

 

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Saturday
Sep082012

Marilyn Monroe 'Stars' With Candace Parker, Kevin Love, John Madden In Citi Campaign

By Barry Janoff

September 8, 2012: Financial firm Citi must believe that some like it hot when it comes to activating its Private Pass entertainment access program, bringing in the late, great Marilyn Monroe to co-star along with the likes of WNBA star Candace Parker, NBA all-star and U.S. Olympic team member Kevin Love and NFL icon John Madden.

The campaign, "More," also will include such A-Listers as Alicia Keys, Carlos Santana, Daniel Boulud and Giada De Laurentiis.

Each of the personalities featured in the campaign has been or will be part of a Citi Private Pass event, according to Citi.

“Citi’s access to the best in dining, sports and entertainment enables us to tap into our customers’ passion areas and earn their loyalty,” Vanessa Colella, head of North America marketing for Citi, said in a statement, “This multifaceted campaign uses a variety of channels to engage customers and illustrate how we are providing them with unforgettable experiences.”

The campaign includes TV, print, digital and social media, ads in Citibank branches and outdoor ads in New York (Bryant Park), Los Angeles (The Grove shopping center) and Chicago (Ogilvy Station).

In the lead TV spot, "The Ex," a guy named Jack is dumped by his girlfriend, who calls him, "Boring. Boring. Boring." Rather than become despondent, Jack goes to the Citi Private Pass Web site in an attempt to add excitement to his life.

"That's where I met Marilyn, Glada and Alicia," he says, referring to his presence at an exclusive gallery showing that features photos of Marilyn Monroe, an invitation for a private cooking event with Food Network's Giada De Laurentiis and a backstage pass to an Alicia Keys concert.

A voiceover offers, "Use any Citi card to get the benefit of Citi Private Pass. More concerts. More events. More experiences."

"Who's boring now?" asks Jack, who apparently never thought of doing, or didn't want to do, these "exciting" things with his ex-girlfriend. Keys’ first single from her next album, Girl On Fire, is featured in the commercial. (See the full spot here.)

Upcoming events include watching an NFL game in John Madden’s production facility, attending the Candace Parker Basketball ProCamp and luncheon and spending time at the Kevin Love Basketball ProCamp.

“This multifaceted campaign uses a variety of channels to engage customers and illustrate how we are providing them with unforgettable experiences.”

According to Ralph Andretta, head of co-brands and loyalty for Citi Cards, “These ads show how anyone with a Citi credit or debit card can get more music, sports and dining. Whether our customers want to see their kids’ joy in playing with baseball legends or seeing their favorite band, we’re offering exclusive access to experiences of a lifetime."

Among other recent activations, Citi was a first-time sponsor of the U.S. Olympic and Paralympic teams at the 2012 Summer Olympics in London.

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