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• NBC Sports said that Mike Tirico would host NBC Sports’ coverage of the 2019 Bridgestone NHL Winter Classic from Notre Dame Stadium in South Bend, Ind. (scheduled for Jan. 1, 1 PM ET, NBC) and the 2019 Honda NHL All-Star Game from SAP Center, San Jose, Calif., scheduled for Jan. 26 (8 PM ET, NBC).

NBC Sports also unveiled multi-media "NBC Sports History," which it called a ‘digital timeline of the most iconic and influential sports moments’ in its history.

• The NFL said that general admission tickets for Super Bowl LIII Opening Night Fueled by Gatorade, scheduled for Jan. 28, 2019 in State Farm Aren, would go on sale Dec. 19 (10 AM ET) at NFL.com/OpeningNightOnSale. "Members of the media will interview the Super Bowl players and coaches during their only public appearance in Atlanta before Super Bowl LIII."

• M&M'S is returning to the Super Bowl with a new humorous 30-second spot, from BBDO New York, to air during the first commercial break following the kickoff of Super Bowl LII, Feb. 3 on CBS. This will be the brand's fifth Super Bowl ad in the past decade.

• The NBA has expanded its multi-year alliance with FanDuel, naming the company an authorized gaming operator for the NBA in addition to continuing as the official daily fantasy partner for the NBA and the WNBA. As part of the expanded pact, FanDuel will gain access to official NBA betting data, along with league marks and logos, across FanDuel’s sports betting offerings.

POLL POSITION

Rock & Roll Hall of Fame Class of 2019

• The Cure
• Def Leppard
• Janet Jackson
• Stevie Nicks
• Radiohead
• Roxy Music
• The Zombies

KEEPING SCORE

NBA Teams With Jersey-Logo Deals (To Date):
• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Charlotte Hornets (LendingTree)
• Chicago Bulls (Jenni Optical)
• Cleveland Cavaliers (Goodyear)
• Dallas Mavericks (5miles)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Houston Rockets (Rokit)
• Indiana Pacers (Motorola)
• Los Angeles Clippers (Bumble)
• Los Angeles Lakers (Wish)
• Memphis Grizzlies (FedEx)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New Orleans Pelicans (Zatarain’s)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Phoenix Suns (PayPal)
• Portland Trail Blazers (Biofreeze)
• Sacramento Kings (Blue Diamond)
• San Antonio Spurs (Frost Bank)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)
• Washington Wizards (Geico)

BUY SELL

Weekend Box Office Nov. Dec. 14-16
1. Spider-Man: Into The Spider-Verse $35.4M
2. The Mule $17.2M
3. The Grinch $11.6M
4. Ralph Breaks The Internet $9.6M
5. Mortal Engines $7.5M
6. Creed II $5.4M
7. Bohemian Rhapsody $4.1M
8. Instant Family $3.7M
9. Fantastic Beasts $3.7M
10. Green Book $2.8M

SOURCE: COMSCORE.com

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COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Monday
Sep302013

Subway Breaks First Commercial With PelĂ©, But Also Breaks Major Rule Of Soccer

By Barry Janoff

September 30, 2013: Over the summer, QSR giant Subway added another star to its roster of Famous Fans when it signed international soccer icon Pelé to a multi-year deal.

Now, Subway is putting Pelé into the marketing spotlight, unveiling a TV spot that will anchor a multi-media campaign in the U.S. and beyond. The effort will build to the 2014 FIFA World Cup in Pelé's native Brazil and then again in a ramp-up to the 2016 Summer Olympics in Rio de Janeiro.

Pelé (born Edson Arantes do Nascimento) joins the likes of Michael Phelps, Nastia Liukin, Robert Griffin III, Mike Trout, Carl Edwards, Ryan Howard, Apolo Ohno and Eric LeGrand as company spokespersons.

His favorite Subway sandwich? Tuna on Italian bread.

The commercial, which broke during NBC's Sunday Night Football, opens with a smiling Pelé seated in a white chair and framed by a white background. As Brazilian samba music plays in the background, soccer balls begin to fall from the sky.

"Meet the newest member of the Subway team," a voiceover says as the rate of falling soccer balls increases in intensity. "The man who scored 1,282 — make that 1,283 goals."

The final ball bounces toward Pelé. He then breaks one of the essential rules of soccer for a non-goalie by catching it with his hands (we'll forgive him this time). He then promptly heads it in the direction of an imaginary soccer net.

"The greatest fútbol player ever," continues the voiceover, ignoring the soccer legend's handball infraction. "Pelé."

Pelé continues to smile as he drinks from a Subway cup. (See the full spot here.)

The commercial will go into regular rotation. Initial support includes Internet and social media destinations such as Twitter, Facebook and YouTube.

"Throughout my entire career, I always made sure to take care of my body with proper nutrition, training and rest," said Pele during his Subway introductory media conference in New York this past July. "With Subway Restaurants' approach to fresh, better-for-you options, I look forward to working alongside other Famous Fans to encourage families around the world to eat well and lead active lives."

Pelé was a member of the Brazilian National Team from 1957-71 — with whom he won three World Cups — and a member of Santos from 1956-74. His career goal total also includes three seasons in the original NASL with the New York Cosmos (1975-77) as well as friendly matches for other clubs.

 In 1999, he was named the "Athlete of the Century" by the International Olympic Committee.

Since retiring from active play in 1977, Pelé has been a global ambassador for the sport as well as for humanitarian and environmental causes.

"Fútbol is the global sport and Pelé is the pre-eminent player of all time," said Tony Pace, Subway's global CMO. "It's great to have him as part of the Subway brand around the world."

Subway has more than 40,000 locations in 103 nations, including more than 1,200 in Brazil, according to the company.

Pelé Breaking Tuna On Italian Bread With Subway As Newest Global Famous Fan

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