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NEWS REAL

• The NFL's 100th season will begin with the Chicago Bears hosting the Green Bay Packers in Soldier Field on Thursday, Sept. 5 (NBC, 8:20 PM ET). This will be the 199th meeting between the Bears and Packers, including regular- and post-season. Super Bowl champion New England Patriots will begin their season on NBC Sunday Night Football Sept. 8. Their opponent will be named when the full 2019 regular season schedule is released later this spring.

• Kraft Heinz, in partnership with the NHL and NHLPlayers’ Association (NHLPA) has unveiled the top four finalist communities competing for the coveted title of Kraft Hockeyville USA 2019. Voting begins March 30.

• NBA Experience, the new destination coming to Disney Springs at Walt Disney World Resort (Orlando) will officially open Aug. 12, 2019. In collaboration with the NBA, Disney is developing NBA Experience with 13 interactive elements and hands-on activities across 44,000 square feet and two floors, also including a NBA-themed retail store.

• D.G. Yuengling & Son brewery has signed a deal with Philadelphia Phillies' pitcher Aaron Nola, making him one of the first active, MLB players to have a partnership with a beer brand. Yuengling has been a sponsor of the Phillies since 2017,

• Alex Rodriguez' future is so hot he needs to wear shades. Good thing Jennifer Lopez also needs to wear shades. The celebrity couple stars in a new year-long marketing from Quay Australia, which is being called “their first major fashion campaign together,’ by industry analysts. Media includes print, digital and social media.

• The 2019 Alliance of American Football Championship, originally scheduled for April 27 in Las Vegas, will be played in Ford Center at The Star in Frisco, Texas., which is owned and operated by Jerry Jones and the Dallas Cowboys.

• MLB and the MLB Players’ Assn. have unveiled numerous changes to the game to be installed over the next two seasons that will impact game length, marketing broadcast partners, the All-Star Game and the Home Run Derby. Full story here.

POLL POSITION

Top Ten Most In-Demand MLB Tickets (based on total ticket sales on StubHub thru March 14):
1. New York Yankees
2. Boston Red Sox
3. San Francisco Giants
4. Chicago Cubs
5. St. Louis Cardinals
6. Los Angeles Dodgers
7. Philadelphia Phillies
8. Texas Rangers
9. New York Mets
10. Houston Astros

SOURCE: STUBHUB

KEEPING SCORE

The Most-In-Demand MLB Home Openers
(based on total ticket sales on StubHub thru March 14, all on March 28):

• Arizona Diamondbacks at the Dodgers (average ticket price $229.
• Baltimore Orioles at New York Yankees (average ticket price $202)
• Atlanta Braves at Philadelphia Phillies (average ticket price $84)
• Chicago Cubs at Texas Rangers (average ticket price $254)
• Pittsburgh Pirates at Cincinnati Reds (average ticket price $122)

BUY SELL

Weekend Box Office March 22-24
1. Us $70.2M
2. Captain Marvel $35M
3. Wonder Park $9M
4. Five Feet Apart $8.8M
5. How To Train Your Dragon 3 $6.5M
6. A Madea Family Funeral $4.5M
7. Gloria Bell $1.8M
8. No Manches Frida 2 $1.8M
9. Lego Movie 2 $1.1M
10. Alita: Battle Angel $1M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

March Madness '19: Geico See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Thursday
Dec072017

Kids Foot Locker Helps NBA Movers Thomas, Butler, Russell Feel At Home

By Barry Janoff

December 7, 2017: It’s tough being a new kid in a new town, or a new kid in a new class or a new player on a new team.

Kids Foot Locker’s new holiday campaign shares those feelings through the eyes of three NBA players recently traded to new teams in new cities — Isaiah Thomas, Jimmy Butler and D'Angelo Russell — who in turn connect with real kids who recently moved to new cities with their families.

The first in what will be a series of spots features Thomas as the “New Kid In Town” in Cleveland, where he was traded to the Cavaliers this season by the Boston Celtics.

We meet London Arrington, 10, who said she recently moved to Cleveland from Los Angeles. “Kids Foot Locker is going to introduce me to another kid who recently moved to this city which is good because I really don’t have any friends here.”

When London, a basketball fan, walks into Campell’s Sweets Factory in Cleveland, she immediately recognizes Thomas.

Thomas hands her a bag of Kids Foot Locker goodies —“with some of the hottest Nike footwear and apparel from Kids Foot Locker, including the Air Force 1 High Bordeaux” — and they enjoy the candy treats in the store before heading to other Cleveland spots, including the Greater Cleveland Aquarium.

“That was so amazing,” London says at the end of the day. “I made a new friend in Cleveland.”

"Since moving from Boston, I've been really focused on the current NBA season and getting to know the great city of Cleveland and our incredible fans," Thomas said in a statement.

”The people of Cleveland have been so welcoming to me, so I jumped at the opportunity to team up with Kids Foot Locker to give a similarly warm welcome to a kid who is new like me, as she gets familiarized with the city."

Subsequent spots being unveiled this month will follow Russell in Brooklyn (traded to the Nets from the Los Angeles Lakers) and Butler in Minnesota (traded to the Timberwolves from the Chicago Bulls).

Support includes Internet, social media and POP. Lead agency in BBDO Worldwide.

According to Patrick Walsh, vp-marketing for Kids Foot Locker. "We are excited to team up with Isaiah, Jimmy and D'Angelo because we know that being the 'new kid in town' can be intimidating — even if you are a top NBA player.

“Outfitted in the latest footwear and apparel from Kids Foot Locker this holiday season, kids everywhere will feel confident in any new situation they may face," said Walsh.

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